Building Capacity for the Future
Capital Hilton
August 6-7, 2015
Thursday, August 6
2:00- 5:00 p.m.
Registered Programs-Firms Meetings
Congressional/Senate
& Federal A/B
Meetings will be scheduled by CFP Board based on preferences of firms
and Registered Programs. Each firm will be assigned a booth(s) to use
for meetings held during the 2:00 - 5:00 p.m. window. Each firm will meet
with representatives from 6-10 Registered Programs.
Exhibits
Interactive Career Center Lab
*Each attendee will have individualized schedule that will include both
exhibit time as well as time with Career Center Lab
------------------------------------------------------------------------------5:15- 6:15 p.m.
General Session sponsored by Wiley
Presidential Ballroom
Registration Criteria, CCI Reports, and Program Sustainability
Dr. Charles Chaffin, CFP Board Director of Academic Programs and
Initiatives
Dr. Chaffin will discuss a variety of initiatives related to CFP Board
Registered Programs, including self-assessment data related to
registration renewal, Certification Completion Initiative Institutional
Reports, and avenues for improving student achievement and program
sustainability for all program types and delivery methods.
-------------------------------------------------------------------------------------6:15-7:30 p.m.
Capital Terrace
Reception
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Friday, August 7
7:00-8:00 a.m.
Congressional/
Senate
Breakfast
8:00-9:00 a.m.
General Session
Presidential Ballroom
Retention Project
Dr. Walt Woerheide, CFP®, The American College
Joyce Schnur, CFP®, Kaplan School of Continuing and Professional
Education
Jason Hovde, CFP®, College for Financial Planning
Dr. Charles Chaffin, CFP Board
This session will focus on the multi-year retention project between The
American College, College for Financial Planning, Kaplan, and CFP Board.
This effort has focused upon identifying avenues for improving student
completion within the certificate programs at these three institutions. The
panel will also present the findings of a study that focused upon students
who have not completed their programs with the objective of broader
implications to both certificate as well as degree programs.
Statler AB
Firms Only Session: Ways to Leverage CFP Board’s Partnerships
with Registered Programs
Dr. John Grable, CFP®, University of Georgia
Kathy Oakley, CFP®, Rice University
Harry Starn, Jr., CFP®, California Lutheran University
Moderated by CFP Board’s Managing Director of Marketing and Corporate
Relations, Joseph Maugeri, CFP®, this panel will host the leaders of several
Registered Programs and discuss the opportunities firms have to leverage
CFP Board’s Registered Programs for high quality talent.
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9:15 a.m.-10:00 a.m. General Session
Presidential Ballroom
Session with CFP Board’s Leadership
Rich Rojeck, CFP® / Kevin Keller
CFP Board’s CEO, Kevin Keller, and board chair, Rich Rojeck, CFP® will
share thoughts on the important partnership between CFP Board and our
CFP Board Registered Programs, highlighting opportunities to achieve
specific outcomes that will further our shared goals of preparing the next
generation of CFP® professionals and establishing financial planning as a
recognized profession.
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10:15-11:00 a.m.
General Session
Presidential Ballroom
Opportunity in the Marketplace
John Loper, CFP®, CFP Board Director of Corporate Relations
Jennifer Phillips, Vanguard
Matt Ransom, CFP®, Raymond James
Jeff Wood, Bank of America Merrill Lynch
This panel discussion will involve representatives from several firms,
representing various business models present in today’s marketplace.
Moderated by John Loper, CFP®, CFP Board’s Director of Corporate
Relations, the discussion will center on how the business models differ, as
well as the opportunities firms provide to graduates joining the industry.
------------------------------------------------------------------------------11:15-12:00 p.m.
General Session
Presidential Ballroom
Center for Financial Planning
------------------------------------------------------------------------------12:15-1:15p.m.
Lunch
Congressional/Senate
------------------------------------------------------------------------------1:15-2:00 p.m.
Concurrent Sessions
CFP® Certification Examination Updates: Job-Task Analysis, Exam
Development, and Computer-Based Testing
Dr. Isabelle Gonthier, CFP Board Director, Examinations
In this presentation, an update on the 2015 Job-Task Analysis (JTA) will be
provided, highlighting the process followed to complete the JTA and key
outcomes. Information will be presented on the process used to develop
new examination content for the CFP® Certification Examination, in light of
the changes from the JTA. Key item development principles will be
outlined, from item-writing procedures, including examples of different
types of items, to item analysis and item banking.
Hosting a Financial Planning Career Day
Dr. Benjamin Cummings, CFP®, Saint Joseph’s University
In January 2015, Saint Joseph’s University and the Financial Planning
Association (FPA) Philadelphia Tri-State Area chapter hosted the first
Financial Planning Career Day in Philadelphia. Over 50 students and
career changers interviewed with nearly 20 firms for both full-time and
internship positions. Financial planning students from programs across the
region attended to meet with practitioners and to interview for internships
and entry-level positions. Students also received career advice about
preparing for and entering the profession.
Not only do students benefit from a Career Day, hosting a Career Day is
also a fantastic way to raise the profile of the financial planning program on
campus, generate buzz about financial planning throughout the
community, and raise awareness of the financial planning program among
firms who are looking for young talent. Many financial planning firms have
a small staff and hire infrequently and/or in small numbers. In addition, they
are looking for students with specialized knowledge, so traditional campus
Career Fairs are not an effective way for them to meet financial planning
students.
Statler AB
Firms Only Session: Best Practices in Career Pathing
Scott Allison, CFP®, USAA
Mark Craig, Charles Schwab
Matt Doran, CFP®, Edward Jones
Moderated by John Loper, CFP®, CFP Board’s Director of Corporate
Relations, this session will take a closer look at some of the industry’s
best practices in career pathing.
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2:15-3:00 p.m.
Concurrent Sessions
FPA Student Program: Building the Foundation for Future Leaders
Dr. Martha Alexander, Financial Planning Association
Derek Klock, Virginia Tech
The future rests with new planners coming into the profession and to those
providing resources and programming to help them jump-start and advance
in their careers. The Financial Planning Association® (FPA®) is committed
to help shape this future. FPA will share ideas on opportunities to prepare
the next generation of financial planners through diverse education,
relationship building and volunteer opportunities. In addition, Virginia Tech
will provide best practices and tips on working with FPA to help your
students succeed.
Top Ten Tips for Building Capacity in the Financial Planning
Profession
Dr. Vicki Hampton, CFP®, Texas Tech University
This session takes a high-level view the 2015 conference theme,
incorporating six items provided to guide paper submissions. Numerous
ideas/examples will be detailed regarding: attracting students, retaining
students and transitioning students to professionals.
Improving your Certification Completion Initiative (CCI) Reports
Dr. Kristine Beck, California State University – Northridge
Rich Burnes, UCLA Extension
Dr. Ruth Lytton, Virginia Tech
Stephen Wetzel, CFP® New York University
Statler AB
Firms Only Session: Best Practices in Recruiting
Dr. Lisa Andrews, CFP Board Career Services Manager
Shannon Carlson, Financial Finesse
Nilesh Parikh, UBS
Joseph Maugeri, CFP®, CFP Board’s Managing Director of Marketing and
Corporate Relations, will moderate a panel of firms to discuss best
practices and tips for recruiting high quality talent.
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3:15-4:00 p.m.
Concurrent Sessions
Assurance of Learning across the Curriculum
Dr. Benjamin Cummings, CFP®, Saint Joseph’s University
At Saint Joseph’s University, we strive to be the leading educator in
financial planning in the Philadelphia area. As Philadelphia’s Jesuit
Catholic university, we strive to help our financial planning students prepare
to be of service to others and to act with their future clients’ best interest in
mind. We hope that our emphasis on cura personalis will translate into a
fulfilling career of helping others use their financial resources to support
their life’s ambitions.
With this end in mind, we want to assure that learning is taking place
throughout our financial planning curriculum. As such, we reviewed our
financial planning curriculum this year, in order to align our overarching
curricular learning objectives to broad learning goals. After identifying our
primary learning objectives, we developed a plan to assess these learning
objectives across the curriculum, from our introductory class to our
capstone course. The primary objective of this approach is to assure
student learning, and this approach allows us to assess our curriculum, our
courses, and our assessments within our courses to make sure we are
accomplishing our broad learning goals.
Best Practices in “Personal Finance 101: The Gateway Course to the
Profession
Andrew Head, CFP® Western Kentucky University
Suzanne M. Gradisher, University of Akron
To create more CFP® Certificants, there must first be more financial
planners. For there to be a greater number of financial planners, there must
be more among us who see the wisdom in having greater control over our
finances.
Certainly, in the absence of national consumer and financial education
requirements, higher education curriculum must ideally include a course in
general Personal Finance. A primary avenue for industry, as well as
program enrollment growth is the ‘Personal Finance 101’ course. It is in this
introductory, yet potentially life-altering course that financial planning
instructors have the attention of a diverse group of students, many of whom
have never once been made aware of the fact that ‘Financial Planner’ is an
employable professional advisor, let alone a career choice. In this course
fires are lighted for people to take control of their lives. Many times that fire
burns bright enough to inspire people to make a career of helping others
find that same sense of financial balance.
The purpose of this session will be to discuss best practices and executable
ideas pertaining to implementation, structure and management of a
university-level Personal Finance course.
National Association of Personal Financial Advisors (NAPFA)
Session
“The next generation: what can we do to help?”
– Conversations with young Fee-Only Advisors, current students,
Fee-Only principals, and Program Directors whom teach the Fee-Only
option to their students
Dr. Ann Coulson, CFP®, Kansas State University
Sue Slowinski, CFP®, NAPFA
NAPFA conducted an in-depth survey of early practicing Fee-Only
Advisors, degree seeking and CFP® certification seeking students, CFP®
Program Directors, and Fee-Only firm owners to find out: How the
profession has changed as far as the needs and opportunities to new
advisors? What will it take for new graduates to go the Fee-Only route? Are
new advisors planning to join an already established firm or start their own
firm? What can NAPFA do to help?