DAY 8. NATALIE’S UPTOWN DESIGNER STORES IN THE EVENING
Bergdorf Goodman is a luxury goods department store based on Fifth Avenue in Midtown
Manhattan in New York City. The company was founded in 1899 by Herman Bergdorf and was later
owned and managed by Edwin Goodman, and later his son Andrew Goodman.
Today, Bergdorf operates from two stores situated across the street from each other at Fifth Avenue
between 57th and 58th Streets. Bergdorf Goodman's main store, which opened at its current
location in 1928, is located on the west side of Fifth Avenue. A separate men's store, established in
1990, is located on the east side of Fifth Avenue, directly across the street.
Bergdorf is a subsidiary of Neiman Marcus, which is owned by the private equity firms TPG Capital
and Warburg Pincus.
The new Polo Ralph Lauren Mansion (opened 10/10/10)
Natalie visited the mansion on Madison Avenue and somehow managed to photograph on all levels
without being evicted.
The new Polo Ralph Lauren, just steps from the newly renovated men's Rhinelander Mansion, is
retail luxury at its finest and covers 22,000 square foot.
Long, winding marble staircases connect four floors of clothing, accessories, home goods and the
company's new lingerie line, with all of it set between plush white armchairs and other furniture
worthy of plopping in after a long, tiring day of shopping.
Propped on shelves and leaning against tables with their hair loosely pulled back, even the
mannequins look like gorgeous, classy women—possibly because they all have an odd resemblance
to Caroline Trentini.
The VM hard at work. What a wonderful store to work in.
Giorgio Armani
Fendi
Gant
Gap
In NYC you will find a Gap store about every 15 - 20 blocks. Most of their stores are spread over 3
levels like other brands like Club Monaco, Anthropology and banana republic. They provide a one
stop shopping experience where you can buy books, underwear, bags, jewellery, clothes and gifts.
These VM’s were applying vinyl decals to the windows close to midnight.
H&M
Kenneth Cole
NBA STORE 5TH AVENUE
SAKS 5TH AVENUE
Saks have 27 windows around their store and in these photos you will see that one street had
windows dedicated to Breast Cancer awareness that were all pink.
The windows across the front of store were divided into two looks:
1. Set up like someone's home. This trend has been seen in other windows. It is as if we are invited
into a home. Standing in the entrance was of the home, with art work, candle sticks, lamps as props.
Also the table displays were done in that casual, 'just taken off' manner.
2. The other side was quite stark and the props were designer furniture.
The other windows were propped with interesting architectural shaped objects to offset the clothes
and product.
VERSACE
Ermenegildo Zegna