Case Study International Design Center Location Naples, FL Product Optra Features and benefits •Mulitfaceted and segmented reflector provides 95% reflectivity and superior control •Collimating lens focuses light into the main beam for low glare and uniform illumination •Maximum lamp utilization allows for maximum fixture spacing •Full Cutoff distribution •Unique design compliments any architecture •Two housing sizes for variety of applications •Available in efficient E-HID, LED and dual lamp EONS systems •Optical head equipped with electrical disconnect •Constructed of die-cast aluminum •IP65 rated Construction Order logic: OPP-400-S-277-PTTR-BLK Optra is the result of decades of optical study and design to create industry-leading efficiency and performance. Project Info Job Name IDC Location Naples, Florida Philips Wide-Lite Product Optra Background Solution The International Design Center serves as the interior design hub of Philips Wide-Lite recommended the Optra site and area luminaire for the Southeast, and houses over 80 specialized showrooms. The 38 acre the design center. Optra features a revolutionary collimating lens and an site houses 250,000 square feet of display space, stores and offices for efficient reflector to provide uniform illumination without uncomfortable interior design professionals and consumers. glare. The optics utilize lamp output to the fullest, allowing for maximum fixture spacing. Challenge As a Mecca for interior design professionals and consumers alike, the Benefit architects of this facility wanted a fixture that performed well and Optra’s industry-leading performance far surpassed the competition in accentuated the style of the area. They wanted to illuminate the space looks and performance. By deciding to go with Optra, 30% less fixtures with as much light as possible, without crowding the lawn with light needed to be installed. This means 30% less energy consumption and fixtures that would take away from the overall aesthetic of the center. maintenance costs compared to the competition. © 2013 Koninklijke Philips N.V. (Royal Philips). All rights reserved. Specifications are subject to change without notice. www.philips.com/luminaires 06/13 Philips Lighting Company 200 Franklin Square Drive Somerset, NJ 08873 Phone: 855-486-2216 Philips Lighting Company 281 Hillmount Road Markham ON, Canada L6C 2S3 Phone: 800-668-9008