Key Performance Indicators Measures Passengers per service kilometre 1 Use of public transport increases Metropolitan service coverage Initial boardings Trips per capita Customer satisfaction index 2 Service reliability is maintained at a high level Benchmarking Availability of rollingstock to perform required service 3 Customer satisfaction is maintained Service reliability Customer perception of safety Notifiable occurrences Lost-time injury/disease (LTI/D incident rate) 4 Safety incidents per million passengers decrease Lost-time injury severity rate Return-to-work rate Percentage of managers trained in OSH and injury-management responsibilities Pass service inspections (school buses) Monitor costs (longitudinal tracking), maintenance and upgrade costs Absenteeism and turnover rate 7 Improve diversity across the workforce Diversity index 8 Customer-focussed communications and marketing Passenger Satisfaction Monitor 9 Obligations under the lease are adhered to Five-year independent audit G OV ERNME WE TE S OV ERNME N THE S TE LI A OF WE enquire@pta.wa.gov.au www.pta.gov.au Telephone (09) 9326 2000 G T Public Transport Centre, West Parade, Perth, WA 6000 PO Box 8125, Perth Business Centre, Perth, WA 6849 RN AUST RA Public Transport Authority N OF Total cost of managing residual freight issues T 10 Residual freight issues are managed effectively Lease breaches A Increase in staff engagement Asset utilisation LI 6 Operating cost per passenger kilometre/or students carried THE 5 Assets and financial resources are managed effectively to meet business objectives RN AUST RA Public Transport Authority Public Transport Authority Strategic Plan The Transport Portfolio The Government of Western Australia is committed to improving the service delivery of an integrated public passenger transport system and increasing the uptake of services by the public. The Public Transport Authority (PTA) forms part of the Transport Portfolio. The Portfolio aims to achieve the following objectives: 1. An integrated, efficient and sustainable transport system; 2. An efficient and effective integrated transport service delivery; 3. A coordinated approach to transport policy development and implementation; and 4. Integrated State-wide transport planning. Customer Service Charter PTA key agency outcomes: Output 1 Metropolitan and regional passenger service Increase the use of public transport. Outcomes • Customers who are satisfied with the quality of services. • Increased use of public transport. Output 2 Country passenger rail and coach service Output 3 Regional school bus service • An extremely high safety standard. • A committed workforce prepared for current and future needs. • A cost-effective service. Rail corridor and residual freight issues management he PTA is committed to providing a T quality passenger transport service to the public. • he PTA will plan and provide transport T systems that respect the environment and improve sustainability. • ur buses, coaches, trains, ferries O and facilities will be clean and well presented. • he PTA will plan and review passenger T transport services in consultation with the community to get the best results. • • • ur staff and contractors will treat O customers in a respectful and professional manner. urrent information about all PTA C services will be available from customer service staff, brochures, timetables, our call centres and our website. o help us improve our services we T value your feedback on our PTA Commentline, 13 16 08, or via our web links, www.pta.wa.gov.au or for specific Transperth business, www.transperth.wa.gov.au • Effective organisational management. • The long-term value of the rail corridor is protected Output 4 • and the railway remains fit for purpose during and after the current lease • Residual freight issues managed effectively. • ur bus, coach, train and ferry staff O and contractors will be focussed on delivering safe and reliable services. POSITIONING Connecting people and places VISION COMMUNICATIONS To make public transport the number one choice for connecting people and places The EXTERNAL brand values and brand personality used in PTA communications PURPOSE To provide safe, customer-focussed, efficient and cost-effective transport services PARTNERSHIPS • • • • e are true business W partners We are part of the community We understand our customers and invest in their future We value, recognise and encourage our employees to reach their full potential EXCELLENCE COMMUNICATION We strive for excellence in our: • People • Infrastructure and fleet • Customer service • Leadership • Safety • We understand that quality information can flow only through a two-way process • We value the needs and opinions of all our people • We ensure our communication is accessible for all our people and customers CUSTOMERS The pillars upon which the PTA’s relationship with the customer is based CULTURE VALUES RESPECT RECOGNITION INTEGRITY SAFETY SUSTAINABILITY We value and respect our customers, suppliers and each other We recognise each other for achievement, initiative and innovation We are honest and ethical We are committed to safety and protecting your future We consider the long-term economic, social and environmental impact of everything we do The values that drive the INTERNAL culture of the PTA PTA key result areas Customer-focussed public transport services Key objectives: • Provide new and improved transport services that meet the needs and expectations of the community. • Strengthen the customer-focus culture of the PTA. • Continuously improve safety and personal security standards. • Maintain a high level of service reliability. Efficient business management Key objectives: • Ensure information and knowledge system are appropriate to support service delivery. • Use assets and financial resources effectively. • Capture, analyse and report on information for improved decision-making capability. Communications and marketing Key objectives: • Educate and engage the community about the benefits of public transport • Influence decision-makers on the benefits and costs of public transport. • Deliver information to customers and employees when they need it and how they need it. Our People Key objectives: • Recruit, develop and retain the right people with the right skills. • Build leadership and management capability. • Enhance the onePTA culture and increase employee engagement. • Ensure the safety of our people. Asset management Key objectives: • Implement a strategic asset management framework. • Strategically plan and manage assets to meet business needs. • Select, deliver and manage assets on a whole-of-life basis ensuring they are safe, accessible and reliable. • Undertake best-practice project management.