Media Kit
California State University, Long Beach
www.lbunion.com
About the Publication
The Union Weekly is the student-run newspaper of the
CSU Long Beach campus that has been in publication since 1977.
We feature content ranging from campus news, opinions, entertainment,
culture, literature, food and music, which directly reflects the diversity and
flavor of the CSULB campus and its community. Since our inception, the
vision of the paper has been to become “the students’ newspaper,” and with
each new staff we’ve progressively made each year better than the one
before it. By choosing to advertise with us, you are simultaneously supporting
your place of business as well as a staple of the Long Beach community.
2 Union Weekly: Media Kit
Why advertise with the Union Weekly?
Awesome Content
The Union Weekly’s goal is to both inform
and entertain our readers. We publish
great articles and work hard to make our
pages beautiful. Our audience is engaged
by what we print, so you can be certain
your ad will get noticed, not neglected.
Off-Campus Exposure
The CSU Long Beach community
extends beyond our campus. Our student
audience wanders, and so do we.
To ensure we really reach the masses,
the Union Weekly is distributed to local
coffee shops, bars, and restaurants.
Helping Students
The Union Weekly is run by a staff of
students who volunteer their time and
talent to a publication they love. When
you advertise with us, you are supporting
our efforts, recognizing our determination,
and becoming part of our legacy.
No Design Headaches
We like to make life easy for our
advertisers. We know not everyone has
the time or the resources to create
gorgeous ads, but we do. We can work
with you to create an ad that showcases
your business or product in a dynamic,
exciting way.
A Vast Audience
The CSULB campus is huge. Over
35,000 students, faculty, and staff are
part of our community, and since
no outside publications can distribute
on-campus, we offer the unique
position to reach tens of thousands
of potential customers.
Multiple Run Discounts
Advertising with the Union Weekly is a
partnership, not a mere financial
transaction. We value your business, and
to show our appreciation, we offer
significantly lower rates for advertisers that
choose to run their ads more than once.
Above:
Campus-wide events are
frequently held on CSULB’s
upper campus, offering
students the chance to
connect with the university’s
different organizations
Opposite, left:
With over 35,000
undergraduate and graduate
students, CSU Long Beach
has a vibrant, diverse and
eclectic student body
Opposite, right:
The Union Weekly staff
The Students’ Voice
Our publication is operated under the
principle that students deserve an
unbiased platform through which they can
express themselves.
A student’s voice guarantees an honest
representation of our views and ideas.
The Lowest Rates!
Budgeting for advertising can be a pain,
and we understand that. We are
committed to offering businesses in our
community a reasonable and affordable
way to spread the word about their
products and services.
Union Weekly: Media Kit 3
Union Weekly’s On-Campus Distribution
Union Weekly stands at
California State University, Long Beach
In addition to our on-campus stands, the Union
Weekly is delivered to the following locations:
Viento Y Agua
4007 E 4th St, Long Beach, CA 90814
Portfolio Coffeehouse LLC
2300 E 4th St, Long Beach, CA 90814
Fingerprints CDs
420 E 4th St, Long Beach, CA 90802
Green House
149 Linden Ave, Long Beach, CA 90802
Hot Java
2101 E Broadway, Long Beach, CA 90803
The Library A Coffee House
3418 E Broadway Long Beach, CA 90803
Buffalo Exchange
4608 E 2nd St, Long Beach, CA 90803
4 Union Weekly: Media Kit
Note: Union Weekly issues may be delivered to other off-campus
locations upon request. Please contact us for more information.
Campus Demographics
Ethnic Breakdown (number of students/percentage of campus population)
Native American/Alaskan Native: 188/0.6%
African American: 1,270/4.1%
African
American:10,823/35.0%
1,111
Latino/Latina:
5 Most Popular Baccalaureate Programs
BA, Sociology: 803 students
BA, Speech Communication: 786 students
BA, Art: 759 students
BA, Nursing: 740 students
BA, Psychology: 729 students
Source: CSULB Institutional Research, Spring 2012
Asian American students: 7,161/23.1%
Students’ Place of Origin
Caucasian students: 7,196/23.3%
56 Counties in California: 34,593
43 Other states/territories: 346
90 Foreign countries: 1,349
2 or more races: 1,198/3.9%
Unknown/Other: 1,638/5.3%
Visa, Non-Citizen: 1,462/4.7%
Gender Breakdown (Undergraduate Student Body)
Men: 10,901
Women: 14,902
Web Statistics
Over 55,000 unique visitors since January 2013
The second most popular website on the CSULB campus
Our most popular month, April 2013, garnered nearly 13,000 unique visitors
*Prices subject to change
Union Weekly: Media Kit 5
Advertising Rates: Print
Base Rates for Black & White Display Ads
$550
$350
$149
$80
Full Page: 9.75"x12.75"
Half Page: Horizontal: 9.75"x6.375" or Vertical: 4.875"x12.75"
Quarter Page: Horizontal: 9.75"x3.188" or Vertical: 4.875"x6.375"
Eighth Page: Horizontal: 4.875"x3.188" or Vertical: 2.438"x6.375"
Quarter Page
Vertical
4.875"x6.375"
Full Color
Add $300
Add $180
Add $110
Half Page
Vertical
Full page ad
Half page ad
Quarter/Eighth page ad
Formats accepted for advertisement artwork:
We prefer PDF and TIFF files at 300dpi.
Native files (.psd, .ai, or .eps) should be flattened with fonts outlined.
4.875"x12.75"
Eighth
Page
Vertical
2.438"x6.375"
Fall Semester Discounts
Multiple Runs
Open Run: 0%
2-3 Runs: 5%
4-5 Runs: 10%
6+ Runs: 30%
Prepay Discount: 5%
For multiple runs (2 ads/semester), advertisers are encouraged to
pay up front, and as an added incentive, there is a prepay
discount.
Student and Campus
CSULB students as well as campus organization will receive a
30% discount on regular ad pricing.
The student and campus discount may not be combined with
multiple-run or pre-pay discount.
6 Union Weekly: Media Kit
Eighth Page
Horizontal
4.875"x3.188"
Quarter Page
Horizontal
9.75"x3.188"
Half Page
Horizontal
4.875"x6.375"
Web + Print Deal
Advertise with the print edition of the Union Weekly for four weeks or more and
receive a free Medium Box (for one month) on our website.
Advertising Rates: Web
1 Leaderboard
1
$150 per month
960px (w), 120px (h)
Popular
"Lorem ipsum dolor sit amet
consectetur adipisicing elit
sed do eiusmod tempor incididunt ut labore
et dolore magna aliqua.
t enim ad minim veniam
Recent
"Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim
ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.
"Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim
ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.
"Lorem ipsum dolor sit amet
consectetur adipisicing elit
sed do eiusmod tempor incididunt ut labore
et dolore magna aliqua.
t enim ad minim veniam
2 Medium Box
2
"Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim
ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
"Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim
ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
3
$100 per month
260px (w), 195px (h)
3
3 Buttons
$50 per month
120px (w), 120px (h)
Union Weekly: Media Kit 7
California State University, Long Beach
1212 Bellflower Blvd., Suite 116
Long Beach CA 90815
−
Office: 562-985-4867
Fax: 562-985-5245
Email: info@lbunion.com
Website: www.lbunion.com
−
advertising@lbunion.com
Advertising Agreement, 2013-14
Terms of Service:
Run Dates (check all that apply):
A. Publisher (Associated Students, Incorporated) reserves the right to revise
advertising rates and policies at any time. Contracted advertisers receive 60day protection from all rate changes.
Fall 2013
Spring 2014
Week 1: August 26
Week 1: January 21
Week 2: September 3
Week 2: January 27
Week 3: September 9
Week 3: February 3
C. Advertiser must inform sales of run dates in advance.
Advertiser assumes responsibility for all unused advertising if run dates are
not provided.
Week 4: September 16
Week 4: February 10
Week 5: September 23
Week 5: Feburary 17
D. Reservation, copy, and artwork are due to the Union Weekly by Thursday,
5:00 PM the week of publication.
Week 6: September 30
Week 6: Feburary 24
Week 7: October 7
Week 7: March 3
B. Publisher reserves the right at all times to refuse any advertisement. If an
advertisement is refused, prepayment for that ad, if any, will be refunded or
credited toward future ad sales. Acceptance by representative does not
constitute acceptance by publisher.
E. Advertiser will be charged for any advertisement cancelled after 5:00PM,
Friday, the week of publication.
Week 8: October 14
Week 8: March 10
F. Payments accepted by check only and must be made payable
to the Associated Students, Inc. TAX ID# or SSN# is required for
billing purposes.
Week 9: October 21
Week 9: March 17
G. Remedies for errors occurring in advertisement due to mistakes on the part
of the Union Weekly are limited to one (1) correction and reinsertion of adjusted
advertisement.
Week 10: October 28
Week 10: March 24*
Week 11: November 4
Week 11: April 7
Week 12: November 12
Week 12: April 14
Week 13: November 18*
Week 13: April 21
Week 14: December 2*
Week 14: April 28
H. The Union Weekly will accept ads on disk/CD or via e-mail. Be sure to
include all pictures, text, and fonts. The Union Weekly is not responsible for any
forgotten material. Fonts will be substituted in this case. Submission of 300
DPI images in TIFF or PDF format results in the highest quality printed
reproductions.
Week 15: May 5*
I. Sizes are guaranteed based on a proportion of actual page size. Please be
sure to use correct measurements for your ad size. The Union Weekly will
reduce any ad improperly sized. The Union Weekly will not be held responsible
for lost material resulting from size reduction. Artwork smaller than ad size will
be assumed as intentional.
J. Consideration is given to position requests, but failure to meet such requests
does not constitute cause for adjustment, refund, or return.
*Denotes special or double issue
Company:
K. All accounts over one run must pay for first week in full prior to publication,
or have an approved credit account with the Associated Students,
Incorporated Business Office.
Company Representative:
L. In the event of non payment or untimely payment on behalf of the
advertiser,full payment is due immediately upon request of the Associated
Students, Inc.
Address:
Phone:
Space Price:
M. Multiple-week contracts must be paid in advance or advertisers must submit
credit application to the Associated Students Business Office for approval.
Discounts Applied:
N. Failure to pay per invoice terms net 30 days will result in a 2% finance
charge automatically applied.
Contract Total:
O. Advertiser agrees to pay all costs of collection (including attorney and court
fees) in the event of failure to pay in accordance with payment schedule
specified herein.
Payment Schedule:
Weekly
Monthly
Full contract
Notes:
Print Name:
Email: info@lbunion.com
www.lbunion.com
1212 Bellflower Blvd. Suite 116
Long Beach, CA 90815
Phone: (562) 985-4867 Fax: (562) 985-5245
Date:
X
Authorized Signature: By signature, I attest to having read and agreed to this contract
an any affixed riders or amendments. Further, I attest to having read and understood the
advertising policies of the Long Beach Union Weekly Newspaper.
1212 Bellflower Blvd. Suite 116. Long Beach, CA 90815
Phone: (562) 985-4867 Fax: (562) 985-5245
Email: info@lbunion.com
www.lbunion.com
Run Date Calendar 2013-14
August/September
October
26
27
28
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31
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March
January/February
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19
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April
May
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Week 15-May 5
Summer/Graduation Issue
Special Issues
Double issues are on the stands for two
weeks. The last issue of each semester is on
stands for over one month.
Fall 2013 Semester
Week 1, Aug. 26: Back to School Issue
Week 12, Nov. 18: Thanksgiving Double Issue
Week 14, Dec. 2: Winter Holiday Special Issue
Spring 2014 Semester
Week 1, Jan. 21: First issue of Spring Semester
Week 9, Mar. 24: Spring Break Double Issue
Week 15, May 5: Summer/Graduation Issue