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Board of Trustees
James Patrick G. Matti
Chairman
Mylene V. Matti, M.D.
President and Executive Director
Atty. Ronald V. Bernas
Legal Counsel and Corporate Secretary
Kathryn Ann H. Ore
Treasurer
Raquel V. Ragragio
Trustee
GreenEarth Heritage Foundation, Inc. Philippines was registered with the Securities and
Exchange Commission of the Philippines on May 22, 2009. It is accredited by the Philippine
Council of NGO Certification.
Stark weather patterns at the foothills of the Sierra Madre where we are at
GreenEarth result in strong typhoons followed by almost 5 months of the
year with little or no rain. Thanks to the Philippine Center for Water and
Sanitation (PCWS) who provided the low-cost technology and the German
Embassy who funded it, we have been able to fabricate our first FOUR
rainwater harvesting tanks this year.
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About the Foundation
About the Foundation
Green Earth Heritage Foundation is a Christian organization whose mission is to
preserve the environment, adhere to sound and sustainable agricultural practices and assist in
alleviation of poverty through livelihood and community development.
We are Christian
We acknowledge One God: Father, Son and Holy Spirit. In Jesus Christ alone we have
the promise of salvation.
We seek to follow Jesus in His Teachings to nurture and protect all of God’s gifts, in His
respect for the dignity of all men and women, in His call to love others as ourselves, and in His
offer of abundant life to those who choose to follow Him.
We are Stewards
The resources at our disposal are not our own.
They are entrusted by God; therefore, we are committed to sound and sustainable
agricultural practices that will preserved and protect the environment for the generations to
come.
We Believe in the Dignity of Every Human Being
We are committed to help our workers and beneficiaries fulfil their dreams through
fair compensation, benefits and a housing plan right on GreenEarth’s land donation.
This VILLAGE OF HOPE will adhere to the principles of green design. The plan will be
implemented through working partnerships with professionals as well as non-stock, nonprofit
organizations that share our core values of fairness , ecology, health and Christ-centeredness.
We Promote Good Health
The Bible teaches that “the body is the temple of the Holy Spirit (1 Corinthians 6:19)”.
We, therefore, have to make choices that will enhance wellness and prevent disease.
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“The earth is the Lord’s, and everything in it.
The world and all its people belong to him.”
Psalm 24:1
How it all began...
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grarian unrest has been a hallmark of Central Luzon’s history for over 60 years now.
It is the cradle of the Hukbalahap movement which metamorphosed into the
Communist Party of the Philippines and the New People’s Army.
Thus, the manifestation of idle yet fertile land has been the basis of socioeconomic conflict as seen in pleasant unrest and the unequal distribution of wealth
experienced by our nation.
This is the social backdrop of our fledging Foundation’s mission. Nestled in the
Foothills of the majestic Sierra Madre mountain range in historic San Miguel, Bulacan
are over 100 hectares of bucolic hills. These were donated to GreenEarth Heritage
Foundation by a generous landowner in early 2009.
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The Land was purchased roughly 40 years ago with the landowner’s dream
of developing a viable agricultural endeavour. However, as is often said, “work got in
the way,” and the land was left idle, susceptible to both fraudulent transactions and
illegal squatting. Its lush potential was never achieved.
Hence, the decision to cede the raw Garden of Eden to our foundation to ensure
its viable promise for beneficiaries without the taint of potential profiteering and the
past mistake of non-use.
Over 139 families live in the foundation’s immediate vicinity, mostly in abject
poverty. An overwhelming majority of the residents have only attained an elementary
level of education and 48 percent of the population are below 20 years old.
GreenEarth’s mission is to assist in poverty alleviation by providing livelihoods
centered in organic agriculture and by empowering communities through spiritual
transformation in the Lord and Savior Jesus Christ. We believe that it is through a
personal relationship with Christ alone that we will be able to bring hope, change and
a bright future to the people of the community that we serve.
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Leadership Message
Dear Friends,
Another year, another season of blessings and progress for GreenEarth!
We have seen our mission field move forward this year, thanks in huge part to the enthusiastic support of
several of our new and repeat donors, benefactors, customers, mission partners and supporters.
Milestones were established through the German Embassy’s generous grant whereby a drip-irrigation
system was established to supply much-needed water in the most efficient and economical fashion to our
pilot Moringa plantation of 10,000 trees. In addition, we were able to build four (4) rain harvesting tanks,
a FIRST in our history, in line with our sustainable environmental commitment. At GreenEarth, we so
need to harness every drop of precious rain given our stark weather patterns --- many months of dry spell,
followed by torrential downpours.
On the renewable energy front, we went SOLAR this year!
One Meralco Foundation provided the necessary funding for our first solar panel providing sustainable
power for our first submersible pump. The solar-powered submersible pump system was installed by One
Renewable, the Philippines’ leading systems integrator for solar energy.
The GreenEarth Heritage Foundation mission of “Transforming Land and Transforming Lives” was featured
in Go Negosyo’s 50 Inspiring Stories of Agri-Entrepreneurs. On pages 144 to 149 of this inspiring book, the
compelling GreenEarth story is captured in prose. We are privileged to be in the same company of more
notable agri-enterprises such as the multi-awarded La Frutera, the pioneering Gourmet Farms and
world-renowned Puentespina Orchids and Tropical Plants amongst others.
We thank the Almighty for making us reach our first Php 1 Million in produce sales after 3 ½ years of
fastidious labor and unwavering commitment to organic agriculture and its health benefits. We are blessed
to see a cult following of our farmers’ organic produce. We now have dozens of repeat customers
from various health-conscious households in the Makati, Alabang, Pasig and Quezon City enclaves to
prominent companies in the Makati Central Business District and Bonifacio Global City, a leading
five star hotel and forward-thinking restaurants and establishments. We are truly grateful for their kind and
generous support!
Last but not least, in line with our mission in transforming lives, we are pleased to share with you the good
news of having ten (10) GreenEarth farmers’ kids accepted as full scholars
of the Preppi School in Pasig City.
These blessed children, whose ages range from 5 to 12 years old, will be
given free board and lodging at Preppi School as part of their scholarship.
We thank Preppi School Foundation for their immense kindness, foresight and generosity in selecting these rural farmers’ children to be their
first scholarship recipients, giving them this extraordinary opportunity for
world-class education.
We are humbled by the awesome blessings bestowed upon by the
God we serve at GreenEarth this past year. To Him be all the glory and
praise.
Sincerely,
James and Mylene Matti
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Transforming Land,
Transforming Lives on Year 4
C
erelina is now in her late sixties. After decades of subsistence farming and not having a place
she could call home due to her landless, itinerant lifestyle, she knocked at GreenEarth’s doors
last year yearning for security, stability and a better life.
She has become our model organic farmer with one of the highest productivities. Her
energy and passion for organic farming puts the younger, more robust men to shame. What an
inspiring example she is to many!
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DA-RFU3
DA-RFU3
Funding
Funding
for WellforDevelopment
Well Development
at GreenEarth
at GreenEarth
100K for Well Development at GreenEarth
Aileen T. Deocampo, GreenEarth’s farm manager and site administrator, received the grant
check from DA-RFU 3 personnel in their San Fernando, Pampanga office on August 3, 2012.
Our Northern hilltop development is pining for water. This grant is such a breakthrough.
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Completion of Well # 4 Development as funded by DA-RFU 3
Well # 4 Development at GreenEarth Heritage Foundation
T
he foundation aims to alleviate poverty by providing livelihood programs through sustainable
and organic agriculture. The vital need of our agricultural programs is water. As the saying
goes, “If there is water, there is life”.
Moringa, commonly known as “malunggay” is a highly medicinal tree with minimal water
requirement.
Establishment of moringa plantation means future income and improvement of life with
our farmer beneficiaries. Although moringa is considered a drought-tolerant crop, adequate
water resources is still necessary during the crucial stages of establishment.
The grant has allowed us to bring to fruition our vision to establish our first pilot plantation
of 10,000 organically grown moringa trees at GreenEarth.
We finished!!!
All Glory to the Living God who was always with us through it all.
THANK YOU so much for believing in our mission and being one with us in development.
We will never forget the kindness of DA-RFU III to our community at GreenEarth Heritage
Foundation, Inc. The development of these two wells are extremely valuable to our ongoing
agricultural development.
Installation of Pump and Electricity at Well # 4
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Establishment of the FIRST rainwater harvesting tank at GreenEarth
A
s climate change sets in, more than ever, we must harness RAIN
to serve both domestic and agricultural needs. Through the
help of the Philippine Center for Water and Sanitation (PCWS), we
were able to build our very FIRST Rain Water Harvesting Tank at last
at GreenEarth.
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2nd Greenhouse Donation and Treeplanting 2013- Globe Telecom, Inc.
T
wo low-cost bamboo greenhouses were
added to the farm, bringing our total
greenhouses to 10. Around 30 Globe Telecom employees came on June 22, 2013 to
treeplant with us.
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Thank you very much GLOBE friends for being
ONE with us at GreenEarth!
Blessings on you all.
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Treeplanting - Union Church of Manila
THANK YOU VERY MUCH kind brethren from
the Union Church of Manila for planting trees
and touching lives today at GreenEarth.
You have brought joy and love to our
people.
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GreenEarth GOES SOLAR!
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T
hanks to One Meralco Foundation who felt the “show must go on” at GreenEarth despite voltage
run-offs given our distance from the nearest Meralco facility, One Meralco Foundation fully
supported our need for alternative sources of energy to power up drip irrigation for our Pilot
Moringa Plantation of 10,000 trees! We also wish to thank One Renewable, the Philippines’ leading
systems integrator in the renewable energy sector for their enthusiastic partnership in seeing this
pioneering project to completion.
Thank you LORD for the rays of the golden sun that you have provided for us to capture on this
SOLAR panel.
Aligning our soon-to-be solar-powered submersible
pump
The simple control panel of the submersible pump
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Agri-Basics training workshop conducted by Prof. Amihan Arquiza
Cornell University Fulbright Scholar and UPLB Professor Amihan
Arquiza spent some days at GreenEarth to orient us all on
agricultural basics and very important concepts of caring for our
indigenous treasures at GreenEarth.
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ACER Philippines
Donated the gutter system for our Learning
Center and built FOUR (4) rainwater harvesting
tanks.
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GO Negosyo Book Launch
G
reenEarth has been featured as one of the
50 inspiring stories of Agri-Entrepreneurs
in the recently released Go Negosyo book
published by the Philippine Center for
Entrepreneurship Foundation, Inc.
We are humbled by the honor of
being th e only non-stock , non-profit
o rg a n i z a tion listed in Go Negosyo’s “Magic
50” on the agri-producers category.
Most of the featured agri-businesses
are far more established and renowned
enterprises. These include: Ernst & Young’s
2009 Enterpreneur of the Year Tennyson
Chen’s Bounty Agro Ventures (purveyors of
the ubiquitous Chooks to Go rotisserie chicken),
major banana exporter La Frutera owned by
another Ernst & Young Entrepreneur of the
Year and former Agriculture secretary Senen
Bacani, the Davao-based famed orchid farm
Puentespina Orchids and Tropical Plants and
leading sugar producer Roxas Holdings, to
name a few.
After 3 years and 10 months since
our founding date on May 22, 2009, we at
GreenEarth finally hit the million mark in sales
by year ended Dec. 31, 2012, with every peso
going back to our livelihood program.
GO Negosyo’s book launch took place
on March 5 at the Manila Polo Club.
GreenEarth’s Founder and Executive
Director, Mylene V. Matti, M.D., its farm
manager and site administrator, Ms. Aileen T.
Deocampo, and Ms. Tisha Cruz, GreenEarth’s
Advisor y Board member in Education,
attended the event on behalf of the farmers of
GreenEarth.
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We dedicate this recognition to all of you, our
faithful produce buyers and supporters for
believing in our mission with us.
We look forward to your continuing support and
to an even-stronger partnership as we aspire for
the next million in sales.
Thank you very much for all that you have done!
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Recycled Bikes for the children of GreenEarth
T
hanks to the amazing efforts of Lucas Mercado, a seventh grade student of Everest
Academy who launched his 100 Bicycles-Recycled Rides campaign on Facebook and
in several private schools around Metro Manila, Summer of 2013 was kicked off to an exciting
start for the Children of GreenEarth!
Lucas, superheaded the turnover of bike donations for every one of our 42 beneficiary
families.
Lucas, his entire family and a number of guests and supporters of the bicycles campaign
came to meet the GreenEarth kids, tour our organic farm and do an official turnover of the bikes
to extremely eager, excited and wide-eyed children who have been praying for a blessing such
as this for many years. Owning a bike ranked the highest amongst their prayer requests last
Christmas. What an answered prayer! To GOD be the glory!
At GreenEarth, we have families coming from all across the farmlands and the nearest
township, 1-2 hours walk each way, who hear about GreenEarth’s programs by word-of mouth.
The number of families coming to our mission just keeps on growing. These bicycles are
already helping the children greatly, both boys and girls, by cutting their commute back and
forth GreenEarth in half! As a result, they are able to come earlier, leave later, spend more time
reading and studying and most of all, have a fun and exhilarating ride along the way.
Our kids will be physically fit and mentally fit, thanks to these amazing life-changers.
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Computer Training Course - ACER Philippines
ACER has not only gifted GreenEarth’s children with 20 computers and 2 laptops for those that
won scholarships over this past year, they also care enough for our kids to learn about
computers inside and out!
THANK YOU ACER PHILIPPINES for hosting
a Computer Training Course for the
highschoolers of GreenEarth on
October 13, 2012.
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First Day of GEHFI Scholars at Preppi School
W
hat a rare opportunity
it is for our farmers’
children to be gifted with
high quality education
obviating the need to cross a
bridge-less river daily!
May they work hard and value
this precious blessing.
THANK YOU SO MUCH
PREPPI SCHOOL
FOUNDATION!
Your partnership means so
much.
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First day of GreenEarth child Romnick as a full-fledged ISM Scholar
“When can we say that we have
transformed land and transformed
lives at GreenEarth?”
“I am humbled at the awesomeness
of the GOD we serve to let us see the
dawn of a bright new day this soon,
just one year after we have established
the Learning Center at GreenEarth,
to see a farmer’s child make it to the
halls of the International School of
Manila” to reach for his stars.
- Mylene Matti, M.D. (Founder and
Executive Director, GreenEarth
Heritage Foundation)
THANK YOU ISM for your sense of
mission and vision to partner with
us in providing equal opportunity
for all.
August 6, 2012
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FranklinCovey Booktrucks
Donation
W
e are grateful for the kind monetary donation
of FranklinCovey Philippines which funded the
fabrication of six (6) gleaming lifetime steel book
trucks to our Learning Center. The book trucks have
been delivered and are now serving the Children of
GreenEarth. A globally renowned provider of time
management training and assessment services for
organizations and individuals with offices in 123
countries, FranklinCovey selected GreenEarth Heritage
Foundation, Inc. to be its Christmas beneficiary owing
to its common goal of educating and empowering
people from all walks of life. Their gift-giving activity
and fellowship with the GreenEarth children just before Christmas 2012 was proudly featured on their
webpage. They also gifted GreenEarth with copies of their recent release “7 Habits of Happy Kids”.
They shared the book via an animated storytelling
session with the GreenEarth kids during their farm
visit.We wish to thank the management team and
associates of Franklin Covey Philippines for their
generosity of time and resources. They certainly live
up to the ideals of their models who were inspired
by the writings of Benjamin Franklin and the “Seven
Habits of Highly Effective People” , a world bestseller
written by their late co-founder, Stephen Covey. The
children of GreenEarth have been made literate and
happy by your day of service and generosity. Thank
you very much!
“We enable greatness in people and
organizations everywhere.”
- FranklinCovey mission statement
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Ode to a GreenEarth
Volunteer---We take our hats
off to YOU, Kathleen!
F
or almost two months now, Kathleen Ong
Tan, has been travelling by bus by herself,
every Saturday as much as possible, to come
to GreenEarth. This commute, which includes
crossing our bridgeless river and unpaved roads,
is over 7 hours round-trip for her each time. She
covers all her expenses and asks nothing from
the foundation.
Kathleen is a mechanical engineer by
profession. She graduated cum laude from UP
Diliman in 2007, and ranked #7 in her board
licensure exams.
“I have always wanted to share the blessings
that I have received by volunteering. The fields that
I am most interested in are wildlife conservation,
environmental protection and education. I have
seen a lot of touching stories on TV where caring
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people take so much effort to teach children in far
flung areas where education is not easily available.
Teachers and students alike go through so much
trouble just to attend class. The teachers who
selflessly give and the students who work hard to
prepare for a better future inspire me. I feel like I
have more than enough of everything I need, so I
want to share some of them with others who need
some more.”
“I discovered GreenEarth through the show
It’s Showtime. They featured a GreenEarth child
who was granted a scholarship in an international
school. His is another inspiring story. I looked up
GreenEarth and found out that they have an
agriculture and a literacy program for farmers and
their children, as I am interested in both fields, I
decided to volunteer. My goals are to help the
children understand the things that they are
studying in school more and to let them know that
they too need to exert effort so they could
understand what is taught to them. I hope I would
be able to help them go through school and
prepare for their lives after school as well.”
We are in awe at the goodness of the LORD
to the Children of GreenEarth for putting it in
Kathleen’s heart to love to teach them Math. The
kids are so blessed to have such a selfless topnotch
professional coming to be of help.
You are such an answered prayer
Kathleen! THANK YOU FROM THE BOTTOM
OF OUR HEARTS for your love and kindness.
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Feeding Program at GreenEarth
Every Saturday when the children attend literacy and spiritual transformation
classes, we are able to provide free nutritious meal to all,
thanks to the support of the UNION CHURCH OF MANILA
and other kind-hearted individual donors.
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We salute our growing list of child sponsors and individual donors
whose faithful giving has kept the light of hope alive.
Thank you very much.
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Financial Highlights
GREENEARTH HERITAGE FOUNDATION, INC.
For the year ended December 31, 2012
(in Philippine pesos)
REVENUE
Donations
Php
5,566,312
Farm Sales
1,095,805
Php
6,662,117
TOTAL EXPENSES
Agricultural Development Php
Community Development
PROGRAM EXPENSES
Php
3,040,824
2,889,504
5,930,328
EXCESS OF REVENUE OVER
EXPENSES FOR THE PERIOD
Php
Figure 1
REVENUE
548,652.00
Figure 2
PROGRAM EXPENSES
Community
Development
49%
Farm Sales
16.4%
Agricultural
Development
51%
Donations
83.6%
Figure 3
EXPENSES
Administrative
Expenses
3%
Program
Expenses
97%
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