Hi Folks,
As your instructor for BUS655 Marketing Management, my goal is to save you some time, effort, and
money prior to the beginning of the semester. If you have already begun seeking alternative suppliers
for your textbook for this class, PLEASE STOP!

Our class requires two books. One is available now online, the second book is intentionally not available
until one week before classes start (Monday, August 17th).
AVAILABLE NOW
1. The first book, Marketing Management BUS655, is a custom published readings book. Since it
is a custom published product, go to https://create.mheducation.com/shop/ and search for the
ISBN number: 9781308568935. This method will allow you to purchase an online version of the
book for $13.92. (Please note that at the end of the semester, you will no longer be able to
access the electronic version of the readings book—this is not a big deal). The second method to
purchase this product is through the CSU bookstore. Details are provided below under the
Purchase Options heading.
AVAILABLE Monday, August 17, 2015
2. The second book, Marketing Management, 2e, Marshall and Johnston, McGraw-Hill, ISBN
978-007-743-7053, contains an eBook, LearnSmart Connect Activities, and an optional loose leaf
physical copy of the text. If purchased directly through the McGraw-Hill Campus Link located
within Canvas, I am expecting that the price will be $135 for the total package. If you select not
to receive the optional loose leaf physical copy, this reduces the price to $120. I recommend
purchasing the loose leaf version of the text as a resource to keep for when you take the
BUS656 Marketing Strategy course in Year 2. Please note that if you choose the eBook option
only, your access will cease at the end of the semester. It is totally your choice whether or not to
purchase the loose leaf physical copy of the text. This package can also be purchased via the CSU
bookstore. Details provided below:
PURCHASE OPTIONS:
1. CSU Bookstore: ISBN (9781259757228) contains everything including the Loose Leaf version of
the Marshall and Johnston’s Marketing Management, 2e with LearnSmart Connect Access Card,
the ebook, and the custom version of Marketing Management BUS655. I have been told that this
bundled package sells for approximately $200. Once you have your Connect Access Card
(consisting of a series of numbers), follow the steps below pertaining to Canvas to access your
ebook and LearnSmart assignmens.
2. Purchase from the Publisher: The same materials listed above can be purchased from the
publisher using Canvas for approximately $150.00. This method of purchase requires two
transactions:
a. Available Now: Go to https://create.mheducation.com/shop/ and search for the ISBN
number: 9781308568935. This method will allow you to purchase an online version of
Marketing Management BUS655 for $13.92.
b. Available Monday, August 17th: Go to canvas.colostate.edu to make your purchase
selections pertaining to Marketing Management, 2e (See directions below). I have been
told that if you select to receive the Loose Leaf version of the Marshall and Johnston’s
Marketing Management, 2e with LearnSmart Connect Access Card, and the ebook, the
price is approximately $135.00.
To purchase or access your ebook via Canvas, follow the steps below:
1. Go to canvas.colostate.edu.
2. Click “eID Login” to log on to Canvas using your eID and password.
3. Under the “Courses” heading on the top left of your screen, access our course by selecting
“2015FA-BUS-655-001: Marketing Management” from the dropdown menu.
4. Click on the “Modules” tab in the left-hand margin.
5. Scroll down on the Modules page to “Connect Assignments.”
6. Click on the “McGraw Hill Campus link”
7. You should see a picture of our book. Click the “Connect” button under the picture.
8. Follow the prompts to purchase your book. You will be offered three options:
a. Buy now using a credit card,
b. Input the access code you purchased at the CSU bookstore,
c. or choose the 2-week free trial (allows to you pay later).
9. Don’t forget that you must purchase the e-book to do the required assignments, but the
loose-leaf version may be added as an option.
10. For those that wish to purchase the loose-leaf version of the text in addition to the ebook:
Once you purchase your ebook through Canvas, you will be given the option to enter “Connect”.
Once you enter “Connect,” you will see the class assignments listed. On the right-hand side of this
page, you will see a box that states, “Need a loose-leaf print copy?” Click inside this box, and you
will now have the ability to purchase the loose-leaf copy.
PLEASE NOTE THAT IF YOU PUCHASE A HARD COPY OF THE TEXTBOOK FROM A THIRD PARTY OTHER
THAN THE PUBLISHER OR THE CSU BOOKSTORE , IT WILL NOT ENABLE ONLINE ACESS TO LEARNSMART
ACTIVITIES AND YOU WILL STILL BE REQUIRED TO PAY THE $115 TO ACCESS THESE MATERIALS. IN
OTHER WORDS, IT WILL COST YOU ADDITIONAL MONEY.
Best wishes to all,
Doug