FOR IMMEDIATE RELEASE
Technology Business Research Initiates Coverage of Motorola
Motorola Recovering from Missteps in Both Strategy and Execution
HAMPTON, N.H. (Jan. 22, 2001) - Technology Business Research is pleased to announce it has started coverage
of Motorola (NASDAQ: MOT) as part of its Network Business Quarterly subscription service. NBQ provides
company-based research reports on the leading networking and communications equipment manufacturers. Each
quarterly report provides analysis of the company’s strengths and weaknesses, strategic objectives and functional
strategies from a combined business, financial and technical perspective. NBQ provides coverage of the leaders in
wireless networking and mobile phones, including Ericsson (Nasdaq: ERICY), Nokia (NASDAQ: NOK), Nortel
Nortel (NYSE: NT), Lucent (NASDAQ: LU), and Alcatel (NYSE:ALA). NBQ also includes coverage of Cisco’s
(NASDAQ: CSCO) aggressive plans to dominate the data networking portion of the 3G infrastructure market with its
Nokia and Motorola partnerships in direct competition against Ericsson and its partner Juniper (NASDAQ: JNPR).
“Motorola is in the process of recovering from several missteps in both strategy and execution,” stated TBR Director
of Network Business Quarterly Bill Lesieur. “In strategy, Motorola bet the wireless infrastructure business on the
U.S.-backed 3G standard cdma2000, while the majority of operators are now more interested in the common
worldwide use of the European-backed W-CDMA standard. In mobile phones, Motorola is still recovering from its
missed opportunity in digital phones in the 1990s based on its assumptions that the market would move more slowly
from analog to digital devices. Motorola’s foray into satellite phone services failed with the Iridium venture, which
is now leading to potential financial exposures stemming from lawsuit settlements. Motorola is also cutting costs
and restructuring across its massive organization at the same time its businesses are realigning for new growth
markets, all while the U.S. economy is in a downturn. TBR believes Motorola will be in a chaotic state for a year or
more as the company shifts away from its highly vertically integrated business model to a more horizontal model
using contract manufacturers and new industry partnerships to further differentiate its solutions. In the end,
Motorola’s historical strength in innovation and operations management excellence is no longer directly translating
its technology into market leadership and profitability.”
As industry analysts, TBR provides company-based coverage of the leading high-tech vendors from a combined
business, financial and technical perspective. Financial results and business models serve as the basis of TBR’s
analysis of vendors’ progress each quarter in meeting their strategic and functional objectives. In each quarterly
report, TBR also tracks changes to the vendors’ strengths and weaknesses, along with risk factors impacting market
opportunities and competitive threats. TBR’s Network Business Quarterly service provides coverage of the major
players in the networking, communications and Internet infrastructure markets.
-- xxx -Complete details are available to accredited journalists.
For more information, please visit TBR’s Web site at www.tbri.com, or contact:
CONTACTS:
Bill Lesieur, NBQ Director
Technology Business Research Inc.
PH: 603-929-1166; FAX: 603-926-9801
e-mail: lesieur@tbri.com
Barry Simpson, Account Executive
Technology Business Research Inc.
PH: 603-929-1166; FAX: 603-926-9801
e-mail: bsimpson@tbri.com
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Jon Lindy, Vice President Sales/Marketing
Technology Business Research Inc.
PH: 603-929-1166; FAX: 603-926-9801
e-mail: lindy@tbri.com