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COLOUR OF THE YEAR
COLOURNEXT16
Is your red my red?
The average human eye identifies colour the same way, but
how we identify with colour opens up a whole new spectrum.
In these grey areas, as it were, we explore a world of colour
that is rich with individual perception.
The inherent diversity in our experience of colour only makes
the creation of it more interesting. Translating abstract
feelings into complex compounds of pigment, solvent, filler
and additives is both a precise science and an intuitive art.
The pursuit of the perfect shade of crimson sunset or dusk
grey is hard work. Take the history of our Colour of the Year for
instance, a tale of sojourns and espionage across the oceans,
all for that inimitable Madder Red. Centuries later, its appeal
is still as strong.
Colour reflects the mood of an era, a season, a nation, an
individual — it is a chronicler of our times. Layered with
symbolism across cultures, its evolving meaning is touched
by shifting socio- economic currents. In the infinite palette of
nature, there are still millions of shades we are yet to tap.
At Asian Paints, we seek to recreate those that resonate with
the pulse of the people. Working with influencers across
disciplines, from designers to sociologists, we distill societal
trends that reflect and react to the mood of our consumers.
With six decades of experience in perfecting colours, we bring
you Asian Paints ColourNext16. In the 13th edition of our
annual trend forecast for interiors, we rediscover colour and
the individual — that unique expression of life that has quietly
taken the spotlight this year.
Pioneering fashion editor, Diana Vreeland once said, “All my
life I have pursued the perfect red. I can never get painters to
mix it for me. It’s as if I’d said, ‘I want Rococo with a spot of
Gothic and a bit of Buddhist temple’—they have no idea what
I’m talking about.”
She should have talked to us.
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Red. Truer, deeper, Madder Red. A colour that has travelled
the world from Central Asia to India, through the Levant to
the West. Greek dyers were brought to France to recreate
this revolutionary red, spies were sent to the Near East to
unearth the secret to it. A red to dye for, some would say.
Intense and individual, the colour couldn’t ask for a
more apt name, christened after the plant the pigment is
distilled from — madder, manjishtha or Rubia Tinctorum.
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The individual has taken centerstage. There is a resurgence
of the I, and an awareness of its power to inspire the we.
Like a recoiled spring that holds within itself the energy to
power forward, yet remains unassuming to the outside world,
the individual rests in the confidence of this potential.
There is a fire within — not the raging, restless kind but one
that fuels new beginnings. It comes from an intensity of
passion, and the power of conviction. Ablaze like the core of
the earth, yet contained.
There is a madness to this method, early seekers said.
Twenty steps from root to red. Months turned into years, the
way slowly found. Hot on the trail of this elusive rose, many a
red has come and gone. But, the madder forever soldiers on.
COLOUR OF THE YEAR
Three centuries later, Madder Red remains an expression of
the indomitable spirit of the individual that unites the varied
currents we see in society today.
COLOUR
OF
THE YEAR
2016
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THE MADDER SPECTRUM
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COLOUR OF THE YEAR
FROM THE SACRED TO THE SENSUAL,
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COLOUR OF THE YEAR
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NOTHING SPELLS DRAMA
LIKE RED ON RAVISHING RED
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COLOUR OF THE YEAR
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Nilaya by Asian Paints, Soak Madder - W056D318S75
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COLOUR OF THE YEAR
WALLPAPER
OF
THE YEAR
2016
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COLOUR OF THE YEAR
‘SOAK’ FROM THE
MOODS OF MONSOON
COLLECTION BY NILAYA
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TRENDS 2016
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In a world that’s constantly asking what’s
next, a growing force is in search of the
original. Classic isn’t a characteristic of
age, but a mark of the ageless.
The world is celebrating the bold, the
edgy, the creative. The next big idea could
be anywhere, and the freedom of the
internet has made all of us both creators
and curators of contemporary culture.
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REKINDLE
Transcending cultural, geographical
and physical borders with the internet,
we are united by the power of a shared
passion. We are finding ourselves
through collective identities.
Growing up doesn’t mean settling down. The
contemporary urban Indian is unafraid to live
in the now, on a journey through experiences
that change the way they see the world.
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In a world that is obsessed with innovation, some of us
have always sought the original. Today, it isn’t hard to
find more and more people driven by that unwavering
quest for the classic — where objects, experiences and
spaces awaken a deeper emotion. The reverberation
of a choir filling up the Notre Dame, the touch of pure
pashmina, the whirr of the 1960 Aston Martin; the joy
in each emanating from the power of its unadulterated
essence. Its price, unquestioned. Its value, priceless.
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light-as-air laptop — and of course, in the spaces we
inhabit. While carefully curated, the homes, offices,
cafes and studios we love are unpretentious. Gond folk
art rubs shoulders with Rothko prints, reflecting a search
for the ideal, irrespective of the era or geography. The
kind of place where you can kick off your tan slippers,
sink into a chaise longue and discuss Brancusi under
the skylight. The soul in the lives we craft for ourselves,
rekindled. Where old is not necessarily gold, originality is.
REKINDLE
We aspire for the authentic, looking back to the past as
much as looking forward to the future for experiences
that are unaffected by trends and seasons. Design so
powerful, the idea becomes an archetype. Often we find
it in an era of the past, yet it is not the rejection of the
new that defines our choices, but the embracement of
the timeless. A choice we make with everything we use
— the beaten brass dinner plates, that iconic timepiece
for the wrist, the hand-sewn felt sleeve for that
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MOODBOARD: RE
ORIGINAL
CLASSIC
ESSENCE
RE-EVOKE
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REKINDLE
D: REKINDLE
TIMELESS
AUTHENTIC
GENUINE
HANDS-ON
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LEAD PALETTE
Madder Red CN16
Grand Grape 7221
Grains of Sand 7934
Green Lawns 7845
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REKINDLE
FORECAST
FOR REKINDLE
The Rekindle space is forever, unchanged by
time yet gracefully moving with it. As old as it
is new, it speaks to you. There is comfort in the
familiar, a deep rooted connection to the origin
of every material, form and colour. Drawn from
the living world around us, natural dyes like
Indigo and Manjishtha find resonance in the
grain of seasoned wood, the taste of copper
and the touch of terracotta under your feet.
Refined without losing its innate spirit, they
rekindle the essence of who we are.
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MATERIALS AND FINISHES
Mother of Pearl
Copper
Teak Wood
Tweed Fabric
Asian Paints IDC: Rivolietto
Base: Sandstone 3211,
Top Coat: Red Earth 8029 and Olive Oil 7846
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REKINDLE
PATTERNS
Nilaya by Asian Paints, Sabyasachi Collection: Mogholsarai Peela - W046D29NS75
Nilaya by Asian Paints, Soak Madder - W056D318S75
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Grand Grape
7221
Grains of Sand
7934
LEAD COLOUR PALETTE
Madder Red
CN16
Green Lawns
7845
SUPPORTING PALETTE
Valley Flower
8530
Carbon Copy
8293
Tweed Fabric
Teak Wood
Copper
MATERIALS & FINISHES
Mother of Pearl
Asian Paints IDC: Rivolietto
Base: Sandstone 3211,
Top coat: Red Earth 8029
and Olive Oil 7846
PATTERNS
Nilaya by
AsianPaints,
Soak Madder
W056D318S75
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Nilaya by Asian Paints,
Sabyasachi Collection:
Mogholsarai Peela
W046D29NS75
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Combinations for the lead and accent colours
in various proportions can be used to style
each Rekindle space differently. Mix and match
to create your own colour play across walls,
furnishings and accessories to complete the look.
REKINDLE
COLOUR
PLAY
01
02
03
04
05
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Grand Grape
7221
Carbon Copy
8293
Grains of Sand
7934
Teak Wood
Copper
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REKINDLE
02
Teak Wood
Copper
Carbon Copy
8293
Grand Grape
7221
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03
Grand Grape
7221
Madder Red
CN16
Valley Flower
8570
Grains of Sand
7934
Asian Paints IDC:
Rivolietto
Base: Sandstone 3211,
Top coat: Red Earth 8029
and Olive Oil 7846
Teak Wood
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REKINDLE
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REKINDLE
04
Grains of Sand
7934
Madder Red
CN16
Teak Wood
Copper
Nilaya by Asian Paints,
Sabyasachi Collection:
Mogholsarai Peela
W046D29NS75
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05
Green Lawns
7845
Valley Flower
8570
Copper
Teak Wood
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REKINDLE
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THE PATINA ON
WOODEN BOXES
IS AT ONCE AGED
AND AGELESS.
BLUE AND WHITE
CERAMICS ARE TIMELESS,
WHETHER ANTIQUE OR
CONTEMPORARY.
THE ARCHETYPE OF
PUT-YOUR-FEET-UP
FURNITURE, THE
‘KOI HAI’ CHAIR.
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REKINDLE
THE INIMITABLE
AUTHENTICITY OF
HANDMADE POTTERY,
ALWAYS EVERGREEN.
CLASSIC ANALOG
CAMERAS BRING
BACK VIVID
MEMORIES.
GLASS BOTTLES FOR
VINEGAR AND OIL MAKE
FOR BEAUTIFUL CORNERS.
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FLOCK
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You are not alone. Somewhere in this hyperconnected
world, you will find an echo. All you have to do is
search. You will discover a whole universe of people
who love wet plate collodion photography and
generously share what they know about it; thousands
of hobby brewers making beer in their backyard —
and even someone who saw that strange object in
the sky, at the same time you did. No judgement.
Contrary to what many a counterculturist prophesied, the
future (our present) isn’t a world of clones that the system
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There is freedom in these open ties, where you can come
and go as you please. It is like a series of open portals,
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that you pass through, weaving a layered tapestry of
understanding and experience. Our social circles are
being defined by shared passions and beliefs, rather
than identities we were born to. This freedom to belong
to many adds a multitude of shades in the palette of
our lives, enriching a dynamic cultural exchange that
transcends established notions of time and space.
FLOCK
churned out. It is, in fact, quite the opposite. Unbound by
geographical, cultural and physical borders, through the
internet we find a resonance of different aspects of our
personality. It doesn’t matter how disparate they may be.
We are in constant motion, connecting with people across
the world with whom we may have little in common, but a
shared interest. We flock together in fluid groups and learn
from each other, finding strength in a collective identity.
No bird is of a single feather. And no feather, a single
hue. So, how many flocks do you belong to?
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MOODBOARD: FL
INTERWOVEN
GRADIENT
OMBRÉ
TRANSITIVE
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FLOCK
D: FLOCK
MULTITUDE
FLUID
REFLECTIVE
CONNECTED
LAYERED
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LEAD PALETTE
Edge of Dawn 7216
Dash of Purple 7160
Bed of Roses 8113
Orange Nectar 8024
Mango Shake 7960
Inca Ruins 7855
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FLOCK
FORECAST
FOR FLOCK
Unwritten rules bind us to each other;
we are leaders and followers all at once.
And, so it is with Flock. Brought together
by an idea in common, neutral midtones
search for harmony, and materials find an
echo in each other. Standing out is not as
important as standing together. You glide
from space to space; nothing screams
for your attention, but everything quietly
beckons it. Almost white with a hint of
purple or a drop of red, mild colours meet
dreamy surfaces like marble and iridescent
glass. Boundaries are blurred and stories
overlap, layered like a watercolour painting.
A true exploration of coming together.
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MATERIALS AND FINISHES
Birch Wood
Asian Paints IDC, Silver Foil
Asian Paints Woodtech Insignia Marble Effect
(Emporio White Matte With Charcoal Stain)
Asian Paints Woodtech Insignia Stringy Effect
(CS 103 Pink Background and Blue Strings)
Asian Paints Woodtech Insignia: Iridescent effect
(Green and Pink)
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FLOCK
PATTERNS
Nilaya by Asian Paints, Candice Olson - W042D243Y75
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Edge of Dawn
7216
Dash of Purple
7160
Bed of Roses
8113
COLOUR PALETTE
Orange Nectar
8024
Mango Shake
7960
Inca Ruins
7855
Birch Wood
Asian Paints IDC,
Silver Foil
Asian Paints Woodtech
Insignia Stringy Effect
(CS 103 Pink Background
and Blue Strings)
MATERIALS & FINISHES
Asian Paints
Woodtech Insignia
Marble Effect
(Emporio White
Matte With Charcoal
Stain)
Asian Paints
Woodtech Insignia:
Iridescent effect
(Green and Pink)
PATTERNS
Nilaya by Asian Paints,
Candice Olson W042D243Y75
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Combinations for the lead and accent colours in
various proportions can be used to style each Flock
space differently. Mix and match to create your own
colour play across walls, furnishings and accessories
to complete the look.
FLOCK
COLOUR
PLAY
01
02
03
04
05
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01
Orange Nectar
8024
Bed of Roses
8113
Edge of Dawn
7216
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FLOCK
02
Inca Ruins
7855
Dash of Purple
7160
Orange Nectar
8024
Asian Paints Woodtech Insignia
Stringy Effect(CS 103 Pink
Background and Blue Strings)
Asian Paints Woodtech
Insignia Marble Effect
(Emporio White Matte
With Charcoal Stain)
Asian Paints IDC,
Silver Foil
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03
Edge of Dawn
7216
Bed of Roses
8113
Mango Shake
7960
Asian Paints Woodtech
Insignia Marble Effect
(Emporio White Matte
With Charcoal Stain)
Asian Paints Woodtech
Insignia: Iridescent
effect (Green and Pink)
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FLOCK
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FLOCK
04
Orange Nectar
8024
Dash of Purple
7160
Inca Ruins
7855
Asian Paints Woodtech
Insignia Stringy Effect
(CS 103 Pink Background
and Blue Strings)
Asian Paints Woodtech
Insignia: Iridescent
effect (Green and Pink)
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05
Nilaya by Asian Paints,
Candice Olson
- W042D243Y75
Inca Ruins
7855
Edge of Dawn
7216
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FLOCK
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OMBRÉ CUSHIONS IN
QUIET COLOURS MAKE
FOR COZY SPACES.
SOFT COLOURS,
ELEGANTLY
ARRANGED,
TRANSFORM THE
MUNDANE.
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FLOCK
CELEBRATE YOUR PALETTE,
WHETHER YOU’RE
CHOOSING A RUG OR A
SET OF TOWELS.
EXPLORE THE BEAUTY
OF THE FLOCK, IN
CLUSTERS OR SERIES.
SUBTLE CONTRASTS
ASK FOR A CLOSER
LOOK.
PLAY WITH LIGHT
AND TEXTURE.
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A G E O F C R E AT O R S
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All the world’s a stage and all the world, an
audience. Technology has broken down the
hierarchy of communication. Anyone who wants
to tell a story, can. Whether it is in 140 characters
or in a photograph, a film or in spoken word, we
can reach out to the world like never before.
This is the era of the creative individual. That tattoo
doesn’t have to be covered under a collared shirt anymore.
You may not show up on time ever, but that’s no deal
breaker. The world is aligning to the creative, celebrating
the unique with all its eccentricity. And, the creative is
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We are both witnessing and propelling the democratisation
of creativity. There is no barrier between us and our
audience. The only hoop to jump through is our own
conviction. Sometimes, not even that. The choice of
anonymity has liberated thousands of emerging artists,
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writers, actors, dancers, hackers, coders and creators
who would have otherwise never put themselves
out there. Out there, where the curators of cool
define what is and, in equal measure, what isn’t.
There is no dearth of second chances. Who said first
impressions last? Reinvent. This is no time to be
ordinary. It’s an open conversation and no one is left
out — unless you want to be. We are all creators and
curators of an ever expanding cosmos of ideas.
A G E O F C R E AT O R S
breaking stereotypes — offbeat is the new normal, and
normal the new cool. There is an unbridled freedom of
expression, which has spurred a world of edgy and fresh
content. It has given each one of us a platform to share,
learn and enjoy a new story every few minutes. Some
curated and experimental, others raw and spontaneous.
Take the spotlight. All the world’s our stage.
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MOODBOARD: AG
INFLUENTIAL
EDGY
CURATED
INCLUSIVE
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A G E O F C R E AT O R S
D: AGE OF CREATORS
EXPERIMENTAL
BOLD
DEMOCRATISATION
FRESH
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LEAD PALETTE
Icy Chill 9216
Violet Scream 8166
Summer Fern 7829
Mineshaft 8285
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A G E O F C R E AT O R S
FORECAST FOR
AGE OF CREATORS
No longer the quiet background to the lives
that play out in front of them, walls will tell
stories. Revelling in the limelight, unafraid
of the attention of the world, we strive for
sheer brilliance. Head turning redefinitions
of blue, pink, black and green reflect the
polish of Corian and anodised metal, offset
by suede and concrete finishes. Pattern,
striking and distinct, and typography quite
literally is written on the wall. Unabashed
luminosity, bold strides, pure visual delight.
Move over mundane.
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MATERIALS AND FINISHES
Anodised Aluminium
High Quality Plastic
Corian Tile
Asian Paints IDC, Concrete Fascinations: Exposed Concrete
Effect 8297 Platinum Disc
Asian Paints Woodtech Insignia Soft Touch Effect
(Emporio Black Matte Background)
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A G E O F C R E AT O R S
PATTERNS
Nilaya by Asian Paints, Inspired by Colours, Black and white stripe from Book of Black and White - W002D04GY75
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Icy Chill
9216
Violet Scream
8166
LEAD COLOUR PALETTE
Summer Fern
7829
Mineshaft
8285
SUPPORTING PALETTE
Star Gaze
7364
Delicate Pink
9427
Cream Caress
7835
High Quality
Plastic
Corian Titles
Anodised
Aluminium
MATERIALS & FINISHES
Asian Paints
Woodtech Insignia
Soft Touch Effect
(Emporio
Black Matte
Background)
Asian Paints
IDC, Concrete
Fascinations: Exposed
Concrete Effect
8297 Platinum Disc
PATTERNS
Nilaya by Asian Paints,
Inspired by Colours, Black
and white stripe from
Book of Black and White W002D04GY75
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Combinations for the lead and accent colours in
various proportions can be used to style each
Age of Creators space differently. Mix and match
to create your own colour play across walls,
furnishings and accessories to complete the look.
A G E O F C R E AT O R S
COLOUR
PLAY
01
02
03
04
05
06
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01
Summer Fern
7829
Violet Scream
8166
Icy Chill
9216
Anodised
Aluminium
Asian Paints IDC,
Concrete Fascinations:
Exposed Concrete Effect
8297 Platinum Disc
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A G E O F C R E AT O R S
02
Mineshaft
8285
Violet Scream
8166
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A G E O F C R E AT O R S
03
Violet Scream
8166
Summer Fern
7829
Mineshaft
8285
Anodised
Aluminium
Asian Paints IDC,
Concrete Fascinations:
Exposed Concrete Effect
8297 Platinum Disc
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04
Summer Fern
7829
Violet Scream
8166
Icy Chill
9216
Anodised
Aluminium
Nilaya by Asian
Paints: Black and
white stripe from
Book of Black
and White W002D04GY75
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A G E O F C R E AT O R S
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A G E O F C R E AT O R S
05
Summer Fern
7829
Mineshaft
8285
Violet Scream
8166
High Quality Plastic
Nilaya by Asian Paints:
Black and white
stripe from Book of
Black and White W002D04GY75
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LOOKBOOK 2016
78
06
Icy Chill
9216
Summer Fern
7829
Violet Scream
8166
Mineshaft
8285
Nilaya by Asian Paints:
Black and white
stripe from Book of
Black and White W002D04GY75
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A G E O F C R E AT O R S
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MAKE A STATEMENT.
BE BOLD.
GET CREATIVE WITH
TAPE AND TYPE, WHO
SAYS ART IS THE
RESERVE OF THE RICH
AND FAMOUS?
EXPLORE THE EDGE.
THINGS THAT DON’T
NORMALLY GO TOGETHER,
SURPRISINGLY WORK
TOGETHER.
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A G E O F C R E AT O R S
TOOLS OF THE TRADE
MAKE FOR CREATIVE
SPACES - GO NEON
WITH NOTEBOOKS
AND POST ITS.
MAKE ART (WITH THE) EVERYDAY.
THE ONLY SHOES
YOU HAVE TO FILL
ARE YOURS.
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LOOKBOOK 2016
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THE EXPLORER
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What is your aim in life, they asked. We live in exciting
times, when exploring the farthest corners of the world
is a perfectly acceptable answer. Perhaps, with your
ukulele, finding a tune with the folk you meet on the
way. Maybe, as a seeker saluting the sun. Or a painter
of walls, leaving a mark in the countless graffiti strewn
rooms you call home. You could make a film about it,
or you could go right back to your nine-to-nine job
in the city and save up for your next adventure.
The contemporary urban Indian is breaking the mould.
(S)he is shaking off years of conditioning that equated
growing up with settling down. With more people leaving
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of stars in the Thar, tracing stories of Kutch from an
embroidered shawl or tailing an Antarctic expedition
as the team gofer — so what, if they’re the boss at
home? And on the journey back, their bags are as light
as when they set out. Because, it is not souvenirs they
seek but the surprises that lurk on the road ahead.
They are explorers, journeying forth. They see the
world through a kaleidoscope of experiences, each one
intensely lived and deeply observed, moulding their
story. Life is a carousel of wonders, every turn unearths
a new facet. They wander with intent, in search of that
ephemeral moment of magic, sleeping under a blanket
Unattached to the past or the future, they live in the
now. Home is where they are, wherever they are, and
the most precious possessions, their experiences. Okay,
the camera with all those memories is important too.
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THE EXPLORER
home to find their feet, and the financial independence
that an open economy has enabled, this generation is
looking beyond the conventional definitions of success.
How much they earn isn’t as important as where
they have been. And, what they have experienced
is more important than what they have seen.
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LOOKBOOK 2016
MOODBOARD: TH
RICH
WONDER
ALIVE
JOURNEY
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THE EXPLORER
D: THE EXPLORER
ANTICIPATION
FREE
INSIGHTFUL
DISCOVERY
EXPERIENCES
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LEAD PALETTE
Berry Bloom 9429
Regal Ochre M305
Silver Grey 0615
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THE EXPLORER
FORECAST FOR
THE EXPLORER
The Explorer sees the beauty of
impermanence. It draws from eclectic
experiences. Like a seasoned traveller
who is comfortable anywhere, the palette
is neutral with browns and greys, the
perfect background to the theatre of
life that unfolds. Joyfully unattached,
The Explorer chooses birch over teak,
aluminium over iron and wallpapers
that feed a whimsical need to move
on. Evolving spaces punctuated with
moments of surprise, like a journey with
a map less travelled.
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MATERIALS AND FINISHES
Pine Wood
Aluminium
Frosted Acrylic
Devore Fabric
Asian Paints Woodtech Emporio PU Dead Matte Finish (Clear Finish)
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FLOCK
PATTERNS
Nilaya by Asian Paints, Grass Cloth & Natural - W017D182Y75
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LEAD COLOUR PALETTE
Berry Bloom
9429
Silver Grey
0615
Regal Ochre
M305
SUPPORTING PALETTE
Regal Purple
X133
Bentonite
8293
Peacock Blue - N
8293
Pine Wood
Aluminium
Frosted Acrylic
MATERIALS & FINISHES
Devore Fabric
Asian Paints
Woodtech Emporio
PU Dead Matte Finish
- (Clear Finish)
PATTERNS
Nilaya by Asian Paints,
Grass Cloth & Natural:
W017D182Y75
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Combinations for the lead and accent colours in
various proportions can be used to style each The
Explorer space differently. Mix and match to create
your own colour play across walls, furnishings and
accessories to complete the look.
THE EXPLORER
COLOUR
PLAY
01
02
03
04
05
06
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LOOKBOOK 2016
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01
Bentonite
8230
Regal Purple
X133
Regal Ochre
M305
Peacock Blue - N
0161
Pine Wood
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THE EXPLORER
02
Bentonite
8230
Berry Bloom
9429
Regal Purple
X133
Peacock Blue - N
0161
Silver Grey
0615
Regal Ochre
M305
Pine Wood
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03
Silver Grey
0615
Regal Purple
X133
Regal Ochre
M305
Peacock Blue - N
0161
Aluminium
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04
THE EXPLORER
Silver Grey
0615
Peacock Blue - N
0161
Regal Purple
X133
Pine Wood
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05
Regal Purple
X133
Peacock Blue - N
0161
Silver Grey
0615
Berry Bloom
9429
Nilaya by Asian
Paints, Grass
Cloth & Natural:
W017D182Y75
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THE EXPLORER
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THE EXPLORER
06
Silver Grey
0615
Berry Bloom
9429
Regal Purple
X133
Bentonite
8230
Regal Ochre
M305
Peacock Blue - N
0161
Pine Wood
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LOOKBOOK 2016
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GLASS JEWELLERY
BOXES, BEAUTIFUL
INSIDE AND OUT.
AN ELECTIC MIX OF ART PUT
TOGETHER RANDOMLY CAN
CREATE A KALEIDOSCOPE
OF EXPERIENCES.
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THE EXPLORER
CHERISH THE
AUTHENTIC, LIKE
THESE WABI SABI
HANDMADE CERAMIC
BOTTLES.
GOLD EMBROIDERED
CUSHION COVERS
ADD A SPARKLE TO
BRIGHT COLORS.
COLLECTIONS OF THINGS
FOUND, LIKE BOTTLES
OR DRY SEEDS TELL OF
JOURNEYS PAST.
GLAM UP A SPACE
WITH GOLD AND
GLASS LIGHTS.
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TRENDS 2016
105
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COLOURNEXT16:
BEHIND THE COLOUR STORIES
Introduced in 2003, ColourNext, our annual colour
forecast, has become widely recognised as a powerful tool
for designers, architects and anyone working with colour
to refer to for the upcoming years’ freshest colours and a
springboard for design ideas.
India’s finest design minds, including architects,
sociologists and advertising professionals work side by
side to break down, analyse and draw conclusions from
changing consumer behaviour and how that impacts colour
and décor choices. Sifting through media, contemporary
design spaces and interviews with design thinkers, trend
forecasters, media professionals and influencers allows
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a picture to emerge of evolving trends. This information
then informs a panel of select designers across India
who brainstorm over colour associations which are then
translated into a range of colour stories and themes
that reflect the moods of the year. A further distillation
by industry leaders and design experts chosen by the
Asian Paints colour marketing team produces even more
refinement – the final colour stories are born, distinct and
defining, an accurate picture of the times. These along with
emerging consumer segments and an expertly curated
spectrum of colours are then presented as the upcoming
year’s ColourNext.
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INDIA’S FOREMOST COLOUR TREND FORECAST
THE PEOPLE
Culture, Media and Trend Experts
Amitabh Taneja, Aishwarya Pathy, Rajesh Sahadevan, David Abraham, Rakesh
Thakore, Alex Davis, Prof. Kaustubh Dhargalkar, Aparna Piramal Raje, Parul
Pradhan, Badal Suchak, Renu Rajaram, Gargi Gupta
Creative Studio Workshops
Bangalore:
Avantika Gargya, Madhavan Palanisamy, Beate Steinfeld, Ram Prashant, Janak
Mistry, Kalpana Ramesh, Geetanjali Kapoor
Mumbai:
Raya Shanwalkar, Kashyap Rawat, Ashish Bhagadiya, Rahul Inamdar, Sanjay
Ahuja, Sarang Kulkarni, Aradhana Nagpal, Devendra Purbiya, Tushar Saigal
Delhi:
Vinni Ganpaty, Ishan Khosla, Akansha Hakhu, Dolly Rateshwar,
Chandrashekhar Bheda, Gunjan Arora, Shiveesh Fotedar, Rohin Kumar
Tata Elxsi:
Shikha Singh, Richa Gaur, Vinisha Halli, Puneet Singh, Sreedevi Gopinathan,
Koel Basu, Abhinaya Muralidharan, Taresh Ghei, Prasad Nimbalkar, Nived C K,
Devika Khowala
Style Leader Panels
Raj Bhandare, Karthik Vaidyanathan, Hemanth Suthar, Mrudul Pathak,
Shantanu Garg, Ujjal Bhuyan, Rajesh Sahadevan, Shruti Parikh, Nitya
Amarnath, Nrupen Madhavani, Sahil Bagga, Sarthak Sengupta, Preetha
Hussain, Vineeta Nair, Anand Gawade
Future Geniuses
National Institute of Design (NID), Bangalore
National Institute of fashion Technology (NIFT), Mumbai
CMFT Consultants
Navdeep Kaur, Jasleen Bindra
Trend Experts
Ashwini Deshpande, Shalini Bansal
Commissioned by
Asian Paints Colour Marketing
Stylist
Ritu Nanda
Copywriter
Pooja Agarwala
Photographer
Tarun Khiwal
Printing
Pragati
Illustration
Wari Watai
Arushi Kathuria
Vishnu M Nair
Allen Shaw
Design
Wari Watai
Disclaimer: Colours shown in the book are indicative only. Use Asian Paints spectra for colour reference..
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Contribute to the ColourNext17 process
Write to us at colournext@asianpaints.com
For more information, visit:
www.asianpaints.com/colournext
youtube.com/asianpaintsindia
twitter.com/asianpaints
facebook.com/AsianPaints.in
pinterest.com/asianpaints
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