Conference Programme DAY 1 : Thursday, 29 October 2015 at Mirpur University of Science & Technology (MUST), AJ&K Inauguration Session (Venue Mechanical Hall) Time Event 9:30-10:30am Registration of Participants 10:30-10:55 Guests to be seated 10:55-11:00 Arrival of Chief guest and playing of National Anthems 11:00-11:05 National Anthem followed by AJK Anthem 11:05-11:10 Recitation of the Holy Quran 11:10-11:15 Naat-a-Rasool-a-Maqbool (S.A.W) 11:15-11:25 Conference Chair's Welcome Address Dr. Muhammad Khalique keynote Speech Session 11:25-11:40 Keynote Speaker Former Governor State Bank of Pakistan Dr. Ishrat Husain, Dean and Director Institute of Business Administration (IBA) Karachi 11:40-11:55 Keynote Speaker Prof. Dr. Hasan Sohaib Murad, Rector University of Management and Technology (UMT), Lahore Vice Chancellor's Address Prof. Dr. Habib –Ur-Rehman (SI) President’s Address H.E. Sardar Muhammad Yaqoob Khan President State of Azad Jammu & Kashmir 11:55-12:05 12:05-12:20 12:20-12:30 Ceremony of MoUs Signing Refreshment 12:30-1:00 Venue (Mechanical Hall) Chair the Session: Dr. Asad Zaman, Rector (PIDE) Islamabad Co-Chair: Dr. Rohana Binti Ngah, UITM Malaysia Scholar Name Title of Study Dr.Tariq Jalees and Dr. Ernest Cyril de Run PAF, KIET Karachi Dr. Khushbakht Hina NUML, Islamabad Ume Laila Quaid-I- Azam University, Islamabad Effect of Moral Issues towards Counterfeit Luxury Products Anti -Plagiarism for Quality and Academic honesty in Higher Education of Pakistan: Status, Perspective and Challenges The impact of Task level demands, work group level support and affective commitment on emotional exhaustion among services managers; a mediating moderating perspective Lunch & Prayer Break Dr. Rizwan Raheem, Mehmood Hanif and Yaseen Ahmed Indus University, Karachi Tea and Prayer Break 1:00-1:20 1:20-1:40 1:40-2:00 2:00-3:00 Chair the Session: Prof. Dr. Mushtaq A. Sajid, Dean (UMSIT), Kotli Co-Chair: Muhammad Tariq (D. Director) IBT, Karachi Relationship of product price, product quality and customer service with Mahnoor Naseer, Muhammad Shakaib customer satisfaction, Institute of Space Technology, Islamabad commitment and loyalty in the perspective of Pakistan’s automotive industry Dr. Rizwan Raheem,Rakesh Kumar, Mirza Impact of Digital Media on Zeeshan Baig, Muhammad Komail Khan Brand Loyalty and Brand Indus University, Karachi Positioning Syed Zaeem Ahsan Bukhari NUML, Islamabad Time Relationship of packaging with the consumer purchase intentions in beverages industry of Pakistan Relationship between Demographic and Internet Usage 3:00-3:20 3:20-3:40 3:40-4:00 4:00-4:20 4:20-4:50 Chair the Session: Prof. Dr. Ijaz Ahmed Qurashi, Dean (FMS, UoL), Lahore Co-Chair: Prof. Dr. Gobind Herani (Chairman B. Admin.), BBSUL, Karachi Muhammad Ahsan Athar Muhammad Ali Jinnah University, ISB. Mushtaq Hussain Khan and Ahmad Fraz Muhammad Ali Jinnah University, ISB. Impact of Customer Perceived value on Customer Behavior: mediation of Customer Satisfaction 4:50- 5:10 The Diversification Puzzle: Revisiting the Value Impact of Corporate Diversification for Pakistani Firms 5:10-5:30 Venue (Video Conferencing Hall) Chair the Session: Prof. Dr. Jon Mohammed, Dean (BD), University of Balochistan Co-Chair: Tahir Chaudhary, President, Pakistan Institute of Entrepreneurship Habib-ur- Rehman Makhdoom and Adeel Anjum GC University Faisalabad M.Yousaf Raza and Tariq Rafiq Mohi Ud Din Islamic University , AJ&K Ikhtiar Khan and Nasrullah Khan International Islamic University Islamabad Simultaneous Impact of CSR & TQM on Employee’s Turnover Intention: Mediating role of organizational commitment 1:00-1:20 Individual Investor’s Perceptions Influence the Emotional Reactions of Investors 1:20-1:40 Analysis of Human Resource Management Strategies during Economic Crisis 1:40-2:00 Lunch & Prayer Break 2:00-3:00 Chair the Session: Prof. Dr. Tariq Jalees (Assoc.Prof.) PAF KIET, Karachi Co-Chair: Dr. Mohd Rafi, UKM, Malaysia Muhammad Shahid Gomal University, D.I Khan Sameen Jan Cherat Cement Company Limited. Shakir Ullah Mohammad Ali Jinnah University, Islamabad Adnan Khan Federal Urdu University of Science and Technology, Islamabad Empirical Effect of External Debt and Relief in Debt Servicing on Poverty in Case of Pakistan Black Marketing in the Context of human resource management: A Systematic Literature Review Protocol An Empirical Study of Illusion of Control and Self-Serving Attribution Bias, Impact on Investor’s Decision Making: Moderating Role of Financial Literacy Trust development between customers and vendors in the context of E-Commerce: A Systematic Literature Review Protocol Tea and Prayer Break 3:00-3:20 3:20-3:40 3:40-4:00 4:00-4:20 4:20-4:50 Chair the Session: Dr. Ali Sajid, (Professor) University of Lahore Co-Chair: Dr. Khushbakht, NUML Islamabad Estimation of Long Run and Short Run Ayaz-ul-Haq and Roohullah Relationships of the Zakat Fund Collection Iqra University, Islamabad with GDP and Household Consumption in Pakistan Developing Civil Service Culture in the Dr. Asif Ayub Kiyani Pakistam’s Bureaucracy: A Comparative Quaid-I- Azam University, Study of Pakistan and Malaysian Civil Islamabad Services 4:50- 5:10 5:10-5:30 Venue (Room 3 DBMS) Chair the Session: Dr. Asif Ayub Kayini, Universiti Malaysia Sarawak, Malaysia Co-Chair: Dr. M. Saleem, CASE, Islamabad Muhammad Shoaib Customer Satisfaction in the Context of Abdul Wali Khan University Businesses Organizations: A Systematic Mardan, KPK Literature Review Protocol Aunbareen khan, M.Zeeshan, Consequences of Stress on Employee Ahmad Bangash Performance (Empirical investigation at Preston University, Kohat Telecom sector of Pakistan) Nasrullah khan and Ikhtiar khan An MCDM Approach towards Empirical University of South Wales, United Analysis of Career Development Stages Kingdom Lunch & Prayer Break Chair the Session: Dr. Adiqa Kausar Kiani (Assoc. Prof.), FUU, Islamabad Co-Chair: Dr. Rizwan Shabbir (GCU, Fasbd) House financing under Diminishing Mufti Asad Gul Musharaka: An Analysis of Islamic Banks The Bank Of Khyber, KPK related provisions Nasrullah Khan and Ikhtiar Khan An Empirical Analysis of Employment University of South Wales, United Interviews in the Employee Selection Kingdom Process. Portfolio Cost Management in the Context Salman Akbar, Asad Ullah Alam & of Offshore Software Development Siffat Ullah Khan Outsourcing Relationships, Results Based International Innovative Research on the Last Two Decades; A Systematic Group, Pakistan Literature Review The Effect of Psychological Wellbeing on Usman Siddique Alvi Employee Job Performance: Comparison COMSATS, Islamabad Between the Employees of Projectized and Non Projectized Organizations Tea and Prayer Break 1:00-1:20 1:20-1:40 1:40-2:00 2:00-3:00 3:00-3:20 3:20-3:40 3:40-4:00 4:00-4:20 4:20-4:50 Chair the Session: Dr. Naveed, Ex. Dean(DMS), NUML, Islamabad Co-Chair: Dr. Usman Awan, University of the Punjab Tasmia Matloob Muhi-o-Din Islamic Medical College, Mirpur An Analysis of Socio-Cultural and Legal Perspectives of Women Working In Organizations with Western Human Resource Management Practices: A Case Study of Mirpur City, Azad Kashmir 4:50- 5:10 Mr. Naveed ul Hassan Virtual University of Pakistan Relative Analysis of Accounting Variables: Evidence from Textile Sector of Pakistan 5:10-5:30 End of Day One DAY 2 : Friday, 30 October 2015 at Mirpur university of Science and Technology (MUST), Mirpur (A-K), Pakistan 8:45-8:55 Guests to be seated 8:55-9:00 Recitation of the Holy Quran keynote Speech Session 9:00-9:15 Keynote Speaker Dr. Nauman Farooqi, Professor and Head of Ron Joyce Centre for Business Studies of Mount Allison University, Canada 9:15-9:30 Keynote Speaker Dr. Rohana Binti Ngah Universiti Teknologi MARA, Malaysia 9:30-9:45 Keynote Speaker Dr. Mohd Rafi Yaacob Universiti Malaysia Kelantan, Malaysia Venue (Mechanical Hall) Chair the Session: Dr. Rizwan Shabbir (GCU, Fasbd) Co-Chair: M. Husanin Iqbal, CEO, Panoply Malaysia Scholar Name Title of Study Nasrullah Khan and Ikhtiar Khan University of South Wales, United Kingdom Faizan Qadir Muhammad Ali Jinnah University, Islamabad Muhammad Amin Muhammad Ali Jinnah University, Islamabad Nasrullah Khan and Ikhtiar Khan University of South Wales, United Kingdom Prioritization of employee retention crucial factors within an organization under subjective situation How does brand image lead to loyalty with the mediating effects of customer satisfaction and trust Impact of Product Quality & uniqueness on Price Premium with mediating effect of Social Image An Empirical Approach towards Employee Performance Appraisal Impact of Occupational Stress, Muhammad Azeem Qureshi Job Burnout, and Perceived Job Institute of Business & Technology, Insecurity on intention to leave: A Case of Private Healthcare Karachi Industry in Karachi Abdur Rahman Aleemi The Saga of Development and the Institute of Business & Technology, Quest towards De-Development: Karachi Is it a Choice? Investigating the Nexus of Muhammad Tariq Economic Factors with Changes Institute of Business & Technology, on Stock Prices: a Study based on Karachi Karachi Stock Exchange Impact of Abusive Supervision Maryam Bashir on Job Performance: The Government College University, Mediating Role of Occupational Faisalabad. Stress Lunch & Prayer Break Chair the Session: Dr. Muhammad Hanif (Assoc. Prof.), BU, Islamabad Co-Chair: Tehseen Azahr, DHA Suffa University Investigating the effects of Gull Afreen cultural dissimilarity on job Government College University, performance: mediating role of Faisalabad. anxiety The effect of lean HR practices Beenish Zaib on perceived organizational Government College University, performance and employee Faisalabad. turnover: mediating role of psychological empowerment Time 10:00-10:20 10:20-10:40 10:40-11:00 11:00-11:20 11:20-11:40 11:40-12:00 12:00-12:20 12:20-12:40 12:40-2:00 2:00-2:20 2:20-2:40 Hina Arshad Government College University, Faisalabad. Bushra Hameed Government College University, Faisalabad. The impact of learning practices on innovative work behavior: the mediating role of proactive personality Supportive work environment leads employees toward the taking charge behavior: the role of psychological empowerment and organizational identification Venue (Video Conferencing Hall) Chair the Session: Dr. Mahmood Shah (Chairman, DE), Gomal University Co-Chair: Javed Aslam, The Lead University Lahore The Impact of Self-Efficacy and Saiqa Maqsood Organizational Culture on Job Government College Performance: Moderating Role of Job University, Faisalabad. Stress the impact of organizational justice and structural empowerment on Wasim Akram organizational citizenship behavior Government College and employee’s intention to leave: the University, Faisalabad. mediating role of organizational cynicism towards a psychological approach with Umair Khalid work engagement: evaluating the Government College moderating role of organizational University, Faisalabad. cultural values in the banking sector of Pakistan A Case Study of PTCL: Integration of Adeel Razaq & Shujahat Ali Value Based Approach with Firm MUST, Mirpur AJ&K Performance Implementation of Supply Chain Javed Aslam Management Practices in Oil Industry Lahore Leads University of Pakistan Human Resource Management in Asad Khan Noroz Multi-Sourcing From Vendor’s University of Malakand Perspective; A Systematic Literature Review Protocol Impact of Employees Performance Misbah Nisar Ahmed Appraisal on job satisfaction and Muhammad Ali Jinnah motivation with a moderating role of University, Islamabad distributive justice in public sector organization M. Asghar Shahzad Shari`ah Governance for Islamic International Islamic Financial Institutions: A Comparative University, Islamabad Study of Pakistan and Malaysia Lunch & Prayer Break 2:40-3:00 3:00-3:20 10:00-10:20 10:20-10:40 10:40-11:00 11:00-11:20 11:20-11:40 11:40-12:00 12:00-12:20 12:20-12:40 12:40-2:00 Chair the Session: Dr. Hassan Mobeen Alam, Pricipal Hailey Colloge Lahore, Co-Chair: Hashim Awais, The Leads Lahore Nwanesi Peter Karubi It Takes More to Make Ends Meet: The Market Women of Sarawak 2:00-2:20 Shujahat Haider Hashmi Muhammad Ali Jinnah University, Islamabad Testing Technical Trading Rules: An Empirical Evidence from South Asian Association of Regional Countries (SAARC) Countries 2:20-2:40 Abdul Majid MUST, Mirpur AJ&K The Impact of Branded Commodities and Brand on Consumer Behaviour 2:40-3:00 Muhammad Asad MUST, Mirpur AJ&K Are Investment and Financing Decisions really Independent? Evidence from Pakistan Venue (Room 3 DBMS) Universiti Malaysia Sarawak, Malaysia Chair the Session: Mohsin Bashir, (Chairman Commerce) GC.Uni. Fasbd. Co-Chair: Muhammad Haroon, NUML, Islamabad Impact of Block Holders Ownership on Sumera Kauser Earnings Management: Empirical Evidences MUST, Mirpur AJ&K from Pakistani Listed Companies The Effects of Promotional Tools on Abdul Majid Consumer Buying Behavior in Azad MUST, Mirpur AJ&K Kashmir, Pakistan Nadia Murtaza Knowledge Sharing Mediating the MUST, Mirpur AJ&K Relationship between Employee Impact of moral disengagement on Mahroash Munir antisocial behavior, with the moderation of MUST, Mirpur AJ&K ethical leadership and mediation of ethical orientation in hospitality sector of Pakistan Muhammad Mohsin Raza,Shahid Interest Free Banking, Equality, Justice, Mahmood Cooperation, and Benevolence MUST, Mirpur AJ&K Tehmina Usman & Madiah Hassan Challenges Of Women Entrepreneurs in MUST, Mirpur AJ&K Pakistani SME’s Factors involved in getting health care Sobia Mushtaq, Sumaira Hafeez benefits by reducing the impact of chronic Khan diseases on health care cost. A study in MUST, Mirpur AJ&K health sector of Pakistan Impact of Job Stress and Motivation on Tehseen Azhar Employee Performance with Moderating DHA Suffa University, Karachi effect of Leadership: A study of Banking Sector of Karachi Lunch & Prayer Break 3:00-3:20 9:00-9:20 9:20-9:40 9:40-10:00 10:00-10:20 11:20-11:40 11:40-12:00 12:00-12:20 12:20-12:40 12:40-2:00 Chair the Session: Dr. Shakeel Ahmed Kmboh (QUEST) Nawab Shah Co-Chair: Dr. Rizwan Raheem Ahmed, (Professor), IU, Karachi Waqar Munawar Quaid-I-Azam Islamabad Moderating Role of Family & Personal University, Life Between Emotional Intelligence and Work Performance Naseem Akhtar MUST, AJ&K Dr. Nausheen Syed Government College Women University, Faisalabad. Aakif Ajmal Quaid-I- Azam University Islamabad The Economic Impact of Mirpur University of Sciences & Technology (Must) on the Community and State: Examining Six Years Trends Linkage between Knowledge management practices and company innovation: Explore the role of Human Capital as a mediating variable in Pakistan Moderating role of Emotional Intelligence between Family & Personal Life and Work Performance – A study of Hotel Industry of Pakistan High Tea and Photo Session End of Day Two 2:00-2:20 2:20-2:40 2:40-3:00 3:00-3:20 3:20-4:00