Press release
Worldhotels launches partnership with AirAsia BIG,
loyalty programme of Asia’s leading low-cost carrier
(Shanghai, 14 July 2015) – Worldhotels, a leading group of independent hotels
worldwide, is proud to welcome AirAsia, Asia’s largest low-cost carrier, as its latest
frequent flyer partner and launches partnership with its loyalty programme, AirAsia BIG.
AirAsia BIG is Worldhotels’ first loyalty programme offered by a low-cost airline in Asia,
bringing the group’s total number of frequent flyer programmes to 25. Launched in 2011,
the AirAsia BIG programme currently has over 14 million members from 150 different
countries worldwide. This strategic alliance offers guests more options to earn points
through AirAsia BIG and enjoy affordable travel with one of Asia’s fastest growing low
cost carrier.
Members of AirAsia BIG can now earn points starting from 700 BIG Points with
qualifying stays at any of Worldhotels’ almost 500 hotels worldwide. To celebrate the
BIG partnership, Worldhotels will double the offer (1,400 BIG Points) for all bookings
made from 13 July to 12 October 2015. Members can use their BIG Points to redeem for
AirAsia flights and also benefit from a 24-hour Priority Booking service for flight sales.
AirAsia BIG has earned multiple accolades from Marketing Magazine in 2014, receiving
Gold in “Best Loyalty Programme of the Year” and “Excellence in Loyalty Marketing” and
Bronze in “Best Regional Loyalty Marketing Programme of the Year”.
Within the span of 13 years, AirAsia has grown its fleet from just two aircrafts to over 170
and has carried over 280 million guests to 100 business and leisure destinations, with
over 60 unique routes in the ASEAN region and unrivalled flight frequencies.
The airline group has most recently been named the ‘World’s Best Low Cost Airline
Premium Cabin’ and ‘Best Low Cost Airline Premium Seat for the third consecutive year
and, for the seventh consecutive year, the ‘World’s Best Low Cost Airline’ by the Skytrax
World’s Airline Awards held at the Paris Air Show.
“We are very delighted to partner one of Asia’s leading and most innovative low-cost
carriers, along with the award-winning AirAsia BIG that extends very comprehensive
benefits proposition”, states Roland Jegge, Worldhotels Executive Vice President Asia
Pacific. “The partnership with AirAsia BIG is in line with our commitment to continuously
finding new channels to enhance our impact in the region. This alliance will bring great
visibility to our global portfolio of hotels and allow us to offer additional rewards to guests
and the travel community.”
More information on Worldhotels’ extensive list of frequent flyer partners is available on
worldhotels.com/our-airline-partners.
[ends]
About AirAsia & AirAsia X Group:
AirAsia & AirAsia X is the leading and largest low-cost carrier in Asia, servicing the most
extensive network with over 100 destinations across Asia, Australia and the Middle East. Since
the inception of AirAsia in 2001 and AirAsia X in 2007, the group has carried over 280 million
guests. AirAsia has grown its fleet from just two aircraft to over 170 A320s and proud to be a truly
Asean (Association of Southeast Asian Nations) airline with established operations based in
Malaysia, Indonesia, Thailand, Philippines & India. Meanwhile, AirAsia X operates a core fleet of
26 A330-300s, each with a seat configuration of 12 Premium Flatbeds and 365 Economy seats.
AirAsia X expanded its regional expansion with Thai AirAsia X operating from Don Mueang
International Airport, Thailand and Indonesia AirAsia X operating from Bali, Indonesia. Skytrax
named AirAsia as the “World’s Best Low Cost Airline” for seven consecutive years from 2009 –
2015 and awarded AirAsia X for three consecutive years from 2013 – 2015 with the "World's Best
Low Cost Airline Premium Cabin" and "Best Low Cost Airline Premium Seat" at the annual
Skytrax World Airline Awards.
About AirAsia BIG:
AirAsia BIG Loyalty Programme is operated by Think Big Digital Sdn. Bhd., a joint venture
between AirAsia and Tune Money. AirAsia BIG is the global points currency serving AirAsia and
the Tune Group. Under the programme, members earn BIG points from AirAsia, Tune Talk, Tune
Hotels, and many other partners including Budget, Avis, Starhub, Petronas, WCT Holdings
Berhad and major banks such as DBS, Citibank, CIMB, Standard Chartered Bank, Bank Mandiri,
CIMB Niaga, BRI, Bangkok Bank and Bank of the Philippine Islands (BPI). In conjunction with
Tune Money, Think Big Digital provides the loyalty program for the BIG Prepaid MasterCard, cobranded and affinity payment products, giving cardholders the opportunity to earn Points and
redeem for AirAsia flights and many other specialty merchandise and hotel rewards. AirAsia BIG
was awarded Loyalty Programme of the Year by the prestigious regional Marketing Loyalty &
Engagement Awards 2014.
For more information, please visit: airasiabig.com.
About Worldhotels:
•
Worldhotels is a global brand that brings together some of the world's most unique
independent hotels. With the tagline “Where Discovery Starts”, it targets savvy travellers who
seek an authentic and local experience when choosing a hotel. Worldhotels now offers
almost 500 hotels in 250 destinations and 65 countries worldwide.
•
With 45 years of excellence in the industry, the company's mission is to provide access to
luxury and upper upscale hotels of character and distinction. Each hotel in the Worldhotels
portfolio has been carefully selected to ensure it meets the group’s strict quality standards.
Each hotel is measured against over 1,000 quality criteria every year.
•
Guests can also earn points with the group’s loyalty programme, Worldhotels Peakpoints
(worldhotels-peakpoints.com), and redeem them for hotel vouchers. Alternatively, they can
collect miles for eligible stays thanks to an extensive list of 25 frequent flyer programmes of
the world's premier international carriers. Air France, Cathay Pacific, Lufthansa, and United
Airlines are just some of the partners that make earning miles with Worldhotels easy.
•
Through a comprehensive range of services that includes global marketing, sales, training,
e-commerce and state-of-the-art distribution and technology, Worldhotels backs independent
hotels with the power of a global brand while allowing them to retain their individual
character and identity. In addition to its classic “affiliation model”, the group offers
independent hotels a “full licence” branding solution which is the perfect alternative to
standard franchise contracts.
ASIA PACIFIC Reservation Numbers:
Australia Toll free: 1-800-55 35 49 For groups: 61-2-9212 3355
China (North) Toll free: 10-800-650-8221 For groups: 86 21 6360 6272
China (South) Toll free: 10-800-2 65 82 21 For groups: 86 21 6360 6272
Hong Kong Toll free: 800-96 85 63 For groups: 800-90 85 95
India Toll free: 000-800-6 50 11 60 For groups: 65- 62 27 55 35
Indonesia Toll free: 001-803 657 325 For groups: 65- 62 27 55 35
Japan Toll free: 0120-55 75 37 For groups: +81 3 67 21 81 41
Malaysia Toll free: 1-800-80 11 84 For groups: 65- 62 27 55 35
New Zealand Toll free: 0-800-44 75 55 For groups: 61-2-9212 3355
Philippines Toll free: 1-800-16 51 01 67 For groups: 65 62 27 55 35
Singapore Toll free: 1-800-2 27 66 26 For groups: 65- 62 27 55 35
Taiwan Toll free: 00801-65 10 95 For Groups: 65- 62 27 55 35
Thailand Toll free: 001-800-65 66 04 For groups: 65 62 27 55 35
For reservations or information, visit worldhotels.com. Images are available in the “news & press”
section of worldhotels.com or from vbahnmann@worldhotels.com.
For the most recent news follow Worldhotels on Facebook and Twitter.
www.worldhotels.com/facebook
www.worldhotels.com/twitter
Issued on behalf of Worldhotels by GHC Asia.
For further information or hi-res images, please contact:
Worldhotels
Mr. Eugene Ng
Tel: 65 6232 5215
E-mail: eng@worldhotels.com
Worldhotels
Mr. Roland Jegge
Tel: 65 6227 5535
E-mail: rjegge@worldhotels.com