Pepe Jeans Success Story
It is 1973, in the heart of Portobello Road Market, London. The
euphoria in the air is palpable.
A crowd of raucous kids arrives by subway, bus or bike from all parts
of London to converge on the city’s cutting-edge clothing market in
a bid to lay their hands on an elusive pair of iconic jeans which are
the talk of the town!
It was there in 1973 under the bridge in Notting Hill that Pepe Jeans
London was born.
Today Pepe Jeans is one of the world’s leading
iconic fashion brands. With a presence in 60
countries across all five continents and distributed
through nearly 7000 outlets worldwide.
Growing Pains
Massive success saw the company grow at an
incredible rate and growth continues exponentially.
To keep abreast of the highly competitive fashion
market, Pepe Jeans needed to support their
growing business with modern flexible business
processes and systems.
Their highly customised aging information systems
were becoming a hindrance to their business
success, and did not support the growth they were
experiencing. The fashion business is clearly about
knowing how to evolve and Pepe needed to evolve
their processes and systems onto a leading-edge
technology platform that would support the
growing complexity of their business.
The Solution
To capitalise on their growing brand presence and
to facilitate their worldwide expansion plans Pepe
entered into a long term relationship with
Birchman. This was, in a large part, due to our
extensive experience in the retail industry, and in
particular fashion. In addition Birchman’s
FashionWorks was chosen as the core platform to
support their complex business model.
The main objectives of the relationship were to:
 Optimise the business processes of the
company’s diverse operations into a single entity
to improve the efficiency and effectiveness of
their supply chain, from vendors through to
customers.
 Deliver a leading-edge technology platform
(SAP) without impacting the day to day
operation of the business.
 Establish a single data repository for the entire
company which includes stock levels, single
customer view and integration across all
distribution channels.
 Build a system with the flexibility and scalability
to address their current and future data
capturing
and
information
reporting
requirements.
 Deliver the program in less than 18 months,
from business case approval to final
implementation.
 To provide international support
business operations; 24 X 7 X 365.
to
their
The Benefits
The rapid growth experienced by Pepe Jeans
required an enterprise wide process and
management solution that would allow integration
of the company’s various business lines. The main
project benefits delivered are:
 The company now has an organisation wide view
of their business processes. Individual
departments no longer work in isolation and
process efficiencies have been delivered across
the company.
 A single ‘version of the truth’ has been delivered
through the implementation and management of
the company’s master data. The data is entered
once and is visible to all departments, starting
from sales through to purchasing, inventory,
finance and operations.
 A modern flexible open technology platform
allows the integration with different
applications. The EAI SAP PI tool has allowed
integration of all external solutions with SAP.
 Full operations tracking; logistics and financial.
Significant time reductions have been achieved.
 Standardised processes have resulted in an
improvement in supply chain efficiency,
customer service levels, and the company’s
ability to measure and improve them.
The Future
Pepe Jeans continues to evolve its processes and
systems by investigating new innovative ways of
working. Birchman is working closely with Pepe
Jeans to deploy the solution to the new worldwide
subsidiaries of the company.
For more information regarding any of this information please contact us via our website
www.thebirchmangroup.com