Google
Google Inc.
Public
Type
NASDAQ: GOOG
LSE: GGEA
Founded
Founder(s)
Headquarters
Area served
Menlo Park, California (September 4,
1998)[1]
Sergey Brin
Larry Page
Googleplex, Mountain View, California,
United States
Worldwide
Dr. Eric E. Schmidt
(Chairman) & (CEO)
Key people
Sergey Brin
(Technology President)
Larry Page
(Products President)
Industry
Internet, Computer software
Products
See list of Google products
Market cap
US$ 96.472 Billion - At market close on
January 22, 2009
Revenue
▲31.3% US$ 21.796 Billion (2008)[2]
Operating
▲30.4% US$ 6.632 Billion (2008)[2]
income
Net income
▲.6% US$ 4.227 Billion (2008)[2]
Total assets
▲ US$ 31.768 Billion (2008)[2]
Total equity
▲ US$ 28.239 Billion (2008)[2]
Employees
20,222 - December 31, 2008[3]
Website
Google.com
Google Inc. is an American public corporation, earning revenue from advertising related
to its Internet search, e-mail, online mapping, office productivity, social networking, and
video sharing services as well as selling advertising-free versions of the same
technologies. The Google headquarters, the Googleplex, is located in Mountain View,
California. As of December 31, 2008, the company has 20,222 full-time employees.[3]
Google was co-founded by Larry Page and Sergey Brin while they were students at
Stanford University and the company was first incorporated as a privately held company
on September 4, 1998. The initial public offering took place on August 19, 2004, raising
US$1.67 billion, making it worth US$23 billion. Google has continued its growth
through a series of new product developments, acquisitions, and partnerships.
Environmentalism, philanthropy and positive employee relations have been important
tenets during the growth of Google, the latter resulting in being identified multiple times
as Fortune Magazine's #1 Best Place to Work.[4] The unofficial company slogan is "Don't
be evil", although criticism of Google includes concerns regarding the privacy of
personal information, copyright, censorship and discontinuation of services. According to
Millward Brown, it is the most powerful brand in the world.[5]
Contents
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1 History
o 1.1 Financing and initial public offering
o 1.2 Growth
o 1.3 Acquisitions
o 1.4 Partnerships
2 Products and services
o 2.1 Advertising
o 2.2 Software
o 2.3 Enterprise Products
3 Platform
4 Corporate affairs and culture
o 4.1 Googleplex
o 4.2 Innovation time off
o 4.3 Easter eggs and April Fool's Day jokes
o 4.4 IPO and culture
o 4.5 Philanthropy
o 4.6 Network Neutrality
5 See also
6 References
7 Further reading
8 External links
History
History of Google
Google in 1998
Google began in January 1996, as a research project by Larry Page, who was soon joined
by Sergey Brin, two Ph.D. students at Stanford University in California.[6] They
hypothesized that a search engine that analyzed the relationships between websites would
produce better ranking of results than existing techniques, which ranked results according
to the number of times the search term appeared on a page.[7] Their search engine was
originally nicknamed "BackRub" because the system checked backlinks to estimate the
importance of a site.[8] A small search engine called Rankdex was already exploring a
similar strategy.[9]
Convinced that the pages with the most links to them from other highly relevant web
pages must be the most relevant pages associated with the search, Page and Brin tested
their thesis as part of their studies, and laid the foundation for their search engine.
Originally, the search engine used the Stanford University website with the domain
google.stanford.edu. The domain google.com was registered on 15 September 1997,[10]
and the company was incorporated as Google Inc. on 4 September 1998 at a friend's
garage in Menlo Park, California. The total initial investment raised for the new company
amounted to almost US$1.1 million, including a US$100,000 check by Andy
Bechtolsheim, one of the founders of Sun Microsystems.[11]
In March 1999, the company moved into offices in Palo Alto, home to several other
noted Silicon Valley technology startups.[12] After quickly outgrowing two other sites, the
company leased a complex of buildings in Mountain View at 1600 Amphitheatre
Parkway from Silicon Graphics (SGI) in 2003.[13] The company has remained at this
location ever since, and the complex has since come to be known as the Googleplex (a
play on the word googolplex). In 2006, Google bought the property from SGI for US$319
million.[14]
The Google search engine attracted a loyal following among the growing number of
Internet users, who liked its simple design and useful results.[15] In 2000, Google began
selling advertisements associated with search keywords.[6] The ads were text-based to
maintain an uncluttered page design and to maximize page loading speed.[6] Keywords
were sold based on a combination of price bid and clickthroughs, with bidding starting at
US$.05 per click.[6] This model of selling keyword advertising was pioneered by
Goto.com (later renamed Overture Services, before being acquired by Yahoo! and
rebranded as Yahoo! Search Marketing).[16][17][18] Goto.com was an Idealab spin off
created by Bill Gross, and was the first company to successfully provide a pay-forplacement search service. Overture Services later sued Google over alleged infringements
of Overture's pay-per-click and bidding patents by Google's AdWords service. The case
was settled out of court, with Google agreeing to issue shares of common stock to Yahoo!
in exchange for a perpetual license.[19]. Thus, while many of its dot-com rivals failed in
the new Internet marketplace, Google quietly rose in stature while generating revenue.[6]
The name "Google" originated from a common misspelling of the word "googol",[20][21]
which refers to 10100, the number represented by a 1 followed by one hundred zeros.
Having found its way increasingly into everyday language, the verb "google", was added
to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in
2006, meaning "to use the Google search engine to obtain information on the
Internet."[22][23]
A patent describing part of the Google ranking mechanism (PageRank) was granted on 4
September 2001.[24] The patent was officially assigned to Stanford University and lists
Lawrence Page as the inventor.
Financing and initial public offering
The first funding for Google as a company was secured in August 1998, in the form of a
US$100,000 contribution from Andy Bechtolsheim, co-founder of Sun Microsystems,
given to a corporation which did not yet exist.[25]
On June 7th, 1999 a round of funding of 25 million was announced[26], with the major
investors being rival venture capital firms Kleiner Perkins Caufield & Byers and Sequoia
Capital.[25]
The Google IPO took place on 19 August 2004. 19,605,052 shares were offered at a price
of US$85 per share.[27][28] Of that, 14,142,135 (another mathematical reference as √2 ≈
1.4142135) were floated by Google, and the remaining 5,462,917 were offered by
existing stockholders. The sale of US$1.67 billion gave Google a market capitalization of
more than US$23 billion.[29] The vast majority of the 271 million shares remained under
the control of Google. Many Google employees became instant paper millionaires.
Yahoo!, a competitor of Google, also benefited from the IPO because it owned 8.4
million shares of Google as of 9 August 2004, ten days before the IPO.[30]
The stock performance of Google after its first IPO launch has gone well, with shares
hitting US$700 for the first time on 31 October 2007,[31] due to strong sales and earnings
in the advertising market, as well as the release of new features such as the desktop
search function and its iGoogle personalized home page.[32] The surge in stock price is
fueled primarily by individual investors, as opposed to large institutional investors and
mutual funds.[32]
The company is listed on the NASDAQ stock exchange under the ticker symbol GOOG
and under the London Stock Exchange under the ticker symbol GGEA.
Growth
While the primary business interest is in the web content arena, Google has begun
experimenting with other markets, such as radio and print publications. On 17 January
2006, Google announced that its purchase of a radio advertising company "dMarc",
which provides an automated system that allows companies to advertise on the radio.[33]
This will allow Google to combine two niche advertising media—the Internet and
radio—with Google's ability to laser-focus on the tastes of consumers. Google has also
begun an experiment in selling advertisements from its advertisers in offline newspapers
and magazines, with select advertisements in the Chicago Sun-Times.[34] They have been
filling unsold space in the newspaper that would have normally been used for in-house
advertisements.
Acquisitions
List of Google acquisitions
Since 2001, Google has acquired several small start-up companies.
In 2004, Google acquired a company called Keyhole, Inc. [35], which developed a product
called Earth Viewer which was renamed in 2005 to Google Earth[citation needed].
In February 2006, software company Adaptive Path sold Measure Map, a weblog
statistics application, to Google. Registration to the service has since been temporarily
disabled. The last update regarding the future of Measure Map was made on 6 April 2006
and outlined many of the known issues of the service.[36]
In late 2006, Google bought the online video site YouTube for US$1.65 billion in
stock.[37] Shortly after, on 31 October 2006, Google announced that it had also acquired
JotSpot, a developer of wiki technology for collaborative Web sites.[38]
On 13 April 2007, Google reached an agreement to acquire DoubleClick. Google agreed
to buy the company for US$3.1 billion.[39]
On 2 July 2007, Google purchased GrandCentral. Google agreed to buy the company for
US$50 million.[40]
On 9 July 2007, Google announced that it had signed a definitive agreement to acquire
enterprise messaging security and compliance company Postini.[41]
Partnerships
In 2005, Google entered into partnerships with other companies and government agencies
to improve production and services. Google announced a partnership with NASA Ames
Research Center to build up 1,000,000 square feet (93,000 m2) of offices and work on
research projects involving large-scale data management, nanotechnology, distributed
computing, and the entrepreneurial space industry.[42] Google also entered into a
partnership with Sun Microsystems in October to help share and distribute each other's
technologies.[43] The company entered into a partnership with AOL of Time Warner,[44] to
enhance each other's video search services.
The same year, the company became a major financial investor of the new .mobi toplevel domain for mobile devices, in conjunction with several other companies, including
Microsoft, Nokia, and Ericsson among others.[45] In September 2007, Google launched,
"Adsense for Mobile", a service for its publishing partners which provides the ability to
monetize their mobile websites through the targeted placement of mobile text ads,[46] and
acquired the mobile social networking site, Zingku.mobi, to "provide people worldwide
with direct access to Google applications, and ultimately the information they want and
need, right from their mobile devices."[47]
In 2006, Google and Fox Interactive Media of News Corp. entered into a US$900 million
agreement to provide search and advertising on the popular social networking site,
MySpace.[48]
Google has developed a partnership with GeoEye to launch a satellite providing Google
with high-resolution (0.41m black and white, 1.65m color) imagery for Google Earth.
The satellite was launched from Vandenberg Air Force Base on 6 September 2008.[49]
In 2008, Google announced that it was hosting an archive of Life magazine's
photographs, as part of a joint effort. Some of the images in the archive were never
published in the magazine.[50]
Products and services
Google appliance as shown at RSA Conference 2008
List of Google products
Google has created services and tools for the general public and business environment
alike; including Web applications, advertising networks and solutions for businesses.
Advertising
99% of Google's revenue is derived from its advertising programs[51]. For the 2006 fiscal
year, the company reported US$10.492 billion in total advertising revenues and only
US$112 million in licensing and other revenues.[52] Google is able to precisely track
users' interests across affiliated sites using DoubleClick technology[53] and Google
Analytics.[54] Google's advertisements carry a lower price tag when their human ad-rating
team working around the world believes the ads improve the company's user
experience.[55] Google AdWords allows Web advertisers to display advertisements in
Google's search results and the Google Content Network, through either a cost-per-click
or cost-per-view scheme.[citation needed] Google AdSense website owners can also display
adverts on their own site, and earn money every time ads are clicked.[citation needed]
Google has also been criticized by advertisers regarding its inability to combat click
fraud, when a person or automated script is used to generate a charge on an advertisement
without really having an interest in the product. Industry reports in 2006 claim that
approximately 14 to 20 percent of clicks were in fact fraudulent or invalid.[56]
In June 2008, Google reached an advertising agreement with Yahoo!, which would have
allowed Yahoo! to feature Google advertisements on their web pages. The alliance
between the two companies was never completely realized due to antitrust concerns by
the U.S. Department of Justice. As a result, Google pulled out of the deal in November,
2008.[57] [58]
Software
The Google web search engine is the company's most popular service. As of August
2007, Google is the most used search engine on the web with a 53.6% market share,
ahead of Yahoo! (19.9%) and Live Search (12.9%).[59] Google indexes billions of Web
pages, so that users can search for the information they desire, through the use of
keywords and operators, although at any given time it will only return a maximum of
1,000 results for any specific search query. Google has also employed the Web Search
technology into other search services, including Image Search, Google News, the price
comparison site Google Product Search, the interactive Usenet archive Google Groups,
Google Maps, and more.
In 2004, Google launched its own free web-based e-mail service, known as Gmail (or
Google Mail in some jurisdictions).[60] Gmail features conversation view, spam-filtering
technology, the capability to use Google technology to search e-mail. The service
generates revenue by displaying advertisements and links from the AdWords service that
are tailored to the choice of the user and/or content of the e-mail messages displayed on
screen.
In early 2006, the company launched Google Video, which not only allows users to
search and view freely available videos but also offers users and media publishers the
ability to publish their content, including television shows on CBS, NBA basketball
games, and music videos.[61]
Google has also developed several desktop applications, including Google Desktop,
Picasa, SketchUp and Google Earth, an interactive mapping program powered by satellite
and aerial imagery that covers the vast majority of the planet. Many major cities have
such detailed images that one can zoom in close enough to see vehicles and pedestrians
clearly. Consequently, there have been some concerns about national security
implications; contention is that the software can be used to pinpoint with near-precision
accuracy the physical location of critical infrastructure, commercial and residential
buildings, bases, government agencies, and so on. However, the satellite images are not
necessarily frequently updated, and all of them are available at no charge through other
products and even government sources; the software simply makes accessing the
information easier. A number of Indian state governments have raised concerns about the
security risks posed by geographic details provided by Google Earth's satellite
imaging.[62]
Google has promoted their products in various ways. In London, Google Space was setup in Heathrow Airport, showcasing several products, including Gmail, Google Earth and
Picasa.[63][64] Also, a similar page was launched for American college students, under the
name College Life, Powered by Google.[65]
In 2007, some reports surfaced that Google was planning the release of its own mobile
phone, possibly a competitor to Apple's iPhone.[66][67][68] The project, called Android, an
operating system provides a standard development kit that will allow any "Android"
phone to run software developed for the Android SDK, no matter the phone
manufacturer. In September 2008, T-Mobile released the first phone running the Android
platform, the G1.
On 1 September 2008, Google pre-announced the upcoming availability of Google
Chrome, an open-source web browser[69], which was released on 2 September 2008.
Enterprise Products
Google entered the Enterprise market in February, 2002 with the launch of its Google
Search Appliance, targeted toward providing search technology to larger
organizations[70]. Providing search for a smaller document repository, Google launched
the Mini in 2005.
Late in 2006, Google began to sell Custom Search Business Edition, providing customers
with an advertising-free window into Google.com's index[71]. In 2008, Google re-branded
its next version of Custom Search Business Edition as Google Site Search[71].
In 2007, Google launched Google Apps Premier Edition, a version of Google Apps
targeted primarily at the business user. It includes such extras as more disk space for email, API access, and premium support, for a price of US$50 per user per year. A large
implementation of Google Apps with 38,000 users is at Lakehead University in Thunder
Bay, Ontario, Canada.[72]
Also in 2007, Google acquired Postini[73] and continued to sell the acquired technology[74]
as Google Security Services[75].
Platform
Google platform
Google runs its services on several server farms, each comprising thousands of low-cost
commodity computers running stripped-down versions of Linux. While the company
divulges no details of its hardware, a 2006 estimate cites 450,000 servers, "racked up in
clusters at data centers around the world."[76] The company has about 24 server farms
around the world of various configurations. The farm in The Dalles, Oregon is powered
by hydroelectricity at about 50 megawatts.[77]
Corporate affairs and culture
Left to right, Eric E. Schmidt, Sergey Brin and Larry Page
Google is known for its informal corporate culture, of which its playful variations on its
own corporate logo are an indicator. In 2007 and 2008, Fortune Magazine placed Google
at the top of its list of the hundred best places to work.[4] Google's corporate philosophy
embodies such casual principles as "you can make money without doing evil," "you can
be serious without a suit," and "work should be challenging and the challenge should be
fun."[78]
Google has been criticized for having salaries below industry standards.[79] For example,
some system administrators earn no more than US$35,000 per year – considered to be
quite low for the Bay Area job market.[80] However, Google's stock performance
following its IPO has enabled many early employees to be competitively compensated by
participation in the corporation's remarkable equity growth.[81]
After the company's IPO in August 2004, it was reported that founders Sergey Brin and
Larry Page, and CEO Eric Schmidt, requested that their base salary be cut to US$1.00.[82]
Subsequent offers by the company to increase their salaries have been turned down,
primarily because, "their primary compensation continues to come from returns on their
ownership stakes in Google. As significant stockholders, their personal wealth is tied
directly to sustained stock price appreciation and performance, which provides direct
alignment with stockholder interests."[82] Prior to 2004, Schmidt was making US$250,000
per year, and Page and Brin each earned a salary of US$150,000.[82]
They have all declined recent offers of bonuses and increases in compensation by
Google's board of directors. In a 2007 report of the United States' richest people, Forbes
reported that Sergey Brin and Larry Page were tied for #5 with a net worth of US$18.5
billion each.[83]
In 2007 and through early 2008, Google has seen the departure of several top executives.
Justin Rosenstein, Google’s product manager, left in June 2007.[84] Shortly thereafter,
Gideon Yu, former chief financial officer of YouTube, a Google unit, joined Facebook[85]
along with Benjamin Ling, a high-ranking engineer, who left in October 2007.[86] In
March 2008, two senior Google leaders announced their desire to pursue other
opportunities. Sheryl Sandburg, ex-VP of global online sales and operations began her
position as COO of Facebook[87] while Ash ElDifrawi, former head of brand advertising,
left to become CMO of Netshops Inc.[88]
Google's persistent cookie and other information collection practices have led to concerns
over user privacy. As of 11 December 2007, Google, like the Microsoft search engine,
stores "personal information for 18 months" and by comparison, Yahoo! and AOL (Time
Warner) "retain search requests for 13 months."[89]
U.S. District Court Judge Louis Stanton, on July 1, 2008 ordered Google to give
YouTube user data / log to Viacom to support its case in a billion-dollar copyright
lawsuit against Google.[90][91] Google and Viacom, however, on July 14, 2008, agreed in
compromise to protect YouTube users' personal data in the $1 billion (£ 497 million)
copyright lawsuit. Google agreed it will make user information and internet protocol
addresses from its YouTube subsidiary anonymous before handing over the data to
Viacom. The privacy deal also applied to other litigants including the FA Premier
League, the Rodgers & Hammerstein Organisation and the Scottish Premier
League.[92][93] The deal however did not extend the anonymity to employees, since
Viacom would prove that Google staff are aware of uploading of illegal material to the
site. The parties therefore will further meet on the matter lest the data be made available
to the court.[94]
Googleplex
The Googleplex
Googleplex
Google's headquarters in Mountain View, California, is referred to as "the Googleplex" in
a play of words; a googolplex being 1010100, or a one followed by a googol of zeros, and
the HQ being a complex of buildings (cf. multiplex, cineplex, etc). The lobby is
decorated with a piano, lava lamps, old server clusters, and a projection of search queries
on the wall. The hallways are full of exercise balls and bicycles. Each employee has
access to the corporate recreation center. Recreational amenities are scattered throughout
the campus and include a workout room with weights and rowing machines, locker
rooms, washers and dryers, a massage room, assorted video games, foosball, a baby
grand piano, a pool table, and ping pong. In addition to the rec room, there are snack
rooms stocked with various foods and drinks.[95]
Sign at the Googleplex
In 2006, Google moved into 311,000 square feet (28,900 m2) of office space in New
York City, at 111 Eighth Ave. in Manhattan.[96] The office was specially designed and
built for Google and houses its largest advertising sales team, which has been
instrumental in securing large partnerships, most recently deals with MySpace and
AOL.[96] In 2003, they added an engineering staff in New York City, which has been
responsible for more than 100 engineering projects, including Google Maps, Google
Spreadsheets, and others.[96] It is estimated that the building costs Google US$10 million
per year to rent and is similar in design and functionality to its Mountain View
headquarters, including foosball, air hockey, and ping-pong tables, as well as a video
game area.[96] In November 2006, Google opened offices on Carnegie Mellon's campus in
Pittsburgh.[97] By late 2006, Google also established a new headquarters for its AdWords
division in Ann Arbor, Michigan.[98]
Google is taking steps to ensure that their operations are environmentally sound. In
October 2006, the company announced plans to install thousands of solar panels to
provide up to 1.6 megawatts of electricity, enough to satisfy approximately 30% of the
campus' energy needs.[99] The system will be the largest solar power system constructed
on a U.S. corporate campus and one of the largest on any corporate site in the world.[99]
Google has faced accusations in Harper's Magazine[100] of being extremely excessive with
their energy usage, and were accused of employing their "Don't be evil" motto as well as
their very public energy saving campaigns as means of trying to cover up or make up for
the massive amounts of energy their servers actually require.
Innovation time off
As an interesting motivation technique (usually called Innovation Time Off), all Google
engineers are encouraged to spend 20% of their work time (one day per week) on projects
that interest them. Some of Google's newer services, such as Gmail, Google News, Orkut,
and AdSense originated from these independent endeavors.[101] In a talk at Stanford
University, Marissa Mayer, Google's Vice President of Search Products and User
Experience, stated that her analysis showed that half of the new product launches
originated from the 20% time.[102]
Easter eggs and April Fool's Day jokes
Google's hoaxes
Google has a tradition of creating April Fool's Day jokes—such as Google MentalPlex,
which allegedly featured the use of mental power to search the web.[103] In 2002, they
claimed that pigeons were the secret behind their growing search engine.[104] In 2004,
they featured Google Lunar (which claimed to feature jobs on the moon),[105] and in 2005,
a fictitious brain-boosting drink, termed Google Gulp was announced.[106] In 2006, they
came up with Google Romance, a hypothetical online dating service.[107] In 2007, Google
announced two joke products. The first was a free wireless Internet service called TiSP
(Toilet Internet Service Provider)[108] in which one obtained a connection by flushing one
end of a fiber-optic cable down their toilet and waiting only an hour for a "Plumbing
Hardware Dispatcher (PHD)" to connect it to the Internet.[108] Additionally, Google's
Gmail page displayed an announcement for Gmail Paper, which allows users of their free
email service to have email messages printed and shipped to a snail mail address.[109]
Google's services contain a number of Easter eggs; for instance, the Language Tools page
offers the search interface in the Swedish Chef's "Bork bork bork," Pig Latin, "Hacker"
(actually leetspeak), Elmer Fudd, and Klingon.[110] In addition, the search engine
calculator provides the Answer to Life, the Universe, and Everything from Douglas
Adams' The Hitchhiker's Guide to the Galaxy.[111] As Google’s search box can be used as
a unit converter (as well as a calculator), some non-standard units are built in, such as the
Smoot. Google also routinely modifies its logo in accordance with various holidays or
special events throughout the year, such as Christmas, Mother's Day, or the birthdays of
various notable individuals.[112]
IPO and culture
Many people speculated that Google's IPO would inevitably lead to changes in the
company's culture,[113] because of shareholder pressure for employee benefit reductions
and short-term advances, or because a large number of the company's employees would
suddenly become millionaires on paper. In a report given to potential investors, cofounders Sergey Brin and Larry Page promised that the IPO would not change the
company's culture.[114] Later Mr. Page said, "We think a lot about how to maintain our
culture and the fun elements. We spent a lot of time getting our offices right. We think it's
important to have a high density of people. People are packed together everywhere. We
all share offices. We like this set of buildings because it's more like a densely packed
university campus than a typical suburban office park."[115] Google has faced allegations
of sexism and ageism from former employees.[116][117]
However, many analysts are finding that as Google grows, the company is becoming
more "corporate". In 2005, articles in The New York Times and other sources began
suggesting that Google had lost its anti-corporate, no evil philosophy.[118][119][120] In an
effort to maintain the company's unique culture, Google has designated a Chief Culture
Officer in 2006, who also serves as the Director of Human Resources. The purpose of the
Chief Culture Officer is to develop and maintain the culture and work on ways to keep
true to the core values that the company was founded on in the beginning—a flat
organization with a collaborative environment.[121]
Philanthropy
Google.org
In 2004, Google formed a for-profit philanthropic wing, Google.org, with a start-up fund
of US$1 billion.[122] The express mission of the organization is to create awareness about
climate change, global public health, and global poverty. One of its first projects is to
develop a viable plug-in hybrid electric vehicle that can attain 100 mpg. The founding
and current director is Dr. Larry Brilliant.[123]
In 2008 Google announced its "project 10^100" which accepted ideas for how to bless the
community and then will allow google users to vote on their favorites[124].
Network Neutrality
Google is a noted supporter of network neutrality. According to Google's Guide to Net
Neutrality:
"Network neutrality is the principle that Internet users should be in control of what content they
view and what applications they use on the Internet. The Internet has operated according to this
neutrality principle since its earliest days... Fundamentally, net neutrality is about equal access to
the Internet. In our view, the broadband carriers should not be permitted to use their market
power to discriminate against competing applications or content. Just as telephone companies are
not permitted to tell consumers who they can call or what they can say, broadband carriers should
not be allowed to use their market power to control activity online." [125]
On February 7, 2006, Vinton Cerf, a co-inventor of the Internet Protocol (IP), and current
Vice President and "Chief Internet Evangelist" at Google, in testimony before Congress,
said, "allowing broadband carriers to control what people see and do online would
fundamentally undermine the principles that have made the Internet such a success."[126]
Composed by:
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