SHARP ELECTRONICS CORPORATION
One Sharp Plaza
Mahwah, New Jersey 07495-1163
(201) 529-8200
www.sharpusa.com
FOR IMMEDIATE RELEASE
CES 2010 • BOOTH #11017 • LAS VEGAS CONVENTION CENTER
SHARP DEBUTS FOUR PRIMARY COLOR TECHNOLOGY AND PRODUCTS;
DISPLAYS ENERGY INNOVATIONS AT CES 2010

Solidifies LCD leadership with landmark four primary color technology that enables
more than one trillion colors, as well as increased energy efficiency

Showcases Clean Energy-Creating Sharp Solar Innovations

Demonstrates Plasmacluster® air purifier and LED lighting technology to help improve
overall room environment
LAS VEGAS, January 6, 2010 – Sharp continues to contribute to the achievement of an
overall green society, and at CES 2010 this is evident in the company’s new product
introductions, led by a revolutionary LCD technology that will not only change the way
consumers see color, but will greatly increase energy savings. It is equally evident in Sharp’s
energy and solar innovations, as well as developments in room environments to help foster
healthy, safe lifestyles.
“As we move into a new decade, Sharp is prepared to bring consumers the utmost in
quality home entertainment products while helping to ensure the smallest footprint possible
on the environment,” said Michael Troetti, president, Sharp Electronics Marketing Company
of America. “We’re ushering in a new phase of LCD technology, led by our new four primary
color technology, and are excited to roll out our new energy-efficient AQUOS® LED LCD TV
lines. Sharp’s booth also offers a look into the future of solar and LED lighting innovations to
further improve the consumer lifestyle.”
Four Primary Color Technology
Sharp’s proprietary four primary color technology, which will be employed in several
new AQUOS LED LCD TV models introduced at CES, adds (Y) yellow to the traditional (R)
red, (G) green and (B) blue, enabling more than a trillion colors to be displayed. In addition
to this groundbreaking technology, Sharp is introducing a wide assortment of LED-backlit
LCD TVs with increased performance, energy-efficient panels and contemporary new
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designs in the widest array of screen size offerings. Sharp’s four primary color technology
truly expands the color gamut, faithfully rendering nearly all colors that can be discerned with
the unaided human eye. The technology enables the display to reproduce colors that have
been difficult to portray using conventional LCD displays, such as the golden yellow color of
brass instruments. When combined with Sharp’s 1080p X-Gen LCD panel, which
incorporates UV2A Technology, the displays offer dramatic reduction in energy consumption
compared to conventional fluorescent-backlight LCD TVs.
Energy and Solar Innovations
Advances in solar technology remain a priority, and as one of the world’s leading
solar cell manufacturers and a U.S market leader, Sharp is working to incorporate solar
technology in solar-powered vehicles, aircrafts and ships in the near future, as well as to
power space satellites. For example, last October a solar car, equipped with Sharp
compound solar cells, won the 2009 Global Green Challenge, one of the world’s largest solar
car races, held in Australia. The winning vehicle will be a part of a solar display at Sharp’s
CES booth, alongside other solar innovations such as the solar powered cell phone.
Room Innovations
Today, consumer behavior is increasingly geared towards healthy, safe lifestyles. As a
result of consumer demand for better indoor air quality – free of bacteria, allergens and
unpleasant odors – health-related products are becoming more and more popular. Sharp’s
Plasmacluster® air purifiers employ a unique combination of technologies to quietly and
efficiently clean and refresh the air in a home. Sharp’s proprietary Plasmacluster ion
technology is the leading air purification technology in Japan and Sharp is planning for its
widespread use around the world. Also on display in Sharp’s CES 2010 booth is LED
lighting, which the company will begin rolling out in the U.S. this spring. LED lighting is nonhazardous, using eco-friendly components and contains no mercury. Since LEDs are a solidstate light source they generate less heat and are more durable, leading to a longer lifespan.
AQUOS Net™
Sharp has also recently made enhancements to its AQUOS Net™ service, which
gives users instant access to customized Web-based content in the form of widgets, as well
as real-time customer support. Sharp’s newest version of AQUOS Net delivers streaming
video with Netflix®. Sharp has also added a new service called Twitter for Sharp that allows
consumers to follow their Twitter streams, update, monitor and tweet back, all through the TV
display and remote.
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In addition to the four primary color AQUOS LED LCD TVs, photovoltaic products and
room innovations including the Plasmacluster air purifier and LED lighting, the 2010 CES
Sharp Electronics booth features a myriad of styles and sizes of AQUOS LED LCD TVs,
ranging from 19- (18 1/2” diagonal) up through an industry first 68-inch screen class size (68
1/3” diagonal). These models offer energy-saving features, modern designs and stunning
pictures. Sharp is also expanding its AQUOS CCFL LCD TV line-up, with Sharp’s first 240
Hz offering and several new 1080p screen sizes that offer optimal performance at
competitive price points.
Complementing the AQUOS LCD TV introductions are two new Netflix®-ready Sharp
AQUOS Blu-ray players that support BD-ROM Profile 2.0 for BD Live interactive features as
well as RSS feeds through an Ethernet jack-enabled Internet connection. These energyefficient models offer enhanced audio decoding and connectivity with an easy-to-use
interface, providing a cutting-edge home theater experience. In addition to two new
advanced Blu-ray players, Sharp is introducing several audio products that incorporate
superior sound technology – a new audio home theater system with built-in Blu-ray and
sound bar as well as new stylish docking systems made for iPod that allow the user to
charge and play music directly from any iPod. For detailed information on Sharp’s new
products, please see the individual product announcements at www.sharpusa.com\ces2010.
For more information on Sharp’s full line of products, contact Sharp Electronics
Corporation, Sharp Plaza, Mahwah, N.J., 07495-1163, or call 800-BE-SHARP. For online
product information, visit Sharp’s Web site at sharpusa.com. Become a fan of Sharp AQUOS
at www.facebook.com/SharpAQUOS and follow us on Twitter @Sharp_USA.
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Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide
developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office
solutions, solar energy solutions and mobile communication and information tools. Leading brands
include AQUOS® Liquid Crystal Televisions, 1-Bit™ digital audio products, SharpVision® projection
products, Notevision® multimedia projectors, Insight® Microwave Drawer appliances, SuperSteam™
ovens, Plasmacluster® air purifiers and the OnEnergy™ solar system. For more information visit Sharp
Electronics Corporation at www.sharpusa.com
Sharp and AQUOS and Plasmacluster Ion are registered trademarks of Sharp Corporation
Blu-ray Disc is a trademark of Blu-Ray disc association
iPod is a registered trademark of Apple, Inc.
All other trademarks are property of their respective owners
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CONTACT:
Melissa Non
Crenshaw Communications
Phone: 646-484-4503
E-mail: melissa@crenshawcomm.com
www.crenshawcomm.com
Chris Loncto
Sharp Electronics Corporation
Phone: 201-529-8680
E-mail: lonctoc@sharpsec.com
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