3rd Quarter 2004 Business-Facts Data Element Coverage
NOTE: Items shown with a Green background are not available on Claritas BusinessPoint, but can be obtained as an offline project. Contact Claritas at 800-234-5973, or email us
at info@claritas.com, for details.
Variable
Name
Variable
Description
Frequency Count Coverage %
3Q 2004
3Q 2004
Variable
Example
Business Identification Variables
Business Name
The name by which the business is known or under which it conducts business.
12,141,326
100.00
Godiva Chocolatier Inc.
Business ID
A unique and persistent business identifier for each business in the database.
12,141,326
100.00
479606055
Parent Company ID
The Business ID of this business' parent company, if one exists.
639,713
5.27
713845964
Ultimate Parent ID
Also known as "Ultimate ID", this variable is The Business ID of this business'
ultimate parent company, if one exists.
1,387,269
11.43
452200793
12,141,326
100.00
271100
Firmographics Variables
SIC Code
A 6-digit Standard Industrial Classification (SIC) code, based on 1987
standards for primary output activity at a given location.
SIC 1 (primary)
12,141,326
100.00
SIC 2 (secondary)
3,167,889
26.09
SIC 3 (tertiary)
1,043,413
8.59
338,241
2.79
SIC 5 (fifth)
An 8-digit North American Industry Classification System (NAICS) code,
developed by the Census Bureau as a replacement for SIC codes. The first six
digits correspond directly to the standard NAICS code. Claritas has added two
extra digits to further refine the classification and aid in mapping to the previous
SIC designation.
135,966
12,141,326
1.12
100.00
Brand Code
A 4-digit code for brand affiliation or additional sub-classification of certain SIC
codes used to identify a specialty.
12,134,137
99.94
1707 = Devoe Paint (brand)
9047 = Criminal Justice (specialty)
Chain / Franchise Code
A 4-digit code for chain/franchise affiliation or additional sub-classification of
certain SIC codes used to identify a specialty.
537,703
4.43
1906 = Home Depot (chain)
536,828
4.42
831
NA
44
12,141,326
NA
100.00
562,982
4.64
10,895,378
89.74
682,966
5.62
SIC 4 (fourth)
NAICS Code
Chain / Franchise Code 1 (primary)
Chain / Franchise Code 2 (secondary)
Business Ownership Type
Chain / Franchise Code 3 (tertiary)
Also known as Company Type, this variable identifies ownership of the
company. (The overall frequency count and coverage % is based on the
records where Business Ownership Type is known).
Government
Private Company
Public Company
Claritas Inc.
Business-Facts 3Q 2004
31192001
Public Company
Page 1
Variable
Name
Variable
Description
Unknown
Frequency Count Coverage %
3Q 2004
3Q 2004
0
0.00
Variable
Example
Firmographics Variables (continued)
Business Size Indicator
Size indicator of this business for selected industries: Schools (enrollment),
Hospitals (# rooms), Hotels (# beds), Nursing Homes (# beds). For
Restaurants, the field describes the main theme of the restaurant.
Fortune 1000 Ranking
Indicates Fortune 1000 rank.
Non-member
Government Entity Level
Fortune 1000 member
Also known as "Government Segment Code", this variable identifies level of a
government entity.
12,141,326
100.00
Fortune 1000 Member
11,615,357
95.67
525,969
563,265
4.33
4.64
91,892
0.76
83,215
0.69
141,042
1.16
247,116
12,141,326
2.03
100.00
Very Good
2,014,008
16.59
Good
3,158,470
26.01
Satisfactory
2,710,522
22.33
Institutional or Government
1,322,313
10.89
Municipal
Also known as "Credit Code", this variable is a modeled indicator of probable
ability to pay. Based on business demographic factors such as number of
employees, years in business, industry stability and barriers to entry, and
government data. While they do not reflect actual payment history, the ratings
are a good starting point. We recommend these ratings not be the sole factor
used in making a credit decision, especially for larger dollar amounts.
Unknown
Also known as "Ad Type", this variable is a code corresponding to the size of
the business's ad in the yellow pages (from the smallest, Regular, to the
largest, Display). Could be used for estimation of an approximate size of
businesses, especially the smaller ones - the bigger the ad, the bigger the
business.
Regular
Bold
Column
Claritas Inc.
SIC 5812 (restaurants): M = Irish,
SIC 7011 (hotels): C = 50-99 rooms
State
Professional
Size of Yellow Page Ad
2.79
Federal
County
Credit Rating
338,449
0
0.00
2,936,013
12,141,326
24.18
100.00
7,410,852
61.04
915,258
7.54
1,288,162
10.61
Display
1,098,437
9.05
Unknown
1,428,617
11.76
Business-Facts 3Q 2004
County
Satisfactory
Display
Page 2
Variable
Name
First Year in Yellow Pages
Variable
Description
Also known as "Year of 1st Appearance", this variable indicates the year in
which the ad for this record first appeared in the yellow pages. Includes
information about sizes of ads placed from 1988 to present. Could be used for
estimation of an approximate creditworthiness of businesses, especially the
smaller ones - the longer in the Yellow Pages, the more stable the business.
Frequency Count Coverage %
3Q 2004
3Q 2004
12,141,326
100.00
Variable
Example
1991
Firmographics Variables (continued)
Employees Here
Also known as "Employment at This Location", this variable indicates the
number of employees who work at this location.
12,141,326
100.00
1-4 employees
6,279,335
51.72
5-9 employees
2,683,809
22.10
10-14 employees
916,082
7.54
15-19 employees
493,780
4.06
20-49 employees
880,882
7.26
50-99 employees
290,096
2.39
100-249 employees
143,306
1.18
250-499 employees
35,859
0.30
500-999 employees
12,142
0.10
1,000-2,499 employees
5,530
0.05
2,500-9,999 employees
1,898
0.02
110
0.00
398,497
12,141,326
3.28
100.00
1-4 employees
5,890,798
48.52
5-9 employees
2,313,829
19.06
10-14 employees
743,472
6.12
15-19 employees
397,269
3.27
20-49 employees
685,308
5.64
50-99 employees
228,960
1.89
100-249 employees
126,918
1.04
250-499 employees
60,419
0.50
10,000+ employees
Employees Total
Unknown
Also known as "Employment for All Locations", this variable indicates the total
number of employees at all locations of the company.
500-999 employees
Home-based Business Flag
64,458
0.53
1,000-2,499 employees
108,723
0.90
2,500-9,999 employees
240,069
1.98
10,000+ employees
882,690
7.27
398,413
12,141,326
3.28
100.00
10,998,389
90.59
Unknown
Also known as "Business at Home", this variable indicates a home-based
business.
Not home-based business
Claritas Inc.
Business-Facts 3Q 2004
25
23,660
A Home Business
Page 3
Variable
Name
Foreign Ownership Flag
Variable
Description
Yes, home-based business
Also known as "Foreign Owned", this variable indicates whether the company
has a foreign affiliation.
Non-foreign Owner
Sales Here
Foreign Owner
Sales only for this location.
99.99
1,248
12,141,326
0.01
100.00
5,672,979
46.72
19.13
$1,000,000 - 2,499,000
1,923,493
15.84
$2,500,000 - 4,999,000
631,958
5.21
$5,000,000 - 9,999,000
274,284
2.26
$10,000,000 - 49,999,000
197,463
1.63
$50,000,000 - 99,999,000
13,709
0.11
7,168
0.06
147
0.00
1,097,884
12,141,326
9.04
100.00
$1,000 - 499,000
5,327,919
43.88
$500,000 - 999,000
1,995,023
16.43
$1,000,000 - 2,499,000
1,634,311
13.46
$2,500,000 - 4,999,000
515,476
4.25
Unknown
Aggregate sales for the entire corporate family.
$5,000,000 - 9,999,000
253,234
2.09
$10,000,000 - 49,999,000
226,421
1.86
65,089
0.54
$100,000,000 - 999,999,000
291,308
2.40
$1,000,000,000+
740,763
6.10
1,091,782
12,141,326
8.99
100.00
11,171,446
92.01
969,880
12,141,326
7.99
100.00
11,886,295
97.90
255,031
2.10
Unknown
Also known as "Female Owned Business", this variable indicates a female
owner present.
Non-female Owned
Female Owned
Also known as "Growing Company", this variable indicates a 10% or more
annual increase in employment for companies with more than 3 employees,
determined by comparing employment sizes gathered over several cycles of
telephone verification.
Non-growing Company
Growing Company
Claritas Inc.
12,140,078
2,322,241
$50,000,000 - 99,999,000
Growing Business Flag
9.41
100.00
$500,000 - 999,000
$1,000,000,000+
Female Business Owner Flag
1,142,937
12,141,326
$1,000 - 499,000
$100,000,000 - 999,999,000
Sales Total
Frequency Count Coverage %
3Q 2004
3Q 2004
Business-Facts 3Q 2004
Variable
Example
Non-foreign Owner
2100000
1987200000
Female Owned
Growing Company
Page 4
Variable
Name
Variable
Description
Frequency Count Coverage %
3Q 2004
3Q 2004
Variable
Example
Location Variables
Primary Address - Street
Primary Address - City
Also known as "Address", this variable indicates Street address or PO Box
number. May include an address supplement, such as suite, floor, or
apartment.
12,141,326
100.00
Addresses without Suite Number
9,678,261
79.71
Addresses with Suite Number
1,944,967
16.02
518,098
12,141,326
4.27
100.00
Philadelphia
Addresses, totally blank
Also known as "Zip Code Place Name", this variable indicates town or
municipality in which primary address is situated.
723 OCEAN BEACH HWY
Primary Address - Zip
USPS ZIP code for primary address.
12,141,326
100.00
19149
Primary Address - Zip+4
USPS ZIP-4 extension for primary address.
10,854,374
89.40
1301
Primary Address - Carrier Route
Carrier route for primary address as assigned by the USPS.
12,141,326
100.00
C028
Primary Address - County
County for primary address.
12,141,326
100.00
Johnson County
Primary Address - State
State for primary address.
12,141,326
100.00
Mississippi
Primary Address - County FIPS Code
County FIPS code for primary address.
12,141,326
100.00
187
Primary Address - State FIPS Code
State FIPS code for primary address.
12,141,326
100.00
51
Latitude
Geographic latitude in decimal degrees. Assigned using either TIGER or GDT
codes for closest match: addresses, ZIP+4, ZIP+2 or ZIP Code centroids.
12,141,326
100.00
40.044956
Longitude
Geographic longitude in decimal degrees. Assigned using either TIGER or GDT
codes for closest match: addresses, ZIP+4, ZIP+2 or ZIP Code centroids.
12,141,326
100.00
-75.055463
Geocoding Accuracy
Also known as "Match Flag", this variable indicates level of geocoding accuracy
attained for location.
12,141,326
100.00
1
10,648,249
87.71
21,165
0.17
1.69
1-5:
Street accuracy
20-21:
Intersection accuracy
35-37:
ZIP+4 accuracy
205,274
42-49:
ZIP+2 accuracy
132,462
1.09
50-52:
ZIP code centroid
Combined Block Group / Tract Geocode Census tract and block for this location.
1,134,176
12,141,326
9.34
100.00
0002358899
Mailable Address
12,141,326
100.00
Deliverable by USPS
This variable indicates records meeting USPS 3rd class delivery standards (i.e.
a mailable address)
Not deliverable by USPS 3rd class delivery standards
Location Type
Deliverable by USPS 3rd class delivery standards
Identifies relationship within corporate family or type of business location.
Headquarters
Branch
Subsidiary
Single location
Claritas Inc.
Business-Facts 3Q 2004
721,955
5.95
11,419,371
12,141,326
94.05
100.00
25,006
0.21
1,338,564
11.02
23,699
0.20
10,754,057
88.57
Subsidiary
Page 5
Variable
Name
Variable
Description
Frequency Count Coverage %
3Q 2004
3Q 2004
Variable
Example
Location Variables (continued)
Site ID
Also known as "Related Businesses at Unique Address", this variable indicates
if there is a related business at the same address that shares corporate
linkage, same contact, and/or phone number. Can be called "corporate linkage
for small businesses". E.g. - if the same person owns more than one business
and are located in the same building, sharing facilities, phone lines, etc.
1,804,885
14.87
479606055
Contact Information Variables
Phone Number
Phone number for this business, with area code.
12,123,727
99.86
215-6247075
Fax Number
Fax number for this business, with area code.
3,615,329
29.78
620-4089544
Contact Name
Name of highest-ranking individual at this location.
8,659,518
71.32
John Doe
Contact Title
Title of primary contact at this location.
8,537,453
70.32
President
Contact Gender
The gender of the primary contact person.
12,141,326
100.00
Male
Female
2,389,506
19.68
Male
6,155,758
50.70
Unknown
3,596,062
29.62
12,141,326
100.00
Data Update Variables
New / Changed Records
Indicates if core elements (name, address, telephone) are new, changed or
unchanged since the last update.
New records
104,720
0.86
Changed records
856,362
7.05
11,180,244
92.09
Old records
Claritas Inc.
Business-Facts 3Q 2004
Changed
Page 6