READING LIST 2012/2013
CHARTERED
POSTGRADUATE
DIPLOMA IN
MARKETING
RECOMMENDED SUPPORT MATERIALS
CHARTERED POSTGRADUATE DIPLOMA IN MARKETING
UNIT 1:
EMERGING THEMES
Buy the
study pack –
SAVE 20%
Study Pack
• Contemporary issues
in marketing and
consumer behaviour
Core Texts
Parsons, E. and Maclaran, P.
(2009) Contemporary issues
in marketing and consumer
behaviour. Oxford, Butterworth
Heinemann. £29.99
Goldacre, B (2009) Bad science.
HarperPerennial. £8.99
CIM PROFESSIONAL MARKETING QUALIFICATIONS
Tapscott, D. and Williams, A.D.
(2008) Wikinomics: how mass
collaboration changes everything.
Atlantic books. £8.99
Workbooks
• CIM Study support text:
Emerging themes BPP (2012) CIM study support
text: emerging themes. London,
BPP Learning Media. £22.00
eBook £13.20
RRP £51.99
Study pack price £41.50
Supplementary Readings
Porter, M.E. (2004) Competitive
strategy: techniques for analyzing
industries and competitors. NY,
Free Press. £16.99
RECOMMENDED SUPPORT MATERIALS
CHARTERED POSTGRADUATE DIPLOMA IN MARKETING
UNIT 2:
ANALYSIS AND
DECISION
Buy the
study pack –
SAVE 20%
Study Pack
• Strategic Market
Management: global
perspectives
• CIM Study text:
Analysis & decision • CIM Passcards: Chartered
Postgraduate Diploma
in Marketing (these
cover unit 2 only) RRP £72.99
Study pack price £58.35
Workbooks
Core Texts
Aaker, D. and McLoughlin,
D. (2010) Strategic market
management: global
perspectives. Chichester, John
Wiley & Sons. £40.99
Drummond, G., Ensor, J. and
Ashford, R. (2007) Strategic
marketing: planning and control.
3rd edition. Oxford, Butterworth
Heinemann. £20.99
Lynch, R. (2011) Strategic
management. 6th edition. Harlow,
FT Prentice Hall. £47.99
Kerin, R. and Peterson, R. (2009)
Strategic marketing problems.
12th edition, Harlow, Pearson.
£55.99
Porter, M.E. (2004) Competitive
advantage. NY, Free Press. £16.99
Johnson, G. and Scholes, K. (2010)
Exploring strategy. 9th edition.
Harlow, Prentice Hall. £53.99
CIM PROFESSIONAL MARKETING QUALIFICATIONS
Doole, I. and Lowe, R. (2004)
Strategic marketing decisions in
global markets. London, Thomson.
£50.99
BPP (2012) CIM study text:
analysis and decision. London,
BPP Learning Media. £22.00
eBook £13.20
Doyle, P. (2008) Value-based
marketing: marketing strategies
for corporate growth and
shareholder value. 2nd edition.
Chichester, John Wiley & Sons.
£34.99
BPP (2012) CIM assessment
workbook: chartered
postgraduate diploma in
marketing. London, BPP Learning
Media. £25.00
eBook £15.00
Hooley, G. et al (2011) Marketing
strategy and competitive
positioning. 5th edition. Harlow,
Prentice Hall. £49.99
BPP (2012) CIM passcards:
chartered postgraduate diploma
in marketing. London, BPP
Learning Media. £10.00
eBook £6.00
Supplementary Readings
Kerin, R.A. and Peterson, R.A.
(2009) Strategic marketing
problems – cases and comments.
12th edition. Harlow, Pearson.
£55.99
Johansson, J. (2009) Global
marketing: foreign entry,
local marketing and global
management. 5th edition,
Maidenhead, McGraw-Hill. £47.99
Chaffey, D. et al (2012)
Digital marketing; strategy,
implementation and practice.
5th edition. Harlow, Prentice Hall.
£46.99
Bolton, B. and Thompson, J.
(2004) Entrepreneurs, talent,
temperament, technique. 2nd
edition. Oxford, Butterworth
Heinemann. £31.99
Hamel, G. and Prahalad, C.K.(1996)
Competing for the future.
Harvard, Harvard Business Press.
£13.99
Lumby, S. and Jones, C. (2011)
Corporate finance: theory and
practice. 8th edition. London,
Thomson. £49.99
Mintzberg, H. (1992) Structure
in fives: designing effective
organisations. International
edition. US, Prentice Hall. £39.99.
Mintzberg, H. (2000) The rise and
fall of strategic planning. Harlow,
Prentice Hall. £29.99
Mintzberg.H. and Quinn, J. (2003)
The strategy process. 4th global
edition. US, Prentice Hall. £63.99
RECOMMENDED SUPPORT MATERIALS
CHARTERED POSTGRADUATE DIPLOMA IN MARKETING
UNIT 3:
MARKETING LEADERSHIP
AND PLANNING
Buy the
study pack –
SAVE 20%
Study Pack
• Marketing strategy and
competitive positioning
5th Edition
• CIM Study text: Marketing
leadership and planning RRP £71.99
Study pack price £57.55
Supplementary Readings
Boxall, P. and Purcell, J. (2011)
Strategy and human resource
management. 3rd edition. New
York, Palgrave Macmillan. £36.99
Burk Wood, M. (2010) Marketing
plan handbook. 4th edition.
Harlow, Prentice Hall. £43.99
Dibb, S. and Simkin, L. (2008)
Marketing essentials. 1st edition.
London, Cengage. £39.99
Mintzberg, H. (2000) The rise
and fall of strategic planning. US,
Prentice Hall. £29.99
Northouse, P (2012) Leadership:
theory and practice. 6th edition,
Sage. £38.99
Schein, E.H. (2010) Organizational
culture and leadership. 4th
edition. San Francisco, JosseyBass. £30.99
Vecchio, R.P. (2007) Leadership,
understanding the dynamics
of power and influence in
organisations. 2nd revised edition.
University of Notre Dame. £39.95
Core Texts
Workbooks
Hooley, G. et al (2011) Marketing
strategy and competitive
positioning. 5th edition. Harlow
Prentice Hall. £49.99
Doyle, P. and Stern, P. (2006)
Marketing management and
strategy. 4th edition. Harlow,
Prentice Hall. £52.99
De Wit, B and Meyer, R. (2010)
Strategy synthesis: resolving
strategy paradoxes to create
competitive advantage, test and
readings. 3rd revised edition.
London, Thomson. £49.99
McDonald, M. (2011) Marketing
plans: how to prepare then,
how to use them. 7th edition.
Chichester, John Wiley. £34.99
CIM PROFESSIONAL MARKETING QUALIFICATIONS
Gilligan, C. and Wilson, R. (2009)
Strategic marketing planning.
2nd edition. Oxford, Butterworth
Heinemann. £29.99
BPP (2012) CIM study text:
marketing leadership & planning.
London, BPP Learning Media.
£22.00
eBook £13.20
BPP (2012) CIM assessment
workbook: chartered
postgraduate diploma in
marketing. London, BPP Learning
Media. £25.00
eBook £15.00
RECOMMENDED SUPPORT MATERIALS
CHARTERED POSTGRADUATE DIPLOMA IN MARKETING
UNIT 4:
MANAGING CORPORATE
REPUTATION
Buy the
study pack –
SAVE 20%
Study Pack
• Essentials of Corporate
Communications
• CIM Study text: Managing
corporate reputation RRP £57.99
Study pack price £46.35
Supplementary Readings
Balmer, J.M.T. and Greyser, S.A.
(2003) Revealing the corporation.
London, Routledge. £34.99
Oliver, S. (2009) Public relations
strategy. 3rd edition. London,
Kogan Page. £19.99
Cornelissen, J. (2011) Corporate
communications: theory and
practice. 3rd edition. London,
Sage. £32.99
Roper, S. and Fill, C. (2012)
Corporate Reputation: brand and
communication. Harlow, Prentice
Hall. £39.99
Doorley, J. and Garcia, H.F. (2010)
Reputation management. 2nd
edition. New York, Routledge.
£35.99
Van Riel, C.B.M. (1995) Principles
of corporate communications.
Harlow, Prentice Hall. £61.99
Rosenbaum-Elliot, R, et al. (2011)
Strategic brand management. 2nd
edition. Oxford, Oxford University
Press. £34.99
Griffin, A. (2009) New strategies
for reputation management.
London, Kogan Page. £19.99
Ind, N. (2007) Living the brand.
3rd edition. London, Kogan Page.
£19.99
Kapferer, J. (2012) The new
strategic brand management.
5th edition. London, Kogan Page.
£39.99
Core Texts
Workbooks
Van Riel, C.B.M. and Fombrun, C.J.
(2007) Essentials of corporate
communications. Abingdon,
Routledge. £35.99
BPP (2012) CIM study text:
managing corporate reputation.
London, BPP Learning Media.
£22.00
eBook £13.20
Davies, G. et al (2002) Corporate
reputation and competitiveness.
London, Routledge. £38.99
BPP (2012) CIM assessment
workbook: chartered
postgraduate diploma in
marketing. London, BPP Learning
Media. £25.00
eBook £15.00
CIM PROFESSIONAL MARKETING QUALIFICATIONS
Kotler, P. and Pfoertsch, W. (2006)
B2B brand management: the
success dimensions of business
brands. Berlin, Springer-Verlag.
£29.50
Melewar, T.C. (2008) Facets
of corporate identity,
communication and reputation.
London, Routledge. £34.99
Oliver, S. (2004) Handbook
of corporate communication
and public relations. London,
Routledge. £135.00
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