THE ANGLO AMERICAN LOGO
When working with our logo, please follow these simple principles.
1. A logo of two elements
Please be sure never to separate our
symbol from our wordmark or alter the size
relationship or spacing between the two
elements of our logo in any way.
If in any doubt please consult
brandsupport@angloamerican.co.uk
2. Getting the background right
a) Wherever possible, our logo must
appear on a white background.
b) If (and only if) this is not possible, our
logo can appear on Anglo American
Stone but should not be reproduced in
a box of this colour, but rather a bleed
background.
c) If reproducing our logo on a
photographic background, ensure there
is sufficient contrast. For darker images,
use the white out version shown here.
Anglo American Stone
C 4 M 3 Y 14 K 8
Do not use on screen
3. Using the correct version of our logo
a) Our logo is available from the brand
toolkit in the following formats: EPS,
raster graphics, JPG, PNG, TIF, PSD
as CMYK, RGB and specials.
Always use official artwork.
b) Always use the ‘filled’ version of our
logo (where white appears between the
contours).
c) Only in situations where you would
need to print white as a special colour
should you use the transparent version,
shown here. This is only for use on light
coloured 3D items.
d) If our logo is to appear in vertical format,
the symbol of our logo must always
be uppermost, as shown on the pen
example here.
4.Single colour
a) There is no single colour tone version of
our logo.
b) The only single colours acceptable
(apart from embroidering clothing etc)
are black or Anglo American Blue
Anglo American Blue
C 100 M 85 Y 5 K 22
R 0 G 39 B 118
c) These colours can be used to create
both positive and white out versions of
our logo.
5.What size should it be?
a) The preferred size for our logo on A4
and A5 is shown here.
A4 is 63mm
b) In print, the minimum size for our logo
(measure from the left hand side of our
symbol to the ‘n’ of ‘American’) is 25mm
and the resolution is 300dpi minimum.
Minimum print size is 25mm
c) For digital application, the minimum
width is 100 pixels at minimum 72dpi.
Minimum digital size is 100 pixels
A5 is 50mm
6. Where should it be?
Our logo should appear top or bottom left
(unless the format of your communication
makes this impossible).
7. Clear space
a) The preferred placement of our logo
uses the symbol to define clear
space, as above. The following are the
MINIMUM exclusion zones.
Exclusion zone for print applications
b) The exclusion zones (clear space)
around our logo for print and small
space digital applications are shown
here.
c) For all but the smallest digital
applications, please follow the print
exclusion zone.
d) Do not reproduce our logo on top of our
contour graphic.
Exclusion zone for digital applications
8.What NOT to do
Here are a few examples of MISUSE of our logo.
Do not alter the wordmark
Do not change the colour of the wordmark
Do not change the size or positioning
of the components
Do not use the logotype directly over detail
in images
Do not use either the symbol or the wordmark
in isolation
Do not create or use the wordmark alone