IEEE CommSoc SCV 3G Spells Deconstruction for the Wireless Industry 14 April 1999 Ravi Subramanian, Ph.D. 10350 S. De Anza Blvd. Cupertino, CA 95014, USA email: ravis@morphics.com © 1999 Morphics Technology, Inc. (RS.1) Outline ❑ Introduction ❑ The Vertical Industry Chain ● Service Providers ● Equipment Manufacturers ● Semiconductor Houses ❑ Deconstruction ❑ Enabling Technologies for 3G (oops…>2G) ❑ SW Radio- Myths and Realities ❑ Rules of Competition © 1999 Morphics Technology, Inc. (RS.2) The Evolution of Consumer Acceptance Percentage of Population Who Own Or Have Access To Products/Services (in US) 100% Television 90 Electricity Air Travel Telephone Radio Microwave 80 VCR 70 Automobile 60 50 40 Cell Phones 30 Internet PCs 20 10 0 0 10 © 1999 Morphics Technology, Inc. 20 30 40 50 60 70 80 90 100 Years Source: C. Farill, 1998 (RS.3) Wireless Market Growth Worldwide cellular & PCS subscribers are projected to grow to over 800 million* by 2002. Subscribers (m) 900 800 700 600 500 400 300 200 100 0 1998 1999 2000 2001 2002 . *Strategis, Herschel Shosteck, Dataquest, Nokia, Ericsson © 1999 Morphics Technology, Inc. (RS.4) Moving To A Data-Pipe-Centric World G lo b al U n it S ales F o recast C e llular/P C S Hands e ts and P e rs o nal C o mpute rs 450 400 350 300 m illions 250 of units 200 150 handsets Series1 Series2 PCs 100 50 0 1 1996 2 1997 3 1998 4 5 2001 6 2002 2003 7 1999 2000 Ye a r Handset market is projected to be worth $60 Billion by 2002! © 1999 Morphics Technology, Inc. Source: BT Alex Brown, Morgan Stanley, ITU, Ericsson, Nokia, Strategis Notes: 1999-2003 are estimates (RS.5) Base Station Shipments Network growth will drive sales of base stations and will approach $36B by 2002. 40 35 30 Basestation 25 Shipments 20 ($B) 15 10 5 0 1998 1999 2000 2001 2002 Enterprise base stations will drive this market strongly *ABI, Dataquest, Nokia, Ericsson © 1999 Morphics Technology, Inc. (RS.6) The Turning Point U S L o n g D istan ce T raffic (B illio n s o f G ig ab its /year) 12 10 8 vo ice 6 data 4 2 0 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Year Source: BT Alex Brown, Nortel, Lucent, Telcordia © 1999 Morphics Technology, Inc. (RS.7) The Industry Chain Service Consumer Network Operator PHILIPS Equipment Manufacturer Semiconductor House SEIMENS Enabling Technology Providers © 1999 Morphics Technology, Inc. (RS.8) Profits In This Chain $ Billions Wireless Industry Operating Profits 16 14 12 10 8 6 4 2 0 OEM Profits NetOp Profits Semi Profits 1996 1997 1998 1999 2000 2001 2002 Sources: © 1999 Morphics Technology, Inc. EMC Database, Salomon Smith-Barney Research, BT Alex.Brown Research, Strategis, Herschel Shosteck Associates, Wireless Industry 10K Reports (RS.9) Network Operators ❑ It’s all about owning the market for global telecom minutes ● Wireless will grow to an estimated 25-30% of global telecom minutes [Strategis, 1997] ● 25% of wireless traffic will be data by 2002 ❑ Major players have a worldwide plan (function of bal. sheet) ● Today, 95+% of network operators= service provider ● Network Operators ● Consolidation brings multistandard properties worldwide ● Infrastructure investment protection ● Future-proofing handsets ● Service Operators ● Evolve to providing value-added services over plant ● Evolution to a software business model ❑ Their suppliers are beginning to compete with them © 1999 Morphics Technology, Inc. (RS.10) Equipment Manufacturers ❑ Equipment manufacturers are facing an explosion in standards ❑ New standards are driving new product architectures ❑ New product architectures driving new silicon solutions ❑ Control of the product <-> control of the product architecture <-> silicon architects in system houses ❑ Equip manufacturers are financing more and more of their sales-> moving to operating the network © 1999 Morphics Technology, Inc. (RS.11) Equipment Manufacturer Challenges Winning Means Capturing Profits By Being To Market First! 100% 100% 90% 78% 80% % P ro fit G ain e d 96% 70% 60% 50% 40% 30% 20% Time to Market 20% 10% 0% E v e ry th in g R ig h t © 1999 Morphics Technology, Inc. In c re a s e In c re a s e p a rt D e v e lo p m e n t cost9% B udgetby 50% L a te b y 8 M o n th s source: McKinsey & Co. (RS.12) Semiconductor Houses…Are Stretched! ❑ Every new standard is getting more and more complex ● AMPS->GSM 10x ● GSM->IS-95CDMA 10x ● IS-95CDMA->UTRA 10x ❑ The time it takes to design the new standard-specific silicon platform is growing ❑ The wireless system becomes a “commoditized chip” faster © 1999 Morphics Technology, Inc. (RS.13) So What Types of Chips Bring High Margins? The Value-Added T h e V a lu e -A d d C Chain h a in In S yste mIn -IC sSystem ICs 12000 10000 R e ve n u e $/w afe r 8000 6000 4000 2000 0 F o u n d ry S e rv ic e s A S IC C a ta lo g /C u s to m S u b -s y s te m S o lu tio n s P ro d u ct Source: Dataquest, 1998 © 1999 Morphics Technology, Inc. (RS.14) System-On-A-Chip Design Is Bringing Change Semiconductor Vendors System Companies System Companies © 1999 Morphics Technology, Inc. Semiconductor Vendor (RS.15) The Deconstruction of The Semiconductor Industry Phase 1 Full Integration 1960s Phase 2 Traditional 1970s Phase 3 Fabless 1980s Phase 4 Chipless 1990s Sales & Distribution Sales & Distribution Sales & Distribution Sales & Distribution Intellectual Property Intellectual Property Intellectual Property Intellectual Property Fabrication Fabrication Fabrication Fabrication CAD Tools CAD Tools CAD Tools CAD Tools Manufacturing Equip Manufacturing Equip Manufacturing Equip Manufacturing Equip © 1999 Morphics Technology, Inc. (RS.16) Semiconductor IP Industry ❑ A new stage in the evolution of semiconductor industry ● semiconductor house ● fabless semiconductor house ● fabless, chipless semiconductor house= SIP ❑ SIP business model similar to that of software company ❑ Digital SIP companies are establishing the business models ❑ Analog SIP companies are starting up © 1999 Morphics Technology, Inc. (RS.17) Ingredients for SIP Success ❑ Serving A Unique Need In The Market ● Need to systematically deal with critical functionality in product ● System vendors define the need ● Provide key technology differentiator ❑ Attacking a Large Market ❑ Building Significant Barriers to Entry ● Unique technology and design methodology ● Offer a substantially better solution at competitive prices ● Substantial and growing patent portfolio ❑ Establishing Appropriate Business Models © 1999 Morphics Technology, Inc. (RS.18) Post-Deconstruction Service Consumer Service Consumer Network Operator Service Provider Global Network Operator Regional Network Operator Equipment Manufacturer Equipment Manufacturer Semiconductor House © 1999 Morphics Technology, Inc. Tier2/3 Equipment Manufacturer Semiconductor IP Provider System-IC Semiconductor House Mega Semiconductor Foundry (RS.19) UMTS Pico-Cell BTS BTS RAS RAS Pico-Cell Micro-Cell Mobile Network B-ISDN, ATM MTS MSC / CSS IWU LE MSCP Pico-Cell BTS Fixed Network BTS MSCP CSS BTS RAS fixed Network: B-ISDN, ATM MSCP MSDP Macro-Cell MSDP IWU LE PSTN, ISDN, PSPDN RAS BTS Global Satellite Suburban Urban In-Building Micro-Cell Pico-Cell Macro-Cell Wired Terminal W=750g V=500cc “Jacket pocket phone” 700 grams W=450g V=330cc “Real pocket phone” W=250g V=200cc 85 86 87 88 89 90 91 92 93 Di g it al HP A n alo g HP W=150-200g V=100-150cc 94 95 96 Information Bit Rate, Mbits/sec “Briefcase phone” 100.0 10.0 WLAN 1.0 0.1 CORDLESS (CT, W-PBX, WLL) 0.01 Office or Building Room Indoors © 1999 Morphics Technology, Inc. MBS UMTS CELLULAR Stationary Walking Vehicle Outdoors (RS.20) Cellular Standards 2G 3G 2.5G ● GSM ● GPRS ● ETSI UTRA ● DCS1800 ● HCSD ● ARIB W-CDMA ● PCS1900 ● IS-95 MDR ● TIA cdma2000 ● IS-95 ● IS-95 HDR ● W-TDMA (UWC) ● IS-54B ● IS-136 HS ● IS-136 ● PDC CIRCUIT VOICE NARROWBAND © 1999 Morphics Technology, Inc. PACKET DATA WIDEBAND (RS.21) Wireless Hardware Platforms CMOS Digital Implementation is increasing DSP Control Processor Digital © 1999 Morphics Technology, Inc. Digital Hardwired ASIC RF IF Analog (RS.22) Multi-Standard Silicon Architectures Current product architectures in common use support single standards -multiple standards, need 3 key issues to be addressed. Codec Base Band Processor VOICE DSP Micro M E M MS HW Modem DATA Signal Conversion MBW ADC ADC Radio Transceiver IF MF RF Radio MBW DAC DAC Single chip Multi-Standard Baseband 1. Multi-Standard Digital Modem 2. Multiple-Bandwidth Signal Conversion 3. Multiple Frequency Radio Transceiver All-digital transceiver capability for multiple standards and scaleable data rates. An ADC/DAC element that is variable in BW and resolution allowing support of multiple standards. Radio Frequency (RF) section capable of operating over the 800/900/1800/1900/2000 bands. Multiple Bandwidth and multiple carrier issues are being supported BUT, multi-standard receivers and modems are not! © 1999 Morphics Technology, Inc. (RS.23) System Partitioning Tradeoffs System tradeoffs in partitioning are based on the following criteria: Software Instruction Processing Maximize Flexibility Minimize Development Time Minimize Risk Maximize Design Reuse Programmable, low-speed signal processing and control functions Signal Speech Coding Encryption Control Protocol Stack User Interface... FLEXIBLE © 1999 Morphics Technology, Inc. Signal Processor “DSP” Control Processor Microcontroller Hardwired Logic Processing Maximize Speed Minimize Power Consumption Minimize Cost Minimize Size Memory: SRAM, DRAM, FLASH, Cache ROM Dedicated Logic typically Hardwired Power efficient, high-speed signal processing and fixed algorithms Signal High-speed Modulation Viterbi Decoding Channel Estimation Matched Filtering Synchronization Deinterleave Equalization Encryption HARDWIRED (RS.24) Exploring The Target Architecture Space uP/DSP core bus based D/A RAM A/D P->S ROM S->P uP core degree of resource sharing SOFTWARE multiplexor-based pipeline proc/ parallel HW ALU register operation HARDWARE 1 © 1999 Morphics Technology, Inc. 10 100 multiplexor 1000 No. of clock cycles/ data sample (RS.25) A View of Terminal Architecture Today PDC memory Algorithmic Coprocessors Algorithmic Coprocessors DMA GSM uP core DSP core peripherals ADC/ DAC IS-95 RF/IF Subsystem © 1999 Morphics Technology, Inc. (RS.26) A View of Base-Station Architecture 1900 MHz 800 MHz A B A A B Antenna System D B E F C Antenna System RF/IF RF/IF Tuner RF/IF Tuner Block-Spectrum Tuner Block-Spectrum A/D Block-Spectrum A/D A/D RF/IF RF/IF multiple sectors Tuner RF/IF Tuner multi-band Block-Spectrum Tuner Block-Spectrum A/D Block-Spectrum A/D A/D multiple sectors multi-band HIGH-SPEED DIGITAL BUS ... Modular/Parameterizable •per carrier •per TDMA time-slot •per CDMA code © 1999 Morphics Technology, Inc. T1 /E 1 (RS.27) Base-Station Architecture Channel Channel Cluster Processor ChannelCluster Channel N users N users Processor N users N users Combiner A/D α S I G N A L Combiner β γ © 1999 Morphics Technology, Inc. BUS INTERFACE CONTROLLER Cluster Controller Channel Channel Cluster Processor Channel Channel Cluster N users N users Processor N users N users A/D R O U T E R Combiner ... ... BUS INTERFACE CONTROLLER T D M Cluster Controller B U S Channel Channel Cluster Processor Channel Channel Cluster N users N users Processor N users N users A/D ... BUS INTERFACE CONTROLLER Cluster Controller (RS.28) Evolution of Base-Station Architectures Single channel Single RF Carrier RF Down-conversion IF Channel Processing IQ Demodulation A/D Conversion Single channel IF Channel Filtering IQ Demodulation coprocessors Single RF Carrier RF Down-conversion A/D Conversion A/D Conversion DDC and Channel Filtering coprocessors IF Channel Filtering © 1999 Morphics Technology, Inc. DDC and Channel Filtering coprocessors A/D Conversion DSP-based Digital Modem Multi channel Multi RF Carrier RF Down-conversion DSP-based Digital Modem Multi channel Single RF Carrier RF Down-conversion DSP-based Digital Modem DSP-based Digital Modem (RS.29) Going Wideband: Shannon vs. Moore Algorithmic Complexity (Shannon’s Law) 10000000 1000000 Processor Performance (Moore’s Law) 100000 10000 1000 100 10 Battery Capacity 20 20 16 20 12 20 08 20 04 20 00 20 96 19 92 19 88 19 19 19 80 84 1 Source: Data compiled from multiple sources (avail on request) © 1999 Morphics Technology, Inc. (RS.30) Software Radio Software Radio Is A Collection of Technologies That Enable Programmable System Architectures for Wireless Networks ❏ RF- Linear wideband multicarrier RF Tx/Rx ❏ MCLPA, WBLNA, mixers ❏ Conversion- Linear wideband high dynamic-range converters ❏ high SFDR, low IMD ❏ High-speed digital bus communication infrastructure ❏ Modular, multi-protocol, multi-channel, multi-data-rate programmable digital modem processors ❏ per carrier, per time-slot, per code slot ❑ SW programmer’s view of radio signal processing system © 1999 Morphics Technology, Inc. (RS.31) Features of Software Radios ❑ Offer enhanced capabilities using software-based processing ● Flexibility: agility across functions, services, standards ● multimode ● multiband ● Adaptability: adaptive link control based on channel conditions ● modulation ● reception ● interference-control ❑ Realize these capabilities with a consistent SW programmer’s model for a terminal © 1999 Morphics Technology, Inc. (RS.32) Evolution of Soft-Processing A/D RF INNER RECEIVER IF D/A -Parameter estimation -Signal detection OUTER RECEIVER -channel decoder DATA INTFC SOURCE CODEC MMI CONTROL © 1999 Morphics Technology, Inc. (RS.33) SW Multistandard Solution Applying instruction-set processor architectures to all baseband processing would be desireable... IF RF IF RF IF RF DSP Control Processor Programmable Analog Viable approach for some 2G systems. Not viable for 2.5 to 3G systems primarily due to: -power W/m3 -cost Not a viable implementation for terminals © 1999 Morphics Technology, Inc. (RS.34) Digital Signal Processors ❑ Competition has moved on from raw MIPS to architecture ❑ New criteria: ● the ‘power-dissipation cost” of “computational power” ● Over the last 7 years, in DSP for wireless, the name of the game was mA/MOP ● Today, everyone MUST focus on computational efficiency! ❑ Architecture battles: ● RISC v CISC ● DSP v NSP ● Superscalar v VLIW ❑ Design aiming at optimum speed, not ultimate speed [1] [1] C.M. Huizer, “Optimized Application of Submicron CMOS for VLSI Logic- A Systems Perspective,” Proc. CICC, 1987. © 1999 Morphics Technology, Inc. (RS.35) Digital Signal Processor Performance 1 .0 0 0 E + 1 2 1 .0 0 0 E + 1 1 memory Normalized processor speed Transistors/chip 1 .0 0 0 E + 1 0 1 .0 0 0 E + 0 9 1 .0 0 0 E + 0 8 microprocessor/DSP 1 .0 0 0 E + 0 7 100 m e m o ry 1 .0 0 0 E + 0 6 10 1 .0 0 0 E + 0 5 1 1 .0 0 0 E + 0 4 p ro ce sso rs mA/ MIP 0.1 computational efficiency 1 .0 0 0 E + 0 3 1 .0 0 0 E + 0 2 0.01 0.001 1 .0 0 0 E + 0 1 1 .0 0 0 E + 0 0 1 3 1960 5 7 9 1970 1 1 1 3 1 5 1 7 1 9 1980 2 1 2 3 2 5 2 7 2 91990 3 1 3 3 3 5 3 7 3 92000 4 1 4 3 4 5 4 7 4 2010 9 51 Sources: Proc ISSCC, ICSPAT, DAC, DSPWorld © 1999 Morphics Technology, Inc. (RS.36) HW Multistandard Solutions The common approach to hardware design involves: multiple ASIC’s to support each standard. DSP Control Processor Programmable Digital Hardwired ASIC Digital Hardwired ASIC Digital Hardwired ASIC Unique Combinations IF RF IF RF IF RF Analog Hardwired implementation is not flexible or upgradeable. Creating new chipsets for every technology combination critically challenges available industry design resources! © 1999 Morphics Technology, Inc. (RS.37) And Reconfigurable Systems Are Beginning To Make Economic Sense…Beyond Prototype ❑ Price, Performance, and Density Trends (eg. FPGA) Density Speed Price Less than 0.2cents/gate for 10, 000gates by 2000 Over 250,000 gates by 2000 For designs requiring less than 100,000 gates, programable logic will become the dominant choice Over 250MHz by 2000 1990 1992 © 1999 Morphics Technology, Inc. 1994 1996 1998 2000 Source: Dataquest,(RS.38) 1997 Or Are They? ❑ What has changed: ● Moore’s Law driven improvements in density, performance, & cost ● Design software evolving slowly away from ASIC ● Systems integration ❑ What has not! ● 120 transistors / gate: Ouch!!!! ● Business model of selling tens to millions! © 1999 Morphics Technology, Inc. (RS.39) Advances(?) In Reconfigurable Logic ❑ Process ● Not free anymore. ❑ Circuits ● Possible increased static power consumption. Possible lower capacity or higher cost than Moore’s Law would give. ❑ Architecture ● New architecture needed for speed ❑ Software ● More problems relegated to CAD tools! FPGA starting to be used as a process driver! © 1999 Morphics Technology, Inc. (RS.40) Systematic & Scaleable Design Alternatives Market Drivers Finite State Machine 70’s 1. Size and types of functions growing: Wideband! 2. Harder to differentiate through algorithms 3. Time to market limited by non systematic design 4. Systematic, scaleable design alternative available? Control Processor MCU Core Signal Processor DSP Core Memory: SRAM, DRAM, FLASH, Cache ROM Dedicated System Logic On Chip ASIC 90’s Dedicated System Logic 80’s Bit Slice Machine © 1999 Morphics Technology, Inc. Programmable Systems On A Chip (RS.41) Thank You ! © 1999 Morphics Technology, Inc. (RS.42)