GET TO KNOW EBAY
GIVING WORKS
CHARITY FUNDRAISING ON EBAY
WHAT YOU WILL LEARN
• About eBay, PayPal Giving Fund and eBay Giving Works
• The Value Proposition
• How it works
• How to get started
• How to engage supporters
• Questions & Contacts
2
About eBay – The World’s Largest Marketplace
• 350 million listings at any given time
• 100 million+ listings on mobile
• 116 million+ active users in 39 sites
• Every second an auto part sells
• Every six seconds a pair of shoes sell
• $75 billion sold in 2012
• $15 billion sold on mobile in 2012
3
About PayPal Giving Fund
• Founded in 1999 by nonprofit professionals
• PPGF technology and most assets acquired by eBay in 2011
• eBay’s exclusive charity partner in US, UK and Canada
• Purpose: Raises awareness and support for nonprofits, primarily through the
eBay marketplaces and PayPal.
4
About eBay Giving Works
• eBay’s dedicated charity program since 2003
• Enable buyers, sellers and nonprofits to connect and support causes
• $350+ million raised since 2003
• Over $65 million raised in the US in 2012
• 22,000+ nonprofits registered in the US
• 7,000+ charities registered in the UK
5
VALUE PROPOSITION
eBay Inc. underwrites the operating cost of PayPal Giving Fund so 100% of funds
raised are delivered to the nonprofit.
Charity listings on eBay have up to 30% higher chance of selling
Charity listings on eBay sell for between 2-6% higher prices then non-charity
listings
Consumers who favorite a nonprofit on eBay give up to 20x more then those who
don’t select a favorite.
eBay will ensure sellers make their donations as promised and receive tax receipts
6
HOW IT WORKS
PROGRAM PILLARS
COMMUNITY
SELLING
DONATE
NOW
DIRECT
SELLING
GIVE AT
CHECKOUT
8
COMMUNITY SELLING
COMMUNITY SELLING
How it works…
Anyone can list an item on eBay and choose to donate between 10-100% of
proceeds to their favorite nonprofit
10
COMMUNITY SELLING
Every charity listing on eBay is marked with the blue and gold ribbon
and features the eBay Giving Bar which outlines the amount that will
benefit charity plus information about the organization.
11
COMMUNITY SELLING
After the sale ends, sellers pay their donation to PPGF through
their eBay Donation Account. They can actively pay the
donations or wait four weeks for PPGF to collect the donation
automatically.
12
COMMUNITY SELLING
PayPal Giving Fund processes the donation, distributes tax
receipts, and pays the donation to the nonprofit in the monthly
donation payout.
13
COMMUNITY SELLING
See the example below for a breakdown of a Community
Seller donation. PPGF does not take a deduction for
donations.
Final sale price:
Donation Percentage PPGF Deduction
$12.00
35%
0%
Donation Amount
$4.20*
Net to Nonprofit $4.20
*Community Seller will be rewarded by eBay with a credit of $0.70 (35% of their eBay fees),
in addition to a tax receipt.
*Seller is responsible for PayPal fees.
14
DIRECT SELLING
DIRECT SELLING
Nonprofits sell on eBay & 100% goes directly to nonprofit;
PPGF does not collect the donation.
16
DIRECT SELLING
Nonprofits can allow other eBay sellers to sell directly on their behalf by
adding their eBay User ID and password in their PayPal Giving Fund
account.
17
DIRECT SELLING
All listings will show up on eBay marked with the blue & gold ribbon
plus the amount benefiting Charity and information about the
organization will show up on the listing page in the Giving Bar.
18
DIRECT SELLING
See the example below for a breakdown of the transaction. PPGF does not
take a deduction or process Direct Seller donations.
Final sale price:
$76.00
eBay fees collected ‐ $8.02
(may vary)
eBay fees credited + $8.02
Net to Direct Seller
$76.00
PayPal fees (with charity rate)
‐ $2.50
Final Net
$73.50
19
DONATE NOW
DONATE NOW
Using PayPal donors can make direct donations through your
Nonprofit’s “About Me” Page on ebaygivingworks.com
21
GIVE AT CHECKOUT
GIVE AT CHECKOUT
Buyers are given the choice to add a donation to their transaction to
benefit a deserving nonprofit every time they shop on eBay.
23
GIVE AT CHECKOUT
Buyers can ensure their favorite nonprofit will display in Checkout by
adding the nonprofit as a favorite either in their Donation Account or
through the nonprofit’s eBay Giving Works page.
24
GETTING STARTED
HOW TO GET STARTED
Step 1: Register for a PayPal Giving Fund account
26
HOW TO GET STARTED
Step 1: Complete the registration form here: www.paypalgivingfund.org/register
Step 2: Send the required documentation to validate your account:
Signed PPGF confirmation page
Voided organizational check or bank letter
IRS 501(c)3 determination letter or equivalent
27
HOW TO GET STARTED
Step 2: Register for an eBay account, then start direct selling
28
HOW TO GET STARTED
Step 1: If you don’t have an eBay account and plan to sell items that benefit
your nonprofit, go to www.ebay.com and click register.
Step 2: Link your eBay account to your PayPal Giving Fund account. Login to
your PayPal Giving Fund account, click on Manage Direct Sellers, and follow
the prompts to add your eBay account.
29
ENGAGING YOUR
SUPPORTERS
ENHANCE YOUR NONPROFIT PAGE
•
Your Nonprofit page on eBay
Giving Works is your home
base for engaging your
supporters to Shop, Sell,
Donate!
In your PayPal Giving Fund Admin Account
make sure to:
Include your logo & a short mission
statement – this will appear in the
Giving Bar of every listing that benefits
your organization on eBay and is a
valuable tool in engaging consumers.
•
Request a vanity URL for your page from eBay
– i.e. www.ebay.com/YOURORGANIZATION
which you can easily use to promote via print,
marketing collateral, and social media
•
Click your “Donate Now” button on your
Nonprofit page, copy the link in your browser
and visit http://qrcode.kaywa.com/ (or another
trusted site) and create a free QR code which
you can then include in print ads, marketing
collateral or at live events that people can
easily use to scan with their mobile and
donate directly to your organization.
31
FAVORITE A NONPROFIT
Consumers who favorite a
nonprofit on eBay give up to
20x more at Checkout then
those who have not selected
a favorite Nonprofit
•
Visit the “For Nonprofits” page on eBay Giving Works and download your customized “Follow Us on
eBay” button. You can integrate the button on your website, share via email and social media
•
Purchase a few eBay gift cards in a range of price points and run a contest to increase your eBay
followers. Get the word out to your supporters via your website, email newsletter and social channels.
•
Raffle off a cool item or experience (i.e. Signed Guitar or Tickets to a local Game) to anyone who follows
you on eBay over a certain amount of time. Work with the celebrity donor to promote the raffle through
social media.
32
COMMUNITY SELLING
Goal: Increase the number of
supporters who list items to
support your organization on
eBay
Consumers can sell an item on eBay through the Giving Works program and donate between 10-100% of
their proceeds to the nonprofit of their choice. The donation is a tax write-off and eBay will reimburse their
fees in the same amount of the percentage they choose to donate when the item sells.
Host an “eBay Selling Event” and invite supporters to clean out their homes and bring their items to list on
eBay in support of your organization.
• Identify a supporter who sells on eBay to benefit your organization to lead the event
• Find a space you can use that can provide internet
• Promote the event to your local supporters through email and a Facebook event and ask them to
bring:
- Items to sell on eBay
- Their laptop
- Potluck dish to share with others
- Include raffle items to reward those who attend the event and list an item.
33
DIRECT SELLING
Goal: Increase the number of
supporters who list items to
direct selling listings for your
organization
Nonprofit organizations can sell directly on eBay to raise valuable unrestricted funds. And when you sell on
eBay with 100% of the proceeds benefiting a nonprofit organization eBay will reimburse 100% of your fees.
•
Design an employee eBay challenge by asking each employee to set up and sell directly for the
organization. Keep track of who is leading and offer a monthly prize.
•
Clean out the closets and look for items that have been donated by supporters that you can monetize
•
Market these listings through your social media network and email newsletter as well as for big
packages reach out to media channels such as local TV, national newspapers, magazines and more.
34
ARCHITECTING A CHARITY AUCTION
Auction events can be broken down into the
five basic steps listed here:
1.
2.
3.
4.
5.
Plan your auction
Solicit items to sell
List your item for sale
Spread a word
Wrap it, ship it, and assess how you did
Think about who you know. Of course “items"
sell well on eBay—but so do unique
experiences: shop with a supermodel; tour
the town with the mayor; lunch with a CEO.
Big names tend to generate more interest
and bigger donations, so consider high
wattage partners and friends of your
organization—they may have a one-of-a-kind
experience to offer.
Reach out to your celebrity supporters and
leverage them.
35
SOCIAL MEDIA
Don’t forget to use your website or blog to educate your supporters, so they can support by purchasing
items listed on your behalf (link them to your nonprofit detail page) and selling on your behalf (instruct them
to select your organization as the beneficiary when prompted in eBay’s ‘Sell Your Item’ process).
Let your Facebook community and Twitter followers know that they can support you on eBay by buying
your listings or selling on your behalf.
Examples:
36
CONTACT US
QUESTIONS & CONTACTS
38
QUESTIONS & CONTACTS
39
www.ebay.com/fornonprofits
Facebook/ebaygivingworks
@ebaygiving
YouTube.com/eBayGivingWorks
40
THANK YOU!