Final Examination
Semester 3 / Year 2011
COURSE
COURSE CODE
TIME
DEPARTMENT
LECTURER
: ORGANIZATIONAL COMMUNICATION
: JOUR2073
: 2 1/2 HOURS
: JOURNALISM AND COMMUNICATION STUDIES
: NEW KUWI HOI
Student’s ID
Batch No.
:
:
Notes to candidates:
1) The question paper consists of 3 sections and 5 pages
2) Answer all questions.
3) Return the question paper with your answer booklet.
ORGANIZATIONAL COMMUNICATION
Section A: Multiple Choice Questions. Answer ALL questions (40 marks)
1. The three main approaches to organizational communication are…
A.
B.
C.
D.
Classical, Human Relations and Social Action
Classical, Human relations and Human resources.
Human Relations, Social Action and Scientific Management
Contingency, Social Action and Classical
2. The approach to the structure and management of organizations, which emphasizes
the formal structure, hierarchy of management the technical requirements and the
assumption of the rational behaviour, is…
A.
B.
C.
D.
The System Approach
The Classical Approach
The Contingency Theory
The Human Relations Approach
3. Scientific management focuses on a ….. approach to motivation.
A.
B.
C.
D.
social economic
human
rational economic
none of above
4. Taylor put forward the idea of ….
A.
B.
C.
D.
motivation foremanship
social foremanship
purposeful foremanship
functional foremanship
5. Max Weber, a German sociologist, showed particular concern for ….
A.
B.
C.
D.
flexible structures
social structures
personalized structures
bureaucratic structures
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ORGANIZATIONAL COMMUNICATION
6. Maslow and Hertzberg were part of which school of thought?
A.
B.
C.
D.
Human Resource School
Human Relations School
Humane School
Human Needs Schools
7. The Hawthorne experiments consist of what four main phases?
A. The relay experiments, the bank assembly, the wiring interview and the
illumination programme
B. The illumination, relay room, interviewing assembly and observation
programme
C. The illumination experiments, the relay assembly test room, the interviewing
programme and the bank wiring observation room.
D. The bank, the illumination room, the relay interview and the wiring
observation.
8. The human relations approach has led to ideas on increasing production through .…
A.
B.
C.
D.
the rational-economic approach to motivation
the need for rules and procedures
humanizing the work organization
the need of achieving the employer’s needs.
9. Bureaucracy is criticized because of .…
A.
B.
C.
D.
it’s flexibility
it’s over-emphasis on the informal organization
it’s focus on human needs
the over-emphasis on rules, procedures and impersonal relations
10. Frederick Taylor and Frank and Lillian Gilbreth were advocate of an approach to
management involving the use of scientific method known as .…
A.
B.
C.
D.
The Systems Approach
Management Science
Scientific Management
The Contingency Approach
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ORGANIZATIONAL COMMUNICATION
11. Possibly the most important pre-20th century influence on management was ….
A.
B.
C.
D.
The division of labour
The industrial revolution
Scientific management
Therbligs
12. What is meant by the concept of ‘social awareness’?
A.
B.
C.
D.
Controlling one’s emotion
Recognizing emotions in others
Knowing one’s emotions
Controlling emotions in others
13. Legitimate power is based on the subordinate’s perception that the leader has a right
to exercise influence because of the leader’s.…
A.
B.
C.
D.
ability to punish or reward
personal characteristic and personality
expertise and knowledge
role or position within the organization
14. Critical perspectives on emotions have emerged from which influence?
A.
B.
C.
D.
Select all that apply
Labour process theory
Feminism
Taylor’s’
15. When determining the most appropriate form of leadership, which of the following
should not be considered?
A.
B.
C.
D.
The group
The work environment
The manager
The cost
16. Organization socialization is a process with all but one of the following features?
A.
B.
C.
D.
It does not let organizations put their imprint on individual members
It is the way people learn the content of the organization’s culture
It helps maintain and shape an organization’s culture
People learn the values and norms of an organization’s culture through the
socialization process
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ORGANIZATIONAL COMMUNICATION
17. Which of the following is the correct sequence for the stages of organization
socialization?
A.
B.
C.
D.
Entry/encounter – metamorphosis – anticipatory
Anticipatory – metamorphosis –entry/encounter
Metamorphosis –entry/encounter –anticipatory
Anticipatory –entry/encounter—metamorphosis
18. Which of the following has the most significant influence on the formation of an
organization’s culture?
A.
B.
C.
D.
Union representatives and bargaining agreements
HR policies and procedures
The organization’s approach towards total rewards
The industry, environment and leaders of the organization
19. Which of the following best describes why it is so difficult to change organizational
culture?
A. People are likely to keep their belief system even if data contradicts it
B. Senior management will not support changes when a company is performing
successfully
C. It is costly to update all the policies and procedures
D. Supervisors lack good communication skills
20. Which of the following is most accurate when planning to communicate to change?
A.
B.
C.
D.
Provide different messages to different audiences over several months
Don’t over-communicate as it could lead to confusion and frustration
Ensure all communications are sent directly from the change agent
Communicate multiple times using multiple communication channels
Section B: Structured questions. Answer ALL questions (30 marks)
1. Write on the three machine metaphor commonalities. (3 marks)
2. Write on the two assimilation processes. (2 marks)
3. State the five key elements of Henri Fayol’s Theory of Classical Management.( 5
marks)
4. Apply Maslow’s Hierarchy of Needs Theory in the organizational context. Give
examples of need satisfaction in an organization. (10 marks)
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ORGANIZATIONAL COMMUNICATION
5. Deal & Kennedy (1982) has established the “Strong Culture” to enhance business
success. State the four important components of the strong culture. ( 10 marks)
Section C: Essay questions. Answer TWO questions (30 marks)
1. Discuss Karl Weick’s Theory of organizing with examples. (15 marks)
2. Analyze communication in terms of content, direction, channel and style in the
Classical Approach, the Human Resources Approach and the Human Relations
Approach. (15 marks)
000
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