Questions Ducati – Final Case Study
This is an open book, open notes exam. You can use class handouts, notes and textbooks. This
is an individual person assignment that is you are obliged to work on your own and do not use
any help provided by third parties nor provide such a help. Knowledge of the firm and
industry provided in the case study is sufficient to answer questions: you do not need to gather
any further information.
Format: 32-33 lines per page.
Page limit: 6 pages for answers to questions plus unlimited pages for assignments.
File format: doc. or pdf files. Assignments: doc., pdf or xls (please format for printing).
If necessary: describe your most important assumptions.
Questions:
1. Please describe three major characteristics of current (according to the case study)
strategy of Ducati. (1 page – 10 points)
2. Please analyze the environment of Ducati and describe three-four most important
drivers for future strategy. (2 pages – 20 points)
3. Propose the future strategy for Ducati. Discuss, evaluate options and propose the
optimal one. Your answer can be based on the options provided in the case or on your
own ideas. (3 pages – 30 points)
Good luck !!!
Deadline: Wednesday, Dec., 15th 24.00
dr. Tomasz Ludwicki
Please submit your work to:
1. email addresses ludwicki@wz.uw.edu.pl and ludwicki@it.pl
or
2. Print and bring it to IBP office.
Emails are preferred.
Results will be posted on the IBP web page by at latest January, 9th 2005.