NTVB MEDIA
NTVB History – NTVB Media has been in business since 1983. What began as a small local commercial printer
became a large regional printer, and one of the largest providers of TV magazines delivered free to subscribers by the newspaper industry. At one time, NTVB printed 5,000,000 TV magazines a week for many of
the country’s largest newspapers, including the Chicago Tribune, Newsday, Newark Star Ledger, Cleveland
Plain Dealer, and many others. NTVB began publishing TV Weekly in 2009.
TV Weekly – A new national TV listings magazine, it is quickly becoming the preferred choice for newspapers seeking a way to generate new revenue without the negative impact of charging readers for what has
been a regular part of the weekend newspaper package. It also offers advertisers a high quality and uniform
ad vehicle to reach a very specific demographic. The TV Weekly business model completely eliminates the
costs and ongoing losses typically incurred with traditional newspaper TV supplements while generating
greater satisfaction for those readers who prefer to receive their TV listings in print. TV Weekly pays their
newspaper distribution partners to deliver the magazine to subscribers, much like the arrangement many
papers have with the Wall Street Journal.
TV Weekly’s listings are localized on city-by-city basis. The mission of this glossy 44-page magazine is to assist readers of partnering newspapers to quickly and easily identify what’s on TV in their specific area. With
expanding digital channels, new networks and multiple cable/ satellite providers, comprehensive print TV
listings continue to be one of the most popular weekend features. In fact, research indicates that a TV magazine is one of the reasons that readers cite for buying a Sunday paper.
Since its debut in late 2009, more than 90 newspapers have partnered with TV Weekly to benefit both
their subscribers and their own bottom line. The growing list of papers include the Los Angeles Times,
Philadelphia Inquirer, Boston Globe, Detroit Free Press, Dallas Morning News, Houston Chronicle, Charlotte
Observer, Minneapolis Star Tribune, San Diego Times-Union, Portland Oregonian and Seattle Times.
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September 9th - 15th, 2012
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Feb 20 - 26, 2011
A-Z
IE
MOV E
GUID
DAVID
DUCHOVNY
CALIFORNICATION SHOWTIME SUNDAY
A-Z
MOVIE
GUIDE
A NEW DAYTIME TALK SHOW
KATIE
PREMIERES
MONDAY SEPTEMBER 10TH
JIMMIE JOHNSON
JUDY GREER
NASCAR
MAD LOVE
FOX SUNDAY
CBS MONDAY
an NTVB Media Publication
213 Park Street · Troy, MI 48083
www.iwantmytvmagazine.com
P: 248.583.4190 · F: 248.583.4717
TV WEEKLY MAGAZINE
TV Weekly was created to provide the most complete TV print
SPORTS ZONE O HOROSCOPE O PUZZLES
A-Z
listings on a localized, city-by city basis.
MOVIE
GUIDE
TM
Our mission is simple – to help our readers quickly and easily find
out what’s on TV in their area! With expanding digital channels, new
networks and multiple cable systems – comprehensive local print
MATT PASSMORE
THE GLADES
TV listings are more necessary than ever. And, print TV listings re-
SERIES PREMIERE
A&E MONDAY
KYRA
SEDGWICK
main the fastest way to find out what’s on TV.
THE CLOSER SEASON PREMIERE
TNT MONDAY
2009 marked the debut of TV Weekly magazine with launches in
12 cities. By November 2012, TV Weekly was published in more than
90 markets. As demand continues for our unique localized print listing magazine, new cities are added on a monthly basis.
With a paid subscriber base of over 350,000 (1 1 / 2012) – we now
provide advertisers a powerful opportunity to present their brands
to an informed, older and upscale audience. TV Weekly has limited
advertising opportunities in an uncluttered cost effective print environment that commands results with “engaged” consumers willing to pay $40 per year for our localized TV listing content.
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SEASON PREMIERE
DANCING
WITH THE
KALEY
CUOCO
ABC FAMILY
TUESDAY
STARS
ABC MONDAY
BARBARA
CORCORAN
SHARK TANK
ABC FRIDAY
A-Z
MOVIE
GUIDE
an NTVB Media Publication
213 Park Street · Troy, MI 48083
www.iwantmytvmagazine.com
P: 248.583.4190 · F: 248.583.4717
TV WEEKLY LITE MAGAZINE
Along with our subscription version of TV Weekly, we also offer TV Weekly lite – a paired down style
of our gloss TV Weekly – with an additional 1.2 million copies distributed within 90 major market Sunday
Newspapers / Single Copy Sales issues as an FSI / supplement. TV Weekly lite is quickly becoming the
preferred choice for newspapers seeking a way to generate new revenue without the negative
impact of charging readers for what has been a regular part of the weekend newspaper package.
It also offers advertisers a high quality and uniform ad vehicle - to reach an informed, slightly younger
and upscale demographic - at rates well below standard FSIs. Recent findings from “How America
Shops & Spends 2011” by the NAA and Magid Associates reveals that this sought after audience
is fully engaged as …
• 66% of adults read a daily or Sunday newspaper in the previous 7 days
• 68% of adults check the Sunday supplements and 90% at least occasionally
• 72% of adults read newspaper preprints regularly or occasionally
• 63% of readers read / glance at ads while paging through the paper
• 79% acted on newspaper ads in past 30 days (made purchase or went on line)
• 52% of adults used newspapers for shopping planning & decision in previous week
• 75% of those adults who consider the internet to be their primary advertising
source used newspaper preprints in the past 30 days
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‘FACE OF
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an NTVB Media Publication
213 Park Street · Troy, MI 48083
www.iwantmytvmagazine.com
P: 248.583.4190 · F: 248.583.4717
NEWSPAPER AFFILIATES
2013
Market
Newspaper
Albany, NY
Atlanta, GA
Atlantic City, NJ
Biloxi, MS
Boston, MA
Boulder, CO
Bradenton, FL
Charlotte, NC
Chicago, IL
Chicago, IL
Columbus, GA
Conn Post/Danbury, CT
Dallas, TX
Denver, CO
Detroit, MI
El Paso, TX
Greensboro, NC
Hartford, CT
Houston, TX
Jacksonville, FL
Lexington, KY
Long Island, NY
Los Angeles, CA
Los Angeles, CA
Macon, GA
Madison, WI
Memphis, TN
Minneapolis, MN
Modesto, CA
Myrtle Beach, SC
Newport News, VA
Ocala/Gainseville, FL
Oklahoma City, OK
Orlando, FL
Orange County, CA
Philadelphia, PA
Philadelphia, PA
Portland, ME
Portland, OR
Raleigh, NC
Redding, CA
Rock Hill, NC
Salt Lake City, UT
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Sarasota, FL
Seattle, WA
Springfield, MA
St. Augustine, FL
St. Louis, MO
Stamford/Greenwich, CT
State College, PA
Toledo, OH
Tucson, AZ
Vancouver, WA
Victoria, TX
Wichita, KS
Winston-Salem, NC
Times Union
Mail/Retail
Press
Sun Herald
Globe
Daily Camera
Herald
Observer
Chicago Sun-Times Group (10 newspapers)
Chicago Tribune
Ledger Enquirer
Post/News-Times
Morning News
Post/Reporter-Herald/Times-Call
Free Press/News
New Mexico Group (6 newspapers)
News & Record
Courant
Chronicle
Florida Times-Union
Herald Leader
Newsday
Times
Los Angeles Newspaper Group (9 newspapers)
Telegraph
State Journal
Commercial Appeal
Star Tribune
Bee
The Sun News
Daily Press
Star-Banner
Oklahoman
Sentinel
Register
Inquirer
Calkin’s Media (3 newspapers)
MaineToday (4 newspapers)
Oregonian
News & Observer
Mail
The Herald
Media One (2 newspapers)
Union Tribune
Chronicle
Tribune
Herald Tribune
Times
Republican
Record
Post-Dispatch
Advocate/Times
Centre Daily Times
The Blade
Daily Star
The Columbian
Advocate
Eagle
Journal
July 22nd - 28th, 2012
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XXX SUMMER
OLYMPICS
BOB COSTAS
NBC FRIDAY
THE CLOSER
KYRA
SEDGWICK
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September 16th - 22nd, 2012
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BILLY BURKE
TRACY SPIRIDAKOS
REVOLUTION
SERIES PREMIERE
NBC MONDAY
WILLIAM FORSYTHE
THE MOB
DOCTOR
SERIES PREMIERE FOX MONDAY
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September 25 -October 1, 2011
weekly
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MOVI
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Michael Chiklis and dennis Quaid
vegas
series premiere cbs tuesday
Lucy liu
ELEMENTARY
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CBS THURSDAY
an NTVB Media Publication
213 Park Street · Troy, MI 48083
www.iwantmytvmagazine.com
P: 248.583.4190 · F: 248.583.4717
DEMOGRAPHICS
Demographic Composition - U.S. Population & Average Issue Readership 2010
Market/Release: Scarborough USA+ 2010 Release 1 Total (Feb 2009 - Mar 2010)
Base: Total Adults 18+ Total U.S. Adults
Average Issue
Daily Newspaper
Average Issue
Sunday
95,305,254
100.0%
100
108,060,592
100.0%
100
48,060,887
50.4%
104
50,823,598
47.0%
97
47,244,367
49.6%
96
57,236,994
53.0%
103
18,127,761
19.0%
63
21,962,532
20.3%
68
77,177,493
81.0%
116
86,098,060
79.7%
114
39,459,680
41.4%
87
44,599,671
41.3%
87
32,456,220
34.1%
107
37,003,301
34.2%
107
19,896,523
20.9%
117
22,833,309
21.1%
118
3,492,831
3.7%
136
3,624,311
3.4%
125
36,653,739
38.5%
86
41,393,063
38.3%
86
29,431,844
30.9%
104
33,796,114
31.3%
106
15,318,517
16.1%
112
17,516,277
16.2%
113
13,901,154
14.6%
129
15,355,138
14.2%
126
Base Total
Target Pop
232,960,964
Target %
100.0%
Index
100
Men
Target Pop
113,056,101
Target %
48.5%
Index
100
Women
Target Pop
119,904,863
Target %
51.5%
Index
100
Adults 18 - 34
Target Pop
69,857,082
Target %
30.0%
Index
100
Adults 35 or older
Target Pop
163,103,882
Target %
70.0%
Index
100
Household Income - Less than $50K
Target Pop
110,537,410
Target %
47.4%
Index
100
HHI $50K - $99K
Target Pop
74,404,143
Target %
31.9%
Index
100
HHI $100K - $249K
Target Pop
41,745,943
Target %
17.9%
Index
100
HHI $250K +
Target Pop
6,273,468
Target %
2.7%
Index
100
High School graduate or less
Target Pop
104,161,276
Target %
44.7%
Index
100
Some college (1-3 years-not Grad or AA/Assoc)
Target Pop
69,017,939
Target %
29.6%
Index
100
College graduate (4 year college)
Target Pop
33,489,636
Target %
14.4%
Index
100
Some Post-Grad or More
Target Pop
26,292,113
Target %
11.3%
Index
100
Source: Scarborough Research, USA+, Release 1, 2010, 12 Months
Prepared by: Newspaper Association of America
213 Park Street · Troy, MI 48083
www.iwantmytvmagazine.com
P: 248.583.4190 · F: 248.583.4717
RATE CARD
Mission
To provide the most complete local TV and cable print listings. The weekly listings are market
specific and include the most accurate station, program, and conversion data available anywhere
in print.
Features
In addition to listings, TV Weekly provides information on Sports, Movies, Soap Operas, and TV
personalities. There are also games and resources.
TV Weekly
Back Cover
4 Color
CPM
Rate Base - 350,000
$45
$15,750
Specs: Trim: 8” x 10.75”/Live: 7.25” x 10”/Bleed 8.5” x 11.25”
4 Page Popout
4 Color
$60
$21,000
4 Color
$35
$12,250
Specs: See popout rate card
Page 19 Full Page
Specs: Trim: 8” x 10.75”/Live: 7.25” x 10”/Bleed 8.5” x 11.25”
Sports Sponsorship 4 Color
$17.50
$6,125
$15
$5,250
CPM
Rate Base - 1,200,000
$20
$24,000
Specs: Call for details
2013
Strip/Grid Ad
B&W
Specs: Call for details
TV Weekly lite
Back Cover
4 Color
Specs: Trim: 8” x 9.875”/Live: 7.25” x 9.125”/Bleed 8.5” x 11.25”
4 Page Popout
4 Color
$30
$36,000
TV Weekly & TV Weekly lite
CPM
Rate Base - 1,550,000
Back Cover
$25
$38,750
$36
$55,800
Specs: See popout rate card
4 Color
Specs: 2 Sizes - See corresponding specs above
4 Page Popout
4 Color
Specs: 2 Sizes - See corresponding specs above
Closing dates: Space - 30 days prior to publication/ Material - 17 days prior. CMYK PDF Files/
Minimum resolution 300 dpi, all fonts embedded. Dot gain: TV Weekly 25%, TV Weekly lite 32%
Contacts
Michael Keever
VP Market Development
mkeever@ntvbmedia.com
248-915-8793
Rick Gables
VP Entertainment Marketing Solutions
Rob Schollenberger
VP National Advertising Sales
rgables@ntvbmedia.com
424-238-5826
rschollenberger@ntvbmedia.com
248-245-0915
an NTVB Media Publication
213 Park Street · Troy, MI 48083
www.iwantmytvmagazine.com
P: 248.583.4190 · F: 248.583.4717