The Ultimate Celebrity
Blueprint
All The Templates & Scripts You Need to Get Your Product into Celebrity Hands. Getting products into celebrity hands is an instant way to get more brand recognition and attract more sales. I have mastered a specific technique and have garnered huge celebs over the years and am going to share this with you in The Ultimate Celebrity Blueprint. Everyone loves celebrities, and most people even want to dress and be like them. When my handbags were received by celebs and used in movies, more of my products were seen in magazines, and were purchased by huge stores like Bergdorf Goodman, Nordstrom, and seen on Access Hollywood and E! This exposure drove loads of online sales, but also got my line into more stores as it increased my credibility and celebrity designer status. Let me help you find some big celebrities using the following steps: •
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Learn how to find the celebrities that will attract your customers Discover exactly what to say to the gate keepers Access to my template of exactly what to write in your letter How to determine what to offer them How to grow sales faster with multiple celebs I will help you get over your fear of contacting celebrities and show you how to take the first steps. Once you get something to one famous person, you'll be off and running and there'll be no stopping you. The key is in the research and knowing who and what to send them to cinch the deal. Why get your products in the hands of celebrities? Once you get your product or service into the hands of an A-­‐list celeb you will: 1. Build tremendous name recognition -­‐ People pay ridiculous amounts of attention to what celebs are doing or wearing. 2. Enhance your market credibility –A photo or a “thank you” note will turn fans into buyers. End result – money in the bank! 3. Get free publicity – The media (some) is much more likely to be interested in your brand if you have celebs behind you. Entreprenette® LLC All Rights Reserved 2014© The Ultimate Celebrity
Blueprint
How to find the celebrities that will attract your customers – The first thing to remember, is that it only matters who your ideal customer likes……not who you like. The whole reason you’ll want to go after celebs is to attract your customer and hope she wants your product so she can be just like her favorite celebrity. We want to find out as much as we can about the celebs so we can figure out how to target them and get the best results. Here are some things to consider when exploring different celebrities: ü Do they have kids? ü What is their style like? ü Do they have a favorite color? ü Do they travel a lot? ü What are their hobbies? ü Do they have a favorite charity? Why do you want to know about them and what can you do with that? Ø By knowing more about them, you can figure out a pitch that will appeal to the thing they love, or care about most (besides themselves). Ø Knowing as much as possible about them will help you pick wisely and have a better chance of converting them into a fan of you and your line! How do you attract the celebrity? You want to find something to relate to them with. The more it is about THEM, the better chance you have of making a good connection. v For example: If they are really into natural foods, and you hear them talking (online, in a magazine or on TV) about eating organic, they are working on a cookbook, and want to help Michelle Obama create better school lunches, and you create an organic or naturally made product, you could go with this angle. v For example: If you have a kid friendly product line and want to get it to celebs with kids then you’ll want to do a google search on celebs with kids ages XYZ. Try to make it as specific as possible. Equally, you might want to target pregnant celebs if that is your market place. Ø Then look at the list you found on google, and pick the people your best customer will respond to and want to be like. Entreprenette® LLC All Rights Reserved 2014© The Ultimate Celebrity
Blueprint
Ø Next, write down any specific details you can find out like how many kids they have, their names, ages, and if preggers, when the baby is due. Ø Then you can target exactly why/what you want to send them. v Another example: If you donate to Breast Cancer research companies (or want to), you can google famous breast cancer survivors and will get many lists of famous faces to choose from. Ø Then again, look at the list you found on google, and pick the people your avatar will respond to and want to be like. Ø Next, write down any specific details you can find out like when they had it, if they contribute to any cancer research foundations, speak at events, and if pink is their “it” color. Example: A private client of mine makes angelically infused jewelry. She researched a few celebs and found that Sandra Bullock is very into angels so she called her peeps, pitched her product saying WHY Sandra might be interested, and they agreed and she sent it off. Simple…..and fast when you have really honed the WHY and what purpose it has for the celebrity. For anyone famous, it falls under that “What can it do for me” category. ***It is important to do this because it makes you stand out among all the other “ ree stuff” they receive on a daily basis. Once you have done your research, and created your master list of celebs, the next step is to get all their information into an excel doc. Ø Sign up for Contact Any Celebrity **Special 30 Day Free Trial** What I like about this company, is that they guarantee the info is correct. If you ever get it back in the mail for a wrong address, they will get you the correct one, and pay to send it again for you. Great customer service! http://www.contactanycelebrity.com/free Ø The info you want to get is the manager and the publicist info. Phone, email, address, etc… so you know how to contact them. Ø Next step is to create your letter to the famous person, and their “handler”. I have included samples as a BONUS to show you how simple it can be. v Sample Celebrity letter v Sample letter to their manager or publicist v Sample letter if you are approaching it from a charity prospective Entreprenette® LLC All Rights Reserved 2014© The Ultimate Celebrity
Blueprint
How do you choose the gift? Once you know what your celebs are into it is easier to choose the right gift. There are many categories to try to fit your product in when pitching a celeb. ü Consider donating a portion of sales to a celebs favorite charity ü Make your celeb a special personalized product if possible (this is where your research will come in very handy). Use their favorite color, pattern or power animal. You get the point. ü Send something for their child ü Create a mommy and me item ü Does your product relate to a sport they do? ü Are they getting married? Can you send something? ü Going on a honeymoon? ü Do they have a birthday coming up? ü Did they just win an award? What’s next? Become BFFs with the Gatekeepers-­‐ Making friends with the assistant or gatekeeper to the manager or publicist is KEY to getting ahead. They could be the boss tomorrow. They are your way IN, so be sure you butter them up. So after you have created your master list from CAC, you can start on this next phase. 1. Email a short pitch of your letter (that you created from the templates) to the assistant – sum it up in about 4 sentences. 2. Follow up the next day with a phone call if there is no response to your email. You may need to call and email a few times. When you call, you don’t always need to leave a message……the point is to try to get them t pick up, so sometimes it is simply a game of numbers. 3. Once you do get in touch with them, quickly explain WHY you are offering your item, and what the connection is. 4. If you have multiple options, or a size to offer, you can try to get them involved in choosing or guiding you. That can often get them more on your side. 5. If you can afford it and are willing, it’s a good idea to offer the gatekeeper a gift too. a. For example: If it is clothing, then ask what size they wear and offer to send them a “thing” too. If they are the wrong sex or style Entreprenette® LLC All Rights Reserved 2014© The Ultimate Celebrity
Blueprint
for your product, ask if they want to give it as a gift to a friend or family member as you’d be happy to offer them something too. This is the time to get friendly since you know the chance to make a ton of money in sales could be a “clothing item” away if your celeb gets photographed in them! Make sure your product is beautifully wrapped. Do you love getting a spectacular package? I know I do. Take the time to make it a pretty presentation. If you are not a good wrapper, then find a friend who can, or perhaps go to a wrapping place. Send your package via FedEx as people in the movie business will more likely open a FedEx package due to the perceived value… don’t ask me why….it just is. It can be ground…… and this way you can track the delivery. Seal the deal Follow up with the gatekeepers to see if it was liked: Once you send your beautiful package, you must follow up. This is the time to pull on your big girl panties and make a mark for yourself. They are not going to follow up with you…..let’s just be real about that. This is what you are going to do: 1. Follow up by email with the gatekeeper you befriended three days after the package was received. Ask if they had a chance to open their gift (if you gave them one) and when they might get it to “Celebrity Name”. 2. If you don’t hear back, then call them 2 days later and ask the same thing when they answer. If they don’t answer, leave one very brief message and ask if they got your email from XX date following up about the package you sent. 3. If no response again, then keep calling until they answer, but don’t leave tons of messages each day. You can email again in a week sending the same email from #1. 4. Once you do reach them, and they tell you when the celebrity will actually receive the gift you sent, double back to them a week after it was to be delivered, and make sure it was received. 5. Be as casual and cool about it as possible. Send an email…. try not to have to call them about it. Entreprenette® LLC All Rights Reserved 2014© The Ultimate Celebrity
Blueprint
6. Once you know they “got it” – immediately jump for joy and celebrate. Call your BFF and scream into the phone. And then pat yourself on the back for being bold and doing something that seemed scary. 7. Now do it again!! And Again!! How to grow faster with multiple celebrities If your product is loved, consider flooding the market with tons of the item. Think about sending it to other celebs to create an instant trend. The weeklies love trends and love writing about them -­‐ make it easy for them to write about you too. Here are a few examples of what that could look like: Entreprenette® LLC All Rights Reserved 2014© The Ultimate Celebrity
Blueprint
Same actress wearing the same bag 3 times. She clearly LOVES it. Entreprenette® LLC All Rights Reserved 2014© The Ultimate Celebrity
Blueprint
Good Luck with your celebrity placements! I would love you to join my FREE service to get your products on T.V. and in Movies, some PR opportunities and anything else that comes my way…… through my personal connections. Sign up here: http://www.instantlyfamousproducts.com I Entreprenette® LLC All Rights Reserved 2014©