Motorola, Inc.
Company Profile
Publication Date: 11 Aug 2008
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Motorola, Inc.
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Motorola, Inc.
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Motorola, Inc.
TABLE OF CONTENTS
TABLE OF CONTENTS
Company Overview..............................................................................................4
Key Facts...............................................................................................................4
Business Description...........................................................................................5
History...................................................................................................................7
Key Employees...................................................................................................13
Key Employee Biographies................................................................................14
Major Products and Services............................................................................24
Revenue Analysis...............................................................................................26
SWOT Analysis...................................................................................................28
Top Competitors.................................................................................................35
Company View.....................................................................................................36
Locations and Subsidiaries...............................................................................38
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Motorola, Inc.
Company Overview
COMPANY OVERVIEW
Motorola provides wireless handsets, wireless communications systems, and end-to-end broadband
systems. It is one of the major providers of end-to-end networks used for the delivery of video, voice,
and data services over hybrid fiber coaxial networks. The company primarily operates in the US. It
is headquartered in Schaumburg, Illinois and employs 66,000 people.
The company recorded revenues of $36,622 million during the financial year ended December 2007
(FY2007), a decrease of 14.5% over 2006. The decrease in net sales was due to a $9.4 billion
decrease in net sales of the mobile devices segment. The operating loss of the company was $553
million during FY2007, compared to the operating profit of $4,092 million in 2006. The net loss was
$49 million in FY2007, compared to the net profit of $3,661 million in 2006.
KEY FACTS
Head Office
Motorola, Inc.
1303 East Algonquin Road
Schaumburg
Illinois 60196
USA
Phone
1 847 576 5000
Fax
1 847 576 5372
Web Address
http://www.mot.com
Revenue / turnover 36,622.0
(USD Mn)
Financial Year End
December
Employees
66,000
New York Ticker
MOT
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Motorola, Inc.
Business Description
BUSINESS DESCRIPTION
Motorola builds and markets products, services and applications that make simple and seamless
connections to people, information and entertainment possible through broadband, embedded
systems and wireless networks. The company provides wireless handsets, wireless accessories,
digital entertainment devices, wireless access systems, voice and data communications systems,
and enterprise mobility products. The company operates in the US, China, the UK, Germany, Israel
and Singapore.
Motorola operates through three business divisions: mobile devices, home and networks mobility,
and enterprise mobility solutions. The mobile devices segment designs, manufactures, sells and
services wireless handsets with integrated software and accessory products, and licenses intellectual
property. Their wireless subscriber product comprises wireless handsets with related software and
accessory products. The company has structured mobile device product portfolio and development
into four primary product segments: mass market, feature, multimedia and productivity. The mass
market product segment focuses on voice-centric devices with targeted features. The feature product
segment focuses on delivering iconic, fashionable phones with high-end features. The multimedia
product segment is focused on the convergence of voice capabilities with multimedia experiences
on a single mobile device. The productivity product segment is growing due to increasing demand
for robust wireless handsets and email on the mobile.
In 2007, the company began shipping flagship RAZR2 devices with Crystal Talk, a proprietary
technology that automatically adjusts audio quality based on ambient noise conditions to provide
the optimal conversational experience. The company markets its products worldwide to carriers and
consumers through direct sales, distributors, dealers, retailers and, in certain markets, through
licensees. The largest distributor of the company is Brightstar Corporation. The largest customers
of the segment include Sprint Nextel, AT&T, Verizon, China Mobile and America Movil. The company’s
handsets are mostly manufactured in Asia. Its largest manufacturing facilities are located in China,
Singapore and Brazil. Motorola also uses several electronics manufacturing suppliers and original
design manufacturers to enhance its manufacturing capabilities.
The home and networks mobility business designs, manufactures, sells, installs and services: digital
video, internet protocol (IP) video and broadcast network interactive set-tops (digital entertainment
devices), video delivery solutions, broadband access infrastructure systems, and associated data
and voice customer premise equipment (broadband gateways) to cable television and telecom
service providers, and wireless access systems (wireless networks), including cellular infrastructure
systems and wireless broadband systems, to wireless service providers.
In the home business, the segment is a provider of networks used for the delivery of video, data and
voice services over hybrid fiber coaxial (HFC) networks, digital subscriber line (DSL) and passive
optical networks (PON). The company’s portfolio includes: Moving Picture Experts Group MPEG
video encoding equipment for standard-definition and high-definition television (HD); video processing
and multiplexing systems; and video-on-demand, switched digital video and conditional access
solutions used by network operators and programmers to deliver video programming.
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Motorola, Inc.
Business Description
The company provides a broad array of digital entertainment devices supporting analog, digital and
IP video delivery including HD and digital video recording (DVR) applications. In the wireless networks
business, the segment provides cellular networks, including radio base stations, base station
controllers, associated software and services, application platforms and third-party switching for
CDMA, GSM, iDEN and UMTS technologies. The segment also offers a portfolio of WiMAX products
to create mobile IP broadband access. The segment’s products are marketed primarily to cable
television operators, television programmers, telecom operators, wireless service providers and
other communications providers worldwide and are sold primarily by the company’s sales personnel.
The segment’s largest customers include Comcast, Verizon, KDDI (a service provider in Japan),
China Mobile and Sprint Nextel. The company’s design, integration, manufacturing and distribution
centers are located in Arlington Heights and Schaumburg, Illinois; Chandler and Tempe, Arizona;
Fort Worth, Texas; Swindon, England; Arad, Israel; Hangzhou and Tianjin, China; Munich, Taunusstein
and Berlin, Germany; and Penang, Malaysia.
The enterprise mobility solutions segment designs, manufactures, sells, installs and services analog
and digital two-way radio, voice and data communications products and systems for private networks,
wireless broadband systems and enterprise mobility solutions to a wide range of enterprise markets,
including government and public safety agencies (government and public safety market) as well as
retail, utility, transportation, manufacturing, healthcare and other commercial customers (collectively
referred to as the commercial enterprise market).
In the government and public safety market, Motorola is the provider of advanced mission-critical
systems worldwide, with more than 65 years of experience in custom, rugged devices; public
safety-grade private networks; sophisticated encryption technology; interoperable voice and broadband
data; and complex network design, optimization and implementation services. In the commercial
enterprise market, the company’s products include advanced data capture products, mobile computing
platforms and software management tools, wireless infrastructure, and radio frequency identification
(RFID) infrastructure and tags, and are sold as both integrated solutions and individual devices.
The largest of the segment’s customers are the US Government, Scansource, IBM, Ingram Micro
and Wal-Mart. The company’s largest resellers and distributors are Scansource, IBM and Ingram
Micro, which primarily sell to the commercial enterprise market.
In January 2008, Motorola announced that it is evaluating alternatives for the structural and strategic
realignment of the Mobile Devices business to regain its global market leadership and enhance
shareholder value. This may include the separation of the mobile devices business from Motorola’s
other businesses to permit each to grow and better serve their customers. Later, in March 2008, the
company’s Board of Directors commenced a process to create two independent, publicly-traded
companies, mobile devices business, and broadband and mobility solutions business. The company
expects that the separation of its businesses would take place in 2009.
Motorola’s research and development laboratories are organized into discrete centers of excellence
in key research areas such as networks research, physical realization research, embedded systems
research, wireless and solutions research, human interaction research, and applications research.
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Motorola, Inc.
History
HISTORY
Motorola was founded in 1928 as Galvin Manufacturing by Paul and Joseph Galvin. The company
produced battery eliminators, which enabled battery operated radios to function on ordinary household
current. In the 1930s, the company launched the first auto radio under the Motorola brand.
During the 1950s and 1960s, the company expanded into the production of semiconductors for other
manufacturers. In 1967, Motorola expanded into Australia, Canada, France, Hong Kong, Israel, Italy,
Japan, Malaysia, Mexico, Puerto Rico, South Korea, Taiwan, the UK and West Germany.
In 1973, Motorola demonstrated a design for the DynaTAC (Dynamic Adaptive Total Area Coverage)
portable radio telephone. This was the prototype of the world’s first commercial portable telephone
using cellular technology. The first Motorola microprocessor was introduced in 1974. In the 1980s,
the company entered the communications sector. It supplied more than 50,000 Pocket Bell pagers
to Nippon in Japan in 1983, and thereafter, entered into several deals with other communication
companies.
In 1991, the company developed a range of technologies for non-voice wireless messaging and
multi-media products. In 1994, Motorola developed its first commercial digital radio system that
integrated paging, data communications, voice dispatch and wireless telephones in a single radio
network and a single handset.
Towards the end of the 1990s, the company undertook a restructuring plan. In 2000, Motorola merged
with General Instruments. In 2001, Motorola acquired RiverDelta Networks, a provider of carrier-class
broadband routing, switching, cable modem termination system (CMTS), and service management
solutions.
The company acquired NetPlane Systems and the Internet infrastructure business of Conexant
Systems in 2003. In the same year, Motorola acquired Winphoria Networks, a core infrastructure
provider of next generation packet-based mobile switching centers for wireless networks.
During 2004, Motorola acquired Quantum Bridge Communications, a provider of fiber to the premises
solutions based in Andover, Massachusetts. Later, in 2004, Motorola spun off its semiconductor
products division as Freescale Semiconductor in an initial public offering on the New York Stock
Exchange. Also, the company acquired MeshNetworks, a privately-held leading developer of mobile
mesh networking and position location technologies. It also acquired CRISNET, a privately-held,
leading developer of advanced records management and related systems for criminal justice and
public safety customers.
At the start of 2005, Motorola acquired privately-held Ucentric Systems, a Massachusetts-based
provider of media networking software.This acquisition enabled Motorola to market connected home
software solutions to third party service providers and consumer electronics manufacturers. Motorola
announced the launch of a new 3G Development Center in China in mid 2005. At the end of 2005,
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Motorola, Inc.
History
the company acquired Melco Mobile communication Europe, a subsidiary of Mitsubishi Electric
Corporation.
In 2006, Motorola acquired cable network technology assets from Broadband Innovations (BI), a
privately held San Diego-based developer of radio frequency (RF) and digital technologies. The
company also announced a 10 year partnership with Eastman Kodak for cross licensing and marketing
alliance relating to mobile imaging. The connected home solutions division of Motorola completed
the acquisition of Kreatel Communications, a developer of innovative IP based digital set-top boxes.
Motorola signed an agreement to acquire Orthogon systems to strengthen its presence in high
performance fixed wireless solutions. In 2006, the company reached an agreement to acquire TTP
communications. The company also announced plans for a manufacturing facility in India with an
initial investment of $30 million.
The company sold its automotive electronics business to Continental, a leading automotive supplier,
for approximately $1 billion in 2006. In the same year, the company along with Movistar launched
its first ’Global Flagship Store’ in downtown Shanghai. Movistar is a major mobile phone operator
owned by Telefónica Móviles. It also launched M-channel, an information service which lets Movistar’s
clients access news items, sports and entertainment directly from the start-up screen on their terminal.
The company also launched G24 EDGE, a Versatile Wireless Module for the M2M Market; i670
model mobile device; and Motofone hand set in the same year.
Motorola and Yahoo! agreed to distribute Yahoo! Go for Mobile on tens of millions of new Motorola
mobile devices. Wipro and Motorola formed a joint venture to deliver managed services in 2006. In
the same year, the company acquired Broadbus Technologies, a provider of content on-demand
technologies. Motorola introduced incident scene management solutions for public safety and
government users and released FOMA M2501 (M2501), a high-speed downlink packet access
(HSDPA) card, a PC card.
In 2006, the company started a new research and development center at Hyderabad, India. The
company acquired NextNet Wireless, a former Clearwire Corporation subsidiary and provider of
OFDM-based non-line-ofsight ("NLOS") wireless broadband infrastructure equipment.
Motorola launched Moto Q PRO Solution in January 2007 to deliver security, functionality and
services for enterprise users. During the same period, Comcast and Motorola expanded their
relationship with a next-generation digital set-top deal. In the same month, the company acquired
Symbol Technologies. Motorola secured India’s first Universal Mobile Telecommunications Service
(UMTS) cellular network contract from Mahanagar Telephone Nigam Limited (MTNL) during the
same period.
In January 2007, the company completed the acquisition of Good Technology for approximately
$500 million in cash. Good Technology provides enterprise mobile computing software and services.
In February 2007, the company completed the acquisition of Netopia, a broadband equipment
provider for DSL customers, for approximately $200 million in cash. In March 2007, the company
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Motorola, Inc.
History
acquired Tut Systems, which delivers industry-leading content processing and distribution products
for deploying next-generation video and Internet Protocol (IP) services over broadband networks.
Motorola and ECI Telecom announced a new strategic relationship in April 2007 pairing ECI’s
formidable IP DSLAM portfolio with Motorola’s innovative and market-leading Fiber-to-the-Node
(FTTN) and Fiber-to-the-Premises (FTTP) solutions. In the same month, Motorola and Terayon
Communication Systems, engaged in creation of video processing solutions, entered into a definitive
merger agreement, under which Motorola will acquire all of the outstanding shares of Terayon’s
common stock for $1.8 per share in cash.
Motorola signed a definitive merger agreement with Modulus Video in May 2007. Modulus Video is
a leader and innovator in MPEG-4 Advanced Video Coding (AVC) compression systems designed
for delivery of high value video content in the IPTV, cable, broadcast and satellite marketplace.
In May 2007, Motorola announced that based on an estimate of the votes cast at its annual meeting
of stockholders held in Chicago, the stockholders have re-elected Motorola’s Board of Directors and
did not elect Carl Icahn, a private investor who had sought a seat on the company’s board. In the
same month, the company signed a distribution agreement with Tai Full Technologies Corporation,
which would enable wider access to Motorola’s broad range of embedded communications computing
products to original equipment manufacturers (OEMs) in Taiwan.
In the following month, June 2007, Motorola signed a distribution agreement with Dragon Technology
Distribution (HK) to meet increasing demand for open, standards- based AdvancedTCA and
MicroTCATM based products in China. In the same month, Motorola won a contract from Marubeni
Corporation to provide a TETRA (TErrestrial Trunked RAdio) digital radio communications system
to the Taiwan Taoyuan International Airport (formerly Chiang Kai Shek Airport) rail transit network.
In July 2007, Motorola completed its acquisition of Modulus Video, a privately-held company. Modulus
Video is an innovator in MPEG-4 Advanced Video Coding (AVC) compression systems designed
for delivery of high value video content in the IPTV, cable, broadcast and satellite marketplace. In
the same month, Motorola has signed a definitive merger agreement to acquire privately held
Leapstone Systems. Leapstone is a communications software developer that provides a unified
platform for rapidly creating, managing and delivering converged video, voice and data service
bundles across multiple networks and devices. Subsequently, Motorola, and Microsoft extended
their relationship, which enabled joint partners to develop Microsoft Dynamics-based applications
for select Motorola mobile computers. Also, the company partnered with National Basketball
Association (NBA) for a multi-year marketing partnership. In the same month, July 2007, Motorola
completed its acquisition of Terayon Communication Systems. Motorola acquired all of the outstanding
shares of Terayon’s common stock for $1.80 per share in cash.
Motorola signed a contract worth $394 million with China Mobile Communications Corporation
(CMCC) for GSM network expansion in August 2007. In the same month, the company completed
the acquisition of Leapstone Systems. In September 2007, Emerson and Motorola, entered into a
definitive agreement under which Emerson would acquire Motorola’s Embedded Communications
Computing (ECC) business for $350 million in cash.
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Motorola, Inc.
History
In October 2007, Motorola secured two contracts for WiMAX network infrastructure from Taiwan’s
Far EasTone Telecom (FET) as part of the operator’s role in the national M-Taiwan project. In the
same month, Sony Ericsson and Motorola signed a definitive agreement under which Motorola would
acquire a 50% interest in UI Holdings, the parent company of UIQ Technology, which is currently
wholly owned by Sony Ericsson. In the same month, through Motorola Ventures, its strategic venture
capital arm, Motorola made an equity investment in Siimpel Corporation. Siimpel is a developer and
manufacturer of silicon MicroElectroMechanical System (MEMS) based solutions for mobile imaging
applications. In November 2007, the company’s subsidiary MI, Inc launched a tender offer to acquire
a controlling interest in Vertex Standard, a global provider of 2-way radio communication solutions.
Motorola also completed the testing of 3G femtocell solution and has started trialing the solution
with a major European operator in the Europe, Middle East, and Africa region. In the same month,
the company opened inaugurated research and development complex in Beijing, China. Also, the
company received approval from China Banking Regulatory Commission for the establishment of
its own finance company in China.
Motorola entered into an agreement with Mobilink for the deployment of WiMAX access network for
the operator (Mobilink) in Pakistan in December 2007. During the same time, Motorola launched
G24-Lite in its G24 Machine-to-Machine (M2M) wireless modules, enabling increased scalability of
M2M applications. The RFID division of the Enterprise Mobility business and Intelleflex entered into
strategic relationship for the development and delivery of extended capability RFID solutions by both
the companies. Also, the company’s subsidiary MI, Inc. extended its tender offer duration to acquire
controlling stake in Vertex Standard. Motorola and Metrologic Instruments along with their subsidiaries
resolved all outstanding patent infringement disputes through an agreement.
The company expanded its ROKR family product through the addition of ROKR E8 mobile device,
the EQ5, and EQ7 wireless speaker systems and new stereo headsets, in January 2008.
Subsequently, the company signed a definitive agreement to acquire Soundbuzz, a privately pan-Asian
music provider. The company through Motorola Ventures, its strategic venture capital arm, made a
strategic investment in INSIDE Contactless, a provider of contactless payment chips and near field
communications (NFC) technologies for mobile devices.
Also, Motorola completed the tender offer to acquire controlling interest in Vertex Standard for
approximately JPY12 billion in cash. After the settlement of the offer, the company owns around
78% of Vertex Standard. The company extended its relation with Qualcomm for making chipsets
into certain UMTS 3G handsets by end of 2008 and in 2009. In the same month, the company
initiated exploring structural and strategic realignment opportunities to enable its mobile device
business recapture its global market share and to enhance shareholder value. In January 2008,
Motorola announced that it is evaluating alternatives for the structural and strategic realignment of
Mobile Devices business to better equip it to recapture global market leadership and to enhance
shareholder value. This may include the separation of the mobile devices business from Motorola’s
other businesses to permit each to grow and better serve their customers.
In February 2008, Motorola released its first 3G femtocell customer premises equipment (CPE), the
first two units from a portfolio of CPEs that will be commercially available in the second half of 2008.
In the same month, the company through Motorola Ventures, its strategic venture capital arm, made
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Motorola, Inc.
History
a strategic investment in DesignArt Networks, a supplier of silicon system-on-chip (SoC) solutions
for WiMAX radio access network infrastructure. BAA and Emirates airlines selected Motorola RFID
Solution for Heathrow Airport. In the same month, Motorola completed its acquisition of Soundbuzz,
a leading pan-Asian music provider. Motorola launched its full line of DOCSIS 3.0-based customer
premises equipment (CPE) designed to deliver high-capacity cable voice and data services. Motorola
Technology planned investments to expand its global two-way radio centre of excellence in Malaysia.
Motorola signed a $335 million turnkey contract in March 2008 to deploy and manage a 2G/3G
mobile communications network for Zain in Saudi Arabia.The Enterprise Mobility business of Motorola
released its AP-7131, the industry’s first tri-radio 802.11n access point (AP) featuring Motorola’s
new adaptive AP architecture. Motorola, through Motorola Ventures, its strategic venture capital
arm, made a strategic investment in INVIDI Technologies Corporation, one of the leaders in advanced
addressable advertising for the television industry.
Swisscom through its Hospitality Services subsidiary has signed a distribution agreement with
Motorola to deploy mT2a PowerBroadband system in partner hotels across Europe and North
America. Motorola signed a $165 million WiMAX 802.16e infrastructure contract with Etihad Atheeb
Telecommunication Company (Atheeb) in March 2008 to enable the new service provider to offer
broadband services to subscribers in the Kingdom of Saudi Arabia. Later, in March 2008, the
company’s Board of Directors commenced a process to create two independent, publicly-traded
companies, mobile devices business, and broadband and mobility solutions business. The company
expects that the separation of its businesses would take place in 2009.
In April 2008, Motorola expanded its portfolio of MOTOwi4 Fixed Point-to-Point (PTP) Wireless
Ethernet Bridges to include the PTP 45600 Integrated and Connectorized models. Motorola and
Carl Icahn reached an agreement under which William R. Hambrecht, Founder, Chairman And Chief
Executive Officer of WR Hambrecht + Co. and co-founder of Hambrecht & Quist, and Keith Meister,
a Managing Director of the Icahn investment funds and Principal Executive Officer of Icahn
Enterprises, will be nominated for election to Motorola’s Board of Directors at the 2008 Annual
Meeting of Shareholders and included in the company’s 2008 proxy statement. In addition, Mr.
Meister has been appointed to serve on the Board, effective immediately.
The company also expanded the Motorola wi4 WiMAX access point portfolio with the introduction
of the new 802.16e Wave 2-ready WAP 450. In the same month, Motorola through Motorola Ventures,
made an equity investment in VirtualLogix, a maker of virtualization software for communications
devices and infrastructure equipment.
Motorola introduced the Motorola Netopia 7000 Series VDSL2 Gateways in April 2008. The 7000
Series gateways are designed to deliver high-speed data and IPTV services over ultra-broadband
networks that are easy for service providers to install and manage. The company staked its claim
in the Korea’s 3G market with the introduction of the new Z8m handset.
Motorola achieved DOCSIS 3.0 certification for the Motorola SURFboard SB6120 and SBV6220
cable modems and DOCSIS 3.0 bronze qualification for the Motorola BSR 64000 cable modem
termination system (CMTS)/edge router in May 2008. The company introduced its portfolio of
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Motorola, Inc.
History
advanced advertising delivery technologies for the cable industry that leverages both operators’
existing Motorola products as well as new product offerings to support a wide range of advertising
initiatives. Motorola introduced the Motorola SmartStream Terminal Data Collector (STDC), a solution
for remote collection and presentation of set-top diagnostic information.
Motorola launched a modular embedded Multimedia Terminal Adapter (M-eMTA) in May 2008, that
provides cost-effective, flexible, multi-line IP voice and high-speed data (HSD) services all in one
device. Motorola introduced the smallest body-worn TETRA Covert Radio, the TCR1000 that provides
fully featured TETRA radio functions to users in covert operations. Later, in the same month, a
consortium comprising Eircom, Motorola and Sigma Wireless (TETRA Ireland) has secured Ireland’s
National Digital Radio Services contract. The 8-year ‘build-own-operate’ contract would start with
the roll-out of services in an area covering parts of Dublin (including the port and airport).
Motorola made available Good Mobility Suite version 6.0 in June 2008, which includes a new
managed-service virtual private network (VPN) as well as an enhanced device management and
security platform. In the same month, Motorola was selected by TDF, a European provider of network
services to broadcasters and telecom operators, to design and deploy 802.16e WiMAX networks
for several regions in France where HDRR, a TDF subsidiary, holds WiMAX frequency licenses.
Later, Motorola’s WiMAX WAP 25400 base station achieved the WiMAX Forum Certified seal of
approval by passing required interoperability and conformance tests as outlined by the WiMAX
Forum.
Motorola launched its expanded Broadband Access Network portfolio in June 2008, adding significant
Fiber Deep capabilities to Motorola’s hybrid fiber coaxial (HFC) platform. The expansion would allow
MSOs worldwide to drive fiber closer to the home while protecting their infrastructure investments
and minimizing downtime and installation costs. Motorola announced contracts worth $28 million
with Viet Nam Posts and Telecommunications (VNPT) Group for the expansion of the Vinaphone
GSM network across 12 Northern provinces in Viet Nam in a signing ceremony held in Washington.
In July 2008, Motorola through Motorola Ventures, its strategic venture capital arm, invested in
Apprion, a market leader in open industrial wireless networks and applications. In the same month,
the Enterprise Mobility business of Motorola, released the 802.11n planning tools featuring predictive
networking capabilities, Motorola’s 11n LANPlanner. In the same month, Motorola signed a definitive
agreement to acquire privately held AirDefense, one of the leading wireless LAN (WLAN) security
providers.
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Motorola, Inc.
Key Employees
KEY EMPLOYEES
Name
Job Title
Board
Greg Brown
President and Chief Executive Officer
Executive Board
David W. Dorman
Chairman
Non Executive Board
William R. Hambrecht
Director
Non Executive Board
Thomas J Meredith
Director
Non Executive Board
Judy C Lewent
Director
Non Executive Board
Keith A. Meister
Director
Non Executive Board
Nicholas Negroponte
Director
Non Executive Board
Samuel C Scott
Director
Non Executive Board
Ron Sommer
Director
Non Executive Board
James R Stengel
Director
Non Executive Board
Anthony J. Vinciquerra
Director
Non Executive Board
Douglas A Warner
Director
Non Executive Board
John A White
Director
Non Executive Board
Miles D White
Director
Non Executive Board
Daniel M. Moloney
President, Home and Networks Mobility business Senior Management
Executive Vice President
Paul J. Liska
Chief Financial Officer Executive Vice President Senior Management
Gene Delaney
President, Government and Public Safety
Senior Management
Enterprise Mobility Solutions business and Senior
Vice President
Greg A. Lee
Senior Vice President Human Resources
Kathy Paladino
President, Enterprise Mobility Solutions business Senior Management
and Senior Vice President
A. Peter Lawson
Executive Vice President, General Counsel and Senior Management
Secretary
Bob Perez
Senior Vice President, Integrated Supply Chain Senior Management
Motorola
Patricia B. Morrison
Executive Vice President, Chief Information
Officer
Senior Management
Karen P. Tandy
Senior Vice President, Public Affairs and
Communications
Senior Management
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Senior Management
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Motorola, Inc.
Key Employee Biographies
KEY EMPLOYEE BIOGRAPHIES
Greg Brown
Board: Executive Board
Job Title: President and Chief Executive Officer
Since: 2008
Age: 47
Mr. Brown has been the President and Chief Executive Officer of Motorola since 2008. Prior to this
role, he was President and Chief Operating Officer of Motorola. He has been an Executive Officer
at Motorola since 2003 and most recently served as President of Motorola’s Networks and Enterprise
business. Prior to joining Motorola in 2003, he was Chairman and Chief Executive Officer of
Micromuse, a publicly traded network management software company. Before that, he was President
of Ameritech Custom Business Services, a business that provided large business customers with
custom communications and information technology. Mr. Brown also was President of Ameritech
New Media. Before joining Ameritech in 1987, he held a variety of sales and marketing positions
with AT&T for five years.
An active member of the civic and business communities, he was appointed by the White House to
serve on President Bush’s National Security Telecommunications Advisory Committee (NSTAC) in
2004. In addition, he is on the Board of Directors for World Business Chicago, the Chicago Council
on Global Affairs, and the US-China Business Council. He also is a member of the Northwestern
University Memorial Hospital Board.
David W. Dorman
Board: Non Executive Board
Job Title: Chairman
Since: 2008
Age: 53
Mr. Dorman has been the Chairman of Motorola since 2008. He is the Senior Advisor and Partner
of Warburg Pincus, a global leader in equity. Prior to that, he was the Chairman and Chief Executive
Officer at AT&T, a provider of internet and transaction based voice and data services, from November
2002 until his retirement in 2006. He began his career in the telecommunications industry at Sprint
Corp. in 1981, and ultimately served as the President of Sprint Business Services. He serves on the
boards of CVS Corporation, YUM! Brands, Firethorn Mobile, the Georgia Tech Foundation, and the
Woodruff Arts Center in Atlanta. He was also a Director at Scientific Atlanta until its acquisition by
Cisco Systems was completed in 2006. He received a BS degree in Industrial Management from
the Georgia Institute of Technology.
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Key Employee Biographies
William R. Hambrecht
Board: Non Executive Board
Job Title: Director
Age: 72
Mr. Hambrecht is a Director at Motorola. He has been Founder, Chairman and Chief Executive
Officer of WR Hambrecht + Co, a financial services firm, since December 1997. In 1968, Mr.
Hambrecht co-founded Hambrecht & Quist, from which he resigned in December 1997 to form WR
Hambrecht + Co. Mr. Hambrecht currently serves on the Board of Trustees for The American
University of Beirut and is on the Advisory Investment Committee to the Board of Regents of the
University of California. He also serves on the Advisory Council to The J. David Gladstone Institutes.
In 2006, Mr. Hambrecht was inducted to the American Academy of Arts and Sciences. Mr. Hambrecht
graduated from Princeton University.
Thomas J Meredith
Board: Non Executive Board
Job Title: Director
Since: 2005
Age: 57
Mr. Meredith has been a Director at Motorola since 2005. He is a co-founder and currently a General
Partner of Meritage Capital, an investment management firm specializing in multi-manager hedge
funds. He is also Chief Executive Officer of MFI Capital. Previously, he was the Managing Director
at Dell Ventures and Senior Vice President, Business Development and Strategy at Dell from 2000
until 2001, and was Chief Financial Officer at Dell from 1992 until 2000. Mr. Meredith is a Director
of Motive, Surgient and VoxPath Networks.
Mr. Meredith is also an adjunct Professor at the McCombs School of Business at the University of
Texas, and serves on the advisory boards of both the Wharton School at the University of
Pennsylvania and the LBJ School at the University of Texas. Mr. Meredith received a B.S. degree
in Political Science from St. Francis University, a J.D. degree from Duquesne University and an
LL.M. degree in Taxation from Georgetown University.
Judy C Lewent
Board: Non Executive Board
Job Title: Director
Since: 1995
Age: 58
Ms. Lewent has been a Director at Motorola since 1995. She has been Chief Financial Officer at
Merck & Co, a pharmaceutical company, since 1990, and in addition, Executive Vice President of
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Motorola, Inc.
Key Employee Biographies
Merck since 2001. She had additional responsibilities as President, Human Health Asia from 2003
until 2005, when she assumed strategic planning responsibilities for Merck. She is also a Director
at Dell. She serves as a Trustee of the Rockefeller Family Trust and is a life member of the
Massachusetts Institute of Technology Corporation. She is a member of the American Academy of
Arts & Sciences. She received a BS degree from Goucher College and an MS degree from the MIT
Sloan School of Management.
Keith A. Meister
Board: Non Executive Board
Job Title: Director
Since: 2008
Age: 34
Mr. Meister has been a Director at Motorola since August 2008. Since 2003, he has served as Vice
Chairman of the Board of Icahn Enterprises G.P, the General Partner of Icahn Enterprises, a
diversified holding company engaged in a variety of businesses, including investment management,
metals, real estate and home fashion. From August 2003 through March 2006, Mr. Meister also
served as Chief Executive Officer of Icahn Enterprises G.P; and since March 2006, Mr. Meister has
served as Principal Executive Officer of Icahn Enterprises G.P. Since November 2004, Mr. Meister
has been a Managing Director of Icahn Capital, the entity through which Carl C. Icahn manages
third-party private investment funds.
Since 2002, Mr. Meister has served as Senior Investment Analyst of High River Limited Partnership,
an entity primarily engaged in the business of holding and investing in securities. Mr. Meister also
serves on the boards of directors of XO Holdings, WCI Communities, and Federal-Mogul Corporation.
Mr. Icahn either controls or has an interest in each company mentioned above through the ownership
of securities. Mr. Meister received an A.B. in government, cum laude, from Harvard College in 1995.
Nicholas Negroponte
Board: Non Executive Board
Job Title: Director
Since: 1996
Age: 64
Mr. Negroponte has been a Director at Motorola since 1996. He is the Founder and Chairman of
the One Laptop Per Child non-profit organization created to design, manufacture and distribute
laptops that are sufficiently inexpensive to provide every child in the world access to knowledge and
modern forms of education. He is currently on leave from the Massachusetts Institute of Technology
where he was Co-Founder and Chairman emeritus of the MIT Media Laboratory, an interdisciplinary,
multi-million dollar research center focusing on the study and experimentation of future forms of
human and machine communication. He founded MIT’s pioneering Architecture Machine Group, a
combination lab and think tank responsible for many radically new approaches to the human-computer
Motorola, Inc.
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Motorola, Inc.
Key Employee Biographies
interface. He joined the MIT faculty in 1966 and became a full professor in 1980. He received a BA
and an MA in Architecture from the Massachusetts Institute of Technology.
Samuel C Scott
Board: Non Executive Board
Job Title: Director
Since: 1993
Age: 63
Mr. Scott has been Director at Motorola since 1993. He is the Chairman, President and Chief
Executive Officer of Corn Products International, a corn refining business. He was the President of
the Corn Refining Division of CPC International from 1995 through 1997, when CPC International
spun off Corn Products International as a separate corporation. Mr. Scott serves on the Board of
Directors of Bank of New York, Inroads/Chicago, Accion International and the Chicago Council on
Global Affairs. He also serves as a Trustee of the Conference Board. He received a bachelor’s
degree in engineering and an MBA from Fairleigh Dickinson University.
Ron Sommer
Board: Non Executive Board
Job Title: Director
Since: 2004
Age: 58
Mr. Sommer has been a Director at Motorola since 2004. He was the Chairman of the Board of
Management of Deutsche Telekom from 1995 to 2002. He is a Director at Muenchener
Rueckversicherung, Celanese, AFK Sistema, Tata Consultancy Services and Weather Industries.
Mr. Sommer is also a Member of the International Advisory Board of The Blackstone Group. He
received a PhD degree in Mathematics from the University of Vienna, Austria.
James R Stengel
Board: Non Executive Board
Job Title: Director
Since: 2005
Age: 52
Mr. Stengel has been a Director at Motorola since 2005. He is currently the Global Marketing Officer
of Procter & Gamble Company. He joined Procter & Gamble in 1983, where he served as Vice
President Global Baby Care Strategic Planning, Marketing and New Business Development from
2000 until 2001, when he became a Global Marketing Officer. He served as the Chairman of the
Association of National Advertisers from 2004 through 2006. Mr. Stengel is also on the Seven Hills
School Board of Trustees, the National Underground Freedom Center Board of Trustees and the
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Motorola, Inc.
Key Employee Biographies
United Way Tocqueville Society. He received a BA degree from Franklin & Marshall College and an
MBA from Pennsylvania State University.
Anthony J. Vinciquerra
Board: Non Executive Board
Job Title: Director
Since: 2007
Age: 53
Mr. Vinciquerra has been a Director at Motorola since 2007. He was named President and Chief
Executive Officer of Fox Networks Group, a primary operating unit of News Corporation that includes
the Fox Television Network, Fox Cable Networks, FOX Sports and Fox Networks Engineering &
Operations, in June 2002. Mr. Vinciquerra also oversees Fox Sports Enterprises, which comprises
Fox’s interests in professional sports franchises like the Colorado Rockies, stadiums and leading
statistical information provider STATS. Mr. Vinciquerra joined Fox in December 2001 as President
of the Fox Television Network. Prior to joining Fox, he was Executive Vice President and Chief
Operating Officer of Hearst-Argyle Television, a position he had held since 1999. A past Chairman
of the National Association of Television Program Executives, he is also a Director of the Boston-based
Genesis Fund, the fund-raising organization of the National Birth Defects Institute, and a member
of the Board of Trustees for Southern California Public Radio. Mr. Vinciquerra received a B.A. degree
from the State University of New York.
Douglas A Warner
Board: Non Executive Board
Job Title: Director
Since: 2002
Age: 61
Mr. Warner has been a Director at Motorola since 2002. He was Chairman of the Board and Co
Chairman of the Executive Committee at JP Morgan Chase & Company, an international commercial
and investment banking firm, from 2000 until he retired in 2001. From 1995 to 2000, he was the
Chairman of the Board, President and Chief Executive Officer at JP Morgan & Co. He is also a
Director at Anheuser-Busch Companies and General Electric Company. He is on the Board of
Counselors at the Bechtel Group and is a member of The Business Council. Mr. Warner is the
Chairman of the Board of Managers and the Board of Overseers of Memorial Sloan−Kettering Cancer
Center. He is a trustee of the Pierpont Morgan Library and a member of the Yale Investment
Committee. He received a BA degree from Yale University.
John A White
Board: Non Executive Board
Job Title: Director
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Key Employee Biographies
Since: 1995
Age: 68
Mr. White has been a Director at Motorola since 1995. He is currently Chancellor of the University
of Arkansas. He served as Dean of Engineering at Georgia Institute of Technology from 1991 to
early 1997, having been a member of the faculty since 1975. Mr. White is also a Director at JB Hunt
Transport Services and Logility. He received a BSIE from the University of Arkansas, an MSIE from
Virginia Polytechnic Institute and State University and a PhD from the Ohio State University.
Miles D White
Board: Non Executive Board
Job Title: Director
Since: 2005
Age: 52
Mr. White has been a Director at Motorola since 2005. He has been the Chairman of the Board and
Chief Executive Officer of Abbott Laboratories since 1999. He joined Abbott in 1984. He received a
bachelor’s degree in mechanical engineering and an MBA degree from Stanford University. Mr.
White is a Director at Tribune Company and is Chairman of the board of the Federal Reserve Bank
of Chicago. He also serves on the Board of Trustees of The Culver Educational Foundation, The
Field Museum in Chicago and Northwestern University.
Daniel M. Moloney
Board: Senior Management
Job Title: President, Home and Networks Mobility business Executive Vice President
Since: 2007
Mr. Moloney is Executive Vice President at Motorola, and President of the company's Home and
Networks Mobility business. Prior to his current position, he was President of the company’s connected
home solutions business, which develops technologies, applications and services that create rich
information, communication, and entertainment experiences in and around the home.
Mr. Moloney joined Motorola, then General Instrument Corporation, in 1983 as a member of the
corporate financial and planning staff. He has served in various leadership positions for the company
in marketing, product management, finance and strategy. He is also an honorary board member of
Cable Positive. Mr. Moloney holds a master of business administration degree in management from
the University of Chicago and a Bachelor of Science degree in electrical engineering from the
University of Michigan.
Paul J. Liska
Board: Senior Management
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Motorola, Inc.
Key Employee Biographies
Job Title: Chief Financial Officer Executive Vice President
Since: 2008
Age: 52
Mr. Liska is the Chief Financial Officer and Executive Vice President at Motorola. Prior to joining
Motorola, Mr. Liska served as an industrial partner for various private equity firms including MidOcean
Partners, CVC Capital Holdings and Ripplewood Holdings. From 2004 to 2006, Mr. Liska served as
Executive Chairman of US Freightways until its purchase by Yellow Roadway Corporation and in
various capacities with Weekly Reader Companies, including Executive Chairman and Chief Executive
Officer. From 2001 to 2004, Mr. Liska held several positions with Sears, Roebuck and Co., including
President of credit and financial products and Executive Vice President and Chief Financial Officer.
Prior to joining Sears, Mr. Liska was Executive Vice President and Chief Financial Officer of The St.
Paul Companies from 1997 to 2001. Mr. Liska also previously served as President and Chief Executive
Officer of Specialty Foods Corporation and in various financial roles at Kraft General Foods
Corporation. He began his career as an accountant at Price Waterhouse and Co.
Gene Delaney
Board: Senior Management
Job Title: President, Government and Public Safety Enterprise Mobility Solutions business and
Senior Vice President
Since: 2007
Mr. Delaney is President of the Government and Public Safety business. He joined Motorola in 1978
as a Financial Analyst in the Communications Sector. He has held leadership positions in finance,
operations, general management, government relations and country management throughout his
career. Mr. Delaney has extensive international experience having worked in Japan and led the
international business for the Networks and Enterprise business. He holds a masters degree in
finance from DePaul University and a Bachelor of Science degree in accounting from Southern
Illinois University.
Greg A. Lee
Board: Senior Management
Job Title: Senior Vice President Human Resources
Since: 2008
Mr. Lee has been the Senior Vice President, Human Resources at Motorola since January 2008. In
this role, Lee’s worldwide responsibilities include workforce development, organizational effectiveness,
benefits and compensation, staffing, global inclusion, and diversity.
Prior to joining Motorola in January 2008, he was the Senior Vice President, Human Resources at
Coca-Cola Enterprises, the world's largest marketer, producer, and distributor of Coca-Cola products.
Previously, he acted as an independent consultant providing advice and counsel on talent
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Motorola, Inc.
Key Employee Biographies
management strategies. Earlier in his career, he served as Senior Vice President, Human Resources,
for Sears, Roebuck and Company. Other leadership positions he has held include roles with Whirlpool
Corporation, The St. Paul Companies, and PepsiCo. He began his career at Pullman.
Kathy Paladino
Board: Senior Management
Job Title: President, Enterprise Mobility Solutions business and Senior Vice President
Since: 2007
Ms. Paladino is President of Motorola’s Enterprise Mobility business. Joining Motorola (formerly
Symbol Technologies) in 2004, she held sales leadership positions in the US and Americas
International Theaters and most recently held the position of Senior Vice President of Worldwide
Sales. Prior to joining Motorola, Ms. Paladino spent eight years with Cisco Systems leading Cisco’s
U.S. Cable and Emerging Service Provider business. A 20-year technology industry veteran, she
has held sales management positions at Dell Computer and Wang Laboratories.
Ms. Paladino is on the Board of Directors for the AeA, a nationwide non-profit trade association that
represents all segments of the technology industry. In the past, she has served on the board of
directors of the Telecommunications Industry Association and was the 2003 Chair of the Women’s
Action Network at Cisco. Ms. Paladino holds a BSFS Degree from Georgetown University.
A. Peter Lawson
Board: Senior Management
Job Title: Executive Vice President, General Counsel and Secretary
Since: 2005
Mr. Lawson has been Executive Vice President, General Counsel and Secretary at Motorola since
1998. Prior to assuming his current position, he was Senior Vice President, General Counsel and
Secretary from 1996 to 1998; Senior Vice President and Assistant General Counsel from 1994 to
1996; Corporate Vice President and Assistant General Counsel from 1987 to1994; Vice President
and General Attorney from 1985 to 1987; and Associate General Attorney from 1980 to 1984.
Prior to joining Motorola in 1980, he was Senior Attorney for Baxter International, from 1978 to 1980.
Earlier, he was an associate with Sullivan & Cromwell, New York, from 1972 to1978.
Bob Perez
Board: Senior Management
Job Title: Senior Vice President, Integrated Supply Chain Motorola
Since: 2008
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Motorola, Inc.
Key Employee Biographies
Mr. Perez has been the Senior Vice President of Motorola’s Integrated Supply Chain (ISC)
organization, which encompasses the global operations associated with procurement, new product
introduction, manufacturing, customer fulfillment and repair across the company’s three business
units.
Prior to being appointed to his current position, Mr.Perez was Senior Vice President of ISC’s global
operations where he was responsible for ensuring that customers receive the products they order
on time and with good quality. He was also the General Manager of the Mobile Devices supply chain
organization where he was responsible for the manufacturing and distribution of 100 million mobile
devices annually.
Prior to joining the ISC organization, Mr. Perez served as Senior Vice President and General Manager
for Motorola’s network infrastructure business. He was instrumental in starting up Motorola’s iDEN
subscriber manufacturing operations. Prior to that, he managed design and development for portable
two-way radios. Mr. Perez joined Motorola in 1979 as a Mechanical Engineer in Plantation, Florida.
Patricia B. Morrison
Board: Senior Management
Job Title: Executive Vice President, Chief Information Officer
Since: 2008
Ms. Morrison is the Executive Vice President and Chief Information Officer at Motorola. Before joining
Motorola in 2005, she served as Executive Vice President and Chief Information Officer of Office
Depot. Prior to Office Depot, she served as Chief Information Officer of The Quaker Oats Company
in Chicago. As Chief Information Officer, Morrison oversaw the integration of Quaker's systems with
PepsiCo following its acquisition by Pepsi in 2001. Prior to that, she was Chief Information Officer
at GE Industrial Systems. Ms. Morrison began her career at Procter & Gamble, where she held a
number of systems management and IT leadership positions.
Karen P. Tandy
Board: Senior Management
Job Title: Senior Vice President, Public Affairs and Communications
Since: 2008
Ms. Tandy has been the Senior Vice President of Public Affairs and Communications at Motorola
since 2008. Prior to joining Motorola in 2007, she served as Administrator of the US Drug Enforcement
Administration (DEA), where she managed a $2.4 billion budget and approximately 11,000 employees
across the US and in 86 foreign offices. She also served on the Executive Committee of the
International Association of Chiefs of Police.
Prior to becoming DEA Administrator, she was Associate Deputy Attorney General, responsible for
developing national drug enforcement policy and strategies. In this capacity, she also served as
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Motorola, Inc.
Key Employee Biographies
Director of the Organized Crime Drug Enforcement Task Forces. Ms. Tandy previously held a variety
of positions in the Criminal Division of the Department of Justice and served as an Assistant U.S.
Attorney in the Eastern District of Virginia and in the Western District of Washington. Prior to joining
the Justice Department, she served as a clerk for the Chief Judge of the Northern District of Texas.
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Motorola, Inc.
Major Products and Services
MAJOR PRODUCTS AND SERVICES
Motorola is provider of wireless handsets, wireless communications systems, and end-to-end
broadband systems. The company's key products and services include the following:
Consumer:
Cell Phones
Cell Phone Accessories
Bluetooth Products
Cordless Phones
Two-way Radios
Cable Modems and Gateways
Digital Voice Modems
Digital Cable Set-tops
Digital Video Recorders (DVR)
High Definition Receivers
Timbuktu Pro Remote Control Software
Enterprise:
Smartphones
Bar Code Scanners
Wireless Broadband Networks
Payment Terminals and Micro Kiosks
Enterprise Wireless LAN
RFID
Wireline Broadband Solutions
iDEN Mobile Devices
Mobile Computers
Two-Way Radios
Enterprise Solutions
Wireless Broadband Networks
Enterprise Wireless LAN
Mobile Software Platforms
Government:
Accessories
Two-Way Radios
Portable Radios
Mobile Radios
Biometrics
Mobile Computers
Public Sector Applications
Two-Way Radio Infrastructure
Dispatch
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Motorola, Inc.
Major Products and Services
SCADA Systems
MOTOBRIDGE Solution
Wireless Broadband Networks
ASTRO 25 Network
Government Solutions
Service provider:
Cable Broadband Networks
Cellular Networks
iDEN Networks
Wireless Broadband Networks
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Motorola, Inc.
Revenue Analysis
REVENUE ANALYSIS
Motorola
The company recorded revenues of $36,622 million during the FY ended December 2007 (FY2007),
a decrease of 14.5% over 2006. The decrease in net sales was due to a $9.4 billion decrease in net
sales of the mobile devices segment. For the FY2007, the US, the company's largest geographic
market, accounted for 50.6% of the total revenues.
Motorola generates revenues through three business divisions: mobile devices (51.7% of the total
revenues during FY2007), home and networks mobility division (27.3%), and enterprise mobility
solutions (21%).
Revenues by Division
During the FY2007, the mobile devices division recorded revenues of $18,988 million, a decrease
of 33.1% over 2006. The decrease in revenue was driven by a 27% decrease in unit shipments, a
9% decrease in average selling price, and decreased revenue from intellectual property and
technology licensing.
The home and networks mobility division recorded revenues of $10,014 million in FY2007, an increase
of 9.3% over 2006. The increase in revenue was due to higher net sales in the home business,
partially offset by lower net sales of wireless networks.
The enterprise mobility solutions division recorded revenues of $7,729 million in FY2007, an increase
of 43.1% over 2006. The increase in revenues was due to higher net sales in all regions and was
driven by sales from the Symbol business acquired in January 2007, as well as higher net sales in
the government and public safety market due to strong demand in North America.
Revenues by Geography
The US, Motorola's largest geographical market, accounted for 50.6% of the total revenues in the
FY2007. Revenues from the US reached $18,548 million in 2007, a decrease of 1.2% over 2006.
China accounted for 7.2% of the total revenues in the FY2007. Revenues from China reached $2,632
million in 2007, a decrease of 43.6% over 2006.
The UK accounted for 2.9% of the total revenues in the FY2007. Revenues from the UK reached
$1,070 million in 2007, a decrease of 18.1% over 2006.
Israel accounted for 2% of the total revenues in the FY2007. Revenues from Israel reached $741
million in 2007, an increase of 12.4% over 2006.
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Motorola, Inc.
Revenue Analysis
Germany accounted for 1.4% of the total revenues in the FY2007. Revenues from Germany reached
$516 million in 2007, a decrease of 41% over 2006.
Singapore accounted for 0.3% of the total revenues in the FY2007. Revenues from Singapore
reached $128 million in 2007, a decrease of 27.3% over 2006.
Other nations accounted for 35.5% of the total revenues in the FY2007. Revenues from other nations
reached $12,987 million in 2007, a decrease of 20.8% over 2006.
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Motorola, Inc.
SWOT Analysis
SWOT ANALYSIS
Motorola builds and markets products, services, and applications that make simple and seamless
connections, information, and entertainment possible through broadband, embedded systems and
wireless networks.The company operates through three business divisions: mobile devices, network
and enterprise, and connected home solutions. Motorola has strong technological capabilities.
Motorola was one of the early advocates for WiMAX 802.16e as the technology has the bandwidth
to deliver the multimedia experiences at a fraction of the cost of 3G technologies. Stiff competition
across its operating segments could adversely affect the company's market share and profitability.
Strengths
Weaknesses
Strong focus on WiMAX
Strong brand
Robust manufacturing capabilities
Declining cell phone market share
Weak profitability
Customer concentration
Opportunities
Threats
Separate mobile devices segment
Strategic acquisition
New contract wins
Research in nanotechnology
Intense competition
Environmental, health and safety laws
Credit ratings
Strengths
Strong focus on WiMAX
Motorola was one of the early advocates of WiMAX 802.16e. The Wi-Max technology has the
bandwidth to deliver the multimedia experiences at a fraction of the cost of 3G technologies. Motorola
is continuing its investments in WiMAX, a next-generation wireless broadband technology based on
the IEEE standard 802.16e. At the end of 2007, the business had won several commercial WiMAX
contracts and participated in over 40 WiMAX trials globally. In June 2008, Motorola’s WiMAX WAP
25400 base station achieved the WiMAX Forum Certified seal of approval by passing required
interoperability and conformance tests as outlined by the WiMAX Forum. Motorola is among the first
companies to have its 2.5GHz WiMAX products certified by WiMax Forum.
In 2007, the segment delivered WiMAX network equipment to Wateen Telecom in Pakistan and
Sprint Nextel and Clearwire in the US. In 2007, the company deployed WiMAX in Pakistan, giving
one million subscribers broadband services in a country where previously fewer than 100,000
broadband lines were available.
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Motorola, Inc.
SWOT Analysis
The segment is also leveraging its WiMAX investment to develop its LTE (Long Term Evolution)
solution. Vodafone and Verizon have launched a coordinated LTE trial in 2008. Motorola has been
selected as a supplier to support this trial with both infrastructure equipment and handsets. Strong
focus on WiMAX helps the company grow profitably in emerging technologies, including video and
wireless broadband.
Strong brand
Motorola has a strong brand image. The company continues to strengthen its brand equity through
various marketing campaigns. The company is ranked among the top 100 global brands by global
Interbrand and Millward Brown surveys. Motorola is ranked 77 in the top 100 global brands in 2007,
by Interbrand. The company is ranked at 92 in the BRANDZ top 100 Brand Rankings in 2008.
To further enhance its brand image, the company’s is conducting marketing campaigns. In June
2008, Motorola was awarded both the Webby Award and the People’s Voice Award for Mobile
Advertising in the Interactive Advertising category, at the 12th Annual Webby Awards held in New
York. Motorola won the awards for a campaign at the new Sky Plaza at Hong Kong International
Airport that integrated mobile advertising, out-of-home, TV spots, and Bluetooth technology. Strong
brand image increases the acceptance of the company’s products.
Robust manufacturing capabilities
Motorola has robust manufacturing capabilities through a combination of own-facilities and contract
manufacturers. The wireless handset segment of the company has manufacturing facilities in China,
Singapore, and Brazil. The company’s other major facilities are located in Plantation, Florida;
Singapore; Beijing and Tianjin, China; Jaguariuna, Brazil; and Basingstoke, England. The company
has an interest in a joint venture in Hangzhou, China. It also uses several electronics manufacturing
suppliers (EMS) and original design manufacturers (ODM) to lower costs and deliver products that
meet consumer demands. In 2006, the company’s handsets were mostly manufactured in Asia.
The networks and enterprise segment has design, integration, manufacturing, and distribution centers
in Arlington Heights and Schaumburg, Illinois; Chandler and Tempe, Arizona; Fort Worth, Texas;
Swindon, England; Arad, Israel; Hangzhou and Tianjin, China; Munich, Taunusstein and Berlin,
Germany; and Penang, Malaysia. In addition, this segment utilizes EMS manufacturers, primarily in
Asia.
The connected home solutions segment has manufacturing facilities in Taipei, Taiwan and Nogales,
Mexico. It also uses contract manufacturers in China for a portion of its cable modem/voice module
production. Motorola’s global manufacturing network combined with its experience in working with
EMSs and ODMs enable it to meet customer demand effectively, providing it with a competitive
advantage.
Weaknesses
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Motorola, Inc.
SWOT Analysis
Declining cell phone market share
Motorola’s worldwide market share has dropped to an estimated 14% in 2007, from 22% in 2006,
according to industry sources. During the same time, Samsung had a steady increase in its market
share, reaching an estimated 14.5% in the first quarter of 2007. Nokia has a global market share of
approximately 38% of the global market volume of 1.14 billion mobile devices units sold in 2007.
The company’s position in Western Europe is also weaker than that of its competitors Samsung and
Nokia.
The demand for Motorola’s wireless handsets slowed substantially in 2007. As a result, mobile
devices net sales were down 33% compared to 2006 and the business incurred an operating loss
of $1.2 billion. Unit shipments in 2007 were 159.1 million, a 27% decrease compared to unit shipments
of 217.4 million in 2006. The decrease in unit shipments resulted from gaps in the segment’s product
portfolio, including limited offerings of 3G products and products for the multimedia and mass market
product segments, as well as an aging product portfolio. As a result, Motorola lost 8% of its market
share and estimates its global market share to be approximately 14% for the full year 2007.
In addition, Motorola’s market share in smartphone and WCDMA shipments remains very low at
1.4% and 1.8% in 2008. The company offers less than one-third of the 3G terminals offered by its
competition, and has a limited presence in multiradio devices. Motorola has the weakest 3G portfolio,
with only nine devices (accounting for only 5% of total 3G devices across all the vendors and 23%
of Motorola’s total portfolio). In addition, Motorola’s current suite of 3G products does not offer the
variety of functionalities that its peers have recently introduced. For example, none of the vendor’s
3G devices is WiFi enabled. Losing market share in the mobile phones segment could hamper the
financial condition of the company as it was the highest contributor to the total revenues in 2007.
Weak profitability
The company’s profitability is following a declining trend in the recent years. The company’s operating
profit declined from $4,605 million in 2005 to an operating loss of $553 million in 2007. The net profit
of the company declined from $4,578 million in 2005 to a net loss of $49 million in 2007. As a result,
the company reported a negative operating profit margin and a net profit margin of 1.5% and 0.1%,
respectively, in 2007, down from 13.1% and 13%, respectively, in 2005. Continued decline in
profitability would adversely impact the company’s financial performance.
In 2007, the company incurred a net loss from continuing operations before income taxes of $390
million, compared to earnings from continuing operations before income taxes of $4.6 billion in 2006.
The decrease in earnings (loss) from continuing operations before income taxes in 2007 compared
to 2006 is primarily attributed to a $2.8 billion decrease in gross margin, driven by decreases in gross
margin in the mobile devices and home and network mobility segments, partially offset by an increase
in gross margin in the enterprise mobility solutions segment. It is also due to a $959 million increase
in other charges (income), and $588 million increase in SG&A expenses. It was also impacted by a
$323 million increase in R&D expenditures, a $235 million decrease in net interest income, and a
$129 million decrease in income classified as other income.
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Motorola, Inc.
SWOT Analysis
The decrease in gross margin in the mobile devices segment was due to a 9% decrease in ASP,
decreased income from intellectual property and technology licensing, a 27% decrease in unit
shipments, and a $277 million charge for a legal settlement with Freescale Semiconductor. The
decrease in gross margin in the home and networks segment was due to continuing competitive
pricing pressure in the market for GSM infrastructure equipment, and lower sales of iDEN infrastructure
equipment, partially offset by increased sales of digital entertainment devices.
In addition, the company has also witnessed a decline in cash from operating activities in the same
preiod. The company’s cash from operating activities declined from $4,308 million in 2005 to $785
million in 2007. Decrease in cash and cash equivalents may negatively impact the company’s
investing activities. Weak profitability would affect the investors’ confidence in the company.
Customer concentration
The company derives a significant portion of its total revenues from a few customers in all its business
segments. The mobile devices segment has several large customers worldwide. The largest of the
segment’s end customers (including sales through distributors) are Sprint Nextel, AT&T, Verizon,
China Mobile and America Movil. In 2007, aggregate net sales to these five customers represented
approximately 42% of the segment’s net sales.
In addition to selling directly to carriers and operators, Motorola’s mobile devices business also sells
products through a variety of third-party distributors and retailers, which account for approximately
33% of the segment’s net sales. The largest of these distributors is Brightstar Corporation.
The largest customers of the home and networks mobility segment are Comcast, Verizon, KDDI (a
service provider in Japan), China Mobile and Sprint Nextel. In 2007, aggregate net sales to these
five customers represented approximately 43% of the segment’s net sales.
The largest of the enterprise mobility solutions segment’s customers are the US Government,
Scansource, IBM, Ingram Micro and Wal-Mart. In 2007, aggregate net sales to these five customers
represented approximately 19% of the segment’s net sales. With such concentration of customers
in all its segments, the loss of any of the segment’s largest customers may have an adverse effect
on the segment’s business.
Opportunities
Separate mobile devices segment
Motorola started exploring the structural and strategic realignment of its businesses in January 2008
to better equip its mobile devices business to recapture global market leadership and to enhance
shareholder value. Later, in March 2008, the company’s Board of Directors commenced a process
to create two independent, publicly-traded companies.The creation of the two stand-alone businesses
is expected to take the form of a tax-free distribution to Motorola’s shareholders, resulting in
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Motorola, Inc.
SWOT Analysis
shareholders holding shares of two independent and publicly-traded companies: the mobile devices
business, and the broadband and mobility solutions business. The company expects that the
separation of its businesses would take place in 2009. This move is expected to provide improved
flexibility; more tailored capital structures; and increased management focus on each business.
Strategic acquisition
The company completed five significant acquisitions to expand its core portfolio in 2007. In February
2007, Motorola acquired Netopia, a broadband equipment provider for DSL customers, which allows
for phone, TV and fast Internet connections. The acquisition enables Motorola to address the global
broadband DSL opportunity. The company acquired Tut Systems, one of the leading developers of
edge routing and video encoders in March 2007. The integration of Tut Systems' solutions with
Motorola's digital video delivery solutions will expand Motorola's ability to help service providers
deploy advanced video services over IP, ATM, or RF-based network architectures. In May 2007,
the company acquired Modulus Video, a provider of MPEG-4 Advanced Coding compression systems
designed for delivery of high-value video content in IP set-top devices for the digital video, broadcast
and satellite marketplaces. This acquisition complements Motorola’s acquisitions of Tut Systems
and Netopia in the creation and delivery of an integrated, video delivery system for multiple network
architectures.
In July 2007, Motorola acquired Terayon Communication Systems, a provider of real-time digital
video networking applications to cable, satellite and telecommunication service providers worldwide.
The acquisition of Terayon and its software-driven application solutions enhances Motorola’s video
infrastructure and mobility core by providing it with video processing solutions that enable digital ad
insertion, motion and graphical overlays, channel branding and channel line-up solutions as well as
ad insertion delivery technologies. In the following month, Motorola acquired Leapstone Systems,
a provider of intelligent multimedia service delivery and content management solutions to networks
operators. Leapstone would contribute its intelligent service delivery and content management
platform to Motorola, which serves as a new engine for enabling seamless mobility experiences
across applications, devices and domains. With these acquisitions, Motorola can improve its position
globally by enhancing its capabilities in video solutions.
New contract wins
Motorola signed multiple contracts worth $431 million with China Mobile Communications Corporation
(CMCC) for its GSM network upgrades and expansion in the first half of 2008. Following the $394
million contracts over the same period of last year, these multiple contracts strengthen Motorola’s
presence in China.
The cooperation will enable China Mobile to expand its network coverage and manage its GSM
network even more effectively. Under these agreements, Motorola will supply CMCC with GSM
network equipment and a range of services. The expanded GSM networks will then be deployed
across 16 provinces and municipalities within the coverage area of CMCC, namely Beijing, Tianjin,
Sichuan, Zhejiang, Henan, Hunan, Guangdong, Yunnan, Fujian, Hubei, Shanxi, Jilin, Liaoning,
Jiangxi, Anhui and Guizhou.
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Motorola, Inc.
SWOT Analysis
Motorola has won a number of significant GSM network expansion contracts over the past few years.
Some of the recent major contract wins include expansion contracts with VNPT Group in Viet Nam,
Mobily in Saudi Arabia, and Celtel Nigeria in Nigeria. Motorola also won a turnkey contract in March
2008 to deploy and manage GSM network for Zain in Saudi Arabia.
As the Chinese telecom industry is going through industry-wide restructuring, China’s telecom
operators are undergoing one of the most critical changes in history. New contract wins in China,
the Middle East and Africa would generate incremental revenues for the company.
Research in nanotechnology
Nanotechnology is expected to have a noticeable impact, especially on the communications industry,
within the next few years. According to industry reports, products incorporating nanotechnology
might contribute up to $1 trillion to the US economy by 2015. Motorola’s “Nanotechnology for
Communications” research includes nanomaterials, nanoelectronics, nanoenergy, nanostructures,
nanomanufacturing and physical and functional characterization. The company’s focus is on those
areas which help core businesses by improving energy management, improving the displays and
surface durability of products.
In 2004, the company commercialized the i870 phone with a protective coating using antimicrobial
silver zeolite nanoparticles from AgION. In the following year, Motorola introduced its nanoemissive
display (NED) prototype, which represented a 5-inch section of a large, flat panel display. From
energy storage solutions to improved displays and surfaces, nanotechnology will impact the
communications industry in the next few years. It also won the Nano 50 Award in, Nano Emissive
Display technology in 2006. The company with its ongoing research in nanotechnology is well
positioned to capture the opportunities in this field.
Threats
Intense competition
Motorola faces intense competition from various large players in its key segments and markets. The
company's principal competitors in mobile devices include Nokia, LG, Samsung, Siemens and Sony
Ericsson. The company’s largest competitor in the digital entertainment devices market for broadband
networks in North America is Cisco. Other competitors in North America include ARRIS, Ericsson
(which entered the market in 2007 via the acquisition of Tandberg) and Harmonic.
Most of the company’s competitors are large organizations with strong development capabilities and
balance sheets. In the wireless networks market Ericsson is the market leader, followed by the
Nokia-Siemens joint venture, Alcatel-Lucent, and two vendors with similar market share, Motorola
and Nortel. Huawei, Samsung, NEC and ZTE are also significant competitors. In the government
and public safety market major competitors include M/A-Com, EADS Telecommunications, Kenwood,
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Motorola, Inc.
SWOT Analysis
EF Johnson, Cisco and large system integrators. Stiff competition across its operating segments
could adversely affect the company's market share and profitability.
Environmental, health and safety laws
The company’s operations and the products are subject to a wide range of global environmental,
health, and safety laws. Some of these laws relate to the use, disposal, clean up, and exposure to
hazardous substances. In the US, laws often require parties to fund remedial studies or action
regardless of fault. Motorola continues to incur disposal cost and has ongoing remediation obligations.
Changes to US environmental laws or discovery of additional obligations under these laws could
have a negative impact on Motorola.
Over the last several years, environmental laws have been focusing on the energy efficiency of
electronic products and accessories, electronic products and packaging, recycling, and reducing or
eliminating certain hazardous substances in electronic products. These laws impact the company’s
products and make it more expensive to manufacture and sell the product. It may also be difficult
to comply with the laws promptly and the company may not have compliant products available in
the quantities requested by customers, impacting sales and profitability. For example, electronic
products sold into Europe were required to meet stringent chemical restrictions by July 1, 2006 under
the EU RoHS Directive. China is adopting similar requirements, the first of which requires labeling
and chemical content disclosure for all electronic products brought into or sold within China after
February 28, 2007. It is expected that these trends would continue.
In addition, the company is anticipating increased consumer demand for the voluntary reduction or
elimination of certain hazardous constituents from wireless handsets. Compliance with existing or
future environmental, health, and safety laws could subject the company to future costs and liabilities.
It may impact production capabilities, limit the company’s ability to sell, expand or acquire facilities
and impact its financial performance.
Credit ratings
Three independent credit rating agencies, Fitch Investors Service (Fitch), Moody’s Investor Services
(Moody’s), and Standard & Poor’s (S&P), assign ratings to the company’s short-term and long-term
debt. In February 2008, Fitch placed all debt on rating watch negative. In January 2008, Moody’s
placed long-term debt on review for possible downgrade. S&P downgraded long-term debt to BBB
(credit watch negative) from A- (negative outlook); placed A-2 commercial paper on credit watch
negative) in January 2008.
Motorola’s debt ratings are considered “investment grade.” In case the company’s credit ratings
were to decline two levels from the current Fitch and S&P ratings, the company’s long-term debt
would no longer be considered investment grade and financial flexibility would be reduced and cost
of borrowing would increase.
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Motorola, Inc.
Top Competitors
TOP COMPETITORS
The following companies are the major competitors of Motorola, Inc.
Alcatel
Cisco Systems, Inc.
NEC America, Inc.
Nokia Corporation
Siemens AG
LM Ericsson Telephone Company
ARRIS Group, Inc
C-COR Incorporated
Sony Ericsson Mobile Communications AB
Samsung Corporation
Huawei Technologies Co. Ltd.
Nortel Networks Corporation
ZTE Corp.
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Motorola, Inc.
Company View
COMPANY VIEW
A statement by Greg Brown, President and Chief Executive Officer of Motorola is given below. The
statement has been taken from the company’s 2007 annual report.
---------------------------------------------------------------------------------------------------------------------Motorola has a strong global brand, talented people and a proven record of creating disruptive
technologies and innovative products that advance the way the world connects. We help meet the
needs of consumers, businesses and governments around the world. As we enter Motorola’s 80th
year, my goal as the new CEO is to build on our strong foundation, to renew and strengthen the
company and to create increased value for our shareholders.
To achieve this, we are committed to growing the value of our businesses, being our customers’
most valued partner, and creating a winning culture focused on execution.
Looking ahead, we will continue to implement our strategic plans and pursue opportunities for
increased profitability across all of our businesses while never losing sight of our customers, quality
and innovation.
2007 Overview
During 2007, our Mobile Devices business faced significant challenges. We recognize these
challenges and have worked hard to accelerate the business’ recovery. We are committed to improving
our operational and financial performance in Mobile Devices and have already taken steps in that
direction. While our product portfolio enhancement efforts are underway, they will take more time
to complete. During this transition, we will maintain a significant focus on cost, cash and driving
profitability improvement.
As for Home and Networks Mobility and Enterprise Mobility Solutions, each of these businesses
delivered solid results, finished with strong momentum and maintained category leadership positions
in growing markets.
In Home & Networks Mobility, we are focused on both delivering personalized media experiences
to consumers at home and on-the-go and enabling service providers to operate their networks more
efficiently and profitably. Our investments in the home enable us to continue capitalizing on strong
underlying demand for high-definition and video-on-demand services, as well as the convergence
of services and applications across delivery platforms.
Our Enterprise Mobility Solutions business delivers exciting new technologies to an expanding mobile
workforce and provides an innovative product offering to government and public safety customers.
In 2007, we successfully completed the integration of Symbol Technologies, which has enabled us
to help our enterprise customers reduce costs, increase worker productivity and enhance their
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Company View
mobility experience. Our mission-critical communications solutions continue to address top-priority
homeland security and public safety concerns for customers around the world.
Additionally, we remain focused on our environmental footprint and supporting our communities as
a responsible corporate citizen. We also encourage employees to volunteer in the community and
conducted our second annual global day of service, during which over 11,000 employees gave their
time, talent and energy to 300 non-profit organizations in 47 countries.
2008 Outlook
On March 26, 2008, we announced the commencement of a process to create two independent,
publicly traded companies: one comprised of our Mobile Devices business and the other, Broadband
& Mobility Solutions, which includes Motorola’s Enterprise Mobility, Government and Public Safety,
and Home and Networks businesses. Creating two industry-leading companies will provide improved
flexibility, more tailored capital structures, and increased management focus — as well as more
targeted investment opportunities for you, our stockholders.
Our management team and Board of Directors, together with independent advisors, have been
reviewing opportunities to enhance stockholder value for quite a while. This decision followed our
January 31, 2008 announcement to evaluate the structural and strategic realignment of our
businesses.
Based on current plans, the creation of the two stand-alone businesses is expected to take the form
of a tax-free distribution to Motorola’s shareholders, subject to further financial, tax and legal analysis,
resulting in shareholders holding shares of two independent and publicly traded companies. We
expect that this separation, if consummated, would take place in 2009.
I am confident that through the innovation of our people, combined with dedication to our customers
and shareholders, we can provide a path for growth and improved profitability and position Motorola
for future success.
----------------------------------------------------------------------------------------------------------------------
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Motorola, Inc.
Locations and Subsidiaries
LOCATIONS AND SUBSIDIARIES
Head Office
Motorola, Inc.
1303 East Algonquin Road
Schaumburg
Illinois 60196
USA
P:1 847 576 5000
F:1 847 576 5372
http://www.mot.com
Other Locations and Subsidiaries
Motorola Australia
10 Wesley Court
Tally Ho Business Park
Burwood East
Victoria 3151
AUS
Motorola Argentina SA
Avenida del Libertador 1855
B1638bge Vicente Lopez
Buenos Aires
ARG
Motorola
No. 108 Jian Guo Road
Chao Yang District
Beijing
CHN
Motorola
Redwood, Crockford Lane
Chineham Business Park
Basingstoke
Hampshire RG24 8WQ
GBR
Motorola
Heinrich-Hertz-Straße 1
D-65232 Taunusstein
DEU
Motorola India
Motorola Excellence Centre
415/2 Mehrauli-Gurgaon Road
Sector 14, Gurgaon 122 001
Haryana
IND
Motorola Switzerland
Ruetistrasse 28 4th Floor
8952 Schlieren
CHE
Motorola Russia
Ducat II
7 Gasheka Street
Building 1
Moscow 123056
RUS
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Motorola, Inc.
Locations and Subsidiaries
Motorola Italy
Via Cardinal Massaia, 83
Torino 10147
ITA
Motorola, Inc.
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Motorola Japan
3-20-1, Minami-Azabu
Minato-ku
Tokyo
Japan 106-8573
JPN
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