Researched by:
Ducker Research Company, Inc.
1250 Maplelawn Drive
Troy, MI 48084
(248) 644-0086
www.ducker.com
Executive Report
Study of the U.S. Market
For Windows, Doors and Skylights
Copyright © 2014 - Published April 2014 by:
American Architectural Manufacturers Association (AAMA)
1827 Walden Office Square, Suite 550
Schaumburg, Illinois 60173
Tel: (847) 303-5664/Fax: (847) 303-5774
www.aamanet.org
TABLE OF CONTENTS
Section
Description
Page
A.
INTRODUCTION AND METHODOLOGY
1.
Methodology
2.
Purpose
3.
Methodology and Timeline
4.
Terminology
1
B.
U.S. CONSTRUCTION ACTIVITY
1.
U.S. Summary
2.
U.S. Residential Starts
3.
Nonresidential Floor Area
6
C.
DOOR MARKET
1.
Summary
2.
Market Size by Application
3.
Segmentation by Material
4.
Wood Doors by Application
5.
Historic and Projected Growth
19
D.
WINDOW MARKET
26
1.
Summary
2.
Residential-Type Market Size by Application
3.
Residential-Type Window Segmented by Application and Material
4.
Residential-Type Wood Windows in Conventional Applications
5.
Residential-Type Vinyl Windows in Conventional Applications
6.
Historic and Projected Growth
7.
U.S. Nonresidential Glass and Windows Market Size
8.
Nonresidential Historic and Projected Growth
E.
PATIO DOOR MARKET
1.
Summary
2.
Market Size by Application
3.
Segmentation of Wood Units
4.
Patio Door Forecasts
65
F.
SKYLIGHT MARKET
1.
Summary
2.
Market Size by Application
3.
Commercial Skylights
75
APPENDICES:
A.
B.
C.
D.
E.
F.
Eleven U.S. Census Regions
U.S. Entry and Interior Door Market by Region
U.S. Conventional Residential Window Market by Region
Nonresidential Vision Area Models
U.S. Patio Door Market by Region
U.S. Glass Usage by Region
LIST OF EXHIBITS
Section
Number & Type
Description
Page
A
A.1 Timeline
Program Timeline
2013 – 2014
 Program Approval
 Draft Report
 Report Publication
3
B
B.1 Bar Graph
U.S. New Residential Construction
Segmented by Type of Structure
2007-2016
 Manufactured Homes
 Multi-Family
 Single Family
8
B.2 Map
U.S. Conventional Housing Starts
by Geographic Region
2013
 11 Regions
9
B.3 Bar Graph
Forecasted U.S. Residential Construction
Segmented by Type of Structure
2012F – 2016F
 Manufactured Homes
 Multi-Family
 Single Family
10
B.4 Pie Chart
U.S. Residential Housing Starts by Region
2013
 South
 West
 Midwest
 Northeast
11
B.5 Pie Chart
U.S. Residential Housing Starts by Region
2015 Forecasted
 South
 West
 Midwest
 Northeast
11
B.6 Table
Expenditures and Growth Over Prior Year
 2006 – 2016F
12
B.7 Bar Chart
Total U.S. Residential Improvement Expenditures

Billions of Dollars 2006-2016F
12
B (cont.)
B.8 Table
New U.S. Housing by Type of Structure
Private and Public, Including Farm
2006 – 2016F
 Total Shelter
 Manufactured Housing
 Total Conventional
 Single Family
 Multi-Family
13
B.9 Table
New U.S. Conventional Housing by Geographical Region
Private and Public, Including Farm
2006 – 2016F
 Northeast
 Midwest
 South
 West
14
B.10 Table
U.S. Manufactured Housing Shipments to Dealers
by Geographical Region
Private and Public, Including Farm
2006 – 2016F
 Northeast
 Midwest
 South
 West
14
B.11 Bar Chart
Forecasted Nonresidential Contract Awards by Floor Area
Segmented by Major Building Category
2011 – 2018F
 Manufacturing/Warehouse
 Office/Hotel/Institutional
 Store/Mercantile
15
B.12 Map
New U.S. Nonresidential Contract Awards by Geographical Region
2013
 11 Regions
16
B.13 Pie Chart
Nonresidential Contracts by Region
2013
 South
 West
 Midwest
 Northeast
17
B.14 Pie Chart
Nonresidential Contracts by Region
2014 Forecasted
 South
 West
 Midwest
 Northeast
17
B (cont.)
C
B.15 Table
Nonresidential Contract Awards (Reported) by Selected Building
Types and Regions
2012 – 2018F
 Manufacturing/Warehouse
 Office/Hotel/Institutional
 Store/Mercantile
 Total Nonresidential
18
Total Market for U.S. Doors by Application
2013
 Residential Entry
 Nonresidential Entry
20
C.2 Table
Total U.S. Market for Doors by Construction Type and Application
2013
 New Construction
 Remodeling
 Replacement
21
C.3 Pie Chart
U.S. Residential Entry Doors by Material
2013
 Steel
 Wood
 Fiberglass
22
U.S. Residential Fiberglass Entry Doors by Finish
2013
 Smooth
 Molded/Textured
22
C.5 Table
Nonresidential Entry Doors by Material
2013
 Steel
 Aluminum
 Wood
 Other
23
C.6 Table
Wood Doors by Application
2013
 Residential Entry
 Nonresidential Entry
24
C.7 Table
Sales of U.S. Doors by Material and Application
2007-2016F
 Steel
 Wood
 Fiberglass
 Aluminum
25
C.1 Table
C.4 Pie Chart
D (cont.)
D.1 Table
Total Market for Residential-Type Window Units by Application
2011 and 2013
 Residential New Construction
 Residential Remodel
 Residential Replacement
 Manufactured Housing
 Nonresidential New Construction
 Nonresidential Remodel
 Nonresidential Replacement
28
D.2 Table
Total U.S. Market for Residential-Type Window Units by
Application and Framing Material
2011 and 2013
 Residential, Nonresidential and Manufactured Housing Window
Units
 Wood and Clad Wood
 Vinyl
 Aluminum
 Other
30
D.3 Bar Graph
Total U.S. Conventional Residential Window Demand
Historic and Forecasted Window Usage by Framing Material
2007 – 2016F
 Wood and Clad Wood
 Aluminum
 Vinyl
 Other
31
D.4 Table
U.S. Conventional Residential Window Usage by Framing Material
Segmented by Construction Type
2011 and 2013
 New, Remodel and Replacement
 Wood and Clad Wood
 Vinyl
 Aluminum
 Other
32
D.5 Table
Conventional Residential Window Usage
Segmented by Framing Material
2011 and 2013
 Wood
 Aluminum Clad Wood
 Vinyl Clad Wood
 Aluminum with Thermal Break
 Aluminum without Thermal Break
 Vinyl
 Other
33
D (cont.)
D.6 Table
Conventional Residential Window Usage
Segmented by Configuration
2011 and 2013
 Wood, Vinyl, Aluminum and Other
 Double Hung
 Single Hung
 Casement
 Gliding/Slider
 Awning
 Fixed
 Specialty
34
D.7 Pie Chart
Conventional Residential Window Volumes
Segmented by Customization
2011 and 2013
 Standard Stock Windows
 Customized Windows
36
D.8 Table
Conventional Residential Window Glass Usage
Segmented by Framing Material
2011 and 2013
 Single Lite, Two Lite Sealed IG, Other
 Wood
 Vinyl
 Aluminum
 Other
37
D.9 Pie Chart
Conventional Residential Windows – Insulating Glass
Segmented by Type of Spacer
2011 and 2013
 Rigid Warm Edge
 Non-Rigid Warm Edge
 Aluminum Spacer
38
D.10 Pie Chart
Conventional Residential Windows – Hurricane Resistant
Florida, All Other Regions
2011 and 2013
 Non Hurricane
 Hurricane Impact Glazing
 Hurricane Non-Impact Glazing
39
D.11 Table
Conventional Residential Windows
Segmented by Glass Type
2011 and 2013
 Wood, Vinyl, Aluminum and Other
 Clear
 Tinted/Reflective
 Low-E
40
D.12 Pie Chart
Conventional Residential Windows – Low-E
Segmented by Coating Type
2011 and 2013
 Sputtered
 Pyrolytic
41
D (cont.)
D.13 Table
Conventional Residential Windows – Energy Ratings
Segmented by Rating Type
2011 and 2013
 Wood, Vinyl, Aluminum/Other
 NFRC Rating
 NFRC and Energy Star Rating
 No Rating
42
D.14 Table
Conventional Residential Wood Window Units
Segmented by Configuration
2011 and 2013
 Double Hung
 Single Hung
 Casement
 Gliding/Slides
 Awning
 Fixed
 Specialty
43
D.15 Table
Conventional Residential Wood Window Units – Window Sash and
Frame Segmented by Wood Species Used
2011 and 2013
 Ponderosa Pine
 Southern Yellow Pine
 Radiata Pine
 White Pine
 Fir/Hemlock
 Other Softwoods
 Oak
 Other Hardwoods
44
D.16 Pie Chart
Conventional Residential Wood Window Units – Non-Clad
Segmented by Exterior Finish
2011 and 2013
 Primed/Prefinished
 Natural
 No Finish
45
D.17 Pie Chart
Conventional Residential Wood Window Units
Segmented by Type of Insulating Spacer
2011 and 2013
 Rigid Warm Edge Spacer
 Non-Rigid Warm Edge
 Aluminum Spacer
46
D.18 Pie Chart
Conventional Residential Wood Window Units
Segmented by Low-E Usage and Technology
2011 and 2013
 Sputtered
 Pyrolytic
46
D (cont.)
D.19 Table
Conventional Residential Vinyl Window Units
Segmented by Configuration
2011 and 2013
 Double Hung
 Single Hung
 Casement
 Gliding/Slider
 Awning
 Fixed
 Specialty
47
D.20 Pie Chart
Conventional Residential Vinyl Window Units
Segmented by Type of Insulating Spacer
2011 and 2013
 Rigid Warm Edge Spacer
 Non-Rigid Warm Edge
 Aluminum Spacer
48
D.21 Pie Chart
Residential Vinyl Window Units
Segmented by Fabrication Method
2011 and 2013
 Fully Welded Frame
 Mechanically Fastened Frame
 Hybrid of Mechanically Fastened Frame and Fully Welded Frame
48
D.22 Pie Chart
Conventional Residential Vinyl Window Units
Segmented by Solid Extrusion Color
2011 and 2013
 White
 Tan
 Other
49
D.23 Table
Conventional Residential Windows Usage
2006-2016 Forecast
 New Construction, Remodel/Replacement and Total Construction
 Wood
 Aluminum
 Vinyl
 Fiberglass
 Other
50
D (cont.)
D.24 Table
New Nonresidential Construction and Major Additions
Segmented by Building Category
2011 and 2013
 Curtain Wall, Storefront, Site Fabricated Windows and Shop
Fabricated Windows
 Office and Bank
 Stores, Other Mercantile
 Manufacturing/Warehouses
 Educational
 Hospital/Health Care (incl. Government)
 Public/Government
 Religious
 Amusement/Recreational
 Hotel/Motel/Dormitory
 Miscellaneous
 High Rise Multi-Family
53
D.25 Table
Total Nonresidential Vision Area
Segmented by Type of Construction
2011 and 2013
 New Building/Major Additions and Replacement
 Curtain Wall
 Storefront
 Site Fabricated Windows
 Shop Fabricated Windows
54
D.26 Table
Framing Materials Used in Nonresidential Construction
2011 and 2013
 Curtain Wall, Storefront, Site Fabricated Windows and Shop
Fabricated Windows
 Aluminum with Thermal Break
 Aluminum without Thermal Break
 Wood
 Vinyl, Other
55
D.27 Table
Nonresidential Aluminum Framing
Segmented by Finish Material
2011 and 2013
 Anodized Finish
 Standard Paint
 High End paint
56
D.28 Table
Calculations –High-Rise Construction – New and Major Additions
2011 and 2013
 Ratio High-Rise, High-Rise Vision Area, Total Vision Glass Area
 Office/Bank
 All Other
57
D.29 Table
Total U.S. Nonresidential Glass Usage
Segmented by Glazing Configuration
2011 and 2013
 Single Lite and Non-Sealed
 Insulating glass units
58
D (cont.)
D.30 Table
Glass Usage – Nonresidential Windows
2009 to 2013
 Clear
 Tint
 Reflective
 Low-E
58
D.31 Pie Chart
Usage of Low-E Segmented by Coating Technology
2011 and 2013
 Sputter and Suspended Film
 Pyrolytic
59
D.32 Pie Chart
Non Residential Glazing – Hurricane Resistant
Florida, All Other Regions
2013
 Non Hurricane
 Hurricane Impact Glazing
 Hurricane Non Impact Glazing
60
D.33 Picture
U.S. Market for Commercial Windows Segmented by Window
Type
2013
 Site Fabricated
 Shop Fabricated
61
D.34 Pie Chart
U.S Market for Architectural Rated Shop-Fabricated Windows by
Rating Segmented by Window Rating Type
2011 and 2013
 AW
 C
 H/C
61
D.35 Table
U.S. Architecturally-Rated Shop-Fabricated Windows Segmented
by Window Configuration
2011 and 2013
 Fixed
 Projected / Awning
 Slider
 Hung
 Door
 Specialty/Other
62
D.36 Pie Chart
U.S Shop-Fabricated Patio and Terrace Doors
Segmented by Door Type
2013
 Hinged
 Sliding
63
D.37 Table
U.S. Window Usage in Nonresidential Buildings – 2009-2016F
 New Construction
 Remodeling & Replacement
64
E
E.1 Table
Total U.S. Market for Residential Patio Doors
Segmented by Framing Material
2009 - 2013
 Wood
 Aluminum
 Vinyl
 Steel
 Fiberglass
 Other
66
E.2 Table
Total U.S. Market for Residential Patio Doors
Segmented by Construction Type and Framing Material
2011 and 2013
 New Construction, Remodeland Replacement
 Wood
 Aluminum
 Vinyl
 Steel
 Fiberglass
 Other
67
E.3 & E.4. Pie
Charts
Patio Doors by Framing Material
2011 and 2013
 Wood
 Aluminum
 Vinyl
 Steel
 Fiberglass
 Other
68
E.5 Table
Total U.S. Market for Residential Patio Doors
Segmented by Application and Framing Material
2011 and 2013
 Hinged and Sliding
 Wood
 Aluminum
 Vinyl
 Steel
 Fiberglass
 Others
69
E (cont.)
E.6 Table
Total U.S. Sliding and Hinged Patio Doors
Segmented by Number of Panels
2011 and 2013
 One Panel, Two Paneland Three or More Panels
 Wood
 Aluminum
 Vinyl
 Steel
 Fiberglass
 Others
70
E.7 Table
Total U.S. Market for Residential Patio Doors
Segmented by Low-E Usage and Technology
2011 and 2013
 Clear, Tinted, Reflective and low-E
 Wood
 Aluminum
 Vinyl
 Steel
 Fiberglass
 Others
71
E.8 Table
Wood Patio Doors
Segmented by Cladding and Type of Door
2011 and 2013
 Hinged and Sliding
 Clad
 Non-Clad
72
E.9 Pie Chart
Non-Clad Wood Patio Doors
Segmented by Finish Type
2013
 Primed/Painted
 Natural Finish
 No Finish
73
E.10 Table
Wood Patio Door Lumber Type
Segmented by Wood Species
2013
 Ponderosa Pine
 Southern Yellow Pine
 Radiata Pine
 White Pine
 Fir/Hemlock
 Oak
 Other Softwoods
 Other Hardwoods
73
E.11 Table
Residential Patio Door Market
2007 – 2016F
 New Construction
 Remodel and Replacement
74
F
F.1 Table
Residential-Type Skylights (Including Light Commercial)
2007 – 2013
 New Construction
 Remodel/Replacement
76
F.2 Table
Skylights by Type and Application
2013
 Plastic Glazed Skylight and Glass Glazed Skylight
 Residential
 Light Commercial
76
F.3 Pie Chart
Total Market for Skylights by Type
2011 and 2013
 Glass Glazed Skylights
 Plastic Glazed Skylights
77
F.4 Pie Chart
Plastic Glazed Skylights by Type
2013
 Acrylic
 Polycarbonate
78
F. 5 Pie Chart
Plastic Glazed Skylights by Type
2013
 Translucent/Diffusing
 Tinted/Colored
 Clear
78
F.6 Pie Chart
Glass Glazed Skylights by Type
2013
 Low E
 Clear
 Tinted
 Reflective
79
F.7 Pie Chart
Residential-Type Skylights by Framing Material
2013
 Vinyl
 Aluminum
 Wood and Clad wood
 Frameless / Other
80
F.8 Table
Residential-Type Skylights by Type and Application
2013
 Plastic Glazed Skylights and Glass Glazed Skylights
 Fixed
 Venting
 Venting – Motorized/Operable
81
F.9 Table
Forecast of Residential-Type Skylights
2012 – 2016F
 New
 Remodeling / Replacement
81
Appendix
A
APDX-A.1
Map
Eleven U.S. Census Regions
APDX-A.2
Table
Four to Eleven Region Conversion and Abbreviation Definitions
Appendix
B
Table
U.S. Entry Door Market Segmented by Application and Estimated
Geographic Segmentation
2013
 Residential
 Nonresidential
Appendix
C
Table
U.S. Conventional Residential Window Market Segmented by
Application and Estimated Geographic Segmentation
2013
 New Construction
 Remodeling and Replacement
Appendix
D
APDX-D.1
Graphic
Conversion: Total Vision Glass Area
APDX-D.2
Graphic
Model: Total Vision Glass Area
APDX-D.3
Table
United States Nonresidential New and Major Additions
2013 Contract Awards
 Office and Bank
 Stores, other Mercantile
 Manufacturing/Warehouse
 Educational
 Hospital/Healthcare (incl. Government)
 Public/Government
 Religious
 Amusement/Recreational
 Hotel/Motel/Dormitory
 Miscellaneous
 High Rise Multi Family
APDX-D.4
Table
U.S. Nonresidential Total Wall Area – New and Additions
2013
 Floor Area and Wall-to-Floor Ratio
 Office and Bank
 Stores, other Mercantile
 Manufacturing/Warehouse
 Educational
 Hospital/Healthcare (incl. Government)
 Public/Government
 Religious
 Amusement/Recreational
 Hotel/Motel/Dormitory
 Miscellaneous
 High Rise Multi Family
APDX-D.5
U.S. Nonresidential Vision and Opaque Wall Area – New and
Table
Additions Segmented by Building Category
2013
 Total Wall Area and Vision Glass
 Office and Bank
 Stores, other Mercantile
 Manufacturing/Warehouse
 Educational
 Hospital/Healthcare (incl. Government)
 Public/Government
 Religious
 Amusement/Recreational
 Hotel/Motel/Dormitory
 Miscellaneous
 High Rise Multi Family
Appendix
E
Table
U.S. Patio Door Market
Segmented by Application and Estimated Geographic Segmentation
2013
 New Construction
 Remodeling and Replacement
Appendix
F
Table
U.S. Glass Usage
Segmented by Glass Type and Estimated Geographic Segmentation
2013
 Clear
 Tinted
 Low-E
Copyright © 2014 AAMA
All rights reserved.
This report or any part thereof may not be reproduced in any form without the written permission
of the publisher.
A.
INTRODUCTION AND METHODOLOGY
Ducker Worldwide has been conducting the study of the U.S. residential and
nonresidential window and door markets for AAMA (the American Architectural
Manufacturers Association) since 1982. It is the only program of its kind to have served
the fenestration industry continuously for over 30 years, and it is the longest and most
commonly referenced research program in the industry. This particular study details
market volumes and trends in the U.S. for 2013, forecasted through 2016, as well as
historical volumes. A summary report, the Statistical Review and Forecast Report, is
also available.
Prior to 1982, studies were conducted for the Sealed Insulating Glass Manufacturers
Association (SIGMA) since 1978. This association is now called the Insulating Glass
Manufacturers Alliance (IGMA). Additionally, Ducker’s fenestration research history
goes back to 1972 when we first developed a demand model for flat glass usage in the
United States. Ducker further produces many syndicated and custom market research
studies for the fenestration and building products markets annually. These include the
annual studies of the North American Flat Glass Market Study and a bi-annual study of
the Northern American Fabricated Glass Market, among many others.
This following report is the result of a combined market study and a database analysis
funded by AAMA. The intent of this study is to develop a full database and a
comprehensive report on all segments of the window and door market. The database is
designed to be utilized for studies into the foreseeable future and to compare ongoing
trends.
1.
Methodology
The role of Ducker Worldwide is to combine primary and secondary
market research efforts with its own body of knowledge to profile
and track residential and nonresidential segments of fenestration
market volume.
As a major input to the research, Ducker receives confidential
disclosures from AAMA members along with non-members.
However, multiple industry sources, such as demand models, raw
material and component suppliers and internal databases, are
necessary and consistently used to triangulate market statistics.
Public databases are also utilized, such as the U.S. Bureau of
Census and other sources of construction metrics.
In addition, Ducker interviewed several hundred home builders,
contractors, installers and distributors, which help to develop
indicative product usage factors and channel flow as a cross
reference to the various manufacturers’ input.
This report, the U.S. National Statistical Review and Forecast and
associated regional reports were prepared by Ducker Worldwide
LLC. Opinions and estimates constitute the best judgment as of the
date of this material and are subject to change without notice, as
additional information becomes available. Any interpretations
derived from these findings are the sole responsibility of those
using the report. Reproduction without the explicit, written consent
of Ducker Worldwide, LLC or AAMA is strictly prohibited.
The metrics published throughout the report represent the best
judgment of Ducker through March of 2013. However, the Census
or other sources of construction metrics frequently do not finalize
their 2013 data totals until late into 2013, and they also will revise
historical information. Ducker takes into account these historical
revisions when updating models and thus minor differences
between published construction data may occur. These revisions
do not impact market size estimates for fenestration categories
unless stated throughout the report.
Please note that while all individual numbers are accurate as
rounded, totals may not always add due to rounding.
The following report represents our research and analytical efforts beginning in
late 2013.
2.
Purpose
The purpose of this study is to provide a comprehensive single
report detailing the window and door market for AAMA.
3.
Methodology and Timeline
Study findings are based upon disclosures from window and door
manufacturers, suppliers, secondary construction data metrics and
our prior database and experience in providing this information in
the past. Study findings are segmented by geographic region as
illustrated in Appendix A to this report.
The research program for AAMA spans from December 2013
through April 2014. A timeline is provided on the following page as
Exhibit A.1.
Exhibit A.1
Program Timeline
2013 – 2014
Program
Approval
Draft
Report
 Present draft results
 Fieldwork complete
 Review draft reports
with AAMA advisory
committees
 Make revisions, final
edits
 Kick-off meeting
 Initiate fieldwork
 Analyze and report
information
December 2013
Report
Publication
late-March, 2014
end-April, 2014
For purposes of presenting data in this report, the term Exhibits will
be used to display all graphics, charts and tables.
4.
Terminology
Certain terms are used throughout the report which may require
definition. Also, in our analysis, assumptions are made regarding
units and construction activity. The following is a list of definitions
and assumptions used in the development of this report. Specific
questions on terminology throughout the report can also be directed
to Ducker Worldwide, LLC.
Bifold Door: An interior application utilizing two or more individual
door leafs, conjoined with hinges, which operate on a sliding track.
A bifold door is primarily a form of a closet door. However, bifold
doors do not include folding doors or overlapping sliding doors.
Bifold door volume counted on a per leaf basis. Included in interior
door volume.
Closet Doors: An interior door used for passage from room or
hallway to closet. Included in interior door volume, but not reported
separately.
Doors: Units are defined as actual door slabs and panels, rather
than openings where one or more slabs would be used. Excluded
from door units are closet doors, bifold doors and service and
industrial doors.
Entry Doors: A door opening that allows passage from the exterior
of a building or home to the interior. In the residential market,
hinged rear entrance doors connecting an attached garage to a
home are included, while patio doors are excluded and reported
separately. In the nonresidential market, entry doors also include
vestibule doors.
Flush Door Construction: A method of door construction whereby
a thin face material is attached to a light internal frame (often made
of wood). Face material may include high density fiberboard, steel,
wood veneer, MDO, or other products.
Framing: Metal, wood, fiberglass, vinyl, or composite members
comprising the window. In operable windows, framing members
include both a operational portion and fixed portion of the window.
Insulating Glass: A combination of two or more panes of glass
with a hermetically sealed air space between the panes of glass
separated by a spacer. This space may or may not be filled with an
inert gas, such as argon.
Interior Door: Includes both Passageway and Closet doors.
Nonresidential: Nonresidential construction is defined as all
commercial buildings, from small to large, that are not meant for
residence. Hotels, motels and dormitories are included in
nonresidential figures.
Patio Doors: Units are defined as openings at the manufacturer
level, to avoid double counting units due to multiple operable, or
inoperable panels. For example, a double French door and a triple
panel sliding door are all considered one unit. Figures in this report
identify units with single panels and multiple panels alike as one
singular unit. Further segmentation by number of panels in detailed
in the Patio Door section of this report.
Passageway Doors: An interior door used for passage from room
or hallway to room. Excluded from this are garage hinged and
service doors.
Residential: Residential construction is defined as dwelling units:
single-family attached, single-family detached, multi-family and
manufactured homes. Apartment buildings, although considered
commercial construction, are included in our residential figures,
except for high rise construction which uses commercial shop
fabricated windows.
Stile and Rail Door Construction: A traditional method of
construction for wood doors whereby the structural components are
exposed. Structural components include wood stiles (vertical
beams) and rails (horizontal beams), which encompass wood
panels. Stiles and rails are held together using glue and dowel pins,
while panels often “float” within channels grooved into the stile and
rail components.
Skylights: Standardized unit specified by product. Not included in
window volumes.
Sloped Glazing: Nonstandard specification, also called custom
skylights or monumental glazing. This product is captured in curtain
wall data, but not segmented out. Does not include sunrooms,
which are a separate category.
Study Regions: Eleven geographic regions are used throughout
the report. Appendix A to this report illustrates the definition of
these regions.
Sunrooms: Separate classification from sloped glazing. Not
included in window volumes, but some windows may be ultimately
destined for use in a sunroom.
Vision Glass Area: Unless otherwise noted, glass area figures are
surface measure of vision glass area. Figures for spandrel glass
materials also are surface measured.
Windows: Units are defined as openings at the manufacturer level.
However, the definition of a unit differs among manufacturers (e.g.,
a bay window to some may be three openings while to others it
may be one). This does not account for multiple windows that are
nailed together at the distributor level for one opening. Figures in
this report more closely reflect units at the manufacturer level,
rather than openings at the job site. Sliding and hinged patio or
French doors are considered a separate market from windows.
***
2013/2014 U.S. National Statistical Review and Forecast – April 2014
Introduction
Market estimates in the U.S. Industry Statistical Review
and Forecast are driven not only by statistics published by
the Census Bureau and other construction statistics
organizations, but also from primary interviews with
leading manufacturers of windows, doors and skylights, as
well as component suppliers. All forecasts are based on
projections of construction activity as of March 2014 and
appropriate usage factors and tabulations developed by
Ducker Worldwide LLC, which is solely responsible for the
data. Any questions on the Review or its contents should be
directed to Ducker. Please note that totals may not always
add due to rounding.
Ducker has been conducting residential and nonresidential
market studies continuously since 1982 for the American
Architectural Manufacturers Association (AAMA). From
1978 to 1981, studies were conducted for the Sealed
Insulating Glass Manufacturers Association (SIGMA(currently referred to as IGMA).
The U.S. Industry Statistical Review and Forecast is
published annually in the spring. Additional and much
more detailed information on window, door and skylight
markets is contained in the (2013/2014) Study of the U.S.
Market for Windows, Doors and Skylights, and The
Distribution of Residential and Nonresidential Windows
and Doors in the 2013/2014 U.S. Market. All reports are
available from AAMA.
Contents
Residential Construction Activity
Privately-owned housing
New housing by type of structure
Residential construction activity
Improvement expenditures
Manufactured housing shipments
Existing home sales
Residential Product Statistics
Prime windows
Skylights
Patio doors
Entry and passage door usage
Door forecast
Copyright © 2014- Published by:
American Architectural Manufacturers Association (AAMA)
1827 Walden Office Square, Suite 550
Schaumburg, Illinois 60173
Tel: (847) 303-5664/Fax: (847) 303-5774
www.aamanet.org
Researched and Edited in March 2014 by:
Ducker Worldwide, LLC
1250 Maplelawn Dr.
Troy, MI 48084
(248) 644-0086
www.ducker.com
5-6
7
8
9
10
Nonresidential Product Statistics
Entry door usage
Door forecast
Insulating glass statistics
9
10
11
Nonresidential Construction Activity
Contract awards
Regional construction
Window usage
U.S. Map of Geographic Division
Forecast: Ducker Worldwide LLC
1
1
2
3
4
4
12-13
14
15-16
17
Researched by:
Ducker Research Company, Inc.
1250 Maplelawn
Troy, MI 48084
(248) 644-0086
www.ducker.com
Executive Report
The Distribution of Residential and Nonresidential
Windows and Doors in the 2013 U.S. Market
Copyright © 2014 - Published April 2014 by
American Architectural Manufacturers Association (AAMA)
1827 Walden Office Square, Suite 104
Schaumburg, Illinois 60173
Tel: (847) 303-5664/Fax: (847) 303-5774
www.aamanet.org
TABLE OF CONTENTS
Section
Description
Page
I.
EXECUTIVE SUMMARY ....................................................................4
II.
INTRODUCTION AND METHODOLOGY ..........................................6
A. Introduction
B. Study Objectives
C. Study Methodology
III.
CHANNEL MEMBER DEFINITIONS AND PROFILES ......................9
A. Characteristics of Channel Members
B. Characteristic Definitions
C. Distributor Profiles
IV.
PRODUCT FLOW ANALYSIS .........................................................25
A. Market Size
B. Distribution Discussion
C. Windows
D. Patio Doors
E. Entry Doors
V.
ISSUES AND TRENDS ....................................................................55
A. Channel Member Trends
B. Regional Trends
VI.
NONRESIDENTIAL WINDOWS AND DOORS ................................59
A. Nonresidential Windows and Glazing
B. Nonresidential Windows and Glazing Supply Channel Chain
Definitions
C. Nonresidential Window Distribution Analysis
D. Nonresidential Door Channel Member Definitions
E. Nonresidential Door Distribution Analysis
1
INDEX OF EXHIBITS
Exhibit
III.1
III.2
III.3
III.4
III.6
III.7
III.8
IV.1
IV.2
IV.3
IV.4
IV.5
IV.6
IV.7
IV.9
IV.10
IV.11
IV.12
IV.13
IV.14
IV.15
IV.16
IV.17
IV.18
IV.20
IV.21
IV.22
IV.23
IV.24
IV.25
IV.26
IV.27
IV.28
Title
Page Number
Definitions – Categorizing Process .............................................................. 10
Millwork Wholesaler Profile .......................................................................... 13
Big Box Profile.............................................................................................. 16
Lumberyard Profile ....................................................................................... 18
Shortline Distributor Profile........................................................................... 20
Specialty Retailer Profile .............................................................................. 22
Summary of Distribution Definitions ............................................................. 24
2013 Market Size - Residential .................................................................... 25
2013 Windows – Manufacturer Direct .......................................................... 27
2013 Windows – Secondary Distribution Channels ...................................... 28
2013 Windows - Total Volume by Channel Distribution ............................... 29
2013 Millwork Wholesaler – Actual Window Purchases and Sales .............. 30
2013 Big Box – Actual Window Purchases and Sales ................................. 31
2013 Lumberyard – Actual Window Purchases and Sales ........................... 32
2013 Shortline Distributor – Actual Window Purchases and Sales .............. 33
2013 Specialty Retailer – Actual Window Purchases and Sales .................. 34
2013 Summary of Window Volumes – Segmented by End User ................. 35
2013 Summary of Window Volumes – Segmented by Construction Type ... 36
2013 Patio Doors – Manufacturer Direct ...................................................... 37
2013 Patio Doors – Major Distribution Channels.......................................... 38
2013 Patio Doors – Total Volume by Channel of Distribution....................... 39
2013 Millwork Wholesaler – Actual Patio Door Purchases and Sales .......... 40
2013 Big Box – Actual Patio Door Purchases and Sales ............................. 41
2013 Lumberyard – Actual Patio Door Purchases and Sales....................... 42
2013 Shortline Distributor – Actual Patio Door Purchases and Sales .......... 43
2013 Specialty Retailer – Actual Patio Door Purchases and Sales .............. 44
2013 Summary of Patio Door Volumes – Segmented by End User ............. 45
2013 Summary of Patio Door Volumes – Segmented by Construction Type45
2013 Entry Doors – Manufacturer Direct ...................................................... 46
2013 Entry Doors – Secondary Distribution Channels ................................. 47
2013 Entry Doors – Total Volume by Channel of Distribution ...................... 48
2013 Millwork Wholesaler – Actual Entry Door Purchases and Sales .......... 49
2013 Big Box – Actual Entry Door Purchases and Sales ............................. 50
2
INDEX OF EXHIBITS
(continued)
Exhibit
IV.29
IV.30
IV.31
IV.32
IV.33
V.1
V.2
VI.1
VI.2
VI.3
VI.4
Title
Page Number
2013 Lumberyard – Actual Entry Door Purchases and Sales ...................... 51
2013 Shortline Distributor – Actual Entry Door Purchases and Sales .......... 52
2013 Specialty Retailer – Actual Entry Door Purchases and Sales.............. 53
2013 Summary of Entry Door Volumes – Segmented by End User ............. 54
2013 Summary of Entry Door Volumes – Segmented by Construction Type54
Historic View of Window and Door Product Distribution Channel
Characteristics ............................................................................................. 57
Historic View of Window and Door Product
Distribution Flow – 2003-2013...................................................................... 58
Nonresidential Construction Specification Process and Cycle....................... 60
Architectural Glazing Products Supply Chain ................................................ 67
Fabricated Commercial Window Supply Chain ............................................. 70
Nonresidential Door Product Flow ................................................................. 73
Copyright © 2014 AAMA
All rights reserved.
This report or any part thereof, may not be reproduced in any form without the
written permission of the publisher.
3
I.
EXECUTIVE SUMMARY
The window and door market has continued to grow since the rebound began in 2010.
New housing construction activity has been picking up steadily in the double-digit
growth range, which is driving channel dynamics. Lumberyard volume has increased
substantially within the window and patio door categories, while Millwork Wholesale
share is returning to pre-decline levels within the door market. In contrast, remodeling
volume has been somewhat softer than expected, and while representing the bulk of the
fenestration markets during the downturn, this segment is seeing some dilution vs. the
strong growth reported in new construction. Modest growth should continue within R&R
for the foreseeable future, but new construction is expected to continue growth in the
double digit range for several years.
The window market reached 46.9 million units for 2013, an increase of 16 percent from
2011. Patio and entry doors comprise an estimated 12.1 million units, growing 15 and
11 percent respectively.
Combined residential window/door market volume grew at modest rates, with a
continued shift in product flow at the first line of distribution direct from the
manufacturer. Similar to 2011, growth in new construction drove an increase in
combined volume through lumberyards, shortline distributors and professional builders.
Specialty retailers continued to decline, from 23 percent in 2011 to 21.7 percent in 2013,
while lumberyards saw the greatest increase to 29.5 percent. This growth in the
lumberyard channel is largely due to their primary concentration on the new
construction market, while specialty retailers suffered with their focus on the relatively
unfavorable replacement and remodeling market. These categories are followed by big
box which declined in their share of window distribution by approximately 2 percent, and
shortliners who saw a 1 percent increase. Millwork wholesalers maintained low levels,
accounting for 3 percent of window volume. For patio doors, lumberyards grew their
share to a leading 38 percent, with specialty retailers dropping but maintaining the
second largest patio door volume at 19 percent. Millwork wholesaler as well as big box
both decreased since 2011, representing 6 and 18 percent respectively.
In contrast, sales of entry doors direct from the manufacturer to millwork wholesalers
increased from 35 percent in 2011 to 40 percent. In contrast, big box share of entry door
volume fell 37 percent.
4
The new construction market continues to grow, with approximately 40 percent of
windows, 45 percent of patio doors, and 30 percent of entry door volume ending up in
that segment of the market.
Production levels of window products are expected to continue to increase at double
digit rate over the next two years, driven by the new construction market. Door products
are anticipated to follow suit and continue high levels of growth, with entry doors
reaching approximately 14.6 million units by 2016.
5
II.
INTRODUCTION AND METHODOLOGY
A.
Introduction
The following report highlights results of the Ducker Research study of the
2013 U.S. market for distribution of windows and doors. This research effort is
the ninth report of its kind and represents a complete standalone analysis that
incorporates key market evolution elements that have transpired since the
original 1998 and subsequent 1999, 2001, 2003, 2005, 2007, 2009 and 2011
reports on the market. This study is conducted on behalf of The American
Architectural Manufacturers Association (AAMA) as part of the total window
and door program for 2013. This effort provides members with a thorough
understanding of relevant distribution channels and volumes of window and
door products through identified channels.
Our experience in researching and reporting on the window and door market
coupled with an industry need for more thorough information on distribution
channels led to the initial study conducted in 1998. This product proved to be
an invaluable source to leading window and door product manufacturers as
well as distributors. The reports in 1999, 2001, 2003, 2005, 2007, 2009 and
2011 continued to highlight trends affecting this market and validate key data
regarding volume shifts and changes among channel members. The 2013
study will provide an update to all the previous studies. Each time this effort is
undertaken, further depth is achieved as a result of an increase in data points
and industry participation as well as extensive analysis of window and door
volumes.
6
B.
Study Objectives
As with previous efforts, the primary objective of this study is to profile the
U.S. market for residential windows and doors as it flows through the
identified distribution channels. Market size figures for 2013 window and door
materials will be used as well as a three-year forecasted estimate of market
conditions and statistics for window and door material flow. The gathering of
market size figures and segmentations is a part of the total research project
on behalf of AAMA. A summary of study objectives follows.
A major function of the eight previous reports was to develop definitions and
profiles of channel members serving the window and door market. The
preceding studies were successful at validating definitions as well as
providing opportunities for refining profiles and existing data. Profiles for each
distributor type are defined in detail, further refined in this 2013 report.
Product volume estimates through the channels to the end user are based on
2013 market figures for residential windows and doors. Separate analyses for
windows, patio doors, exterior doors and commercial products in both new
and replacement applications are included. Information regarding end users
remains a part of the overall report.
Finally, forecasts regarding future product volume flow through the channels
and anticipated trends as well as conditions affecting the marketplace are
analyzed and presented for each product area.
7
C.
Study Methodology
The primary means of information gathering has not changed since the initial
effort due to its success and remains telephone interviews with window and
door product
manufacturers,
distributors,
and manufactured
housing
producers. These interviews are augmented with personal interviews and
high level discussions with industry participants during AAMA gatherings and
other relevant trade events from 2005 through 2013, and into 2014.
Approximately 250 interviews have been conducted for the 2013 effort by
Ducker Research principals, managers, analysts and our experienced inhouse fieldwork research team.
For this initiative, approximately 250 distributors and manufacturers interviews
were conducted. Both branch and headquarter contact was made for large,
chain distributors to get both a national perspective as well as local trends.
Other channel members, such as builders and contractors, were also
contacted to get a deeper understanding of product distribution. Interviews
are segmented evenly across the 11 U.S. Census regions.
.
Channel member definitions and profiles are examined in the following
section.
8
III.
CHANNEL MEMBER DEFINITIONS AND PROFILES
A.
Characteristics of Channel Members
This section of the report provides a thorough definition of each channel
member under study. Characteristics include products carried, customers
served, and market focus as well as additional services offered by distributor
types.
Channel members have been evaluated and placed into one of the five
different distribution categories. The five categories are:
1. Millwork Wholesaler
2. Big Box
3. Lumberyard
4. Shortline Distributor
5. Specialty Retailer
Volume to the OEM segment is also accounted for throughout the report. For
the purpose of this study, OEM refers to manufactured housing producers.
The OEM segment serves as an end user in this case as the installation of
fenestration products occurs at OEM factories with no further channel
member involvement.
9