Silicon Valley University
2010 Fortune Dr., San Jose, CA 95131
Tel: 408-435-8989 Fax: 408-955-0887 Email: info@svuca.edu
www.svuca.edu
Course Syllabus
Course Title
Instructor
Contact
Date
Course Number
Credit Hours
Course Length
Schedule
Textbooks
Supply Chain Management
Aaron P. Donsky
twitter:@higheredmarket,
e-mail: highered.marketing@gmail.com
SVU weblog: class.svuca.edu/~aaron.d/weblog
Summer 2015
BA 556
3
15 weeks
Thursday, 1-4 pm and weblog
John M McKeller, 2014 Supply Chain Management Demystified
ISBN-13: 978-0071805124 ISBN-10: 0071805125 Edition: 1 ,
E Book Available
Kevin Kelly,Penguin,1998, New Rules for the New Economy:10 Radical Strategies
For A Connected World,E-Book, Free download at
http://www.kk.org/books/KevinKelly-NewRules-withads.pdf
Simon Head, 2014,Mindless: Why Smarter Machines are Making
Dumber Humans , ISBN 978-0-01844-4
E Book Available
Supplementary
Books
Eric Ries, 2011, The Lean Startup, ISBN 978-0-307-88789-4
E Book available
Nicholas A. Christakis, 2009 and James H. Fowler, Connected
ISBN 978-0-316-03614-6
Course Description
This course will enable students to develop the ability to
conceptualize, design, build and analyze supply chains. Business competition is now
between supply networks rather than individual corporations therefore aligning supplies
with markets is essential. The adoption of e-business has created complex global supply
chain networks that cross many industries to deliver products. We will use modeling
tools to analyze solutions to complex supply chains.
Students will also use industry leading ERP software tools such as SAP ERP (SCM)
software tools or ORACLE E-Business Suite. These software packages will be used in
conjunction with methods and practices to find solutions to complex global supply chain
networks.
1
Successful managing the flow of products, information, and revenue across supply chains
differentiates the ability of a supply network to succeed.
Strategies, good practices, and methods will be learn to address internet technologies, ebusiness, dynamic markets, globalization, logistics, resources, inventory, risk,
contracting, and revenue management
Prerequisite
Co-requisite
Course Objectives
BA515
None
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Learning Outcomes
To Understand the basis of linear and networked supply chains
Be able to relate supply chains to the overall organizational
planning process
Relate logistics and supply chain integration
To identify types of organizations and the their variation in
supply chain processes
Understand the significant issues facing supply chain
management today and in the future including, ethics,
globalism, and security of both products and information
To understand the role of CBS’s as well as cloud
storage/analysis in the evolution of supply chain management
Summary of student Learning Outcomes:
1.To be able to identify the types of supply chains employed in various
organizations
2.To be able to explain types of consumers and how they relate to
different kinds of organizations and supply chains
3.To appreciate the differences between upstream and downstream
supply chains and represent them in flow chart format.
4.To be able to understand production and manufacturing processes in
the light of supply chain dynamics with particular reference to lean
management/marketing strategies
5. To demonstrate an understanding of upstream network processes as
well as network clusters with a particular reference to geodemographics and market segmentation
6.To be able to demonstrate the use of logistics and metrics in
evaluating the effectives of supply chains with reference to risk
management and disruptive innovation
7.To demonstrate an understanding of the impact of social
responsibility and privacy concerns on the functioning of supply
chains
8.To be able to evaluate the changing role of the individual as supply
chain processes are impacted by technological changes
9.To be able to understand the importance of AI and the Internet of
things on future supply chain functioning
10.To understand the impact of CBS’s and the “Cloud” on future
supply chain dynamics
11.To be to describe what new supply chains systems will look like and
their supporting algorithms
2
Weeks Learning Outcomes Details
1 & 2 To be able to identify the types of supply
chains employed in various organizations
To be able to explain types of consumers
3
and how they relate to different kinds of
organizations and supply chains
4 & 5 .To appreciate the differences between
upstream and downstream supply chains
and represent them in flow chart format.
To be able to understand production and
6
manufacturing processes in the light of
supply chain dynamics with particular
reference to lean management/marketing
strategies
. To demonstrate an understanding of
7
upstream network processes as well as
network clusters with a particular
reference to geo-demographics and
market segmentation
. To be able to demonstrate the use of
8
logistics and metrics in evaluating the
effectives of supply chains with reference
to risk management and disruptive
innovation
.To demonstrate an understanding of the
9
impact of social responsibility and
privacy concerns on the functioning of
supply chains
To be able to evaluate the changing role
10
of the individual as supply chain
processes are impacted by technological
changes
11 & To be able to understand the importance
of AI and the Internet of things on future
12
supply chain functioning
Assessment of Learning Outcomes
Class discussion of chapt. 1 in McKeller
and introduction of case study.
Class discussion of chapt. 2 in Mckeller
and analysis of the additional case studies
Class discussion of chapt. 3-5 in McKeller
and case studies of Apple, Starbucks,
Walmart and Amazon
A discussion of lean management and
marketing with weblog materials directed
to case study of Toyota as well The Lean
Startup by Eric Ries
Discuss analysis of the Kevin Kelly’s work
on networked economy and Nicholas
Christakis’ work, Connected
Review
of
class
group
project
requirements, Chapts 6-8 in Mckeller, case
study of the American healthcare system.
(Midterm Exam)
Class analysis and discussion of chapt 9 of
Mckeller plus weblog materials.
Discussion of the Simon Head book,
Mindless, chapt 10 from Mckeller and
student use of Oracle Supply chain
materials
Discussion of weblog materials
13 & To understand the impact of CBS’s and Further discussion of Head book.
the “Cloud” on future supply chain Group project presentations
14
dynamics
15
.To be to describe what new supply Summary of class ideas and then essay
chains systems will look like and their exam (Final exam covering all 15 weeks)
supporting algorithms
3
Course Outline
Weeks
1 and
2
3
Lecture Topics
Types of organizations and how they shape supply chains. Values, prices, and brands
and the concept of value chains
Consumer differentiation and how it relates to supply chains
4&5
Downstream and upstream supply chains: planning, collaboration, and sourcing. Is
Apple the number 1 supply chain?
Manufacturing, production and the lean management strategies: a case study of Toyota
6
7
8
9
10
ch11
and
12
13
and
14
15
How a networked economy affects supply chains
Details of Group projects. The American healthcare system: a case study in disruptive
innovation
MIDTERM EXAM.
The impact of social responsibility on supply chains
The changing role of the individual in supply chain processes as a result of the impact
of technology
AI and the Internet of Things are reshaping supply chains
Oracle and other cloud based supply chain systems
PRESENTATION OF GROUP PROJECTS
The future of supply chains
FINAL EXAM
Instruction Methods
The course combines lectures with discussions and hands-on
exercises supplemented by student/faculty participation in the class
weblog which will also serve as a source for all additional readings
and handouts.
Class members will also organize themselves into groups that will
make class presentations and a final project.
Grading
In Class attendance and blog participation.
Mid-term Exam
Final Exam
Group Project & Presentation
Total
Grading Scale
Approximate letter grade range
90 <= A <= 100
80 <= B < 90
70 <= C < 80
60 <= D < 70
F < 60
25%
25%
25%
25%
100%
4
Grading System
Score Range
98 – 100
92 - 97.9
90 - 91.9
88 - 89.9
82 - 87.9
80 - 81.9
78 - 79.9
72 - 77.9
70 - 71.9
68 - 69.9
62 - 67.9
60 - 61.9
Below 59.9
Honor Code:
All students taking courses in the SVU agree; individually and
collectively, that they will neither give nor receive un-permitted aid in
examination or other course work that is to be used by the instructor as a
basis of grading
Class attendance is mandatory.
At the discretion of the instructor
All students are encouraged to use library-collected reference books and
IEEE, ACM electronic Journals. You can also use ProQuest and
ProQuest/ABI database for research and projects. You can also use
Thompson Business Database and materials downloadable from the
SVU course Weblog.
Attendance
Make-up Work
Resources
Grade
A+
A
AB+
B
BC+
C
CD+
D
DF
GPA
4.3
4.0
3.7
3.3
3.0
2.7
2.3
2.0
1.7
1.3
1.0
0.7
0.0
Academic integrity statement
Your own commitment to learning, as evidenced by your enrollment at
Silicon Valley University and the University’s Academic Integrity
Policy requires you to be honest in all your academic course work.
Faculty will make every reasonable effort to foster honest academic
conduct in their courses. They will secure examinations and their
answers and proctor examinations to prevent students from copying or
exchanging information. They will be on the alert for
plagiarism. Faculty will provide additional information about other
unacceptable procedures in class work and examinations. Faculty are
required to report all infractions to the University. Students who are
caught cheating will be reported to the Academic Dean of the
University.
Revision Date
03/31/2015
5