Menlo College Identity Guide
The Menlo College Identity Guide is a guideline to how Menlo College represents itself
visually to the community and to the general public. The look and feel of all materials and
publications affect how the University’s image is conveyed and perceived. The campus
identity package was designed to help emphasize public awareness by creating a consistent,
unified brand that can be easily recognized and identified as Menlo College throughout the
community. This information is included to assist departments, vendors and designers in
maintaining consistent, precise production of the campus marks and graphics. The goal is to
create one cohesive look and effective visual style among all departments and across all
applications.
Name
The formal name of the College is Menlo College.
Abbreviated Name
The secondary nickname for the College is Menlo. Because of the College’s proximity to
Menlo Park and Menlo School, using the nickname could be confusing, even if it is used on
material intended for an audience that is highly familiar with and close to the College, such
as alumni. To maintain clarity, try always to use the full name.
Logos and Wordmarks
The College’s signature is composed of the Menlo College tree symbol, wordmark and tagline. This signature represents the University as a whole—it’s goals, image, ideas, and values.
This signature should be applied to all college-related documents.
The Symbol
The tree is a part of the logo and should not be used as separate graphic element, except
in the case of major institutional logos that are a variation of the signature logo, such as the
Anniversary logo. It cannot be stretched or manipulated; it must maintain its proportional
shape.
The Wordmark
The wordmark is typeset in the graceful, classic font Goudy Old Style, and describes Menlo
College’s long-standing heritage. In the stacked format, its all-caps typography evokes
strength, while the smaller COLLEGE is letterspaced and tucks under it to hold the mighty
MENLO above it. In banner style, such as on the web, The tree is as tall as the two lines of
text: MENLO COLLEGE is in Goudy Old Style caps, and Silicon Valley’s Business School tucks
under it, flush left in Myriad Pro Condensed, to imply a modern business outlook. By respecting the old (Goudy) and pursuing the new (Myriad), the College image reflected is one of an
forward-thinking institution built on solid tradition, embracing innovation, and technology.
The Tagline
Silicon Valley’s Business School always goes under MENLO COLLEGE. The tagline communicates the College’s proximity to Silicon Valley associating its students and community with
the heart of technology and innovation. It should always be accompanied by the logo. The
primary signature locked with the tagline should be used whenever possible, especially in
advertising and promotional materials.
STACKED LOGO
menlodecal540_5767.ai
STACKED LOGO
logo_white_5767tree.ai
PMS 5767 Green tree
White text on PMS 540
BANNER LOGO
web_banner.ai
STACKED LOGO
logo_white.ai
White tree
White text on PMS 540
BLACK LOGO
logo_black.ai
Black tree
Black text on white
BANNER LOGO
web_banner.ai
Official Logo
To ensure compliance and proper use of the Menlo College logo, those planning to use it
must obtain written and advance approval by contacting the Office of College
Communications, Public Relations, and Marketing at (650) 543-3901 or pr@menlo.edu.
Please allow an approval time of five working days so that printing and other deadlines
can be met. All materials using the College logo must be approved by the Office of College
Communications, Public Relations, and Marketing. Reproduction-quality versions of the logo
are available by contacting (650) 543-3901. Please allow two working days for all requests for
logos or the official seal.
Color Palettes
Consistent use of the Menlo College color system contributes to a cohesive and unified look
of the Menlo College identity across all relevant media. For print, the primary colors are PMS
540 blue and PMS 5767 green. Secondary colors are PMS 5767 at 60%, PMS 5767 at 15%,
PMS Metallic 8342 aand PMS Metallic 8521. For Web, primary web colors would be R0G42B77
blue, R148G156B80 green. Secondary colors would be R128G154B176 blue. Other secondary web colors have been R128G154B167 blue, R107G140B167 vluw , R116G118B173 green,
R214G232B246 pale blue and R67G68N54 brown.
WEB
PRIMARY WEB COLORS
R 0 G 42 B 77
R 148 G156 B80
PRINT
PRIMARY PRINT COLORS
PMS 540 - blue
PMS 5767 - green
MENLO COLLEGE | OFFICE OF COMMUNICATIONS, PUBLIC RELATIONS, MARKETING | PR@MENLO.EDU | 650-543-3901
SECONDARY WEB COLORS
SECONDARY PRINT COLORS:
R 128 G154 B176
C 35 M10 Y0 K 27 - blue
R 107 G140 B167
PMS 5767 - 60%
R 116 G118 B173
PMS 5767 - 15%
R 214 G232 B246
PMS METALLIC: 8342
(recruiting folder)
R 67 G 68 B 54
PMS METALLIC: 8521
(recruiting folder)
MENLO COLLEGE | OFFICE OF COMMUNICATIONS, PUBLIC RELATIONS, MARKETING | PR@MENLO.EDU | 650-543-3901