Efficient
Innovation with
Building Blocks
„Effizient innovieren mit
Produktbaukästen“
Frank Bürschgens
Dr. Alexander Lewald
November 2011, Mannheim
John Deere History
1837 – John Deere develops the
first self scouring steel plow
1918 – John Deere enters the
tractor business
1927 – John Deere sells its first
combines
1956 – John Deere „goes
abroad“
1963 – John Deere starts to sell
lawn & groundscare products
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Efficient Innovation | November 2011
John Deere Manufacturing Locations
3
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Efficient Innovation | November 2011
Agriculture and Turf
Global Operating Model
4 Customer Focus Regions –
Organized by customer needs and market similarities
2
4
1
3
1
4
4
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Efficient Innovation | November 2011
Agriculture and Turf
Global Operating Model
5 Global External Platforms –
A platform consists of a portfolio of ‘like’ product lines
Crop
Harvesting
Turf and
Utility
Hay and
Forage
Crop Care
Tractors
Combines
Utility Vehicles
Seeding
Front-End
Equipment
Riding Lawn
Equipment
Self-Propelled
Forage
Harvesters
Large
(7000, 8000,
9000)
Cane
Commercial
Mowing
Heads
Golf
Mowing
Cotton
Walk-Behind
Mowers
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Balers
Tillage
Application
Equipment
Medium
(6000)
Utility
(2000, 3000,
4000, 5000)
Loaders
Products - Design Center Mannheim
16 t
9030-Serie
8030-Series
8t
7030-Series Waterloo
John Deere
Mannheim
7030-Serie Mannheim
6030-Series
5R-Series
2,5 t
50 Series 5015 100
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150
200
300
400
500
John Deere Werke Mannheim (D)
John Deere‘s largest asset
outside North America
– 1.5 mil tractors produced since
1921
– Production 2010: 32,900 units
– Represents 2/3rds of the German
tractor production
– Products: 5M/5R/6030-/7030-
Series
– 70 – 200 hp
– 2,900 Employees
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Efficient Innovation | November 2011
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| Complexity
Efficient Innovation
Management
| November
| February,
2011
2011
Schematic Engineering Process reflecting selection of Lean
Innovation Theses
Virtual Design
- planning
Other activities…
Complexity Planning
Cost Planning etc.
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Product Structure
realization
Virtual Design
- realization
Other activities…
APPROVAL Factories
- Customer Requirements
- Design Specifications
APPROVAL Design
Product Specification
APPROVAL Project Scope
Product
Change
Request
Structured Functions – views in Product Specs data base
Clear
Prioritization
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Structured Functions – data base sample - general
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Clear
Prioritization
Structured Functions – data base sample – Engine Auxiliary
Clear
Prioritization
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Structured Functions defining levels in Product Structure
Product
Architecture Design
E A G
1
2
3 0 0
1
AA
CH
DT
EA
EN
FA
FI
HY
OS
RA
RI
3
2
:
:
:
:
:
:
:
:
:
:
:
Product General, EOL
Chassis
Drive Train
Engine Auxiliaries
Engine
Front Axle
Front Implement
Hydraulics
Operator Station
Rear Axle
Rear Implement
Often „System-level“
Fuel Supply System
Cost comparison
One configured tractor:
350 6-digits SFCs.
3
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Rough functional structure of the
tractor, main level:
Function/SFC „Fuel Tank“ (support
function)
Product
Architecture Design
vehicle
Engine Aux
(EA)
6-digit
SFC
3-digit
SFC
Chassis
(CH)
parts*
ETN
(variants)
structure level
2-digit
SFC
complete
vehicle
Structured Functions: 3 levels in product structure
* including norm parts
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Drivetrain
(DT)
EAG
EAG300
Tank
EAG100
ETN168239
ETN175238
…
DTC
…
General
(AA)
…
Data Consistency by Product Lifecycle Management
throughout all Processes and Structures
Data
Consistency
Data
Consistency
Product
Change
Request
Virtual Design
- planning
Design-Space
Management
Other activities…
Complexity Planning
Cost Planning etc.
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Functional Product
Structure realization
Product
Architecture Design
Virtual Design
- realization
Product
Architecture Design
Other activities…
APPROVAL Factories
- Customer Requirements
- Design Specifications
APPROVAL Design
Product Specification
APPROVAL Project Scope
Clear Prioritization
Conclusion
Product Structure
• defined by Product Specification
• based on Moduls, Functions and Systems,
• visualized virtually
… relying on Change Management and Approval Process
… is fundamental to efficiently manage Innovation Process
from Customer Requirements to Production.
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Thank you very much for your attention!
Questions?
Frank Bürschgens
BuerschgensFrank@JohnDeere.com
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