contents ONE ON LOGIC AND LANGUAGE 1 The Nature and Scope of Logic 4 Exercises 5 6 7 11 13 13 14 The Medium of Language 17 Language and Thought Speech and Language Signs and Symbols Words and Things The Uses of Language The Art of Plain Talk Ambiguity and Vagueness Verbal Disputes Exercises 18 19 20 22 25 27 29 30 32 33 "THE STORY OF A-TOWN AND B-VILLE: SECOND SEMANTIC PARABLE" S. \. Hayakawa 40 Suggested Readings for Part One 46 Logic As Science and Art Logic As the Study of Argument Truth, Validity, and Soundness Deduction and Induction Advantages of Logical Thought Summary 2 1 Summary ix X CONTENTS TWO 47 INFORMAL FALLACIES 3 Fallacies of Ambiguity 51 Amphiholy Accent Hypostatization Equivocation Exercises 52 54 56 59 62 63 Fallacies of Presumption 65 Summary 4 Exercises 66 66 69 72 74 74 79 82 85 87 87 91 96 101 102 Fallacies of Relevance 107 Personal Attack MohAppeal Appeal to Pity Appeal to Authority Appeal to Ignorance Appeal to Fear 108 113 121 123 127 130 133 134 Overlooking the Facts Sweeping Generalization Hasty Generalization Bifurcation Evading the Facts Begging the Question Question-Begging Epithets Complex Question Special Pleading Distorting the Facts False Analogy False Cause Irrelevant Thesis Summary 5 Summary Exercises "LOVE IS A FALLACY" Max Shulman 139 Suggested Readings for Part Two 150 Index 151