The Latest Revolution in
Technologies that Transform
Jerry Bryan
jerry.bryan@websanity.com
www.websanity.com
●
http://www.websanity.com/methodology/workflow.htm
Some clients:
Saint Louis Zoo
Fontbonne University
The Episcopal Diocese of Eastern Missouri
Church of St. Paul & the Redeemer (Chicago)
ACLU of New Jersey
Standing Partnership
International Geochemical Society
Pediatric Cardiac Intensive Care Society
What are
“Technologies that Transform?”
Beyond increased speed or productivity;
disruptive…change the way we do things
Don’t replace previous media;
they’re additive
Pen & paper, printing press, telegraph,
telephone, radio, television, photocopy, fax,
Internet, Web, email…
Now, there are newer technologies
More laws = jobs for lawyers
Tax reform = jobs for accountants
Wikis, Blogs, RSS, Podcasts
New communications tools?
but also… Virtual Worlds
What comes next?
And what does it mean to you?
How do people acquire,
judge,
& validate
the data they receive in today’s
information explosion?
Poorly.
Reward: rising opportunities
Risk: keeping up with technology
The Beijing Evening News
reported in June 2002
that the US Congress
threatened to move out of Washington
unless a fancy new Capitol was built
It had to include
concession stands,
a retractable rotunda
for daytime sessions,
a Dancing Waters fountain,
& 55 more luxury boxes
The “news” item
was lifted almost verbatim
from the satirical weekly The Onion.
The international news editor for
The Beijing Evening News
refused to retract:
“How can you prove it’s not correct?
Is it incorrect just because you say it is?”
So…
What’s real & what’s not?
Next to the news story about the Capitol?
“Sexual Tension Between Arafat, Sharon
Reaches Breaking Point”
Thanks
John Kerry, 1971
Jane Fonda, 1972
Death in the Air: The
War Diary and
Photographs of a
Flying Corps Pilot
(1933)
Confederate
sharpshooters
after Battle of Gettysburg
(1863)
Loch Ness
Monster, taken
by
Robert Kenneth
Wilson
(1934)
New ways to get the message out:
Blogging
RSS
Blogs are a new use for the Web
Podcasting
They extend & take the Web
– which we already know & use –
in new & exciting directions
Virtual worlds
YouTube
Digg
Typical blog features:
“blog” is short for “Web log”
“blog”: a personal,
yet public,
Web journal,
usually focused
on a defined set of topics
Focus on posts, not pages
Reverse chronological:
most recent post at top
Posts tend to be short & pithy,
though longer essays may certainly be used
Lots of links to other sites, often other blogs
Date & time stamps
tell reader how fresh (or out of date) info is
Permalinks: permanent links to posts
make it easy to reference specific posts
23,000 new blogs are created every day
1 every 3 seconds
http://www.fortune.com/fortune/technology/articles/0,15114,1011763,00.html
Blogs are having
an enormous impact
on culture, society, politics, & business
Rathergate
8 September 2004: Dan Rather
on 60 Minutes uses memos to “prove”
President Bush’s dereliction of duty
in the Texas National Guard.
Almost immediately after the broadcast,
bloggers question the memos’ authenticity
brutally & efficiently.
CBS’ response?
http://www.jeffooi.com/archives/2004/09/september_8_cbs.php
CBS News said the documents were
“thoroughly vetted
by independent experts,”
that it was
“convinced of their authenticity,”
& had acquired them from an
“unimpeachable source”
http://en.wikipedia.org/wiki/Rathergate
Ultimately, Dan Rather retired,
& CBS issued this mea culpa:
“A report
issued by an independent panel
on Jan. 10, 2005
concluded that CBS News
failed to follow
basic journalistic principles
in the preparation and reporting
of this Sept. 8, 2004 broadcast.”
http://www.cbsnews.com/stories/2004/09/08/60II/main641984.shtml
12 September 2004
A user posts on a bulletin board
that the famous U-shaped Kryptonite locks
Blogs began spreading the news
far & wide,
with videos demonstrating the trick.
Lots of people saw those videos,
& read those blogs.
... can be easily picked
with a Bic ballpoint pen!
http://www.fortune.com/fortune/technology/articles/0,15114,1011763,00.html
(Let’s take a look at one of those videos)
http://www.engadget.com/entry/7796925370303347/
16 September 2004
Kryptonite issues a statement
that its locks are still a
“deterrent to theft”.
17 September 2004
New York Times & AP
post stories about Kryptonite locks
& bloggers continue to blog.
http://www.engadget.com/entry/7796925370303347/
http://www.fortune.com/fortune/technology/articles/0,15114,1011763,00.html
Should your organization blog?
22 September 2004
Kryptonite announces
that it will exchange locks for free.
Who should be the bloggers?
This action will cost Kryptonite
$10 million
What content?
(& the company sees
$25 million each year in revenue)
What kind of blogs?
How often should the blogs be updated?
Who sees the blogs?
http://www.fortune.com/fortune/technology/articles/0,15114,1011763,00.html
Some companies
encourage employees
to blog publicly.
It’s a fine line.
Companies want employees
to be honest,
but also encourage evangelism.
Readers don’t want propaganda.
Blogs need to develop organically
Dr. Pepper wanted to promote
a new milk drink in 5 flavors: “Raging Cow”
They asked 6 teenage bloggers
to blog about Raging Cow
No money exchanged hands,
but they were given free samples & promos
Mazda created a blog
run by a supposed 22-year-old hipster
named “Kid Halloween”.
His blog
had a grand total of two posts,
& both linked to videos
featuring the Mazda M3.
It did not come off as “authentic”
http://slate.msn.com/id/2081419/
http://www.fortune.com/fortune/technology/articles/0,15114,1011763,00.html
Bloggers exposed the falsity
of Kid Halloween & his blog,
& Mazda pulled the site
3 days later.
http://www.micropersuasion.com/2006/11/five_critical_f.html
http://news.agendainc.com/mt-agenda/content/archives/2004/11/blog_withdrawn.html
Publishing a blog is only half the story:
what about reading blogs?
You can read blogs two ways:
(1) visit the blog’s web site
Why read blogs?
Simple – to acquire information you
can’t get anywhere else
Bonus: no spam
So, try the easy way:
Easy enough ...
though you will forget at times,
& miss something
But if you find many blogs of interest,
personal visits become impossible
With most blogging software,
when a blogger adds a new post,
an entry is added
to that blogger’s RSS file.
(2) subscribe to the blogs
RSS files are nothing pretty, but
you can see one by clicking this icon:
<rss version="2.0">
<channel>
<title>Scripting News</title>
<link>http://www.scripting.com/</link>
<pubDate>Sun, 11 Jul 2004 04:00:00 GMT</pubDate>
<lastBuildDate>Sun, 11 Jul 2004 23:59:48
GMT</lastBuildDate>
<docs>http://blogs.law.harvard.edu/tech/rss</docs>
<item>
<description>
<a
href="http://www.msnbc.msn.com/id/5411741/site/newsweek/">
Newsweek</a>: "American counter-terrorism officials,
citing what they call 'alarming' intelligence about a
possible Qaeda strike inside the US this fall, are
reviewing a proposal that could allow for the postponement
of the November presidential election in the event of such
an attack."
</description>
<pubDate>Sun, 11 Jul 2004 16:21:00 GMT</pubDate>
</item>
</channel>
</rss>
Using an RSS news reader,
one of my partners
stays up to date with 200+ RSS feeds.
The best choice is a
Web-based RSS reading service:
Google Reader
http://www.google.com/reader
People use RSS news readers
(also called feed readers or aggregators)
to poll RSS files at regular intervals
Every hour or so,
your news reader queries RSS files
that you have subscribed to
If there’s a new post,
it is copied by the RSS news reader
If there are no updates, nothing happens
You can install RSS news readers
on your computer.
A huge list is at:
http://www.lights.com/weblogs/rss.html
RSS is actually far more important now
than just a way to read blogs
All sorts of information
is now available via RSS
The New York Times
& many other news sources
publish RSS feeds.
http://www.nytimes.com/services/xml/rss/
http://news.bbc.co.uk/2/hi/help/3223484.stm
http://news.yahoo.com/rss
http://slate.msn.com/rss
http://www.eweek.com
x
Find thousands more at
http://www.topix.net
x
Search for a word or phrase,
create an RSS feed of the results,
& then subscribe to that feed.
Google Alert: www.googlealert.com
PubSub: www.pubsub.com
Technorati: www.technorati.com
Daypop: www.daypop.com
x
Use RSS search engines
to find RSS feeds that interest you
www.feedster.com
What’s podcasting?
RSS feeds that include mp3 files
Another way to think about it:
radio,
but what you want,
when you want it,
wherever you want it
www.daypop.com
www.blogdigger.com
www.bloglines.com
Subscribe to RSS feeds
that contain podcasts
Once every 24 hours,
your podcast client
checks for an mp3 file
& downloads it if it exists
Get a podcast client
Windows: iPodder or iTunes
Mac OS X: iTunes or iPodder
Linux: BashPodder
Ideally,
it automatically transfers the mp3
to your iPod or mp3 player
You listen to it on your schedule
Podcasting is growing like wildfire
Big companies are starting
to get involved
●
(Virtual) Reality
Thar’s
virtual gold
in them
thar virtual
hills!
What’s a virtual world?
Wikipedia definition:
“a computer-simulated environment
intended for its users to inhabit
and interact via avatars.
This habitation usually is represented
in the form of 2 or 3-dimensional
graphical representations of humanoids
(or other graphical or text-based avatars).
Some, but not all, virtual worlds
allow for multiple users.”
Second Life
Entropia Universe
The Sims Online
There
Thanks!
Thanks!
Virtual worlds
Thanks!
Thanks!
Thanks!
Thanks!
Amazing growth in 3 years
Residents December 1: 1,774,387
Residents December 5: 1,814,136
US $ spent last 24 hrs: $655,354
$60 million
in user-to-user transactions in 2006
Earning a living in a virtual world
Thanks!
Example: design & sell clothing
Welcome to
Club Neverdie Asteroid Resort,
Project Entropia
Thanks!
Thanks!
Thanks!
1000 apartments
Thanks!
Thanks!
20 domes for mining ...
Thanks!
Thanks!
66 shops + 100 stalls
... & hunting
Thanks!
5 nightclubs with live DJs
Thanks!
Jon Jacobs,
AKA
Neverdie
Thanks!
“Club Neverdie”
Thanks!
Apartments
Shopping Mall
Nightclub
Cover charge
Real-life DJ’s
Hunting / mining: fees
Est. $240,000 profit / year
December 5, 2006: a non-profit in Spain
placed a homeless teenager in a virtual world.
“Second Life and other forms of new technologies can be
a great way to connect with young people and make
them a little more conscious about the huge population
in the real world needing help.”
http://www.boingboing.net/2006/12/05/homeless_kid_in_seco.html
Landing Lights Park
Near LaGuardia, half a square mile, all but abandoned.
To save on design costs, the borough of Queens put a digital version of the
park in Second Life and asked resident avatars to redesign it.
People worldwide are installing water fountains, playground equipment, and
refreshment stands purchased from an in-game vending machine.
When the airport starts paying $100 million as part of a lease-renewal,
Queens will use elements of the online designs for its blueprint.
http://www.wired.com/wired/archive/14.05/start.html?pg=11
http://rohitbhargava.typepad.com/weblog/2006/08/a_gallery_of_vi.html
YouTube is one of the most popular sites
on the Web
... in less than 2 years
Exciting new
communications technologies
are gaining traction
Blogs
RSS
Podcasting
Virtual worlds
YouTube
Digg
Try them yourself. Get involved.
Starwood Hotels became the first company to
open a new hotel brand inside a virtual world
Digg drives 100s of 1000s of viewers
to web sites
Thank you!
jerry.bryan@websanity.com
Today’s presentation:
www.websanity.com/presentations