Gordon Ford College of Business
Strategic Planning Council Meeting
October 14, 2011
2 p.m. State Farm Room
Minutes
Members present included Bob Hatfield, Cody Turner, Rick Shannon, Patricia Todd, Jared
Holland, Rick Aldridge, Johnny Chan, Wil Clouse, Krist Schell, Pat Jordan, Michelle Trawick,
Mark Revels, Phillip Coleman, Evelyn Thrasher, Shane Spiller, Rober Reber, and Jeff Katz,
presiding.
Dr. Katz welcomed everyone and asked for introductions. Following introductions, Dr. Katz
reviewed the agenda and asked Dr. Todd to explain the revised SWOT environmental scan.
Dr. Todd distributed an updated document of the SWOT. Dr. Todd extended the SWOT analysis
from the GFCB August meeting and reconstructed the opportunities section. She also presented
the SWOT analysis from students in her classes. The SWOT was modified and approved by the
Council (attached.)
Dr. Katz opened discussion for the revised bylaws and operating procedures and the SPC
approved them.
Dr. Katz reviewed the core values, vision statement, mission statement and strategic intent from
the previous strategic plan and the SPC approved them for the new strategic plan. He then asked
for review of the strategic objectives and the Strategic Objectives were approved with changes.
Final document is attached.
Dr. Katz led the round table discussion regarding action teams to be established to implement the
agreed upon strategic objectives. The following were recommended:
1. Internships and Placement (Career Services) Focus
 Linking to: Strategic Objectives 1, 2 and 7
 Deliverables: Increasing student opportunities, data collection.
 Chair: Bob Reber and Rick Shannon
2. Marketing/ Public Relations (enhancing external and internal image)
 Linking to: Strategic Objectives – all
 Deliverables: Brand plan, etc.
 Chair: Patricia Todd
3. Student Retention and Success
 Linking to: Strategic Objectives – 1, 2, 4, 6 and 7
 Deliverables: Collecting useful data, preparing for GFCB student success and
new opportunities, tutoring.
 Chair: Philip Coleman
4. Global Opportunities (faculty and staff)
 Linking to: Strategic Objectives 1, 2, 7
 Deliverables: Finding more opportunities for faculty and students, marketing
existing opportunities.
 Current committee: Global Studies, Dan Myers
 Chair: Dan Myers
5. Student Recruitment (GFCB)
 Linking to: Strategic Objectives 1 and 5
 Deliverables: Attracting more students, attracting motivating degree focused
students, finding more creative ways to attract students.
 Chair: Pat Jordan
6. Outreach – fee for service, mentors for students and faculty, speakers and tours
 Linking to: Strategic Objectives 1, 2, 5, 6 and 7
 Deliverables: Targeting partners, expanding 2+2 programs, mentoring
opportunities.
 Chair: Wil Clouse
7. Scholarships
 Linking to: Strategic Objectives 1, 4, 5 and 7
 Deliverables: Finding sources of new student scholarship funding.
 Current committee: Scholarship, Associate Dean
 Chair: Michelle Trawick
8. Infrastructure
 Linking to: Strategic Objectives 2, 3, 6 and 7
 Deliverables: Assessing needs for building renovation, IT, etc.
 Chair: Mark Revels
9. Recognition and Reward
 Linking to: Strategic Objectives 4
 Deliverables: Reviewing existing policies and improving ways to reward
faculty.
 Chair: Johnny Chan
An email will be sent from the Dean’s office asking for faculty involvement on each of the
action teams. The teams will meet before the December meeting to discuss outcomes, resources
and timeframe.
The meeting adjourned at 4 p.m.