RESUME OF
JOHN W. ELLISON
ChFC, CLU, CFP®
MISSION
I am dedicated to the creation, preservation and distribution of my clients’
corporate and personal wealth, I plan for it!
DESIGNATIONS & LICEN SES
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Licensed Certified Financial Planner (CFP®)
Chartered Financial Consultant (ChFC)
Chartered Life Underwriter (CLU)
Series 7, 24, 63, 65 Securities Licenses
Life & Health Insurance Licensed
EDUCATION
1985
1985-Present
Arizona State University B.A. - Finance
On-going Professional Education
Tempe, AZ
BACKGROUND & EXPERIE NCE
2000–Present John Ellison Advisor Group, Ltd.
Elm Grove, WI
Branch Manager, Registered Rep & Agent with FSC Securities Corp & FSC
Agency Inc. an Independent Broker/Dealer and Insurance Agency located in
Atlanta, GA.
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Worked with Individual & Corporate clients, designing and implementing Employee
Benefit, Financial, Investment, Estate and Succession plans.
Worked with Individual and Corporate clients providing investment, Insurance and
Employee Benefits products to be implemented with their individual and corporate plans.
1987–2000
AXA Advisors/Equitable
Milwaukee, WI
Registered Representative and Agent
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Worked with Individual & Corporate clients, designing and implementing employee
Benefit Financial, Investment, Estate and Succession plans.
Worked with Individual and Corporate clients providing investment, Insurance and
Employee Benefits products to be implemented with their individual and corporate plans.
1990–Present
Benefit Design Consultants, LTD
Elm Grove, WI
President – Chief Corporate Officer and Shareholder.
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Developed & Managed Investment Portfolios matching plan Health Care Liabilities &
Cash Flows requirements.
Wrote and designed investment policy guidelines for trustees and investment policy
committees.
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Developed modular actuarial software product, “The Benefit Design Analyzer” to model
FAS 106 post retirement healthcare liabilities.
Wrote/Documented all user manuals and sales literature.
Developed testing procedures to debug and test variables to ensure quality control.
Developed demonstration diskettes and product marketing literature.
Developed Post-retirement benefit liability cash flow projection program to model police
department VEBA Trust Health Plans liabilities and segmented cash flows by invest
horizon for investment portfolio construction.
1988–1991
AXA Advisors/Equitable
Milwaukee, WI
District Manager
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Hired, trained and responsible for development and management of 13 agents over three
years as financial service representatives in the Insurance, Investment Financial Estate &
Employee Benefit planning markets. Four agents are still active in the business. Taught
Xerox Sales Training System.
1987
AXA Advisors/Equitable
Milwaukee, WI
Marketing Manager
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Marketing Manager, Developed strategic market planning guide for management and
segmented the Southeastern Financial Services Wisconsin Marketplace for the Milwaukee
Agency composed of 5 managers and 120 representatives and employees.
1985–1987
AXA Advisors/Equitable
New York, NY
Management Training Program
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Market Planning: Developed business link strategy integrating small business market
plans with bank marketing, SBIC, MSBIC and Bank America loan programs.
Segmentation of Equitable small business market plans. Developed business link
brochure marketing strategy and introduced rollout of program to pilot agencies.
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Financial Planning: Researched Financial Planning Firms, reviewed business plans and
developed valuation methodology for use in acquisition and integration strategy with
Equitable’s Sales Force as Equitable planer for the disinter-mediation of the Financial
Service Industries.
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Market Research: Researched Financial Planners, Stock Brokers, Insurance Agents,
Business Owner, and CPA’s for key product features to be included in Equitable’s first
variable universal life product. Programmed SPSSPC to tabulate and categorize survey
research for product development and Rollout plans to Equitable 11,000 representative
sales force.
 Advanced Underwriting: Researched competitiveness of Equitable’s products in
comparison to competition’s products line and developed product profiles. Produced
illustrations for agents in competitive situations including funding of FAS 105 liabilities for
Southwestern Bell. Developed Estate Planning information data gathering systems for
Equitable’s Home Office Estate Planning Service provided through Representatives.
Generated proposal illustrations and worked with Advanced Market Attorneys to Design
Case Solutions for Representatives and their clients.
FAX (262) 785-1912 • E-MAIL JOHN.ELLISON@PLANFORIT.COM
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740 PILGRIM PARKWAY, SUITE 104 • ELM GROVE, WI 53122 • PHONE (262) 785-1914
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Small Pensions: Developed R Base 5000 database to conduct 401 (K) and profit sharing
discrimination testing for Equitable Representatives working in the small business
pension marketplace. Developed TSA competitive market research guide, researched
competitor TSA market share and market planning strategies. Familiar with an overall
small pension administration.
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Regional Service Center: Obtained overall policy service and underwriting
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EQ Financial: Developed Qualified and Non-Qualified Product Market Matrix guide
overview
by working with policy service and underwriting representative in Equitable’s regional
service center responsible for life and disability income policies administration.
for use with representatives in selection of products while designing client case planning
solutions. Develop branch office and representative production spreadsheets to monitor
market share by various demographics categories. Developed product development
rollout schedules for EQ Financial President. Worked with integration of Pershing and
DLJ clearing services with EQ Financial. Became familiar with overall securities order
ticket processing.
1984
John Cesta Consulting
Tempe, AZ
Representative and Agent
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Programmed Business valuation, appraisal and liquidation models within spreadsheets
programs for use in, merger & acquisition, and liquidation consulting projects.
1984
Chicago Board of Trade
Chicago, IL
Clerk for Market Maker, Bill Leahmann
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Created & modeled option trading strategies & portfolios prior to each trading day;
negotiated clearing settlement of trades.
Attended clearly firm options trading strategies courses
Responsible for overall supervision of options trading portfolio (“selling the straddle”
trading strategy) for market maker Bill Leahmann’s.
FAX (262) 785-1912 • E-MAIL JOHN.ELLISON@PLANFORIT.COM
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740 PILGRIM PARKWAY, SUITE 104 • ELM GROVE, WI 53122 • PHONE (262) 785-1914