BA 137 – Intro to International Marketing
BA 137 (051351)– AN INTRODUCTION TO INTERNATIONAL MARKETING
Spring 2012 – Online via Blackboard
INSTRUCTOR: Candice Nance
MOBILE PHONE: (408) 826-1150
OFFICE HOURS: Room 2102 (Fremont Campus); MW 3pm – 5pm
EMAIL: Use emailing system in Blackboard for all email relating to this course; Use
CNance@ohlone.edu for topics not pertaining to this course
BLACKBOARD TECH SUPPORT: (866) 259-6244 (available 24/7)
REQUIRED TEXT:
Global Marketing, 4th Edition
Svend Hollensen; Prentice Hall; 2007
ISBN: 978-0-273-70678-6
***Students are required to log-in to the course on Blackboard by
Wednesday, January 25th, 2012 or they will be dropped.***
COURSE DESCRIPTION: This course is a survey course that
covers the essential elements of international marketing, beginning
with its definition and concluding with international marketing
strategy implementation.
INTERNATIONAL BUSINESS CERTIFICATE OF ACCOMPLISHMENT: This course
counts towards the International Business Certificate of Accomplishment. Earning this
certificate will look great on your resume and help your career. Please visit
http://www.ohlone.edu/instr/busadmin/#degrees for more information.
STUDENT LEARNING OUTCOMES:
1. Define international marketing and identify the different levels of international
involvement.
2. Compare and contrast the differing legal systems and intellectual property laws and their
impact on global marketing.
3. Analyze the key components of the international marketing environment, including
barriers to and cultural influences of international trade.
4. Describe the international marketing research process and the elements of international
strategic planning.
5. Outline the components of the international marketing mix and the strategies used in the
international marketplace.
6. Design an appropriate product-specific marketing plan for an international target
audience.
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BA 137 – Intro to International Marketing
GRADING: Students should keep an up-to-date total of their points, and keep all of their
returned papers and tests until the end of the semester. Individual totals will be computed once –
at the end of the semester. Assignments are subject to change at my discretion. The following
grade scale will be used to calculate grades:
Individual Intro Post
Marketing Project
Online Participation
Exams
Total
5%
25%
30%
40%
100%
A = 90% +
B = 80% - 89%
C = 70% - 79%
D = 60% - 69%
F = 59% or less
INDIVIDUAL INTRODUCTION POSTING: Each student is required to post a descriptive
individual introduction by the first Friday of class. An example of what to post will be made by
my own personal introduction about myself. Be creative and think about what other students
would want to know about you.
MARKETING PROJECT: More information will be released mid-semester.
ONLINE PARTICIPATION: There are discussion questions for each chapter. I will post these
questions on the Discussion Board. To receive credit, you must post a thoughtful, well-worded
response of at least 10 sentences. Uploaded or embedded media are welcome. I encourage you to
respond to other students' posts, but the points come from your own post to my question. Credit
for postings will only be given if you post before the deadlines. Even if the system allows you to
post a response after the deadline, you will not receive credit for it. I encourage you to post early
not only in-case you have a technical issue last minute but also because students who have had
the chance to read prior students’ postings before posting their own answers will be graded
harder than those who post early without other student examples to read before posting.
EXAMS: There will be a total of 4 exams with 75 questions each. The final exam is noncumulative. Tests are multiple choice and true/false questions. All tests will be taken online.
Ensure that you have a reliable Internet connection before taking an exam. Tests are available for
one week up until the Friday date listed in the schedule (see schedule on the last page). I strongly
suggest that you take the exam during the hours that Pearson has tech support over the phone.
You have 2 hours after you have opened the exam to complete each of the four exams. Do NOT
procrastinate to take the exam – if you experience technical difficulties that are on your end (not
on Ohlone’s end) and it is 4pm on Friday, I will not give you a time extension. You will be
shown questions in random order, without the ability to go back and revisit questions. Think
carefully before submitting each answer, as you will not be able to go back and change your
answers.
The computer will not allow you to save any more answers after your 2 hours have expired. You
can submit the exam after your time has expired, but only those answers that were saved before
your time expired will be counted. Watch the clock! Once you access the test, the 2 hours begin
and cannot be stopped. Also, make sure you click the save button for all your answers before you
submit the test for grading (and before your 2 hours are up). Any unsaved answers are counted as
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BA 137 – Intro to International Marketing
incorrect. It is always a good idea to write down your answers on a sheet of paper, just in case
you encounter technical problems during the exam.
THERE ARE NO MAKEUP EXAMS, NO RE-OPENING OF EXAMS BECAUSE YOU
DID NOT GET YOUR ANSWERS SAVED IN TIME, AND NO ALLOWANCES FOR
NOT KNOWING WHAT DATES OR TIMES THE EXAMS WERE OPEN.
MAKEUP POLICY: There are no make-ups for any missed assignments or exams. It is your
responsibility to keep track of all testing dates and take the exams during the times posted. The
only exception to this policy is if you can bring me a doctor’s note that verifies that you were
unable to take the exam during the days of availability (due to hospitalization, for example).
Then I may consider allowing you to take an alternate test at my discretion.
ACADEMIC DISHONESTY POLICY: Please note that this course follows the guidelines as
described in the Ohlone College Policy on Academic Dishonesty which can be found at the
following URL: http://www.ohlone.edu/org/studentservices/academicdishonesty.html
COPYING AND PASTING MORE THAN 3 WORDS IN A ROW FROM THE INTERNET IS
A VIOLATION OF THE ACADEMIC DISHONESTY POLICY. In an American higher
education course you are expected to research ideas but ultimately you are required to post your
own thoughts in your own wording. If you reference something someone else has written, give
credit to that person by posting a link or clearly citing the source you used. The majority of your
postings must be in your own words and not copied from another student or any other source.
Academic dishonesty includes copying and pasting more than 3 words from the Internet. If
I notice or sense any students collaborating on exams, written papers, or discussion responses, I
reserve the right to take any of the appropriate actions as stated in the Policy on Academic
Dishonesty, including but not limited to dropping the student(s) from this course or assigning an
F grade for the semester.
DISCUSSION TIPS: If you have general questions about the course you should post them in the
MAIN topic area. You are all highly encouraged to participate in helping out your peers as much
as you can with any questions posted.
A certain degree of netiquette is required when posting to an online discussion:
• Check the discussion area frequently and respond to questions appropriately
• Write in a professional business manner with proper spelling and grammar
• Focus on one subject per message, typing the subject title in the heading of your message
• Only capitalize words to highlight a point
• Cite references and sources when quoting
• Humor is allowed but note that without visual cues, humor can be misinterpreted
• Feel free to use emoticons such as :) to let others know you’re being humorous
• Always respond with courtesy and respect to another student’s post
• Reply with a dynamic post – use uploaded photos or embedded videos from YouTube as
a great visual impact to your response. If you link to another website, provide your
classmates with a succinct synopsis of the link you are providing and why it is worth their
time to click and visit the site.
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BA 137 – Intro to International Marketing
INSTRUCTOR PARTICIPATION/RESPONSES TO EMAIL AND DISCUSSION: I will
check my email daily (Monday through Friday) and respond to any emails in my mailbox at that
time within 24 hours. All email pertaining to this course must be sent through the
Blackboard email tool, NOT to my Ohlone email address. Email questions received after 12
NOON on Fridays, or on Saturdays and Sundays, may not receive a response until Monday.
(Any times listed in this syllabus are Pacific Daylight Time). I will not respond to every post to
the discussion board, but will respond with comments or answers as appropriate. I will, however,
read all postings to the discussion board.
DROP POLICY & DATES: If you do not sign into the class on the first day of the semester you
will be dropped. Sunday, February 5, is the last day to drop without a W grade. Friday, April 20,
is the last day to drop with a W grade. I do not drop students. This is your responsibility. All
students whose names appear on my roster at the end of the semester will receive a grade based
on the scale in this syllabus.
TECHNICAL ISSUES: The online education center will notify me if there is a technical issue
that would prevent you from submitting any work on time. If the technical issue is on the
Ohlone end, you will be granted a time extension and I will notify all students of this time
extension. If the technical problem is on your end, you need to ensure that it is resolved early so
that your work can be submitted before any class deadlines. There will be no time extensions if
the technical problems are within your system.
Visit BlackBoards's Browser Zone to make sure you are running a supported browser.
For help with Blackboard, visit http://www2.ohlone.edu/instr/onlineeducation/ecampus/help.html
to view a 24 hour/7 days a week help phone number as well as a list of current Ohlone staff who
help with online courses.
TEACHING PHILOSOPHY: As your instructor, I am here to facilitate your learning and to
push the boundaries of your knowledge of business. I believe in making it worthwhile for your
participation and to be organized so that as students you can understand all that is expected of
you throughout this course. I will always value and respect your opinions and expect the same in
return.
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BA 137 – Intro to International Marketing
SUPPORT SERVICES - DISABLED STUDENTS PROGRAMS & SERVICES (DSPS)
http://www.ohlone.edu/org/dsps/services.html
The DSPS program at Ohlone College offers support services for students with disabilities of all
types. We have personalized counseling and program planning, learning skills instruction,
adaptive physical education classes, adaptive technology, and accommodations needed for
students to meet their academic and career goals.
In order to receive services, students need to show proof of a disability verified by a professional
qualified to do so. Students exiting high school need to bring in their last IEP with goals and any
Psych reports from the school psychologist. Learning Disabled (LD) students will need to be
retested. Other disabilities will probably need a report signed by a doctor.
Counseling Services
• Priority registration, placement testing
• Specialized academic advising and program planning
• One-on-one assistance with compensatory learning strategies
• Career counseling, study skills counseling & personal counseling
• Liaison with faculty and school administration to mediate problem situations
• Collaboration with the State Department of Vocational Rehabilitation
• Assessment for Learning Disabilities eligibility at the community college level. For more
information, Learning Disabilities Informational Meetings are held regularly throughout
the semester.
Instructional Services
• Learning skills classes in math, reading, writing and career planning
• Academic tutoring tailored to students with learning difficulties
Interpreting and Accommodation Services
• Extended time and/or a distraction reduced environment for testing
• Notetaking assistance
• Scribes or readers for tests/assignments
• Materials in alternate formats; i.e., audio tape, electronic text, large print, or Braille
• Use of adaptive technology
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BA 137 – Intro to International Marketing
READING & EXAM SCHEDULE
SPRING 2012
Date
Week
Topic
1/27
1
Ch 1 - Global Marketing in the Firm
2/3
2
Ch 2 - Initiation of Internationalization
2/10
3
Ch 3 – Internationalization Theories
2/17
4
Exam (Ch 1 – 3)
2/24
5
Ch 5 – Global Marketing Research
3/2
6
Ch 6 – The Political and Economic Environment
3/9
7
Ch 7 – The Sociocultural Environment
3/16
8
Exam (Ch 5 – 7)
3/23
9
NO CLASS (Spring Break)
3/30
10
Ch 14 – Product Decisions
4/6
11
4/13
12
4/20
13
4/27
14
5/4
15
5/11
16
5/16
17
Assignments Due
Individual Intro Post Due
Friday 1/27/12 @ 5.00pm
CH 1 & 2 DQ’s Due
Friday 2/3/12 @ 5.00pm
CH 3 DQ’s Due
Friday 2/10/12 @ 5.00pm
Exam Due
Friday 2/17/12 @ 5.00pm
CH 5 DQ’s Due
Friday 2/24/12 @ 5.00pm
CH 6 DQ’s Due
Friday 3/2/12 @ 5.00pm
CH 7 DQ’s Due
Friday 3/9/12 @ 5.00pm
Exam Due
Friday 3/16/12 @ 5.00pm
CH 14 DQ’s Due
Friday 3/30/12 @ 5.00pm
Ch 15 – Pricing Decisions and Terms of Doing Business CH 15 DQ’s Due
Friday 4/6/12 @ 5.00pm
Ch 17 – Communication Decisions (Promo Strategies)
CH 17 DQ’s Due
Friday 4/13/12 @ 5.00pm
Exam (Ch 14, 15 & 17)
Exam Due
Friday 4/20/12 @ 5.00pm
Ch 20 – Global E-Marketing
CH 20 & 16 DQ’s Due
Ch 16 – Distribution Decisions
Friday 4/27/12 @ 5.00pm
Ch 19 – Org & Control of Global Marketing Program
CH 19 DQ’s Due
Friday 5/4/12 @ 5.00pm
Final Exam (Ch 16, 19 & 20)
Final Exam Due
Friday 5/11/12 @ 5.00pm
Marketing Projects Due
Marketing Projects Due
Friday 5/18/12 @ 5.00pm
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