WorkInCulture E-learning Crash Course Series
Delivering common and critical business skills to your organization
Planning a Successful Business
Marketing: It’s Just Another Conversation
Managing People
Coming March 2014…
Project Management
Financial Planning
WorkInCulture
27 Carlton St. #304
Toronto, ON M5B 1L2
416.340.0086
info@workinculture.ca
Twitter: @WorkInCulture
Facebook and LinkedIN: /WorkInCulture
www.workinculture.ca
www.facebook.com/workinculture
@WorkInCulture
27 Carlton St – Suite 304 . Toronto, ON M5B 1L2 . (416) 340-0086 . info@workinculture.ca
FACT%SHEET%–%WorkInCulture%E4Learning%Crash%Course%Series%
%
Who%can%benefit%from%WorkInCulture’s%e4learning%programs?%
Our!e&learning!programs!answer!identified!skills!needs!across!Ontario’s!creative!
community.!Individuals!and!organizations!from!all!arts!and!culture!disciplines!can!
benefit!from!these!materials.!Our!courses!use!case!studies!and!examples!from!the!
sector,!speak!to!skills!development!at!all!levels!and!deliver:!
& a!quick!and!comprehensive!learning!experience!based!on!the!most!highly!sought!
after!skills!in!our!sector!
& an!excellent!way!to!build!on!or!expand!your!own!professional!savvy!and/or!the!
skillset!of!your!team(s)!
& a!low&cost!and!efficient!method!to!empower!you!and/or!your!team(s)!to!wear!
‘many!hats’!in!the!successful!operation!of!your!business!or!organization!
!
What%kinds%of%courses%and%topics%are%covered%by%WorkInCulture’s%suite%of%e4
learning%materials?%
Currently,!our!e&learning!offerings!are!as!follows:!
Marketing*–*It’s*Just*Another*Conversation!
& Getting!your!business!up!and!running!is!just!the!very!beginning.!True!success!
comes!from!effectively!and!properly!marketing!your!business,!establishing!a!
solid!customer!base!and!pricing!your!goods!and!services!to!sell.!Get!to!the!right!
place!at!the!right!time!with!our!widely!popular!marketing!course.!
!
Planning*a*Successful*Business!
& Kick&start!your!business!planning!or!simply!formalize!setting!yourself!up!as!a!
well&rounded!professional!in!your!chosen!field!of!practice.!Get!your!business!
plan!up!and!running,!whether!you!are!running!an!organization,!your!own!studio!
or!just!preparing!yourself!as!an!entrepreneur!
!
Managing*People!
& If!you!are!looking!to!grow!or!build!as!a!business!or!organization,!learning!how!to!
locate,!motivate!and!keep!solid!talent!is!critical!to!your!success!and!longevity.!
This!course!prepares!you!and/or!your!organization!to!build!and!manage!solid!
teams!to!propel!and!support!your!business!goals!
!
Project*Management*(Launch!March!2014)!
& Artists!and!cultural!workers!who!are!involved!in!the!development!of!large!and!
small!projects!will!benefit!from!this!course!by!gaining!knowledge!of!project!!
management!terminology,!processes,!tools!and!techniques.!You!will!improve!
your!ability!to!manage!everything!from!grant!applications!through!organizing!a!
!
WORKINCULTURE,FACT,SHEET:,E2LEARNING,WITH,WORKINCULTURE, 1!
conference!to!putting!on!a!show.!!It!also!contains!a!bonus!module!on!facilities!
projects!made!possible!by!ArtsBuild!Ontario.!
*
Financial*Planning*(Launch!March!2014)*
& Our!financial!planning!course!covers!the!fundamentals!of!financial!management,!
from!bookkeeping!to!taxes!and!everything!in&between.!!It!contains!case!studies,!
exercises!and!templates!to!help!you!handle!your!finances.!
!
How%long%do%the%courses%take%to%finish?%Can%I%do%them%over%time?!
WorkInCulture’s!e&learning!courses!are!designed!to!be!complete,!quick!and!on&demand.!
You!can!access!them!anywhere!you!have!an!Internet!connection!and!return!to!the!
material!for!life.!There!is!no!time!limit!and!they!will!suit!your!schedule,!wherever!you!
are.!Typically,!each!can!be!completed!in!5!–!8!hours,!depending!on!your!learning!speed!
and!retention.!
!
In!addition,!all!of!our!courses!include!complimentary!resources,!templates!and!tips!that!
are!available!to!you!for!the!life!of!the!program!(conceivably!forever)!!
!
Who%is%involved%in%creating%WorkInCulture’s%e4learning%programs?!
Our!e&learning!is!designed!and!delivered!by!senior&level!talent!in!our!province.!These!
subject!matter!experts!are!carefully!selected!for!their!experience!with!each!topic,!
familiarity!with!learning!and!instruction!and!ability!to!deliver!content!relevant!to!the!
creative!community.!
!
We!make!these!high&quality!programs!available!through!the!generous!support!of!
Employment!Ontario.!We!would!also!like!to!thank!the!Ontario!Trillium!Foundation!and!
the!Ontario!Arts!Council!for!their!ongoing!support.!
!
How%do%I%begin%to%jump4start%my%career%with%WorkInCulture%e4learning?!
If!you!are!ready!to!take!your!career!to!the!next!level!and!professionalize!your!passion,!
please!visit!our!e&learning!site!today!at:!
!
http://www.workinculture.ca/Our4Programs/E4Learning%
!
For%other%inquiries%or%feedback:%
info@workinculture.ca%
%
WorkInCulture%
27%Carlton%St.%#304%
Toronto,%ON%%M5B%1L2%
416.340.0086%
%
Twitter:%
%
%
%
@WorkInCulture%
LinkedIN/Facebook/Google+:% /WorkInCulture%
2, WORKINCULTURE,FACT,SHEET:,E2LEARNING,WITH,WORKINCULTURE!
!
www.workinculture.ca
www.facebook.com/workinculture
@WorkInCulture
27 Carlton St – Suite 304 . Toronto, ON M5B 1L2 . (416) 340-0086 . info@workinculture.ca
WorkInCulture!E.learning!Crash!Course!Series!
!
Planning'a'Successful'Business!
!
It!has!been!proven!time!and!again!that!you!are!much!more!likely!to!succeed!if!you!
write!down!your!goals.!Regardless!of!your!arts!discipline,!you!will!benefit!by!
developing!a!clear!plan!for!your!business!or!your!career.!!
!
WorkInCulture’s!Planning'a'Successful'Business!e.learning!program!takes!you!
through!effective!business!planning.!Specifically!tailored!to!the!arts!and!culture!
community,!it!includes!practical!insights!into!goal!setting,!marketing,!basic!financial!
planning,!measurement!and!outcomes!and!more.!
!
Planning'a'Successful'Business'–'Quick'Facts!
!
. Includes:!embracing!your!inner!entrepreneur!.!what!is!business!planning,!
overview!of!what!makes!up!a!practical!business!plan,!the!various!parts!of!a!
plan!from!mission!to!measurement!and!finally!creating'your!plan!using!a!
simple!template!!
. Developed!by!WorkInCulture!Executive!Director,!Diane!Davy!
. $40!Registration!fee!gets!you!access!for!life!and!unlimited!use!of!*resources!and!
templates,!including:!!
o Budget!and!Small!Business!Cashflow!template!
o Pricing!Tips!
o Sample!Business!Plan!
o SWOT!and!PEST!Templates!(take!the!course!and!learn!what!these!are!)!
. Excellent!for!expanding!the!skills!of!your!team!!
. Great!way!to!get!the!inside!track!on!growing!your!personal!business!
. Examples!and!case!studies!taken!from!the!arts!and!culture!community!
. Approx.!5.8!hours!start!to!finish!(barely!a!single!regular!workday)!
. Designed!to!be!complete,!user!friendly!and!easy!to!digest!
. Access'the'course'anywhere'you'have'an'Internet'connection!!
*some!resources!require!Microsoft!Office!(Word,!Excel)!to!access!
!
http://www.workinculture.ca/OurBPrograms/EBLearning'
'
!
!
*!WorkInCulture!acknowledges!the!generous!support!of!Employment!Ontario!on!this!initiative
!
'
WORKINCULTURE,E-LEARNING,COURSES,|,PLANNING,A,SUCCESSFUL,BUSINESS, 1!
!
www.workinculture.ca
www.facebook.com/workinculture
@WorkInCulture
27 Carlton St – Suite 304 . Toronto, ON M5B 1L2 . (416) 340-0086 . info@workinculture.ca
WorkInCulture!E.learning!Crash!Course!Series!
!
Marketing:+It’s+Just+Another+Conversation!
!
Marketing!is!one!of!the!single.most!important!skillsets!to!have!at!your!command,!yet!
many!organizations!and!individuals!struggle!with!it!daily.!The!ability!to!define!your!
audience,!establish!effective!tactics!and!strategies!and!promote!your!business!and!
services!can!often!make!the!difference!in!elevating!your!career!to!a!professional!level.!
!
WorkInCulture’s!Marketing:+It’s+Just+Another+Conversation!e.learning!course!is!designed!
to!sharpen!your!skills!and!turn!your!marketing!challenges!into!promotional!
opportunities.!Bring!some!‘marketing!savvy’!to!your!team!or!add!a!competitive!edge!to!
your!individual!promotional!plan!in!just!a!handful!of!hours!with!our!highly!accessible!
and!on.demand!marketing!e.learning!course!!
!
Marketing:+It’s+Just+Another+Conversation+–+Quick+Facts!
!
. Includes!insights!into!marketing!fundamentals!and!practices!including!the!
marketing!mix,!pricing,!promotion,!competitive!analysis!and!evaluation!
. Developed!by!marketing!veteran,!Judy!Brunsek!!
. $40!Registration!fee!gets!you!access!for!life!and!unlimited!use!of!*resources!and!
templates,!including:!!
o SWOT!Chart!(Strength,!Weaknesses,!Opportunities,!Strengths)!
o Goals!and!Tactics!Worksheet!
o Top!Ten!Tips!for!Social!Media!
o Marketing!Plan!Summary!Worksheet!
. Excellent!for!expanding!the!skills!of!your!team!!
. Great!way!to!get!the!inside!track!on!growing!your!personal!business!
. Examples!and!case!studies!taken!from!the!arts!and!culture!community!
. Approx.!5.8!hours!start!to!finish!(barely!a!single!regular!workday)!
. Designed!to!be!complete,!user!friendly!and!easy!to!digest!
. Access+the+course+anywhere+you+have+an+Internet+connection!!
!
http://www.workinculture.ca/OurBPrograms/EBLearning+
!
!
!
*!WorkInCulture!acknowledges!the!generous!support!of!Employment!Ontario!on!this!initiative!
!
WORKINCULTURE,E-LEARNING,COURSES,|,MARKETING:,IT’S,JUST,ANOTHER, 1!
CONVERSATION,
www.workinculture.ca
www.facebook.com/workinculture
@WorkInCulture
27 Carlton St – Suite 304 . Toronto, ON M5B 1L2 . (416) 340-0086 . info@workinculture.ca
WorkInCulture!E.learning!Crash!Course!Series!
!
Managing&People!
!
Successful!business!requires!strong!talent!and!people!management!to!endure.!In!the!
arts!and!culture!sector,!that!not!only!means!surrounding!yourself!with!skilled!
professionals!but!also!commanding!the!ability!to!motivate!and!keep!them!!So!how!can!
you!establish!and!ensure!productivity!from/for!your!team?!
!
WorkInCulture’s!Crash&Course&–&Managing&People!aims!to!answer!those!concerns!and!
provide!tangible!solutions!for!your!organization!or!individual!business.!We!help!you!
decode!the!need.to.know!aspects!of!human!resources!and!work!toward!happy,!
productive!and!engaged!champions!of!your!business!and/or!organization,!while!
equipping!you!to!handle!and!navigate!staffing!challenges!and!opportunities!!
!
Managing&People&–&Quick&Facts&
!
. Covers!human!resources!fundamentals!and!practices!AND!provides!inside!
perspective!for!career!go.getters!and!job!seekers!
. Developed!by!Human!Resources!Manager,!Danielle!Landry!CHRP,!CPM!–!
McLaren!McCann!Canada!Inc.!
. $40!registration!fee!gets!you!access!for!life!and!unlimited!use!of!*resources!and!
templates,!including:!!
o Situational!and!Behavioural!Interview!Questions!
o Job!Description!Template!
o Easy.to.use!Performance!Review!and!Policy!Templates!
. Excellent!for!expanding!the!skills!of!your!team!!
. Great!way!to!get!the!inside!track!on!growing!your!personal!business!
. Examples!and!case!studies!taken!from!the!arts!and!culture!community!
. Approx!5.8!hours!start!to!finish!(barely!a!single!regular!workday)!
. Designed!to!be!complete,!user!friendly!and!easy!to!digest!
. Access&the&course&anywhere&you&have&an&Internet&connection!!
*some!resources!require!Microsoft!Office!(Word)!to!access!
!
http://www.workinculture.ca/Our@Programs/E@Learning&
!
!
!
*!WorkInCulture!acknowledges!the!generous!support!of!Employment!Ontario!on!this!initiative
!
&
WORKINCULTURE,E-LEARNING,COURSES,|,MANAGING,PEOPLE, 1!