Embargoed until 18/09/2008
Press Release
September 2008
Coca-Cola & Nissan strike Gold at the EACA Euro Effies® 2008
as Grey EMEA makes it four in a row
Brussels 18 September 2008: Agencies from Denmark & France took top
honours at the Euro Effies Awards in Brussels last night, although Germany &
the UK dominated the silver & bronze prizes with five winners each. GREY
EMEA continued to shine as Agency Network of the Year for the fourth
consecutive year, in a close-fought contest.
Gold Award winners were Grey Copenhagen and Coca-Cola zero (media
agencies Initiative Universal Media for the Nordic region and Mediacom &
Carat in Germany) for the ‘As it Should Be’ campaign and TBWA\G1 Paris
and Nissan for their campaign ‘Urbanproof’ for the Nissan Qashqai (media
agency OMD International).
Silver Euro Effies were awarded to Heye Group with Heye OMD for their
McDonald’s local relevance programme ‘Hüttengaudi’, Grey London with
ZenithOptimedia and Procter & Gamble’s Lenor for ‘Disappear: the
sustainability initiative’, Publicis London/Six & Co with Starcom MediaVest for
Procter & Gamble and Vicks ‘People, not Symptoms’ and the BBDO team
smart team with Daimler smart for the smart fortwo.
Bronze awards went to Leo Burnett & Target Romania with Starcom
MediaVest for Procter & Gamble’s Wash & Go ‘Best of Traditions’, Grey
London with Starcom MediaVest for GlaxoSmithKline’s Corega and ‘Celebrity
Testimonials’, Atletico International with MediaCom and their campaign ‘Toys’
for SEAT Altea XL, kempertrautmann GmbH with MediaCom
München/argonauten G2 and Audi AG for ‘Born of Powerful Ideas,
RKCR/Y&R with Mediaedge:cia for Accenture’s ‘We know what it takes to be
a Tiger’, Saatchi & Saatchi Germany with Mediaedge:cia and Sony Ericsson’s
‘Music Campaign 2007’, Ogilvy & Mather GmbH with Mindshare and Unilever
for the Dove ‘Beauty has no age limit’ campaign and Universal McCann (with
MRM & MySpace) for the ‘Intel powers music MySpace’ programme.
kempertrautmann GmbH and Audi (media agency MediaCom München and
argonauten G2) also picked up the Sappi Print Media Efficiency Award for
their integrated communications campaign for the launch of the Audi R8.
1/2
Embargoed until 18/09/2008
Press Release
September 2008
Coca-Cola & Nissan strike Gold /2....
2008 Jury Chairman, Dr. Olaf Göttgens, Vice President Brand
Communications, Mercedes-Benz Cars, commented, “I was particularly
impressed by the severity of the judging - any competition such as this is only
credible if the selection process is as rigorous as it can be. I really believe that
this year’s winners have been through a detailed scrutiny by expert judges
from a variety of disciplines and backgrounds and can be truly proud of their
achievement.”
To win the 2008 Agency Network of the Year Award, Grey EMEA campaigns
showed strength across the FMCG, Automotive & Pharmaceutical &
Healthcare categories. Winning campaigns by Grey London for Procter &
Gamble’s Lenor and for GlaxoSmithKline’s Corega; by Atletico International
for SEAT and by Grey Copenhagen for Coca-Cola zero, kept Grey EMEA
ahead of the competition in 2008.
Carolyn Carter, President and CEO Grey Group Europe, Middle East & Africa
said: “In these times, effectiveness is more important to our Clients than ever
– so we are really proud of this honour which, year after year, solidly confirms
Grey EMEA’s commitment to effectiveness and our ability to deliver”.
The Euro Effies Awards are produced in partnership with EuroNews and
supported by European and international media, advertisers and associations
such as European Publisher’s Council, WARC, Sappi Fine Paper Europe,
TIME, The Economist, AdForum, P&G, CMDGlobal, Nielsen Global Adview,
Honda, Viva Xpress Logistics and creativebrief.
Entries for the 2009 Euro Effies Awards open 26 January 2009.
- ends For further information contact:
For further information, please contact:
Dominic Lyle
Director General EACA
Tel: + 32 2 740 0711
dominic.lyle@eaca.be
www.eaca.be
Isabelle Joachim
Events Manager EACA
Tel: + 32 2 740 0712
isabelle.joachim@eaca.be
EFFIE® and EURO EFFIE® are registered trademarks of the American Marketing
Association New York Chapter, Inc. and are under license to EACA. All rights
reserved.
Find out more about the Euro Effies by visiting www.euro-effie.com.