EAI
Articulation of Perspectives
Ethics Awareness Inventory -
Gain New Insight Into Your Ethical Perspective
ARTICULATION—Your Ethics Awareness Profile
Now that you have reviewed your Ethics Awareness Profile, you have begun to explore how an
Awareness of your ethical perspectives are reflected in the language you use. The second step in the
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A process—Articulation—is how we communicate our perspectives to others. Communication is
important to giving successful voice to your ethical perspective and opinions. However, your ability to
identify the perspectives of others through recognizing the language they use will further assist you in
understanding and speaking to the needs and values of others. In addition, using the language of
another’s perspectives to better communicate your own perspective will help others understand your
position more clearly, leading to greater success.
The next few pages provide you with additional insight into how ethical perspectives differ. On the
Review Menu page, you can click on each individual perspective — Character, Obligation, Results,
Equity — to read more about the perspectives of others.
Perspectives
Key Concepts
Key Phrases
Individual Style
Committed to …
Character
Good people do good actions.
Good intent based on good
character is more important
than good outcomes.
Personal Attributes:
Trustworthy, Genuine,
Transparent, Compassionate,
Honorable
Integrity
Excellence
Honesty
Honor
Justice
Compassion
Wisdom
“We need to protect our
reputation…”
“Based on good
conscience…”
“It’s the right thing to do.”
Good judgment
Equal opportunity
Quality performance
Moral excellence
Exemplary role modeling
Sincerity
Strong personal values
“It’s only fair to…”
Committed to …
Obligation
People are always an end in
themselves, never a means to
an end. The Golden Rule is
non-negotiable.
Personal Attributes:
Consistent, Committed,
Dependable, Respectful,
“Straight arrow”
Duty
Intent
Code of Conduct
Ethical Principles
Human Dignity
Individual Freedom
Autonomy
“We owe it to them…”
“We have a duty to…”
“They deserve better…”
“They have a right to…”
For more information on The Williams Institute:
www.ethics-twi.org
Principle-oriented
decisions
A moral compass
Ethics training
Equal opportunity for all
Professional standards
Respect for humane
treatment
Rules of order
info@ethics-twi.org
480-517-1891
EAI
Articulation of Perspectives
Perspectives
Key Concepts
Key Phrases
Individual Style
Committed to …
Results
Outcomes that demonstrate
the “greatest good,” based on
sound assessments of facts
and process, are good
decisions.
Personal Attributes:
Productive, Goal-oriented,
Global thinker, Systematic,
Analytical
Consequences
Greatest Good
Improvement
Effectiveness
Efficiency
Goals
Productivity
“We need to focus on the
bottom line…”
“The best approach is a
systemic approach…”
“Keep the big picture in
mind…”
Measurable results
Impact studies
Cost benefit analysis
Getting the job done
Protecting group
interests
Betterment of society
Accomplishment
“Remember why we’re
here…”
Committed to …
Equity
Absolutes are overrated.
What counts is common
agreement about that which
positively affects the future of
society.
Personal Attributes:
Practical, Equitable,
Sensitive, Advocate, Mediator
Pragmatism
Experience
Cultural Sensitivity
Long-term Impact
Alternative Views
Critical Thinking
Diffusion of Power
“Let’s be practical…”
“We need to hear from the
powerless…”
“Diversity is important…”
“We need to work to
change bad rules…”
For more information on The Williams Institute:
www.ethics-twi.org
Frequent review of
policies
Fairness to all involved
Wider sense of
community
Extensive broad input
Respect for diversity
Tolerance
Consensus
info@ethics-twi.org
480-517-1891