the innovation workgroup
Innovation in Social Work
INTRODUCTION
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the innovation workgroup
Today’s Objectives
• Become AWARE of world-class methods for social
innovation
• Become FAMILIAR with some of these methods
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the innovation workgroup
Today’s Agenda
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Four PRINCIPLES of successful innovation
Innovation as a three-step PROCESS
WORLD-CLASS METHODS in social innovation
Diagnostic (time permitting)
COMMITMENTS
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the innovation workgroup
Innovation in Social Work
FOUR PRINCIPLES OF
SUCCESSFUL INNOVATION
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the innovation workgroup
When is Innovation Required?
• NOT REQUIRED in a steady state
• REQUIRED WHEN
– Don’t know the way to reach the goal
– Environment is changing
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the innovation workgroup
What is Innovation?
Advanced Technology
New Ideas
Leading-Edge
Design
New Methods
Inventions
Creativity
Product Improvements
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the innovation workgroup
What is Innovation?
The Innovation Workgroup definition of innovation:
Innovation means combining existing elements in new
ways to create value for customers*.
* Customer means anyone who is affected by our output
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the innovation workgroup
The Four Principles of Successful Innovation
1. Customers are the only critics that matter. Involve
them as early as possible in the problem-solving
process.
2. Exponential growth comes from new concepts. The
best concepts meet real needs.
3. Many needs cannot be voiced. They must be
observed.
4. Informed innovation produces the best results.
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the innovation workgroup
2. Exponential Growth Comes From New Concepts. The
Best New Concepts Meet Real Needs
B
V=
P
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Economy
Convenience
Entertainment
Affiliation
Self-Actualization
Productivity
How will it make someone’s life better?
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the innovation workgroup
3. Many Needs Cannot Be Voiced. They Must Be
Observed.
Why did their ATM transactions time out?
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the innovation workgroup
3. Many needs cannot be voiced. They
must be observed.
Human Environment
Technology
Socio-Technical Systems are the interactions between
human and technical SYSTEMS
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the innovation workgroup
4. Informed Innovation Produces the Best
Results.
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the innovation workgroup
Innovation in Social Work
THREE-STEP PROCESS
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the innovation workgroup
Three-Step Innovation Process
Discover
Invent
Refine
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the innovation workgroup
Three-Step Innovation Process
Immersion
Discover
Invent
Refine
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the innovation workgroup
Step 1: Discovery
Discover
Invent
Refine
Observation
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the innovation workgroup
Step 1: Discovery
Discover
Observation
Invent
Refine
Analysis
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the innovation workgroup
Step 2: Invention
Discover
Observation
Analysis
Invent
Refine
Ideation
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the innovation workgroup
Step 2: Invention
Discover
Observation
Analysis
Invent
Ideation
Refine
Gating
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the innovation workgroup
Step 3: Refinement
Discover
Observation
Analysis
Invent
Ideation
Refine
Gating
Validation
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the innovation workgroup
Group Exercise
• Review the four principles of successful innovation.
Which one, in your opinion, is least understood and
least honored in corporate foundations? Give
examples. Take 4 minutes. We’ll hear all responses.
The Four Principles of Successful Innovation
1. Customers are the only critics that matter. Involve them as
early as possible in the problem-solving process.
2. Exponential growth comes from new concepts. The best
concepts meet real needs.
3. Many needs cannot be voiced. They must be observed.
4. Informed innovation produces the best results.
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the innovation workgroup
Innovation in Social Work
THE IMPORTANCE OF INSIGHTS
FOR SUCCESSFUL INNOVATION
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Group Exercise
• What do we know?
– Customer insight (problem, opportunity)
– Technology insight (problem, opportunity)
• How do we know it?
– Observed evidence, not speculation
• Who else knows it?
– What issues can we be the first to address?
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the innovation workgroup
Innovation in Social Work
WORLD-CLASS METHODS IN
SOCIAL INNOVATION
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What techniques are applied?
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Ethnography
Psychology
Social sciences
Videography
Participatory design
Open innovation
Guided creativity
Rapid, iterative
prototyping
Managed, disciplined,
systematic, world-class
innovation
world-class innovation
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the innovation workgroup
New Methods in Social Innovation
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Insight Development
Appreciative Inquiry
Ethnography
Skilled Interviewing
Participatory Design
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the innovation workgroup
Technical insight
Insights: The Key to Successful Social Innovation
Innovative solutions that
few will accept
Innovative, desirable
solutions
Unoriginal solutions with
no particular appeal
Acceptable solutions
subject to technological
displacement
Customer insight
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the innovation workgroup
Appreciative Inquiry
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Ethnography
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Skilled Interviewing
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Common Errors in Interviewing
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Asking closed questions
Seeking to confirm assumptions
Answering questions
Arguing with the subject
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Participatory Design
It’s too big!
Can I get it in yellow?
What happens if I
press this?
That’s so cool!
Can I use
it if the
electricity
goes off?
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the innovation workgroup
Innovation in Social Work
DIAGNOSTIC
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Where are the gaps?
Direction
Lack of clarity or leadership
Three-step innovation process
Discover
Invent
Refine
Execution
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Support
Insight development
work not done
Reliance on traditional
market research
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Lack of originality
Limited impact ideas
Culture discourages full
participation
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Long lead times
Lack of coordination
Wasted R&D spending
White space orphans
Lack of funding, resources, or training. Policies, programs and structures not
aligned with goal. Absent or broken systems.
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the innovation workgroup
Innovation in Social Work
COMMITMENTS
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the innovation workgroup
What Will You Do Differently?
• Write down one commitment you will make with
regard to innovation in your organization. Take 3
minutes. We will hear a sample.
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the innovation workgroup
Innovation in Social Work
RECAPITULATION
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the innovation workgroup
Today’s Agenda
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Four PRINCIPLES of successful innovation
Innovation as a three-step PROCESS
WORLD-CLASS METHODS in social innovation
Diagnostic (time permitting)
COMMITMENTS
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the innovation workgroup
How Did We Do?
• Become AWARE of world-class methods for social
innovation
• Become FAMILIAR with some of these methods
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the innovation workgroup
Thank you
the innovation workgroup
world-class innovation
Your feedback and enquiries are welcome
David Wittenberg, CEO
Telephone +91 98718 23569
E-mail david@theinnovationworkgroup.com
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