IAB @ SXSW Interactive 2016 – IAB Member Speakers
IAB Member
Company
About.com
Accenture
Acquia
Adobe
Advertising
Age
AdWeek
Angie’s List
Annalect
BabyCenter
Bazaarvoice
BBC
Worldwide
Bloomberg
Business
Blue State
Digital
Boston Globe
Media
Buzzfeed
Cisco
Comedy
Central
Conde
Nast/Self
Conde
Nast/Wired
Speaker Name
Panel Title (with link to description)
Matthew Knell, VP of Social Media &
Platform Partnerships
Jeriad Zoghby, Global Lead for
Personalization
Anand Swaminathan, Managing Director
I’m Tired of “Doing Social Media”: What’s Next?
Dries Buytaert, Co-Founder & CTO
Can We Save the Open Web?
Sonja Hernandez, Sr. Experience Designer
Talin Wadsworth, Design Lead/Project
Comet
Cindy Yep, Assoc. Creative Director
Creating Lasting Branding Systems
Designing for the Real World
Erik Natzke, Principle Designer, Creative
Tech Lab
Libby Nicholaou, Creative Community
Liaison
Dave Werner, Sr. Experience Designer
Allison Arden, VP & Publisher
Getting Personal: The Consumer Genome LIVE at
SXSW
Adventures in Digital!
Harnessing the Creative Community for the Common
Good
Learning New Things (Without Feeling Like a nOOb)
Making Space for Genuine Event Experiences
Video 2026: Innovation, Ubiquity, and More Slo-Mo
Virtual Reality: From Empathy to Action
Roo Ciambriello, Writer
Smart Ad Campaigns: It’s Not About the Product
Christopher Heine, Digital Editor
Lead, Not Follow: The Consumer’s Mobile Journey
Carl Butler, VP/Legal
Ten Big Legal Mistakes Made by Internet Companies
Tony Diloreto, Director of Data Platform
Taking it to the Streets: Digital Gets Physical
Julie Michaelson, Head of Global Sales
The Scariest Word in Brand Advertising: Family
Sara Spivey, CMO
Take No Sh*t: Thrive as an XX in an XY World
Aaron Bollinger, Managing Dir. Of
Partnerships
Bryan Borzykowski, Business Writer/Editor
Finding the World’s Most Valuable Instagram Photo
Peter Burrows, Reporter
The Power of Perception: Media & Women in Tech
Danielle Kantor, Creative Director
Same Time Zone, Unique Challenges: Rio ’16 Preview
Malcolm Gay, Journalist
The Brain Electric: Merging Minds and Machines
Wajmah Yaqubi, Global Photo Director
When Your Photos Become the News
Mary Brown, Sr. Dir. Government Affairs
Shari Slate, Chief Inclusion & Collaboration
Officer
CTO/Evangelist, New Frontiers
Robbie Allen, CEO, Automated Insights
Lesley Robin, Dir. Social Strategy
Is Your Fridge Judging You? Tales from the IoT
Diversity & Tech: Breaking Down Unconscious Bias
Tyler Ford, Writer
Generation Z and Gender: Beyond Binaries?
Liz Stinson, Staff Writer
Mark McClusky, Head of Operations
Michael Calore, Sr. Editor, Product
Creative Capital: Why Agencies Are Investing
How Sports Can Slow Innovation
Product Reviews? I Give Them a 7.5 out of 10
Brainshaping: Is Your Office Changing Your Brain?
Female Engineers & Intrapreneurial Opportunity
Finding a Job in an Automated Future
The Next Multi-billion Opp: Marketing in Messaging
Cricket
Wireless
eHarmony
ESPN
Facebook
Fast
Company
Fortune
Fox Sports
Funny or Die
Gawker
GoDaddy
GoGo
Google
Keith Schumann, Exec VP of Marketing
Lead, Not Follow: The Consumer’s Mobile Journey
Elizabeth Down, VP of Acquisition
Marketing
Christina Kahrl, Writer and Editor
Andrew Brandt, NFL Analyst, ESPN/MMQB
Peter Jonas, Head of NA Games & Mobile
App Sales
Maxine Williams, Director of Diversity
Gwen Throckmorton, US Head of Industry
Erin Egan, Chief Privacy Officer, Policy
Jason Fournier, N. American Marketing
Manager
Ann Mack, Head of Content & Activation,
Global Consumer Insights
Ebele Okobi, Head of Public Policy (Afric0
Julia Ognieva, Strategic Partnerships Mgr
Helen Crossley, Head of Audience Insights
Research
Alex LeBrun, Head of Wit.ai at Facebook
Rene Barasoain, US Industry Mgr,
Multicultural
Jim Underwood, Global Head of Ent
Strategy
Laura Gonzalez-Estefani, Head of
International Business Dev. For Latin
America
Daniel Terdlman, Sr. Writer
When Success Means an Always-Vanishing Customer
Stacey Higginbotham, Sr. Editor
Stacey Higginbotham, Sr. Editor
Stacey Higginbotham, Senior Editor
Scott Fujita, TV Analyst
Getting ROI on the IoT: How to Make a Business
Is Your Fridge Judging You? Tales from the IoT
There’s a Gadget for That: Are We on IoT Overload?
League vs. Player: The Battle Off the Field
Brad Jenkins, Managing Director/Exec.
Prod.
Awareness Reform: Engineering
“Perception Shift”
Greg Howard, Writer
Sports Media’s Role in Shaping Social Justice
Blake Irving, CEO
How Shattering a Stereotype Will Save Tech
Ash Eldifrawi, CCO
Non-Stop Connectivity: Striving for Ubiquity
Jacquelline Fuller, Director of google.org
Abigail Posner, Head of Strategic Planning
Nancy Lee, VP, People Operations
Featured speaker
Beyond the Listicle: The Science of Virality
Lessons from Top Companies for Women
Technologists
The Future of AR Is Already in Your Pocket
Future of Cool: Predicting What’s Next in Fashion
Google, Twitter & More- Takedowns, Tools & Speech
Google’s Creative Skills for Innovation: Lab
John Hanke, VP (Niantic Labs)
Olivier Zimmer, Fashion Data Scientist
Juniper Downs, Sr. Counsel
Dr. Frederik G. Pferdt, Head of Innovation
& Creativity Programs
Tatiana Chapira, Sr. Instructional Designer
Sr. Developer Advocate
Fabien Curto Millet, Dir. Of Economics
Keith Enright, Legal Dir/Privacy
Roberg Mahini, Policy Council
Elizabeth Churchill, Director of UX
Trans Athletes: The New Frontier of Sports
League vs. Player: The Battle Off the Field
How All Brands Can Win With Game Advertising
Featured session, SXgood
Acquiring Subscribers in a Digital World
How the Big Tech Firms Protect Consumer Privacy
Inspiring Change Through a Connected World
Marketing to Moments That Matter
The Next 3 Billion People on Social
Shanghai to Siberia: Finding Gaming’s Next Hotspot
Sharenting to Equal Parenting: Modern Family Myths
Testing your (Artifical) Intelligence
How Mobile Screens Drive Multiculturals to the Big
Big Box Office: Marketing Films in a Mobile World
Dale: Pushing the Digital Curve
Virtual Reality – Is it the Ultimate Brain Hack?
Google’s Creative Skills for Innovation: Lab
HAL to Her: Humanizing Tech Via the Power of Voice
How Data Science Can Help Avoid the Next Recession
How the Big Tech Firms Protect Consumer Privacy
Is Your Fridge Judging You? Tales from the IoT
Massive Online Experiments: Practical Advice
GSD&M
GSK
Haymarket
Media
Hearst
Magazines
Hearst/Elle
Huge
IAB
Intel
IPG Media
Lab
Jawbone
Danny Bernstein, Dir. Product
Partnerships/Integrations
Mark Spates, Product
Andrey Doronichev, Product Mgr for VR
Apps
Lisa Bilgrei, Head of Sales Dev, SMP
Olivier Zimmer, Fashion Data Scientist
Mobile Deep Linking: Let’s Talk About Apps, Baby
Roy Spence, Co-Founder & Chairman
Dream it. Build it.
Meredith Herman, Digital Marketing
Director
Sarah Shearman, Freelance Journalist
Here are the Keys to Your New Innovation Playbook
Kate Lewis, Digital Media VP & Editorial
Director
Humans, Not Machines: Content is About Connecting
Robbie Myers, Editor-In-Chief
Culture – The New Currency of Retail
Michael Krulwich, Sr. Researcher
Special Death: The Import in Ephemera
Brandon Schmittling, Sr. Interaction
Designer
Matthew Jocelyn, Visual Designer
Designing for Smartwatches
Susan Borst, Director of Industry Initiatives
How All Brands Can Win With Game Advertising
Sarah Goyette, St. Atty., Privacy & Security
Dawn Nafus, Sr. Research Scientist
Rosalind Hudnell, Chief Diversity Officer
Designing the Internet of Things for Privacy
Algorithmic Lunacy and What to Do About It
Lessons from Top Companies for Women
Technologists
The Conundrum of Free Will in a Digital World
Smartwatch or Spyware? Considering Privacy & IoT
Maria Bezaitis, Principal Engineer
Ruby Zefo, VP and Chief Privacy and
Security Counsel
Kenton Langstroth, Dir. Of Partner
Integration
Kevin Kwong, Sr. Product Manager
LA Times
Dexter Thomas, Reporter
S. Mitra Kalita, Managing Editor
LegalZoom
Edward Hartman, Co-Founder & Chief
Product Officer
Liz Morgan, Diversity & Engineering
Leadership
Cassandra Nuttall, Head of Industry &
Customer Engagement
Joel Wood, Sr. Project Mgr, Design & Build
Robyn Peterson, CTO
LinkedIn
Mashable
Maker
Studios
MEC Global
Microsoft
Pete Cashmore, Founder & CEO
Sam Laird, Sports Reporter
Juana Summers, Political Editor
Amy Finnerty, EVP of Talent
There’s a Gadget for That: Are We on IoT Overload?
Product Empathy Machine: 360 Storytelling in VR
Beat the Bully: Bring Light to Darkness on the Web
Future of Cool: Predicting What’s Next in Fashion
Selling with Sex: Brand Partnerships & Dating Apps
Designing for Smartwatches
Taking it to the Streets: Digital Gets Physical
Behavioral Design: Hacking Human Behavior for
Good
Back to the Future: The Future of Work Now
Developing News Leadership for the New Normal
Dream it. Build it.
How to Diversify Tech & Hack Our Unconscious Bias
Media: The Key to Driving Social Impact
Reality Check: VR & AR in Workplace Design is Here
Content Creation and the Future of
Sports TV
The State of Media & Tech
@TwitterSports: The Power of Now
What Winning Looks Like
The Social Celebrity Secret Sauce
Kendra Johnson, VP, Distribution &
Strategic Partnerships
Shenan Reed, President of Digital
Future of Entertainment and “The Channel of You”
Jules Cohen, Dir. Legal & Corporate Affairs
Group
Designing the Internet of Things for Privacy
Lead, Not Follow: The Consumer’s Mobile Journey
MLB
NASCAR
National
Geographic
Partners
NBC
NBCUniversal
Netflix
Nielsen
Oracle
Pandora
Pfizer
PGA Tour
Pinterest
Pixability
Politico
Price
Waterhouse
Coopers
(PwC)
Razorfish
R/GA
Refinery29
Lesley Charmichael, Principal Program
Manager
Jim Kankanias, Partner
Mike Hintze, Chief Privacy Counsel
Matt Wallaert, Behavioral Scientist, East
Coast Lead for Microsoft Ventures
Michael Tan, Dir. Of Strategy
Bob Bowman, Pres of Business & Media
HAL to Her: Humanizing Tech Via the Power of Voice
Kyle Sheldon, Sr. Mgr., Digital & Social
Media Communications
Raj Mody, VP Social Media
Why Your Content Needs to Disappear
Rick Cordella, SVP and GM, Digital Media
(Sports)
Alexandra Shapiro, VVP, Mktg & Digital,
USA Network
Same Time Zone, Unique Challenges: Rio ’16 Preview
Daniel Neil, EVP
Big Box Office: Making Films in a Mobile World
Paul Anastasopoulos, UX design manager
Tools in My Designer Tool Belt: A/B Testing
Michael Flamberg, VP/GM (Nielsen
Games)
Angela Wells, Sr. Dir./Outbound Prod.
Mngt. (Oracle Social Cloud)
Talitha Watkins, VP, Multicultural
Marketing
Rebecca Kaykas-Wolff, Dir. Of Product
Marketing
Sarah Wegener, VP of Talent & Diversity
Chris Phillips, Chief Product Officer
Lisa Lee, Sr. Mgr., Diversity
Heidi Browning, SVP, Strategic Solutions
Albert Bourla, Group President, Vaccines,
Oncology & Consumer Healthcare
Sloane Kelley, Exec Producer
How All Brands Can Win With Game Advertising
Michael Yamartino, Head of Commerce
Tracy Chou, Software Engineer
Machine Learning and Your Shopping Habit
Tech Diversity 101: Everything You Wanted to Know
but Were Too Embarrassed to Ask
Why Diversity Can’t Be Built in a Day
Abby Maldonado, Diversity Programs
Specialist
Rob Ciampa, CMO
The Holy Grail: Machine Learning + Extreme Robotics
How the Big Tech Firms Protect Consumer Privacy
How to Diversify Tech & Hack Our Unconscious Bias
VR, AR & Digital Storytelling
Content Creation and the Future of Sports TV
New World of Photography and Visual Storytelling
Social Media: The New TV Show Launchpad
Is Twitter the New Customer Call Center?
How Mobile Screens Drive Multiculturals to the Big
Privacy & Value Exchange: Striking a Balance
Back to the Future: The Future of Work Now
Keeping it Simple Sets You Free
Making Our Tech Look More Like Our Country
Media: The Key to Driving Social Impact
Right Patient, Right Drug, Right Time
Dude, Where’s My Par? Making Virtual Reality Golf
Chevies and Teslas and Zipcars. Oh my!
Tony Romn, Senior Tech Reporter
Tech at Issue in 2016 Election
Quinn Brennolt, Sr. Experience Designer
How to Prototype for Better Design
Meghna Sachdev, Digital Strategist
#Science: A Revolution in Science Communication
James Buchanan, Director of Strategy
The Conundrum of Free Will in a Digital World
Jessica Greenwood, VP Planning
You Are Here: 3 Little Words to Address the World
Kyle Bunch, Managing Director Social
Finding the World’s Most Valuable Instagram Photo
Jessica Novak, Sr. Content Strategist
Christene Barberich, Editor-in-Chief
Phillippe von Borries, CEO & Co-Founder
Beyond the Listicle: The Science of Virality
Humans, Not Machines: Content is About Connecting
Let’s Drop the Term Millennials
RocketFuel
Roku
Samsung
Electronics
SapientNitro
SessionM
Slate
Sonos
StubHub
Symantec
The Atlantic
The Christian
Science
Monitor
The Daily Dot
The Guardian
The New
Yorker
The New
York Times
The Wall
Street
Journal
The Walt
Disney
Company
The
Washington
Post
The Weather
Company
Thrillist
Time,
Inc./InStyle
Tribune
Media
TripAdvisor
Tumblr
JC Medici, National Dir of Politics &
Advocacy
Steve Shannon, GM/Sr. VP, Content &
Services
David Rhew, MD, Chief Medical Officer &
Head of Healthcare & Fitness
Big Data Will Choose the Next US President
Dir. Experience Strategy (London)
The Conundrum of Free Will in a Digital World
Bill Clifford, Chief Revenue Officer
Lead, Not Follow: The Consumer’s Mobile Journey
Laura Helmuth, Science and Health Editor
David Stern, Dir of Product Dev
Jamelle Bouie, Staff Writer
Brad Barrish, Dir Customer Care Insights &
Content
Raji Arasu, CTO
#Science: A Revolution in Science Communication
Get Your Readers & Listeners to Pay You Money
140 Characters, Zero Context
Email is the Devil and Must Be Vanquished
Kathryn Kane, Dr. Dir. Norton Global Brand
& Campaigns
Delaney Chambers, Product Manager
Brandvertainment: How Norton Hacked Hollywood
Sara Sorcher, Deputy Editor/Passcode
Cryptowars 2.0: Silicon Valley vs Washington
Aja Romano, Geek Culture Reporter
Flair or Fail: Marketing to Fandom
Rachel White, Philanthropic & Strategic
Partnerships
Maria Konnikova, Author
Get Your Readers & Listeners to Pay You Money
Mat Yurow, Dir/Audience Dev
John Markoff, Sr. Writer, Science Section
Conor Dougherty, Tech Correspondent
Farhad Manjoo, Columnist
Anna Dickson, Photo Lead
Ali Israr, Sr. Research Engineer
Acquiring Subscribers in a Digital World
Can AI Systems Really ‘Think’?
Mobile Deep Linking: Let’s Talk About Apps, Baby
Stewart Butterfield in Conversations with Farhad
Manjoo
The Bossless Company: How Zappos and Medium
Work
Heads & Hearts: Consumer Engagement Where it
Counts
When Your Photos Become the News
Why We Crave Touch in Our Interactions With Tech
Wesley Lowery, Reporter
Shallesh Prakash, CIO & VP of Technology
Martin Baron, Executive Editor
If You Are In Advertising, You May Be a Racist
Project Loxodo: Can Tech Drive Reader Engagement?
Project Loxodo: Can Tech Drive Reader Engagement?
Mike Debonis, Congressional Reporter
Neil Katz, Editor-in-Chief & VP of Content,
Digital
140 Characters, Zero Context
Weird Weather & Climate Change: A Digital
Marriage
Ben Lerer, CEO & Founder
Lerer’s Theory of Media Evolution
Ariel Foxman, Editorial Dir
Kerry Washington & The New Rules of Social Stardom
Rich Cusick, GM/Video
Future of Entertainment and “The Channel of You”
Barbara Messing, CMO
Non-Stop Connectivity: Striving for Ubiquity
Chase Turner, Creative Strategist
How a Mexican Beer Courted the “Mercado General”
Rachel Silverman, Staff Reporter
Christina Binkley, Fashion/News Editor
Future of Entertainment and “The Channel of You
Home, Sweet Home: The Health Hub of the Future
Let’s NOT Talk About Sex: Case Against the F Word
Developing News Leadership for the New Normal
The Confidence Game: The Power (and Price) of
Stories
Twitch
Twitter
Unilever
URX
USA Today
Kym Nelson, SVP, Sales
Sr. Product Counsel
Danny Keens, Head of Sports Partnerships,
NA
Matthew Zimmerman, Sr. Prod. Counsel
Robert Candelino, VP of Mktg/General
Mgr for US Healthcare
John Millinovich, CEO
How All Brands Can Win With Game Advertising
Google, Twitter & More- Takedowns, Tools & Speech
@TwitterSports: The Power of Now
Google, Twitter and More: Takedowns, Tools &
Speech
The Next Multibillion Opp: Marketing in Messaging
Mobile Deep Linking: Let’s Talk About Apps, Baby
George Schroeder, Nat’l College Football
Writer
Aaron Burcell, VP/Growth & Product Mktg.
Virtual Football is the New Reality
Erik Flannigan, VP of Music & MultiPlatform Strategy
Bob Barrios, Chief Strategy & Financial
Officer
Stephanie McMahon, Chief Brand Officer
Breaking Down Borders Between TV & Online Video
Yahoo
Jo Zee, PR Director
Kerry Diamond, Editor in Chief (Yahoo
Food)
Acceptance Revolution: Fashion’s New Body
Self Sells: How Glossier is Delivering Beauty in Real
Life
Zillow
Sara Buzak, Product Marketing Manager
Mobile
When Success Means an Always-Vanishing Customer
Vivo
Viacom
WWE
Take No Sh*t: Thrive as an XX in an XY World
Content Creation and the Future of
Sports TV
360 Degree Approach to Philanthropy