Competitive Success
Factors in the Hosting
Industry
Daryl Webb, Operations Director - APAC, SoftLayer Technologies
dwebb@softlayer.com
suppliers
competitors
customers
Word of the Day
DECONSTRUCTION
stratified
monolithic
stratified
stratified
niche
general
niche
niche
integrated
sequential
sequential
sequential
multi
insourced
source
FOCUS
average cost
Strategic Imperative
lrac
quantity
ECONOMIES OF SCALE
big
AND
IS
OR
better
colo
full
service
virtual
managed
full
service
SaaS
PaaS
IaaS
who am I?
Enabling business transformation
Business Process
as a Service
Business Process
Solutions
Application
Application
Application
Application
Application
Marketplace of high value consumable business applications
Software
as a Service
External
Ecosystem
Industry
Collaboration
Human
Resources
Big Data & Analytics
Commerce
Marketing
Integration
Mobile
Social
Traditional
Workloads
Composable and integrated application development platform
Built using open standards
Platform
as a Service
Big Data & Analytics
Development
Security
Enterprise class, optimized infrastructure
Built using open standards
Infrastructure
as a Service
Compute
Storage
Networking
Virtual Servers
Private Clusters
BARE METAL SERVERS
Hosted Private Clouds
STORAGE
Hosted Hybrid Clouds
Public Clouds
VIRTUAL INSTANCES
• Each device is connected to three separate, redundant, networks
• Public Network Connectivity – redundant 20GB connections, with Tier-1 carrier
peering
• Global Private Network – redundant 20GB connections between every DC,
connecting every device to every other device in the SoftLayer footprint. Allows for
intra-application and inter-facility communications, access to shared services
• Secure OOB management via VPN
• VLANs enable network-within-a-network design
Competitive Differences
Elastic cloud
Bare metal
No contracts
Global private network
Software as a Service
Mobile & Communications
Bump
Voxer
Social
Games and Entertainment
Platform as a Service
Marketing and Digital Media
Hosting & Service Providers
Enterprise
Instapaper
Yelp