ibtm
brand guidelines
for partners & exhibitors
March 2015
ibtm events
Reed Travel Exhibitions
Gateway House
28 The Quadrant
Richmond, Surrey
TW9 1DN
United Kingdom
T: +44 (0)208 910 7839
E: katie.devaney@reedexpo.co.uk
www.ibtm.com/logodownload
1
ibtm brand guidelines
If you are viewing
this as a PDF,
you can click
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Contents page
contents
03
Welcome
04
Main logo
05
Logo usage
08
Logo position
09
Logo isolation
10
Show logos
18
Show logos position
19
Show logos isolation
20
Logo errors
22
Logo family
23
Colour palettes
24
Fonts
For any questions regarding the contents of this document please contact Katie Devaney at
katie.devaney@reedexpo.co.uk. The contents of this document are private and all rights are
reserved by ibtm events and Reed Travel Exhibitions.
2
1
ibtm brand guidelines
welcome
Hello, these are the ibtm events
brand guidelines.
Please follow these carefully to
ensure that all of our brands look
and feel just right.
Thank you.
2
3
ibtm brand guidelines | Main logo
01
4
02
logo (on white)
usage
Main logo (Vertical stack)
Logo options
We generally use the Vertical Stack logo, with the ‘connections’ tagline
as our main logo. In cases where the vertical doesn’t work (for example,
among other logos that use a horizontal stack, or where the smaller text
becomes illegible) use the Horizontal stack.
A. Logo | Vertical Stack with url tagline B. Logotype | Horizontal Stack with
url tagline C. Outline | Vertical Stack with ‘connections’ tagline D. Digital |
Horizontal Stack with ‘connections’ tagline
A
B
C
D
5
ibtm brand guidelines | Main logo
01
6
02
logo (on black)
usage
Main logo (Vertical stack)
Logo options
We generally use the Vertical Stack logo, with the ‘connections’ tagline
as our main logo. In cases where the vertical doesn’t work (for example,
among other logos that use a horizontal stack, or where the smaller text
becomes illegible) use the Horizontal stack.
A. Logo | Vertical Stack with url tagline B. Logo | Horizontal Stack with
url tagline C. Logo | Vertical Stack with ‘connections’ tagline D. Logo |
Horizontal Stack with ‘connections’ tagline
A
B
C
D
7
ibtm brand guidelines | Positioning and isolation
05
06
positioning
isolation
Logo positioning
Minimum safe area around the logo
A. Vertical stacked logo | The vertically stacked logo should either be aligned
to the centre of the page, as shown here, or see isolation for using elsewhere.
B. Horizontal stacked logo | This version can also be used in corners, but
would not be centralised. It is often the best for sitting alongside other logos.
When using the main logo, and not just aligning to the centre of the page,
please always ensure there is at least the empty space of one “ibtm” to the
left and right sides of the logo, as well as to the top and bottom, as shown
below.
A
50%
ibtm
ibtm
ibtm
ibtm
B
8
9
ibtm brand guidelines | Show logos
01
02
ibtm world
ibtm arabia
Show logo options
Show logo options
A. Logo | Vertical Stack on black background B. Logo | Horizontal Stack on
black background C. Logo | Vertical Stack on white background D. Logo |
Horizontal Stack on white background
A. Logo | Vertical Stack on black background B. Logo | Horizontal Stack on
black background C. Logo | Vertical Stack on white background D. Logo |
Horizontal Stack on white background
A
B
A
B
®
®
®
®
C
D
C
D
®
®
®
®
10
®
®
®
®
11
ibtm brand guidelines | Show logos
01
02
ibtm africa
ibtm america
Show logo options
Show logo options
A. Logo | Vertical Stack on black background B. Logo | Horizontal Stack on
black background C. Logo | Vertical Stack on white background D. Logo |
Horizontal Stack on white background
A. Logo | Vertical Stack on black background B. Logo | Horizontal Stack on
black background C. Logo | Vertical Stack on white background D. Logo |
Horizontal Stack on white background
A
B
A
B
™
®
®
™
C
D
C
D
™
®
™
®
™
®
™
®
12
13
ibtm brand guidelines | Show logos
01
02
ibtm india
cibtm china
Show logo options
Show logo options
A. Logo | Vertical Stack on black background B. Logo | Horizontal Stack on
black background C. Logo | Vertical Stack on white background D. Logo |
Horizontal Stack on white background
A. Logo | Vertical Stack on black background B. Logo | Horizontal Stack on
black background C. Logo | Vertical Stack on white background D. Logo |
Horizontal Stack on white background
A
B
A
B
C
D
™
™
C
D
™
™
™
™
14
15
ibtm brand guidelines | Show logos
01
16
02
icomex
aime
icomex Logo
Aime logo
The icomex logo has its own guidelines regarding usage;
please consult the icomex brand document for rules on how to use
the logo correctly.
The Aime logo has its own guidelines regarding usage;
please consult the Aime brand document for rules on how to use
the logo correctly.
17
ibtm brand guidelines | Show logos positioning and isolation
05
05
show logos positioning
show logos isolation
Logo positioning
Minimum safe area around the logo
A. Vertical stacked logo | The vertically stacked logo should either be aligned
to the centre of the page, as shown here, or see isolation for using elsewhere.
B. Horizontal stacked logo | This version can also be used in corners, but
would not be centralised. It is often the best for sitting alongside other logos.
When using a show logo, and not just aligning to the centre of the page,
please always ensure there is at least the empty space of one “ibtm”s to
the left and right sides of the logo, and one “ibtm” to the top and bottom, as
shown below.
A
50%
ibtm
ibtm
ibtm
®
®
®
®
B
®
ibtm
®
®
18
®
®
19
ibtm brand guidelines | Logo errors
03
04
main logo errors
show logo errors
Ensure not to do the following
Ensure not to do the following (this applies to all show logos)
A. Dark on Dark | Don’t place the black logo over a black background
B. No colour backgrounds | Only use black or white as your background colours.
C. Distort | Don’t stretch or rotate the logo in any way
D. Separation | The logo symbol should never be separated from the text below it
A. Dark on Dark | Don’t place the black logo over a black background
B. No colour backgrounds | Only use black or white as your background colours.
C. Distort | Don’t stretch or rotate the logo in any way
D. Separation | The logo symbol should never be separated from the text below it
A
B
A
B
®
®
®
C
D
®
C
D
®
®
®
®
20
21
ibtm brand guidelines | Logo family
01
02
logo family
logo family
Example on black
Example on white
When showing all logos as a family, we drop the sub text info on the show
logos, as shown below. This is the only case where we show the sub logos
without their sub text.
When showing all logos as a family, we drop the sub text info on the show
logos, as shown below. This is the only case where we show the sub logos
without their sub text.
®
®
™
®
®
™
®
22
™
®
®
™
®
®
™
™
23
ibtm brand guidelines | Colour palettes
Primary colour |
R: 196 G: 33 B: 38
C: 16 M: 99 Y: 99 K: 6
#C42126
Secondary colour |
R: 246 G: 226 B: 227
C: 2 M: 12 Y: 5 K: 0
#F6E2E3
Highlight/CTA colour |
R: 128 G: 1 B: 24
C: 29 M: 100 Y: 96 K: 38
#800118
Primary colour |
R: 242 G: 174 B: 41
C: 4 M: 34 Y: 96 K: 0
#F2AE29
Secondary colour |
R: 253 G: 244 B: 227
C: 1 M: 3 Y: 10 K: 0
#FDF4E3
Highlight/CTA colour |
R: 224 G: 137 B: 67
C: 11 M: 52 Y: 92 K: 1
#E08943
Primary colour |
R: 241 G: 103 B: 57
C: 1 M: 74 Y: 86 K: 0
#F16739
Secondary colour |
R: 254 G: 235 B: 229
C: 0 M: 8 Y: 6 K: 0
#FEEBE5
Highlight/CTA colour |
R: 226 G: 76 B: 57
C: 7 M: 83 Y: 90 K: 1
#E24C39
Primary colour |
R: 128 G: 195 B: 66
C: 55 M: 0 Y: 99 K: 0
#80c342
Secondary colour |
R: 239 G: 248 B: 231
C: 5 M: 0 Y: 10 K: 0
#EFF8E7
All Sub Brands
Tertiary colours |
These colours
may be used
across all
sub brands, as
tertiary colour
schemes
ibtm events portfolio
logo | primary colours
Highlight/CTA colour |
R: 94 G: 161 B: 80
C: 67 M: 16 Y: 100 K: 2
#5EA150
™
24
Primary colour |
R: 211 G: 64 B: 132
C: 13 M: 89 Y: 16 K: 0
#D34084
Secondary colour |
R: 248 G: 231 B: 239
C: 1 M: 10 Y: 1 K: 0
#F8E7EF
Highlight/CTA colour |
R: 185 G: 44 B: 100
C: 26 M: 95 Y: 39 K: 4
#B92C64
Primary colour |
R: 34 G: 83 B: 160
C: 94 M: 76 Y: 3 K: 0
#2253A0
Secondary colour |
R: 226 G: 233 B: 243
C: 10 M: 5 Y: 1 K: 0
#E2E9F3
Highlight/CTA colour |
R: 29 G: 67 B: 120
C: 100 M: 84 Y: 24 K: 9
#1D4378
All Sub Brands
Tertiary colours |
These colours
may be used
across all
sub brands, as
tertiary colour
schemes
Dark Grey |
R: 53 G: 53 B: 53
C: 69 M: 63 Y: 62 K: 57
#353535
Medium Grey |
R: 97 G: 97 B: 97
C: 61 M: 53 Y: 52 K: 23
#616161
Light Grey |
R: 164 G: 164 B: 164
C: 38 M: 31 Y: 31 K: 0
#A4A4A4
Lightest Grey |
R: 234 G: 234 B: 234
C: 7 M: 5 Y: 5 K: 0
#EAEAEA
Black |
R: 0 G: 0 B: 0
C: 75 M: 68 Y: 67 K: 90
#000000
White |
R: 255 G: 255 B: 255
C: 0 M: 0 Y: 0 K: 0
#FFFFFF
C: 0 M: 85 Y: 59 K: 0
C: 0 M: 58 Y: 0 K: 0
C: 50 M : 82 Y: 0 K : 0
C: 74 M: 56 Y: 0 K: 0
C: 64 M: 14 Y: 0 K : 0
C: 75 M: 1 Y: 43 K: 0
C: 43 M: 4 Y: 78 K: 0
C: 1 M: 23 Y: 91 K: 0
C: 0 M: 49 Y: 89 K: 0
Primary colour on white
R: 0 G: 0 B: 0
C: 75 M: 68 Y: 67 K: 90
#000000
Primary colour on black
R: 255 G: 255 B: 255
C: 0 M: 0 Y: 0 K: 0
#FFFFFF
Secondary Colour
R: 224 G: 105 B: 55
C: 8 M: 72 Y: 89 K: 1
#E06937
Hightlight/CTA colour |
R: 239 G: 180 B: 155
C: 4 M: 33 Y: 36 K: 0
#EFB49B
Dark Grey |
R: 53 G: 53 B: 53
C: 69 M: 63 Y: 62 K: 57
#353535
Medium Grey |
R: 97 G: 97 B: 97
C: 61 M: 53 Y: 52 K: 23
#616161
Light Grey |
R: 164 G: 164 B: 164
C: 38 M: 31 Y: 31 K: 0
#A4A4A4
Lightest Grey |
R: 234 G: 234 B: 234
C: 7 M: 5 Y: 5 K: 0
#EAEAEA
25
ibtm brand guidelines | Fonts
07
07
fonts
fonts
Our font is Raleway. There are various weights that we use, as shown below.
The only time we don’t use Raleway is when we are tied to system fonts only,
for example in emails. In these cases, our back-up system font is Verdana.
26
Raleway Light
Raleway Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
When we use it
When we use it
We use Raleway Light only for headers, when the text is to be set large,
We generally use lower case letters only for headers.
We use Raleway Medium for calls to actions and links. Here we combine
mixed case letters (ie. Upper case and lower case.)
Raleway Regular
Raleway Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
When we use it
When we use it
We use Raleway Regular for body copy and also for sub headers.
For the sub headers, we generally use lower case letters only.
We use Raleway Bold when we want to use emphasis within copy, and also
if we want to show a link within the body copy.
27
ibtm brand guidelines
12
thank you
ibtm events
Reed Travel Exhibitions
Gateway House
28 The Quadrant
Richmond, Surrey
TW9 1DN
United Kingdom
28
T: +44 (0)208 910 7839
E: katie.devaney@reedexpo.co.uk
www.ibtmevents.com/logodownload