NAME: _________________________
JOUR 30253 Quiz #3 – 50 Points
November 20, 2007
Name something that was presented or discussed during each of the following classes and
describe/explain how it relates to General Semantics.
1.
Beverly Horvit, Oct 23 (5 points)
2.
Beverly Horvit, Oct 25 (5 points)
3.
Aaron Chimbel, Oct 30 (5 points)
4.
Doug Newsom, Nov 1 (5 points)
5.
Maggie Thomas, Nov 6 (5 points)
6.
In the article I wrote, what is the relevance or importance of what I termed “response side
semantics”? (5 points)
7.
Explain any one of “Advertising’s Fifteen Basic Appeals” from the article by Jib Fowles.
(4 points)
8.
In Kenneth Johnson’s article, “Epistemology and Responsibility of the Mass Media,” he
describes the process by which a news story gets reported. This is an example of which
process that we’ve discussed as a key principle in General Semantics? (4 points)
9.
In Lee’s “General Semantics and Public Speaking: Perspectives on Rhetoric Comparing
Aristotle, Hitler, and Korzybski,” who is credited with this statement: Propaganda should
not be in the least respectable; nor should it be mild or humble; it should be successful.
(3 points)
a. Aristotle
b. Heidigger
c. Korzybski
d. Goebbels
10.
In Lee’s “General Semantics and Public Speaking: Perspectives on Rhetoric Comparing
Aristotle, Hitler, and Korzybski,” whose concern is stated as: How can I talk about the
events of this world so that my talk evaluates them properly?
(3 points)
a. Aristotle
b. Hitler
c. Korzybski
d. Goebbels
11.
Lee claims that Aristotle’s and Hitler’s rhetorical approaches each began with this question:
(3 points)
a. How can we best inform the masses such that they form an enlightened democracy?
b. How can we persuade others to think as we do and act as we would have them act?
c. How can we control all means of mass communication?
d. How is it that our social structures have not progressed at the rate of our technology?
12.
In the video “Toxic Sludge is Good for You,” how would you describe the point of view of
the filmmakers? (3 points)