Dunkin’ Donuts’ customer loyalty program runs on Epsilon’s omnichannel loyalty platform and services o In a highly competitive market, Dunkin’ Donuts wanted to further differentiate their loyal customer experience. o In 2013, they engaged Epsilon to create a comprehensive loyalty program/platform that included: 40% Increase in member spending YoY “We were impressed with Epsilon’s leadership in the loyalty space, its abundance of complex and relevant retail industry experience, real-time capabilities, and excellent ratings by third-party reviewers.” Scott Hudler VP, Global Consumer Engagement,Dunkin’ Brands o − Real-time POS integration − Tight integration with their successful mobile app (10MM+ downloads) − Flexibility for creative program offers/incentives The results. o More than 3.5 million customers have enrolled in DDPerks™ since program inception in 2014. o Mobile devices account for nearly 50% of enrollments. o New program members show YoY spend increase of 40%. o Member discounts drive both increased visits and higher Average Weekly Sales. Copyright © Epsilon 2015 Epsilon Data Management, LLC. All rights reserved. The story. Epsilon delivered an omnichannel loyalty platform and supports the DDPerks™ program. 1