Making Play Possible for Children in Need Annual Report 2011 TABLE OF CONTENTS A NOTE FROM THE EXECUTIVE DIRECTOR 3 OUR STORY 4 A YEAR OF MEMORIES 5 MAKE A DIFFERENCE 10 THANK YOU! 11 DOLLARS & CENTS 15 LEADING THE WAY IN 2011 16 Bringing joy, comfort and learning to children in need through the experience of toys and play. 2 HE A NOTE FROM T TOR C E IR D E IV T U C E EX DEAR PLAYMAKERS & KIDS OF ALL AGES, How do you measure a year of play? At the Toy Industry Foundation (TIF), we measure our year in smiles, laughter, and quality childhood experiences. 2011 nearly burst at the seams with fun as we brought play into the lives of more children than ever before through our signature program, The Toy BankTM, as well as national partnerships and new localized grant efforts. We continued to serve every branch of the military through Play Comforts, our global partnership with Boys & Girls Clubs of America Military Services. Toys were given to military families at 30 U.S. bases in 2011, and we expanded our reach by comforting families stationed abroad in Germany right before a Middle East deployment. During our first full year of Toy Bank partnership with Kids in Distressed Situations (K.I.D.S.), we reached more than 720,000 children in need in 2011, bringing play into the lives of young ones affected by poverty, chronic illness, natural disasters, and other unfortunate circumstances. Thanks to our wonderful partner charities and your support, we are proud to announce that in nine years of Toy Bank success, we have distributed more than $62 million in toys to deserving children around the world! Along with these accomplishments, 2011 brought new and exciting programming for the Foundation. Through our new Play Connects program, member companies of the Toy Industry Association nominated two dozen organizations from across the nation to receive grant funding. Four charities were chosen to receive a combined total of $40,000 to impact at-risk children through play, education, and mentor programs. Play matters in every child’s life. Thanks to the efforts of the entire toy community as well as our incredible network of partners and supporters, we are able to take toys from the companies that make them and put them in the hands of children who need and deserve them. 2011 was quite a year for play. We can’t wait to share the fun of 2012! Thank you all for joining us in making play possible. Jean Butler, Executive Director Toy Industry Foundation With the My Stuff Bags Foundation, TIF volunteers from across the toy industry assembled thousands of duffel bags full of essentials including blankets, books, clothing, and of course toys, for foster children at our third annual Do Good Stuff-a-thon event. In addition to providing elbow grease, we granted hundreds of thousands of toys and dollars to My Stuff Bags in 2011 to improve the lives of children in crisis. 3 OUR STORY The mission of the Toy Industry Foundation is to bring joy, comfort, and learning to children in need through the experience of toys and play. We believe that a happy childhood can have an amazing impact on a young life— play today means a bright future tomorrow. That is why we work year-round with compassionate citizens, philanthropic partners, and the entire toy community to be able to grant toys and funding to an incredible network of children’s charities in the U.S. and around the world. We hope you’ll peruse our scrapbook to learn about the wonderful work we accomplished in 2011! 4 A YEAR OF MEMORIES 8.2 MILLION CHILDREN have received toys from The Toy BankTM since the program’s inception in 2003 The Toy BankTM & K.I.D.S. Partnership The Toy Industry Foundation’s signature program—The Toy BankTM—broke records as it distributed more than 720,000 toys to children in need in 2011. In addition to providing toys through three national partnerships (pages 6-8), The Toy BankTM made play possible through a network of local children’s charities with the help of Kids in Distressed Situations (K.I.D.S.). NYC’s Spanish 3,500 school children in new toys as they Harlem treasured their l Barrio’s Three marched in El Museo de ion rat eb cel Kings Day Parade Volunteers collected 24,203 toys in the year’s largest one-day collection at Toy Fair 2011 as they Children in Newark, NJ smiled TM toy —a k Ban Toy The from held a toy that for many was the only gift they received for the holidays 721,075 CHILDREN received to ys in 2011 from TM The To y Bank OPEN ME The 310 generous manufacturers, retailers, and distributors who gave product throughout the year made The Toy Bank’s success possible 5 30 A YEAR OF MEMORIES U.S. MILITARY BASES received toys from The Toy BankTM Boys & Girls Clubs of America Military Services / Play Comforts Partnership Our Play Comforts partnership with Boys and Girls Clubs of America Military Services grew in its second full year to reach even more sons and daughters of our nation’s troops. TIF provided toys throughout the year to children at 30 U.S. military bases with the highest deployment rates in the nation and abroad, and granted $92,000 in funding to make this program possible. e Corps fell Children of the US Marin in April s toy in love with their new Play Comforts brought smiles to children stationed at a U.S. Coast Guard base in Massachusetts in June The Navy thanks TIF and its donors for bringing more than 10,000 toys in August 532,709 $ IN TOYS was distributed to children in military families OPEN TIF joined the U.S. Air Force and Army in Germany in October to bring play to 9,371 American children living far away from their homeland 6 A YEAR OF MEMORIES $ 1,686,900 IN TOYS d in 2011 was donate industry by the to y hildren to impact c r ster care fo entering fo me years to co My Stuff Bags Foundation Partnership In three years of partnership with the My Stuff Bags Foundation, TIF has provided nearly 350,000 toys for children in crisis shelters and foster care. In 2011, we gave toys from The Toy Bank, organized volunteers to assemble thousands of My Stuff duffel bags with necessities, and granted $75,000 in funding to the My Stuff Bags Foundation—providing hope, joy, and comfort to many rescued children. 15,721 CHILDREN received “My Stuff” duffels with necessities including brand new toys in 2011 OPEN ME welfare At-risk kindergartners in the toys and new ir the h wit love in fell system Haven tt Mo to ed school supplies deliver nx Bro the in ool Sch Academy Charter In May, 150 volunteers from toy companies across America joined together in California to stuff 5,000 My Stuff duffels during the 3rd Annual Do Good Stuff-a-thon Faces of children served by Horton’s Kids lit up as TIF and MSB gave duffels to these at-risk youngsters in Washington DC’s Ward 8 in November 7 A YEAR OF MEMORIES Ronald McDonald House Charities Partnership IN 2011, TIF continued the Ronald McDonald House Charities toy donation program, providing thousands of toys to children facing serious medical crises. Families served by Ronald McDonald Houses, Mobile Care Units, and Family Rooms throughout the U.S. and Canada have been comforted by the gift of play. 8,1 10 to ys, costumes, and more were distributed to children in Ronald McDonald House Ch arities in 2011 OPEN ME US and Canada Families throughout the to generous nks tha y enjoy toys and pla to TIF s toy ate don t tha companies Toy Industry Association volunteers joined pediatric patients and their families for a summer fiesta at the Ronald McDonald House of NY 8 A YEAR OF MEMORIES 27,575 CHILDREN directly impacted by 2011 Pla y Connects grants 40,000 $ Play Connects Grant Program In 2011, the Toy Industry Foundation was proud to introduce the Play Connects community grant program. Each member company of the Toy Industry Association (TIA) was given the opportunity to nominate a community-based children’s charity for a one-time grant from TIF. In total, two dozen local nonprofits were nominated for consideration, and four worthy organizations received $10,000 each in grant funding for programs to impact young lives: GIVEN TO community-based ch arities nominated by TIA members 2011 PLAY CONNECTS GRANT RECIPIENTS Boys & Girls Club of Stamford for leadership development, educational, and recreational programs for Stamford, CT youth, nominated by Becker Associates LLC Friends of the Children—Portland for intensive mentoring for high risk children in the Portland, OR area, from Kindergarten through graduation, nominated by Uncle Skunkle Toys, Inc. The Magic House at the St. Louis Children’s Museum for their “Special Nights for Special Needs” museum program for children with developmental and physical disabilities, nominated by Cepia LLC 826 Valencia for their Workshops Program providing high-quality writing workshops for 500 students in the San Francisco Bay Area, nominated by Wild Planet Entertainment, Inc. Nominating member companies of the Toy Industry Association were proud to accept an award for playing their part 9 MAKE A DIFFERENCE The work of TIF is possible thanks to a caring community that joins us in our mission to bring play to children in need. Your support will keep our story going for years to come, and there are many ways to play your part … DONATE TOYS Manufacturers, distributors, and retailers are encouraged to contribute playthings including toys, books, DVDs, and more to our signature program, The Toy Bank, all year long. Each toy warms the heart of a child struggling in poverty, rescued from abuse, living on a U.S. military base with their active duty or reserve parent(s), entering foster care, or facing other tough challenges. MAKE A PERSONAL GIFT You can help make play possible for a child today through a personal donation to the Toy Industry Foundation. Donate $250 or more and become a member of our Leaders Circle—a committed group of annual supporters dedicated to putting joy in the hearts of kids who need it most. CORPORATE PATRONAGE Whether it is through funding ads in our annual Toy of the Year (TOTY) Awards Tribute Book publication, special event sponsorship, or a touching corporate gift, companies in the toy community and beyond are critical to the success and future of the Toy Industry Foundation. VOLUNTEER Helping hands and hearts are always needed to collect toys at toy industry tradeshows, give away toys at special events across the country, assist with critical administrative work at our New York office, and much more. SHARE OUR STORY Stay connected with us through Facebook at www.facebook.com/ToyIndustryFoundation and help share our mission with the world! indicates that you are one click away from Making a Difference! 10 THANK YOU TO OUR CORPORATE PATRONS CHAMPIONS $30,000+ Bandai America, Inc. Duracell Hasbro, Inc. Mattel, Inc. VISIONARIES $20,000–29,999 JAKKS Pacific, Inc. BENEFACTORS $10,000–19,999 Cartoon Network. The Disney Consumer Products LEGO Systems, Inc. Nickelodeon Consumer Products Target PHILANTHROPISTS $5,000–9,999 Big Monster Toys Kader Holdings Company Ltd. LeapFrog Enterprises, Inc. Radio Flyer, Inc. Spin Master Ltd. Warner Brothers Consumer Products SUPPORTERS $1,000–4,999 FRIENDS $500–999 American Plastic Toys Inc. Blip Toys LLC Bridge Direct, The Early Light International Holdings Ltd. Funrise Toy Corporation Futterman & Dupree LLP Herald Metal & Plastic Works Ltd. HIT Entertainment Limited HUB International Northeast Jetta Co., Ltd. Kids in Distressed Situations (K.I.D.S.) K’Nex Industries, Inc. KPMG Kreab Gavin Anderson (Strategy XXI) Learning Curve Brands, Inc. Little Kids, Inc. Loeb & Loeb LLP Lucasfilm Ltd. Maui Toys NPD Group, The Patch Products Playmobil USA, Inc. Public Broadcasting Services Razor USA, LLC Reuben Klamer Toylab LLC Safari Ltd. Sargent & Berman Inc. ThinkFun, Inc. Toy Industry Association (TIA) Toy Shippers Association (TOYSA) Toys R Us USAOPOLY, Inc. Walmart Wild Planet Entertainment, Inc. Women In Toys, Inc. Blue Orange Games Blue Plate Media Services Cardinal Industries Inc. Cloud B Faber-Castell/Creativity for Kids Fashion Institute of Technology KaleidOScope Lund and Company Invention LLC Nextoy, LLC Norman & Arlene Fabricant PartnerShip S.R.M. Entertainment Ltd. Wynnewood Corporation Limited MATCHING GIFTS Mattel Children’s Foundation Matching Gifts Program 11 THANK YOU TO OUR TOY BANK DONORS 360 Public Relations 3L PlentyPlay Aps abraKIDabra Toys Adventures of Zylie the Bear, The / Arete LLC ALEX * Alexander Doll Company Allied Products Company Alpha Toys Amav Enterprises LTD American Plastic Toys Amloid Amusemints aNb Media Anchor Bay Entertainment Animal Adventures Art 101 Artisands Ashare Patterson Design Asmodee Editions LLC Astute Games, LLC Atticle Limited Aurora World, Inc. Bananagrams, Inc. Bandai America, Inc. Barb-A-Mel Books, Inc. Basic Fun* Bestway USA Beverly Hills Teddybear Co./ one2believe Big Tent Entertainment Big Time Toys, LLC Bigjigs Toys Ltd. Blip Toys Blue Orange Games Bluw Toys Box-O-Mania Brainy Company, The Briarpatch, Inc. Bridge Direct, The Bruder Toys Buffalo Games Build-a-Bear Workshop Canadian Group, The Candy Kitchen Shoppes, Inc. Cardinal Games Carson-Dellosa Publishing Cartamundi USA Casdon PLC Cepia LLC CHH Quality Products Chicco Child’s Play Citiblocs Citiwell International Inc. CJ Products Claudio Reig, S.L. Cloud B Colorbok Inc. Conquest of Arthenia, LLC Cookie Jar Corolle Courage Brands Crayola LLC CRA-Z-ART Creative Education of Canada Crocodile Creek CuddleCakes Group LLC Cypress Consulting Delta Children’s Products Diggin Active, Inc. Discovergames.com Discovery Bay Games Disguise Dover Publications Dowdle Folk Art Drybranch / Sport Design Duncan Toys Company, a division of Flambeau Inc. DuneCraft Duracell Educational Insights Elenco Endless Games Entertainment Earth Evergreen (CP) USA Inc. Every Baby Company EZY Roller Faber-Castell/Creativity for Kids Family Games Famosa North America Fashion Angels Find It Games Fliptomania FREDS SWIM ACADEMY GmbH Fremont Die Consumer Products Friendly Toys Corp. FS-USA/Mega Marbles Fun Q Games, Inc. Fundex Games, Ltd. Funrise Toy Corporation* GameBrotherZ Gatogi Gayla Industries GeoCentral Geospace International GeoToys Glide Bikes Global Products, a division of Columbus Closeouts Goldie International, Inc. Gorgeous Products Inc. Greathall Productions Inc. Green Toys, Inc. Griddly Games Guidecraft USA, Inc. Gund Gyrobike Hap Palmer Harrisville Designs Inc Hasbro, Inc.* Hauck Toys for Kids Heartland Consumer Products Holgate Toys Co. Horizon Group USA Hot Focus Inc. Hotaling Imports HSP Nature Toys Hudson Industries, Inc. I Can Do That! Games Imagination Brands, Co. Imperial Toy Infinitoy Insect Lore International Arrivals International Playthings* Italtrike J. Bell-Jones LLC JAKKS Pacific, Inc. Jamz Products.net Jax Limited, Inc.* JC Toys Group, Inc. Jonic Distribution North America Just Jump It KETTLER Kid Galaxy, Inc. Kid O Products Kids in Distressed Situations (K.I.D.S.) Kids Juke Box Kids Prefered Kids Touch Inc. Kidz Delight Ltd. Kidz Toyz, Inc. *Annual donor since The Toy Bank’s inception in 2003 12 TOY BANK DONORS (continued) K’NEX Brands Krooom Lafayette Puzzle Factory-LPF Limited LeapFrog Enterprises, Inc. Learning Curve Brands Learning Encounters Learning Express of Mt. Lebanon Learning Resources Lee Publications LEGO Systems, Inc. Levels of Discovery Lifetime Products Lilliputiens Little Adventures Little Kids, Inc.* LockerSkin Lovee Doll & Toy Co., Inc. MacMillan Mad Cave Bird Games, LLC Mag-Nif, Inc.* Marai Toys LLC Marion and Company, Inc. Marky Sparky Toys Marlon Creations MasterPieces Puzzle Company Mattel, Inc.* Maxim Enterprise Inc Mayfair Games Mega Brands America Inc. Megoli Games Melissa & Doug, LLC Merchant Ambassador (Holdings) Ltd. MGA Entertainment Michael Kohner Corporation Millers Imagine Inc. dba Seasons of Fairport MindWare Holdings, Inc. Miniland Educational Corp. Modern Publishing Molto Y Cia, S.A. Moose Enterprise Moosetache Games Mrs. Pinkelmeyer LLC Mudpuppy New Adventures LLC New Star Norman & Globus (ScienceWiz) North American Bear North Star Games Odyssey Books OgoSport LLC Ohio Art Company Omnicor Inc. (The Wikki Stix Co.) Orange Elephant LLC Oregon Scientific, Inc. Oriental Trading Company Original Toy Company, The Pacific Play Tents, Inc.* Paper House Productions Paragon Group USA/Smart Trike LLC Parris Manufacturing Co. Patch Products Peaceable Kingdom Peachtree Playthings Pecoware Perpetual Group, LLC Phoenix Custom Promotions Inc (Me and Molly P.) Piggy Story, The P’kolino PlanToys, Inc. PlaSmart, Inc. Play Visions Playmates Playmobil USA, Inc. Playroom Entertainment Poofin POOF-Slinky, Inc. Pressman Prestige Toy Corp. Pretty Ugly LLC / Uglydoll Purearth International Ltd. Puzzled, Inc. R&R Games Radio Flyer, Inc.* Ravensburger USA, Inc. Razor USA LLC Recent Toys Reeve & Jones LLC Re-Marks, Inc. Rex Games Rhino Toys, Inc. Rico Industries Rocket USA Russ Berrie U.S. Gift S.R.M. Entertainment, Ltd. Saturnian Savvi SCARY Design Schleich North America Schoenhut Piano Co., Inc. School Zone Publishing Serendipity Puzzle Co. Sherman Park Girl Scouts Shocker Toys Silly Puppets Skullduggery Small World Toys Smart Monkey Toys SmartLab Toys SMI Sales Management Inc. Sourcing International Spin Master Ltd.* Sportcraft, Ltd. Sprig Toys Inc. Squishable.com, Inc. Stack & Stick Toys (Peters Group) Step 2 Company LLC, The* Stony Apparel Street Surfing Successful Kids, Inc. Summitt Toy Swimways Corp. TDC Games, Inc. Team Rensi: Motorsports Teamson Design Corp. Tech Group Techno Source Thames & Kosmos LLC ThinkFun, Inc. Tin Box Company, The TINY LOVE TMI Toymarketing International TOOBEEZ, LLC Tot Tutors, Inc. Toy Industry Association Toy State Toyops Trampolines USA Inc. Trophy Music Co. UCC Distributing, Inc. Uncle Milton Industries* Unique Features University Games USAopoly Vamp Toys Vante WABA Fun, LLC Waboba Inc Walmart Inc. Westminster Inc. Wham-O What Kids Want! Inc. Whomp LLC Wild Planet Entertainment, Inc.* Wild Sales LLC Winfat Industrial Co. Ltd. Winning Moves Games Woddon Industrial Limited Workman Publishing World of EPI (Positively Perfect) Zither Heaven LLC *Annual donor since The Toy Bank’s inception in 2003 13 THANK YOU TO OUR LEADERS CIRCLE DONORS DIAMOND $2,500+ Pat and Kathy Feely Neil & Amanda Friedman Jeffrey Rosen Mary Turner The Turner Foundation Fund PLATINUM $1,000–2,499 John W. Amerman Howard Jay Beige, Rubie’s Costumes in honor of Kelly Gilmore Jerry Cleary The Robert and Kathleen Eckert Family Fund Jim & Robin Engle Joan and Leonard Engle Family Foundation Jay & Karen Foreman David & Linda Hargreaves Alan Hassenfeld Tim Kilpin Reuben Klamer in memory of Elliot Handler Annette & Soren Laursen M. Barry Levy Don & Karen Rosenwinkel Arnie & Laura Rubin Caren Shalek Jerry Smith Bryan Stockton Ben Varadi Al & Gerrie Verrecchia Bob & Amy Wann Maggie Young, in honor of Howard Beige, Jodi & Joel Berger, and Bonnie Canner GOLD $500–999 Ellen Block William Campbell King Cheng in honor of Arnie Rubin Paul & Eden Dedrick John W. Gessert Daniel Grossman Peter Henseler Art Hirsch Mike Hirtle Gerrick & Ann Johnson David Kapnick Carter Keithley Thomas Keoughan Michael Kohner Amanda McDorman The Turner Foundation Fund Karen McTier Salli & Stephen Mickelberg Richard Neitz Ramona Pariente Jerry Perez Paul & Shirley Price Howard Roffman Genna Rosenberg, Imperial Toy Chuck Scothon Mike Sorvillo & Melissa Kipp Anthony J. Tesoro Peter Tiger Jane A. Zimmy Tina Zinter-Chahin SILVER $250–499 Andrea & Bill Barthello John Barton William W. Beebe IV Joel Berger Marian Bossard Brendan Boyle Leigh Anne Brodsky Jean M. Butler Wayne Charness Michael Conger Thomas Courtney Mary Couzin Ed Desmond Judith Ellis Norman & Arlene Fabricant Kevin & Kristina Farr Howard Fleischer John Frascotti Les Friedland Stephen Gass Troy Gibson Kelly Gilmore Richard Gottlieb Sam Harwell Tom & Karen Kalinske Elizabeth Kalodner Linda Kapnick Alan & Lisa Kaufman Isaac Larian Susie Lecker Kenneth Lewis Philip Licetti Samantha Lomow Bruce D. Lund, Lund & Company Invention, L.L.C. Marisa M. Medina Andrew Mercer Catherine Meredith John Meyer Tom & Sue Neville Jill Nordquist Robin O’Donnell Lysa Opfer Jeremy Padawer Beatrice Pardo Robert Pasin Denielle Pemberton-Heard Burt Reiner, Reiner Associates Chris Schaden Charles Schnaid John Sinclair in memory of Stan Clutton Holly Stein Marie & Paul Vitale George Vorkas Andrew Weiner Maryellen Zarakas Mark Zeller FRIENDS $100–249 Adrienne Appell Linda Bern in memory of Stan Clutton Bernadette Boyle Reid Campbell Leigh Carleu Trish Egan James Gallagher Andrew Hackman Phil Jackson Katie Kaapcke Nick Karamanos Anatole Klyuchnikov Elisabeth Krisel in memory of Stan Clutton W. Eugene & Christine Law Andrew Messer Matthew Petersen Jim Petrone Laura Post Peter Sandel Wiebe Tinga Jill Will Dan Wise 14 DOLLARS & CENTS HOW WE SPEND OUR DOLLARS REVENUE & SUPPORT 2011 2010 In-kind Support of The Toy Bank $6,505,515 $5,126,866 Toy of the Year Awards Special Event net revenue 264,658 289,189 Donations from Toy Industry Association, Inc. 381,073 361,149 Leaders Circle, Corporate Support, and Other Fundraising 180,229 100,991 TOTAL $7,331,475 $5,878,195 Program Services and Partnership Grants $6,815,650 $5,458,767 General and Administrative 137,632 133,179 Fundraising 95,280 88,727 Marketing 92,744 91,390 TOTAL $7,141,306 $5,772,063 EXPENSES Program Services & Grants Fundraising & Marketing General & Administration 95.4% 2.6% 2% 15 LEADING THE WAY 2011 BOARD OF TRUSTEES Pat Feely, Chairman Formerly of Radica Games Ltd. Soren Torp Laursen LEGO Systems, Inc. Ellen Block Denielle Pemberton-Heard PBS Jerry Cleary In-Sync Consulting Genna Rosenberg Imperial Toy Neil Friedman Arnie Rubin Funrise Toy Corporation Stephen Gass Every Baby Company Kelly Gilmore Warner Bros. Consumer Products Daniel Grossman Wild Planet Entertainment, Inc. STAFF Jean Butler Executive Director Marisa Medina Foundation Manage r Melissa Kipp Foundation Coordin ator Bryan Stockton Mattel, Inc. Al Verrecchia Hasbro, Inc. 1115 Broadway | Suite 400 | New York, NY 10010 | P: 646-454-5581 | F: 212-675-1328 tifinfo@toyindustryfoundation.org www.toyindustryfoundation.org www.facebook.com/ToyIndustryFoundation 16 A YEAR OF MEMORIES GO BACK APPENDIX : LETTERS A YEAR OF MEMORIES GO BACK APPENDIX : LETTERS A YEAR OF MEMORIES GO BACK APPENDIX : LETTERS A YEAR OF MEMORIES GO BACK APPENDIX : LETTERS