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Crafting the holistic wealth management plan
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a customized approach for the individual investor
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Wealth management and the corporate leader
The Stribrny Group
at Morgan Stanley
899 Cassatt Road
Suite 100, Berwyn, Pennsylvania 19312
610-408-1900
/ Main
800-345-3050 / Toll- F ree 610-408-1908  / fa x
morganstanleyfa.com/stribrnygroup
To visit our website, scan this code.
Or browse to: www.morganstanleyfa.com/stribrnygroup
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morgan stanley
defining success on your terms
A
t The Stribrny Group, we help address the financial needs
of exceptionally accomplished people. Our clients are welleducated individuals who have achieved considerable success, often by
rising to leadership positions in major corporations. They set ambitious
personal and professional goals for themselves, and have high expectations
for their advisors. We are here to help them protect the assets they have
accumulated, and use their wealth to support the people and the causes
that are most important to them.
While investment management is among our core services, we take a far
broader view of our practice. We are committed to building relationships
based on trust. We will work closely with you to define your objectives,
explore the alternatives and choose the strategies that are most appropriate
for you and your family. As this relationship evolves, we hope that you will
come to regard us as your go-to financial advisory team, a valued resource
who can help you make informed decisions on any financial issue.
the stribrny group
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Our Process
Crafting the holistic wealth management plan.
We believe that the best long-term investment strategies are created through
a disciplined and deliberate process. Our process starts with an in-depth
discussion, helping you translate your personal goals into financial objectives.
We then carefully review your financial and estate planning documents to
achieve a finely nuanced understanding of your personal spreadsheet. We’ll
also take a step back, carefully considering which elements of your current
holdings are well suited to helping you reach your goals.
Before we make a specific investment recommendation, we will present you
with a master plan. We’ll determine an overall asset allocation, and discuss
potential alternatives within it. We’ll create a retirement analysis, and show
you how your current investments may support your other important goals:
estate planning, college planning, charitable intentions and the like.
Moving forward, we maintain an open dialogue. We actively seek updates on
any substantial changes to your goals or circumstances, and keep you informed
on changes in the markets and how they may have impacted your portfolios.
Working with a limited number of select clients, we seek to keep close tabs
on every portfolio, helping our clients keep their investment strategies in line
with their greater life objectives.
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discover
develop
We combine in-depth discussions of your
goals and circumstances with an exhaustive
review of your documents to determine
your resources, liabilities and objectives.
We create highly customized investment
strategies based on your individual needs
and circumstances.
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OUR PROCESS
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implement
adjust
We help you set your plan in motion,
working with you to make any adjustments
needed to bring your portfolios in line
with the strategy you have chosen.
We closely monitor investment performance
and any changes in your circumstances to
help ensure that your strategies continue
to support your goals.
the stribrny group
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Investment Philosophy
A customized approach for the individual investor.
We create fully customized investment plans for a diverse group of clients
with a broad range of financial goals. When we sit down to craft these
plans, however, we always begin with the same question, “What is the
least amount of risk needed to help achieve an acceptably high probability
of reaching this client’s objectives?” In striving to find continually better
answers to this question, we study the practices of institutional investors
to see what we can apply to the benefit of our individual clients.
In the simplest terms, we ask our clients to think in terms of two
asset strategies:
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Where appropriate, we work with our clients
to help build ladders of carefully selected individual securities. Typically, we consider corporate bonds for tax-deferred accounts and
municipal bonds for taxable accounts. When
potential opportunities present themselves,
we may consider, as suitable, relatively small
positions in foreign bonds, preferred stock,
high-yield bonds and other instruments.
We base our growth strategies on the asset
allocations we believe are similar to those used
by a major university endowment fund. In addition to the various potential equity categories,
we would also consider, as suitable, alternative
investments and other securities.
ixed-income strategies designed to
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generate stable current income
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morgan stanley
rowth strategies intended to provide
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risk-adjusted returns over time
WHY THE STRIBRNY
GROUP WENT BACK
TO SCHOOL
at The Stribrny Group, we are deeply
committed to continually improving the
quality of service and advice we are able
to offer our clients. This commitment
drives us to seek out promising investment
and wealth management strategies that
might be applied to the benefit of our clients.
For example, we noticed that certain major
university endowment funds, such as Yale,
Harvard and Princeton, appeared to have
outperformed the market during the
difficult years from 2000 to 2002. We
poured through their annual reports
and other public records to see what
lessons we could learn. The concepts
we extrapolated helped us rethink our
approach to asset allocation, and look
at a broader range of asset classes than
we had previously considered.
Keep in mind that past performance is
not necessarily indicative of future results
and asset allocation and diversification
do not guarantee a profit or protect against
a loss in a declining market.
This section has been prepared for informational
purposes only. It does not provide individually tailored
investment advice. It has been prepared without
regard to the individual financial circumstances and
objectives of persons who receive it. We recommend
that investors independently evaluate particular
investments and strategies and encourage them
to seek the advice of a Financial Advisor. The
appropriateness of a particular investment or strategy
will depend on an investor’s individual circumstances
and objectives. The examples referenced herein can
form the basis of the strategies discussed. However,
there are significant differences between these
examples and many investors’ accounts including:
transaction sizes, fee structure, time horizon and
tax implications. There is no assurance that these
strategies will achieve their investment objectives.
the stribrny group
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EXECUTIVE
SERVICES
WEALTH MANAGEMENT AND THE CORPORATE LEADER.
For many of our clients, the financial
rewards of success come in the form
of restricted and control stock, and
stock options. This tends to result in
concentrated stock positions representing
a significant portion of their personal
net worth. It also creates a significant
series of complex investment and wealth
planning issues.
At The Stribrny Group, we are highly
experienced in helping executives, Section
16 officers and corporate directors
balance their investment objectives
with tax and regulatory concerns. We
can help you analyze your options and
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morgan stanley
determine the best ways to help manage
your position — whether through sale
and diversification, custom hedging
and monetization strategies, Rule 144
sales or a 10b5-1 plan.
Understanding that our clients are
busy in their professions and have little
time for managing their finances, our
team provides them with a single source
for advice on investment management,
tax and estate planning. With a full open
investment platform, we provide access
to the extraordinary depth and breadth
of resources needed to address any
financial challenge.
Personalized access to
global resources and products
Philanthropic
Services
Comprehensive
Financial Planning
Managed
Accounts
Alternative
Investments*
Equity and
Fixed-Income
Investments
Retirement
Planning
Services
Customized
Investment
Management
Access to
Banking
and Lending
Services
Estate
Planning
Trust
Services
Cash
Management
Services**
Tax-Efficient
Strategies
* Alternative investments involve risks and are not suitable for all investors.
** The term “cash management services” does not imply that investments are managed by your Financial Advisor.
the stribrny group
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Our Team
Left to right: Joseph R. Croll, Rose J. DeFalco, Dirk A. Stribrny, Pat Augusterfer, Sue Sussman
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The talent
at your disposal.
The Stribrny Group is
a cohesive unit with a
common purpose. We are
dedicated to providing
our clients with
exceptional service and
experienced guidance,
providing the full range
of support they need
to pursue their financial
goals and enjoy the
rewards of their success.
Dirk A. Stribrny, CFP®
Senior Vice President
Financial Advisor
Drawing on over two decades of financial industry experience, Dirk Stribrny
provides objective advice and highly
customized planning services to clients
of the Group. His knowledge extends
beyond investment vehicles to encompass
the broader range of financial issues
facing affluent individuals and their
families. He helps his clients formulate
strategies designed to preserve and
enhance their wealth, giving them the
time to concentrate on other important
things in their lives.
Dirk g raduated from Sy racuse
University with a degree in finance
and marketing in 1990, and immediately joined Merril Lynch. He became a
CERTIFIED FINANCIAL PLANNERTM
professional in 1997, undergoing training
that enhanced his technical knowledge
and further fueled a lifelong interest in
the global markets and finance. Dirk
brought his talents to Morgan Stanley
in 2000.
Dirk is a triathlete who competes in
races throughout the greater Philadelphia
area. He is also an avid tennis player
and golfer. He and his wife, Lizzie, are
the parents of four children. They live
in Chester County, Pa.
610-408-1948
dirk.stribrny@mssb.com
the stribrny group
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Pat Augusterfer
Joseph R. Croll
Vice President
Financial Advisor
Financial Planning Specialist
Financial Advisor
Financial Planning Specialist
Pat Augusterfer serves clients of The
Stribrny Group as their principal Financial Advisor, helping them define
their goals and formulate strategies
designed to achieve them. With over
three decades of financial industry
experience, she provides access to a
vast array of resources in a way that is
most appropriate for her clients’ investment styles and financial objectives.
Pat attended Gwynedd Mercy College, earning a B.S. degree in business.
She joined Morgan Stanley in 1978
and The Stribrny Group in 2008. She
has been designated as a Financial
Planning Specialist.
Pat is a board member of the Chester
County Fund for Women and Girls,
where she serves as the Chairwoman
of the Finance and Investment Committees. She enjoys golfing, tennis and
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morgan stanley
boating on the Chesapeake Bay. Pat
and her husband, Tom, have three
children and eight grandchildren.
Longtime residents of Malvern, Pa.,
they enjoy weekends and vacations
in Annapolis, Md.
610-408-1949
patricia.m.augusterfer@mssb.com
Joseph R. Croll is a Financial Advisor
and Financial Planning Specialist who
is dedicated to helping clients of The
Stribrny Group form strategies to help
meet their financial goals. Working in
close collaboration with his colleagues
and clients, Joseph provides access to
the firm’s resources including a premier
trading and execution platform and a
full spectrum of investment choices.
Joseph graduated from Loyola University with a B.A. and immediately
joined Legg Mason as an Analyst. He
moved to Morgan Stanley in 2006, and
joined The Stribrny Group in 2012.
An avid golfer, Joseph lives with
his wife, Maria, and son, Conner, in
Glenside, Pa.
610-408-1982
joseph.r.croll@mssb.com
THE STRIBRNY
GROUP COMMUNITY
INVOLVEMENT
The Stribrny Group is deeply
committed to the communities
in which we live and work, and
has made philanthropy a core
Sue Sussman
Rose J. DeFalco
Senior Client Service Associate
Registered Client Service Associate
component of our business
practices. We donate a set
portion of our revenues to
support the charities close
Sue Sussman is responsible for the dayto-day administrative operations of
The Stribrny Group. Putting the needs
of their clients first, she seeks to provide an exceptional level of service to
the individuals and families who have
placed their trust in the Group.
Sue joined Morgan Stanley in 2000
following a 13-year banking career,
where she worked in mortgage and
commercial lending, collections and
escrow. She loves to cook and spend
time with her husband and daughter.
Sue and her family reside in Chester
County, Pa.
610-408-1963
susan.l.sussman@mssb.com
Working in the financial services industry since 1985, Rose DeFalco provides a broad array of support services
to The Stribrny Group and its clients.
She is instrumental in their planning
analysis, research, marketing, team
communications, media contact and
event planning efforts.
Rose became Series 7 licensed in
1990. She also holds Series 63 and 65
licenses. Recruited by Morgan Stanley
in 2009, Rose joined The Stribrny Group
in November 2010.
Rose is learning to play the piano
and enjoys horseback riding, mountain biking and hiking. She lives with
her husband, Robert, in Pottstown,
Montgomery County.
to the hearts of our team and
our clients.
610-408-1918
rose.j.defalco@mssb.com
the stribrny group
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Recognition
barron’s top 1000
financial advisers
Barron’s
Dirk Stribrny, 2009
five star
award**
Philadelphia Magazine
Dirk Stribrny, 2008 – 2012
Please see the inside back cover for ranking criteria.
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top financial
advisors,
winner’s circle***
Philadelphia Business Journal
Dirk Stribrny, 2008 – 2012
* Source: Barron’s “Top 1000 Financial Advisors,” February 2009, as
identified by Barron’s magazine, using quantitative and qualitative
criteria and selected from a pool of over 3,000 nominations. Advisors
in the Top 1000 Financial Advisors have a minimum of seven years of
financial services experience. Qualitative factors include, but are not
limited to, compliance record, interviews with senior management,
and philanthropic work. Investment performance is not a criterion. The
rating may not be representative of any one client’s experience and is
not indicative of the Financial Advisor’s future performance. Neither
Morgan Stanley Smith Barney nor its Financial Advisors pay a fee to
Barron’s in exchange for the rating. Barron’s is a registered trademark
of Dow Jones & Company, L.P. All rights reserved.
** Source: Philadelphia Magazine, November 2008 to 2012, “2012 FIVE
STAR: Best in Client Satisfaction Wealth Managers,” as identified in
conjunction with Crescendo Business Services, an independent research
firm. Over 32,000 high net worth residents were surveyed (along with
3,750 financial services professionals) and asked to evaluate wealth
managers they knew. In addition to survey results, wealth advisors
evaluation criteria included: a minimum of five years of financial
services experience, acceptable compliance records, and evaluation
results by a panel of local industry experts are incorporated into the
overall evaluation process. The final list identifies the wealth managers,
of those evaluated, in the local market that score highest in client
satisfaction. For more information on the rating methodology, go to
http: //www.fivestarprofessional .com.
• The FIVE STAR Wealth Managers do not pay a fee to be included in
the research or the final list of FIVE STAR Best in Client Satisfaction
Wealth Managers.
• The overall evaluation score of a wealth manager reflects an
average of all respondents and may not be representative
of any one client’s evaluation.
• The inclusion of a wealth manager on the list should not be
construed as an endorsement of the wealth manager by Crescendo
or Westchester Magazine.
• The rating is not indicative of the advisor’s future performance.
*** Source: Philadelphia Business Journal, October 2008 to 2012 as
identified by The Winner’s Circle®, LLC, bases its rankings on qualitative
criteria: professionals with a minimum of seven years of financial services
experience, acceptable compliance records, client retention reports,
customer satisfaction and more. With over 7,000 nominations compiled
on an annual basis, Financial Advisors are quantitatively ranked based on
varying types of revenues and assets advised by the financial professional,
with weightings associated for each. Additional measures include: in-depth
interviews and discussions with senior management, peers and customers,
and telephone-based and in-person interviews with the nominees. Because
individual client portfolio performance varies and is typically unaudited,
this ranking focuses on customer satisfaction and quality of advice. For
more information on ranking methodology, go to www.WCorg.com. The
rating may not be representative of any one client’s experience because it
reflects a sample of all of the experiences of the Financial Advisor’s clients.
The rating is not indicative of the Financial Advisor’s future performance.
Neither Morgan Stanley Smith Barney nor its Financial Advisors pay a fee
to The Winner’s Circle in exchange for the rating.
the stribrny group
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Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley
Financial Advisors or Private Wealth Advisors do not provide tax or legal advice.
This material was not intended or written to be used for the purpose of avoiding
tax penalties that may be imposed on the taxpayer. Clients should consult their
tax advisor for matters involving taxation and tax planning and their attorney
for matters involving trust and estate planning and other legal matters.
Asset allocation and diversification do not guarantee a profit or protect
against a loss in a declining financial market.
Morgan Stanley Smith Barney LLC offers a wide array of brokerage and
advisory services to its clients, each of which may create a different type
of relationship with different obligations to you. Please visit us at http: //
www.morganstanleyindividual.com or consult with your Financial Advisor to
understand these differences.
This material does not provide individually tailored investment advice. It
has been prepared without regard to the individual financial circumstances
and objectives of persons who receive it. The strategies and/or investments
discussed in this material may not be suitable for all investors. Morgan Stanley
Wealth Management recommends that investors independently evaluate
particular investments and strategies, and encourages investors to seek the
advice of a Financial Advisor. The appropriateness of a particular investment or
strategy will depend on an investor’s individual circumstances and objectives.
© 2012 Morgan Stanley Smith Barney LLC. Member SIPC.
Equity securities may fluctuate in response to news on companies, industries,
market conditions and general economic environment.
International investing may not be suitable for every investor and is subject
to additional risks, including currency fluctuations, political factors, withholding, lack of liquidity, the absence of adequate financial information and
exchange control restrictions impacting foreign issuers. These risks may be
magnified in emerging markets.
Interest in municipal bonds is generally exempt from federal income tax.
However, some bonds may be subject to the alternative minimum tax (AMT).
Typically, state tax exemption applies if securities are issued within one’s state
of residence and, local tax exemption typically applies if securities are issued
within one’s city of residence.
The value of fixed-income securities will fluctuate and, upon a sale, may be
worth more or less than their original cost or maturity value.
Trust and other fiduciary services are provided by third parties, including
Morgan Stanley Private Bank National Association, a wholly-owned subsidiary
of Morgan Stanley.
Investments and services offered through Morgan Stanley Smith Barney
LLC. Member SIPC.
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