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WHY AVEDA?
Over 30 years of environmental
and social responsibility
*T he wind power goes into the utility grid from which we purchase
electrical power. Our use of natural gas power is offset with wind energy
credits. For more, go to aveda.co.uk
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95% naturally derived, high performance products
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Partnering with local indigenous communities
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A pioneer in the use of 100% post-consumer recycled PET packaging
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1st beauty company to manufacture with 100% certified wind energy
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Raising over $18 million for environmental causes through our Earth Month campaigns
An exclusive brand, selectively distributed
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500 high calibre salons and spas in UK and Ireland
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50% of our salon network is exclusively Aveda
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Exclusive distribution means greater retail opportunities and profitability
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Voted coolest haircare brand by the CoolBrands® council 2012/2013
A Wellness brand
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High-touch experiences with high-powered products
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Services for hair & body that go above and beyond
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Personalised Rituals of Renewal that enhance every visit
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Creation of added value for your salon
Expanding creativity with Aveda events
Colour Collections – Congress Minneapolis – Fashionista Awards – Master Jam Europe
xperience the creativity and inspiration of Aveda, see the latest collections, learn the trends in style,
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cut & colour and connect with an international mix of colleagues and friends.
“97% naturally derived** invati
solutions for thinning hair.
Reduces hair loss by 33%*”
A complete beauty brand
with one Aveda philosophy
*due to breakage
**from plants and non-petroleum based minerals
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igh-performance, professional products based on revolutionary
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botanical science & aromaology™
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p to 99% naturally derived** hair colour with unlimited customisation
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for creative results
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rofessionally recommended haircare, styling, skin & bodycare, make-up
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and lifestyle products to cater for your guests’ every need
“Every other company’s interest
is to bring products to the shelves.
Aveda brings clients to the shelves.”
Develop and grow with Aveda
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High level of commitment: each Salon Development Partner has an average of 40 clients
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Professional retail know-how to drive sell through not sell-in
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Unique Aveda services to differentiate from other salons
Consumer and Social Media strategies
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Seasonal consumer media campaigns - digital and print
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Strong call to action activities to bring new guests to your salon
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Social media activity with competitions, sampling and events on Facebook & Twitter
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Youtube ‘How to’ video library for stylists and guests
Increase retail
with marketing
& communication
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erchandising guidelines and tools to maximise
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your retail opportunity
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espoke marketing materials and Aveda PurePro
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online resource tool
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T ransparent marketing programme to aid forward
planning of activities
Choose your perfect business partnership
Aveda salon
to join our network of salons the full Aveda haircare domain can exist with up to two
other haircare brands
Exclusive salon
become a salon working exclusively with Aveda products (although not all domains)
and performing Aveda sensory experiences
Concept salonfor high traffic located salons (with or without a spa), exclusively carry all Aveda product
domains and offer the complete Aveda experience
Lifestyle salon
open a strategically located salon and spa, co-branded with Aveda, working exclusively
with all product domains and offering the complete Aveda philosophy and experience
Power your business with education
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Dedicated support from Aveda Education Team: 1:80 ratio of educators to salons
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I n salon coach program – training your team members to become the Aveda educator
within your salon or spa
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xtensive education program from basic to advanced training in London and Manchester
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academies and a network of 5 international academies and global trainers
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veda Business College to help your salon increase profitability and sustainable
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business growth
Why Aveda?
“We grew our business from a Family salon to a Lifestyle
Salon & Spa, and the results have been amazing. We
doubled our turnover overnight. Retail sales have more than
quadrupled - and all this continues to grow. We’ve found
it far easier to recruit amazing staff, and develop them.
We’ve managed to successfully intertwine our own brand
and values with those of Aveda, but the massive benefit
has been working hand in hand with a globally recognised
luxury eco brand. The guests love it, and so do we.”
Gary Ingham from Gary Ingham Aveda Lifestyle Salon
and Spa, Hampstead
“Aveda’s Elemental Nature™ philosophy allows our team
to communicate with guests on another level and helps
to promote the Aveda point of difference while giving
a unique and personalised healing experience. It also
adds another dimension to the Gina Conway Aveda
Lifestyle Salon – one that is not provided by other
salons. It enables our services to be customised to how
each guest is feeling on the day of their treatment.”
Gina Conway, London
“Education is fundamental to the growth of our business
and having Lifestyle Salon & Spa status means we can
provide cutting-edge world-class education to our team.
The availability of the Aveda Academy and salon coach
programmes are a great way to attract the very best
staff in hair, beauty and retail and - of course - building
our team’s knowledge of Aveda products always has a
positive effect on our retail sales.”
Mary Ann Weeks, Guildford
Become an Aveda salon
call: Aveda Salon & Spa development team now on 0870 034 2380
visit: aveda.co.uk/grow
join us: facebook.com/aveda
watch us: youtube.com/aveda
follow us on twitter: @AvedaUK
Soy ink on post consumer recycled paper.