February 11, 2008
For Immediate Release
For more information, contact Jim Copacino (jcopacino@copacino.com), 206-902-3201
C+F WINS “BEST OF SHOW” IN NATIONAL RETAIL COMPETITION
Seattle agency scores multiple creative awards for Seattle Aquarium,
REI and Seattle Mariners.
Copacino+Fujikado was the big winner at the 2008 RACIE Awards—a national creative
competition held this month at the Hilton Hotel in Chicago.
The Seattle agency took home six awards, including Best Of Show for its multi-media
campaign for the Seattle Aquarium. The RACIE awards are capstone of a three-day
conference sponsored by the Retail Advertising & Marketing Association.
The Seattle Aquarium won three gold awards and one bronze—including “Best of the
Best” honors as Best Of Show, based on a live, electronic vote by the more than 500
attendees at the awards gala.
Copacino+Fujikado also garnered a gold medal for a radio campaign for Recreation
Equipment Inc. (REI) and a bronze medal for a magazine ad for the Seattle Mariners
Team Stores.
The Seattle Aquarium campaign features Leonard, an ordinary goldfish, who wants to
swim with the exotic species in the Seattle Aquarium. The multi-media campaign
includes outdoor, radio and television ads, a MySpace page and a website.
The RACIE Awards is a spirited creative competition among some of the nation’s largest
retailers. Other winners included Best Buy, PetSmart, McDonald’s, Target, Lord & Taylor,
Hallmark and Saks Fifth Avenue.
“We’re delighted at our success in this year’s show,” says C+F co-founder Betti
Fujikado. “It demonstrates that we have the creative capabilities to compete with the
biggest brands in the country.”
The Retail Advertising & Marketing Association, a division of the National Retail
Federation, is a trade association of over 1,500 retail marketing and advertising
executives.
Copacino+Fujikado is a $5.7 million dollar agency that handles a range of clients
including Safeco Insurance, The Seattle Mariners, Nordstrom, Seattle Children’s Hospital
and Symetra Financial.