Tennessee Department of Education Web site
This site introduces you to the mission or purpose of Marketing Education, also exposes
teachers and students to DECA a student organization that focuses on enhancing students
interest in marketing, management and entrepreneurship. Deca holds conventions where
students compete at the regional, state, and national levels. Successful schools at the
competitions incorporate DECA into there classroom instruction.
There are valuable resources that can be found on this site not only for educators but
also students, parents, and administrators. Teachers can find Course descriptions,
standards and competencies, textbooks, Marketing clusters & pathways, and cooperative
learning experiences. This type of information will expose teachers to all classes offered
in marketing education and allow educators to develop lesson plans that ensure students
will be exposed to and master the competencies and standards set by the state. Teachers
can gain insight into how the Perkins act affects funding for CTE programs, Perkins
funding is vital for our success. Educators are exposed to information about the
Association of Career & Technical Education is and what the do can also be found on this
site.
Students and parents can also find valuable resources by using this site. Clusters and
pathways, Course list and description, Tennessee career information, TCIDS career
assessments, college and career planning, as well as cooperative learning experiences.
This type of information is invaluable to parents and students who are trying to select a
CTE pathway. If students and parents can make an informed decision based on the
information found on the site, this will help ensure the success of students in our CTE
programs.
The information on this site will allow me to develop my classroom instruction based on
the course descriptions and standards and competencies, I can also compare textbooks to
make sure it will be beneficial to students. I will also be able to help direct students into
career selections based on interest and ability. The Perkins Act information allows me to
see how our CTE programs are funded and what I can do to increase funding for my
department. DECA information allows me to expose the kids to marketing by
incorporating it into my classroom instruction. Using all this tools and information will
provide our students with a successful and enjoyable educational experience.
Other Valuable resources for educators and students:
Title: Five Forces Analysis
Annotation: Diagram of how the five forces relate to one another in the marketing world
URL:http://www.marketingteacher.com/Lessons/lesson_fivefoces.htm
Title: Introduction to Marketing Research
Annotation: Explanation of the marketing research process and the difference between
primary and secondary sources of data
URL:http://www.marketingteacher.com/Lessons/lesson_marketing_research.htm
Title: Marketing Lesson Store
Annotation: Lessons based on many of the key marketing topics. They are supported by
their own exercises with answers and tailor-made quizzes. These lessons are ideal for selfstudy or as an integrated part of your own marketing course.
URL:http://www.marketingteacher.com/Lessonstore.htm
Title: PEST Analysis
Annotation: The marketing environment is made up of the internal environment, the microenvironment and the macro-environment. The macro-environment or PEST is made up of
Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces.
URL:http://www.marketingteacher.com/Lessons/lesson_PEST.htm
Title: SWOT Analysis: Lesson
Annotation: SWOT analysis is a tool for auditing an organization and its environment. It is
the first stage of planning and helps marketers to focus on key issues. SWOT stands for
strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal
factors.
URL:http://www.marketingteacher.com/Lessons/lesson_swot.htm
Title: The Marketing Environment
Annotation: Three tiered circle diagram displaying the factors of the internal environment,
the micro-environment, and the macro-environment.
URL:http://www.marketingteacher.com/Lessons/lesson_marketing_environment.htm