 Coupons should be submitted 90 days in advance to be considered for floor priority. All other coupons can be submitted 30 days in advance.
 Coupons should be submitted in PDF format to: Alma Kocher, email address:
akocher@state.pa.us
 A completed Instant Redeemable Coupon (IRC) worksheet should be attached to include information about the quantity of coupons to be distributed, contact information and vendor-of-record. This form is available on the Industry Partners
 link of the www.lcb.state.pa.us
website.
Coupons will not be used for Licensee orders or SLO products.
 Coupons submitted should conform to GS1US (formerly Uniform Code Council) guidelines for coding purposes. The UPC coding on the coupon must match the offer described on the front of the coupon. o Store clerks will honor what is written on the coupon, so if a coupon indicates a $2.00 offer, but the coding is incorrect and only scans for
$1.00, the customer will receive the $2.00 and the vendors will be


 responsible for the entire amount.
Each IRC should indicate that it is a manufacturer’s coupon with a clearly visible expiration date.
“No double couponing.” Should appear either on the front or back of the coupon.
The word INSTANT should appear prominently on the front coupon. Many coupons have a similar look to Mail-In Rebates.
 Coupon should include the description of the product, specifically brand name and size.
 If there is a graphic on the coupon, it needs to “match” the wording. For example,
 if the picture shows a chardonnay, merlot and cabernet, but the coupon description only mentions chardonnay and merlot, the customers will expect that coupon to be available for what is shown.
 The identity/address of the manufacturer should appear in the “Retailer” section of the coupon.
A warning statement regarding age to purchase alcoholic products should appear
 on the coupon as well.
Coupons should be printed on glossy paper, not standard cardstock, to avoid unauthorized or fraudulent duplication.
 Coupons should be designed to hang on the bottles.
 Statement regarding restrictions, if applicable, should appear. Note:
Pennsylvania does not place restrictions on IRC usage for its employees, other government agency employees or family members. Vendors may place restrictions on usage for their own employees with the full understanding that
PLCB employees in stores have no way to enforce those restrictions.
 The minimum value of a coupon offer on alcoholic products is $1.00.
 Item Family Code information must be entered by the vendor through the Industry
Partners link on the www.lcb.state.pa.us
website. Failure to enter item family

 code information may result in scanning errors and loss of information for vendors.
When using coupons with progressive offers the Value Code must be “00”. o For example, Buy 1, Save $1.00, Buy 2, Save $3.00—for this offer, the
Value Code must be “00” so that the store clerk can enter the appropriate amount at the register.
 Coupons without barcodes. The one exception would be coupons printed for use with wine tastings. These events are typically one day only, one store only.
 Coupons with “Buy One Get One Free” offers.
 Coupons that stick to bottles with adhesive, involve rub-offs to expose the value of the offer, etc. Neckhangers are the preferred coupon type.
 Coupons other than Type 5. On the UPC code, a small “5” (Coupon NSC) appears at the beginning of the code. Our scanning technology only provides for
Type 5 scanning. (See the diagram below).
BAR CODES MUST BE AT LEAST 1” WIDE AND 10/16” IN HEIGHT
A COPY OF FINAL PRINTED COUPON MUST BE SENT TO:
ALMA KOCHER
Rm 218
Northwest Office Building
Harrisburg, PA 17124