2015 DIGITAL MEDIA KIT
ADVERTISING & MARKETING
OPPORTUNITIES
DISCOVERLOSANGELES.COM
WHO WE ARE
Los Angeles Tourism is the leading resource for visitor
information on Los Angeles. The mission of the Los Angeles
Tourism & Convention Board is to advance the prosperity
of L.A.’s visitor economy and the livelihoods that
depend on it. This is achieved by sales and marketing
to the principle segments of both the domestic and
international consumers and travel trade. In particular,
L.A. Tourism represents the L.A. destination to the
meetings and convention industry nationwide; the
international travel trade and traveler; the cruise
passenger and cruise lines; the domestic leisure
traveler; as well as the worldwide travel media.
L.A. FACTS
Los Angeles has enjoyed three back-to-back years
of record-breaking visitation. In 2013, the following
visitation records were set:
A RECORD
A RECORD
42.2 MILLION
27.2 MILLION
A RECORD
AND A RECORD
OCCUPANCY OF
VISITORS IN 2013
6.2 MILLION
INTERNATIONAL VISITORS
ROOM NIGHTS SOLD
CONTINUED GROWTH
76.8%
L.A.’S RECORD BREAKING
TOURISM NUMBERS
• Visitor spending totaled $18 billion
• Los Angeles is the 3rd most visited destination for
international visitors. The top five international markets
include (in order): Mexico, Canada, China, Australia
and the UK.
• While international visitors make up 1⁄3 of total Los Angeles
visitation, they make up 1⁄2 of all visitor spending. The
average domestic trip spend = $517. The average
international trip spend = $1076.
All indications are
that 2014 will be
another record year
– with more than
43 million total visitors.
Projected 50 million
total visitors in 2020.
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L.A. IN THE MEDIA
JULY ISSUE
JANUARY
IN ITS JUNE/
proclaimed
W Magazine
Los Angeles
2014
GQ maga
zine name
d
Downtow
n Los Ang
eles
“
“
The coole
st
new Dow
ntown
in Americ
a.
”
and
The New Art
Style Capital.
Media co
MARCH 2014
e magazine
Food & Win
ngeles
named Los A
st
America’s Be
ity.
New Food C
“
”
”
“
nglomera
te,
The Guard
ian,
based in th
e UK,
named Lo
s Angeles
The Most
Powerful
Global Br
and.
”
The Resonance Report named Los Angeles the #1
destination in the U.S., citing its range of activity
options, impressive infrastructure development,
visitor reviews, and the general volume of traditional
and social media buzz.
Los Angeles has 105 museums, more museums per
capita than any other city in the world. When the new
Broad Museum of Contemporary Art opens next year,
we’ll have 106. 107 when the Academy of Motion
Pictures Arts & Sciences opens in 2020.
CREATIVE CAPITAL
In March 2014, Food & Wine
magazine named two L.A. chefs
to their “Best New Chefs” list.
Los Angeles is the world’s
creative capital. There are more
artists, writers, filmmakers, actors,
dancers and musicians living and
working in Los Angeles than any
other city at any other time in the
history of civilization.
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DISCOVERLOSANGELES.COM
The official website for The Los Angeles Tourism &
Convention Board is the ultimate online resource for
Los Angeles visitors and residents. Recently named one
of the best designed websites in the world, the Pixel
Award-winning, Webbie-nominated site gives visitors
and locals alike an inside view into one of the world’s
most remarkable destinations. discoverLosAngeles.com
is a one-stop hub for comprehensive, interactive and
current information about Los Angeles, from hotels,
attractions and nightlife, to dining, culture, sports,
entertainment, and more.
Visitor Profile
• 78% Domestic, 22% International
• The majority of all Domestic overnight visitors
are between the ages of 25-34 – Millennials!
• 57% female, 43% male
• Average Household Income: $100,000
• 62% College Educated (US average: 55%)
• 83% of all Domestic overnight visitors to L.A.
engage in social media activity regarding their trip
54% do so on a smart phone or tablet
• 33% posted travel photos
Web Traffic
•
•
•
•
800,000+ Average Monthly Visits (MV)
2.9 million Page Views per month
Received a record 10 million visits in the past year
Over 1 million Facebook fans. 2 out of 3 fans
are international
• L.A. Tourism’s total social media following is at
3 million and growing
• Over 120,000+ Twitter followers
discoverLosAngeles.com
Special Features
• Interactive Experience Builder
integrated with Google Maps
• Integrated social networking and
content curation via Facebook,
Twitter & Instagram
• Instant online hotel booking
• OpenTable restaurant reservation
services
• A robust events calendar with
online ticket purchasing
• 3-D Virtual Tours of the Los Angeles
Convention Center and L.A. LIVE
entertainment complex
78%
DOMESTIC
vs.
INTERNATIONAL
22%
3
ADVERTISING OPPORTUNITIES
Get Started Today!
discoverLosAngeles.com offers opportunities
for advertising with customizable sponsored
content, banner ads and e-newsletters
across content categories including dining,
nightlife, arts & culture, activities, sports,
and meetings & conventions.
Sales Contact
Nikki Joseph
njoseph@LATourism.org
P: 310.504.0038
C: 310.779.8244
Banner Ad Display Options:
Static Leaderboard (970x90)
Leaderboard (728x90)
Pencil Ad (970x50/970x250)
Ad Unit
Expandable Ad Unit
Expand v
Ad Unit
Skyscraper (160x600)
Medium Rectangle (300x250)
Static Rectangle (180x150)
Ad Unit
Ad Unit
Ad Unit
Slider Rotator (1020x500)
Drop-Down (180x150)
Micro Bar (120x60)
Ad Unit
Ad Unit
Ad Unit
Mobile Takeover (300x250)
Mobile Sticky Ad (320x50)
Ad Unit
Ad Unit
4
BANNER AD RATECARD
AD PLACEMENT
AD UNIT OPTIONS
RUN TIME
MEMBER RATE
NON-MEMBER RATE
discoverLosAngeles.com Pencil Ad (970x50 or 970x90)
Homepage
Expandable to (970x250)
or
Slider Rotator Image (1020x500)
or
Static Leaderboard (970x90)
Above/below rotator or footer
4 weeks
$5,000 per ad unit
$5,500 per ad unit
Dropdown Menu
Static Rectangle (180x150)
Lower right/bottom menu
4 weeks
$3,500 per ad unit
$3,850 per ad unit
Category Pages
Section/s
Static Med. Rectangle (300x250)
Related content area
or
Static Leaderboard (970x90)
Top or bottom of page
4 weeks
$1,000 per ad unit
$1,100 per ad unit
Blogs & Guides
Section/s
Static Med. Rectangle (300x250)
Related content area
or
Static Leaderboard (970x90)
Above/below Panels
or
Skyscraper (160x600)
Left hand column under social tags
4 weeks
$3,000 per ad unit
$3,300 per ad unit
Experience Builder
Micro bar (120x60)
Header panel in experience
builder - (presented by)
4 weeks
$2,500 per ad unit
$2,750 per ad unit
Promotional Pages
Section/s
Static Med. Rectangle (300x250)
Related Content Area
or
Static Leaderboard (970x90)
Above/below panels
4 weeks
$1,500 per ad unit
$1,650 per ad unit
Search Sections
Section/s
Skyscraper (160x600)
Below top search filters
or
Leaderboard (728x90)
Middle Panel/search results
or
Rectangle (180x150)
Below search filters
4 weeks
$1,000 per ad unit
$1,100 per ad unit
Meeting Section
Static Leaderboard (970x90)
4 weeks
$1,000 per ad unit
$1,100 per ad unit
Mobile Ad
Mobile Takeover (300x250)
4 weeks
$3,000 per ad unit
$3,300 per ad unit
Mobile Ad
Mobile Sticky Ad (320x50)
4 weeks
$3,000 per ad unit
$3,300 per ad unit
CUSTOM CREATIVE
Los Angeles Tourism & Convention Board can create ad materials at an additional cost.
5
EMAIL NEWSLETTERS & RATES
AD PLACEMENT
AD UNIT OPTIONS
RUN TIME
MEMBER RATE
NON-MEMBER RATE
Dedicated Email Blast
Includes:
- Header image 640x227
- Square image 196x200
- Banner image 598x100
- Copy – up to 200 words
One time
$9,000
$9,900
Sponsor Ad in Newsletter
598x100 (Consumer)
One time
$3,500 per ad unit
$3,850 per ad unit
Sponsor Event in Newsletter
98x63 (Consumer)
One time
$1,500 per ad unit
$1,650 per ad unit
Dedicated Email Blast
Includes:
- Header image 640x227
- Square image 196x200
- Banner image 598x100
- Copy – up to 200 words
One time
$7,000
$7,700
Sponsor Ad in Newsletter
598x100
One time
$3,000 per ad unit
$3,300 per ad unit
Sponsor Event in Newsletter
98x63
One time
$1,000 per ad unit
$1,100 per ad unit
Dedicated Email Blast
Includes:
- Header image 640x227
- Square image 196x200
- Banner image 598x100
- Copy – up to 200 words
One time
$8,000
$8,800
Sponsor Ad in Newsletter
598x100
One time
$3,500 per ad unit
$3,850 per ad unit
Sponsor Event in Newsletter
98x63
One time
$1,500 per ad unit
$1,650 per ad unit
discoverLosAngeles
dineL.A.
Restaurant Week
SOCIAL MEDIA RATES
Facebook/dinelafan
AD TYPE
FOLLOWERS
COST
30-40 words, Image any size 60,000+
$4,000
Facebook/losangelesfan
30-40 words, Image any size 1,100,000+
$4,000
Twitter.com/dineLA
140 Characters or less, Image
with link, any size
140 Characters or less, Image
with link, any size
37,000+
$350
83,000+
$350
Twitter.com/discoverla
CUSTOM CREATIVE
Los Angeles Tourism & Convention Board can create ad materials at an additional cost.
Dedicated Email Blast Header Image
640 x 227 px
Dedicated
EBlast Square
Image
196 x 200 px
Sponsor Ad in Email /
Dedicated Email Blast Ad
598 x 100 px
6
dineL.A. &
RESTAURANT WEEK
About dineL.A.
dineL.A. exists to promote all things food in Los Angeles.
One of the most dynamic culinary scenes in the country,
Los Angeles is home to street food and five-star restaurants;
gourmet food trucks and farm-to-table cuisine.
About dineL.A.’s Restaurant Week:
To help promote L.A.’s culinary scene, dineL.A. produces
dineL.A.’s Restaurant Week, a 14-consecutive day, non-ticketed
dining event, showcasing Los Angeles as a premier dining
destination and highlighting the diversity of culinary
experiences L.A. has to offer. Presented by the Los Angeles
Tourism & Convention Board, dineL.A.’s Restaurant Week
is designed to stimulate business and introduce new
customers to restaurants located in the many
neighborhoods throughout L.A. County.
For more information, visit:
www.discoverLosAngeles.com/dineLA
Event Details
• Event occurs twice a year: Winter & Summer
• Prix-fixe lunch & dinner menus starting at $15-$45
• Over 350 participating restaurants during each event
dineL.A.’s Restaurant Week Website
• Over 5 million online page views per event
• Average time spent on website is 7 minutes, 33 seconds
dineL.A. Consumer Profile
•
•
•
•
Affluent – Average household income $96,000
Average Age – 25-34
Gender – 58% Female, 42% Male
Attracts New Customers – 25% first time participants
3 4
DINERS
OUT OF
ORDERED
ADDITIONAL ITEMS
7
BANNER AD RATECARD
dineL.A. Homepage/Restaurant Week Rates
AD PLACEMENT
AD UNIT OPTIONS
RUN TIME
MEMBER RATE
NON-MEMBER RATE
dineL.A. Homepage
Static Leaderboard (970x90)
Top or bottom of page
4 weeks
$2,000 per ad unit
$2,200 per ad unit
Restaurant Week
Homepage Sponsorship
Slider Rotator Image (1020x500)
or
Static Leaderboard (970x90)
Middle panel or bottom of page
6 weeks
$17,000 per ad unit
$18,700 per ad unit
Restaurant Week
Mobile Ad
Mobile Sticky Ad - bottom (320x50)
6 weeks
$5,000 per ad unit
$5,500 per ad unit
Customized Opportunities
discoverLosAngeles.com/dineL.A. offers opportunities
for advertising with customizable sponsored content,
banner ads and e-newsletters within the dining category.
CUSTOM CREATIVE
Los Angeles Tourism & Convention Board can create ad materials at an additional cost.
GET S
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Sales
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Conta
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Nikki
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8
DIGITAL AD SPECS
INITIAL
DIMENSIONS
(WxH in pixels)
MAX EXPANDED
DIMENSIONS
(WxH in pixels)
MAX INITIAL
FILE LOAD SIZE
Pencil Ad
970x50 or 970x90
Expands to 970x250
40KB
Slider Rotator Image
1020x500
Does not expand
60KB
970x90
Static Leaderboard
Above/below rotator & footer
Above/below Panels
Top & bottom of page
Does not expand
40KB
Static Rectangle
Lower right/bottom menu
Below search filters
180x150
Does not expand
40KB
Character count for twitter posts:
140 characters or less (with
picture* or link optional).
Image can be any size.
Static Med. Rectangle
Related content area
300x250
Does not expand
40KB
Supported Creative File Types
160x600
Skyscraper
Left hand column under social tags.
Below top search filters
Does not expand
40KB
120x60
Micro Bar
Header panel in experience builder
Does not expand
10KB
If animated, 0:15 seconds max
Leaderboard
Does not expand
40KB
Submission Lead Time for Creative
CREATIVE
UNIT NAME
Desktop
728x90
SOCIAL MEDIA
facebook.com/losangelesfan &
facebook.com/dineLAFan
Word count for facebook posts:
30-40 words with picture*.
Image can be any size.
Twitter @discoverLA & @dineLA
PNG, JPG, GIF, SWF*
Animations
Middle Panel/search results
Mid Panel
B2B Pages, Top & Bottom Panels
5 business days
Rectangle
Below search filters
180x150
Does not expand
40KB
Article pages
Content
250 Max word count
NA
300x250
Control = “Close X”
on expanded panel
and “Expand” on
collapsed panel
30KB
Retract Feature =
Either tap to close/
expand
15KB
* only for certain ad units
Mobile
Mobile Screen Takeover
320x50
Static Adhesive ad –
bottom of screen
Font = 8pt (11px) - 16pt (21px)
Email Newsletters
Dedicated Email Blast
Header Image
640x277
Does not expand
30KB
Dedicated Email Square
196x200
Does not expand
20KB
Sponsored Email Ad
598x100
Does not expand
30KB
Content
Up to 200 words*
Does not expand
NA
*L.A. Tourism reserves the right to edit provided copy
ADVERTISING INQUIRES:
Please contact Nikki Joseph
njoseph@LATourism.org
Phone: 310.504.0038
Cell: 310.779.8244
CREATIVE SUBMISSION:
Please contact Stella Yeo
syeo@LATourism.org
Phone: 213.236.2348
9