Play Up Your Energy!
Concept
Games
Social Network
Contacts
Play Up Your Energy is a series of Package games
suitable for work/study break witch are complemented by a Challenge Generator.
https://vimeo.com/114423240?utm_source=email&utm_medium=clip-transcode_complete-finished-20120100&utm_campaign=7701&email_id=Y2xpcF90cmFuc2NvZGVkfGV iZTI4ZWYzN2ZiZmIxMjY1YzE1NTQ5NDAzNWVhNjljOTg5fDE3MzEyMjEzfDE0MTg0NzY4NjR8NzcwMQ%3D%3D
Package
Physical
Games
Challenge
Sharing
Concept
G am e Featur es
_Inspired by classic games
The package games are inspired by classic games frequently played at parties, carnivals and other events.
_Evoke nostalgia
The games evoke childhood memories of the players, which is also the reason why these games are easy to understand and play.
_Recycle paper packaging
Packages are reused for entertainment and playful expierences instead of
simply being torn off and tossed away.
_No prerequisite setup
Games do not need any prerequesite such as registration, downloading an
APP or scanning a barcode. All You Need Is a Pack Of Red Bull!
Games
Ring Toss
Four preferated rings in different sizes
can be easily torn off from the package.
Red bull cans can be set as the target in
arbitrary distances.
Games
Ring Toss
How Do You Win?
The first player who hits the Red Bull can
with a ring of any size wins one round.
After five rounds, the player with the
highest score wins.
Games
Frogger
1. Tear off the package and assemble Frogger according to the instruction: connecting the dots and fold along
the red lines to assemble the Frog.
2. Bounce the frogger to score!
How Do You Win?
The first player who bounces the frogger into the box wins
one round.
After five rounds, the player who wins the most rounds
wins the game!
Games
Puzzle
Tear off the puzzle pieces on the
package according to the instructions: putting them together by
lining up numbers.
This puzzle is construted to an air
plane, an iconic example of extreme
sports. This design can be used to
promote Red Bull Sports and Logo
using related symbols for 3d puzzles.
How Do You Win?
The player who successfully constructs the puzzle wins!
To add more challenges, set a time
limit to each other!
Games
Darts
10
The package consists of two
parts: the target and the darts.
This package is originally designed for the game, instead of
being derived from existing pacakge.
The dart requires a pen to assemble with the pieces from the package. Any pens or pencils found
in workplaces are perfect for the
darts.
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10
The bottom of the package can be
expended to the target and stuck on
the wall with existing stickers.
Alternate solution for existing
package is presented on the top right
corner.
Games
Darts
How Do You Win?
The first player who sticks
his/her dart onto the target
wins the first round.
Games
“Air“ Hoc key
The package can be turn in to an
“ice tunnel”, with the similar function as the rink in traditional air
hockey.
Instead of air pressure from
electricity, this packaging game
uses the air blown from players’
mouthes.
The tab from the can is inserted
into two paper circles to form the
puck.
Games
“Air“ Hoc key
Tear along the red dash
lines.
Inspired by traditional air hockey, the “Air” Hockey torn off from the
Red Bull package requires two players
blowing the “puck” from two ends and
aiming at each other’s door. Tear off
the package along the red dashline and
fold long the blue line. Insert the can
tab in to the paper circle to make the
puck. And the game is ready to play.
Fold along the blue lines.
Tape the package down
as in the picture.
Games
Challenge:
The winner assigns random challenge for anyone.
Check out redbullchallenge.com for more
ideas!
Don’t forget to Share!
#RedbullChallenge
#RedbullPackageGames
Playing games is not only
to have fun, but also to
compete and share the
experience. “Red Bull
Challenge“ is sets up a
series of random challenges for people who
lost the game with a Challenge Generator.
Social Network
Mischa Abakumova
mischa.abakumova@gmail.com
Yi Tang
tangy206@newschool.edu
Nichole (Xintong) Shi
shix832@newschool.edu
Yumeng Wang
wangy594@newschool.edu
Contact